38:
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The group launched its new branding in
January 2016 with four main brands: MullenLowe, an integrated marketing communications agency; MullenLowe Profero, a digital marketing company; MullenLowe Mediahub, a provider of media planning and buying solutions; and MullenLowe Open, offering behavior-driven
224:
In
November 2022, Kristen Cavallo, the CEO of The Martin Agency, was promoted to global CEO of MullenLowe Group. Alex Leikikh continued as chairman of MullenLowe Group. In 2023, the company, by then rebranded as MullenLowe Global, redesigned its logo and combined the different divisions into the
205:
Lowe offices around the world changed their names to include MullenLowe. Some used the change as an opportunity to shed old names. For example, the London agency DLKW Lowe changed its name to MullenLowe London. Others chose to keep heritage names, such as the Indian operation Lowe Lintas, which
264:
201:
In 2015, MullenLowe Group was created when IPG merged Lowe & Partners with Mullen
Advertising. Lowe & Partners was a network of agencies with offices around the world, while Mullen was based in the United States. Mullen CEO Alex Leikikh became the CEO of the combined group.
217:
In 2017, the group purchased strategic communications agency salt
Communications, which was integrated as MullenLowe salt, adding to its public relations capabilities. MullenLowe salt and MullenLowe PR were subsequently grouped into a fifth division, MullenLowe Comms.
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MullenLowe's specialties include creative strategy; digital, CRM, brand and corporate PR; and social influence, purpose, and sustainability consulting. The company reports offices worldwide, including Indian agency
182:
In 1999, Lowe Group merged with
Ammirati Puris Lintas, to form Lowe Lintas & Partners. Eventually the company dropped the Lintas and became known just as Lowe & Partners. The Lintas name lives on with
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176:, had a history stretching back to 1899, starting as the house agency for London soap maker Lever Brothers. Lintas was an acronym for Lever International Advertising Services.
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activation and shopper marketing. At the time, the group claimed to have 90 offices in 65 markets with about 6,400 employees.
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was an international advertising agency created through numerous mergers and acquisitions. Lowe was founded in 1981 by
368:"THE MEDIA BUSINESS: ADVERTISING; Mullen Advertising, New England's biggest independent, is acquired by the Lowe Group"
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In April 2020, MullenLowe Group merged its MullenLowe Open agency into MullenLowe
Profero.
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In March 2024, Cavallo retired as CEO and former CEO Alex
Leikikh returned as Global CEO.
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454:"MullenLowe Group Picks a Boxing Octopus as Its Spirit Animal in New Global Identity"
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In 1996, Ammirati Puris AvRutick and Lintas merged, forming
Ammirati Puris Lintas.
533:"Kristen Cavallo on the Future of MullenLowe Group After Being Named Global CEO"
468:"MullenLowe pinches Salt Communications for 'intellectual strategic horsepower'"
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412:"Interpublic Brings Mullen and Lowe Together to Form Mullen Lowe Group"
265:"Kristen Cavallo retires from advertising to pursue political activism"
398:"Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group"
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198:. Mullen initially kept its name as an autonomous part of Lowe.
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482:"Agency Brief: Chili's, Cheese and Birth Certificate Backpacks"
559:"MullenLowe unveils new global positioning and brand identity"
440:"IPG's MullenLowe Introduces Network Structure and Rebranding"
318:"Lintas: Worldwide (Lowe Lintas & Partners Worldwide)"
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became MullenLowe Lintas Group. Lowe's digital agency,
585:"MullenLowe Profero and Salt rolled into parent brand"
290:"Sir Frank Lowe to leave The Red Brick Road ad agency"
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company headquartered in London. It is a part of the
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735:Matterkind (previously known as Cadreon)
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426:"DLKW Lowe becomes Mullen Lowe London"
1020:British companies established in 2015
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169:, who sold the firm to IPG in 1990.
670:The Interpublic Group of Companies
161:A precursor of MullenLowe Global,
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834:McCann (formerly McCann Erickson)
27:Marketing communications company
151:Interpublic Group of Companies
115:Interpublic Group of Companies
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456:. Adweek. 25 January 2016.
70:; 9 years ago
1030:Companies based in London
610:"About MullenLowe Global"
470:. The Drum. 13 July 2017.
442:. AdAge. 25 January 2005.
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974:Cassidy & Associates
428:. Campaign. 9 July 2015.
147:marketing communications
104:Alex Leikikh, Global CEO
879:MullenLowe Lintas Group
239:MullenLowe Lintas Group
225:main MullenLowe brand.
185:MullenLowe Lintas Group
634:MullenLowe Global site
241:, and US-based agency
790:Jack Morton Worldwide
768:Marketing Specialists
400:. Adweek. 8 May 2015.
192:Wenham, Massachusetts
172:Another predecessor,
818:Commonwealth//McCann
815:Avrett Free Ginsberg
414:. AdAge. 8 May 2015.
539:. November 17, 2022
163:Lowe & Partners
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893:MullenLowe Profero
844:Momentum Worldwide
799:Rogers & Cowan
780:dna Communications
715:Ensemble Worldwide
347:The New York Times
196:Mullen Advertising
59:Advertising agency
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809:McCann Worldgroup
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31:MullenLowe Global
16:(Redirected from
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884:MullenLowe Comms
866:MullenLowe Group
821:Casanova//McCann
758:Universal McCann
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613:. Retrieved
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488:. 2017-08-11
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374:. 2018-05-18
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324:. 2003-09-15
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271:. 2024-03-18
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83:Headquarters
45:Company type
848:MRM//McCann
783:FutureBrand
563:MediaNews4U
372:nytimes.com
141:, formerly
1004:Categories
925:Deutsch NY
797:(includes
753:Stickyeyes
728:Initiative
695:FCB Health
492:2019-05-02
378:2019-05-02
353:2019-05-02
328:2019-05-02
300:2019-05-02
275:2024-08-19
248:References
187:in India.
167:Frank Lowe
100:Key people
49:Subsidiary
747:Promoqube
486:adage.com
322:adage.com
942:IW Group
929:Elephant
888:Mediahub
756:UM (aka
724:ID Media
721:Identity
517:March 1,
55:Industry
955:Tierney
852:PMK*BMC
750:Reprise
157:History
153:(IPG).
145:, is a
121:Website
73: (
65:Founded
984:Mithun
967:Former
909:Acxiom
827:Fitzco
718:Healix
537:AdWeek
174:Lintas
110:Parent
89:London
824:Craft
786:Golin
744:Orion
738:MAGNA
269:Adage
951:R/GA
938:HUGE
877:and
677:Main
617:2023
596:2023
571:2023
545:2023
519:2021
130:.com
75:2015
68:2015
841:MCN
830:FP7
691:FCB
684:FCB
126:www
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