348:". The birth of MTV reinvented the previously successful strategies by record labels, sponsors, and performers had used on variety specials. This new network added the necessity of visual effect and video concept production to a previously mainly audio platform. This showed an influx of record labels and performers producing more high-quality videos and presenting a theme to their music and sound through visual platforms. Some record labels also decided to dedicate entire sections of their operation to music videos. In the late 1980s and early 90s MTV began cultivating a lifestyle for teen and college aged student. As video clips began to develop certain images for artist, such as
369:
422:
started to become more widespread the term “pop music” started to describe musical genre that was accompanied by specific aesthetics through visual art in conjunction to sound. Moreover, to get a record deal in the time after 1981, when MTV had launched, sound was not as important as image when it came to creating a novelty act or selling records. An example of this can be seen through
Madonna and Michael Jackson who used the platform MTV to create careers that were based on music videos, choreography, and personal style over sonic performance.
260:
133:
330:
438:
free replacement. following the launch of VEVO in 2009 the increase of music videos consumed on internet platform surpassed the expectation of record labels. Another aspect that lead to depletion of the effects of music television is that record companies were cutting video budgets and industry paper and moved most up to date content to digital platforms.
341:), the first television 24-hour cable network completely dedicated the broadcast of music videos. MTV was pitched to reach and profit from the young adult demographic. The purpose of MTV was to reuse previously made content by record labels for international audiences, which was free, and televise them in America in a top 40 Hits format.
429:
Additionally, a key factor in music television's success in the 80s and 90s was the evocative nature of music videos that were specifically targeted towards the teenage audience. The impact that MTV specifically had was that it was a window into popular trends and clothes unlike in the twenty first
216:
As networks continued to abandon radio for popular music broadcasting, the recording industry sought to influence sales by using television as a new vessel for promoting for their artists. The coordination between record companies and television saw the incorporation of musical acts in variety shows
437:
In the late 90s the expense of creating music video grew from tens of thousands to hundreds of thousands which made them less appealing as an easy market source. Starting in early 2000s YouTube and
Myspace started removing the need to pay broadcasters for air time and the music industry had found a
412:
channels to premiere music videos and social media accounts with the purpose of staying relevant and continuing to distribute content to the adolescent-college age demographic. The YouTube streaming platform is now the main source for audiences to consume music video premieres and relevant content;
250:
where he did his now-signature dance moves of thrusting his pelvis suggestively during a performance of "You Ain't
Nothing But A Hound Dog". This performance served as an opening to have younger and newer music targeted at a younger demographic; previously broadcasts were typically targeted towards
433:
The extent of the effect of
Television music after the late 90s is argumentative. In the golden era of music videos, 1985–1996, fame achieved through television was an integral part of the star-making process for the music industry. However the depletion of television rating going into the twenty
376:
In the early 2000s with the rise of digital technologies the music industry as well as the network industry sought to elevate their platform into the digital era after the decline of cable network ratings. Network television started to broadcast reality television shows that were related but not
425:
The impact of music television on the music industry after the launch of MTV led to addition of specific visual art division within record labels which had the specific intention of introducing new acts to audiences with a clear image. However this strategy sometimes was ineffective for up and
421:
The impact that television music has had on music culture is that it allowed for aesthetic and personal style to the lead in terms of importance over sound in popular music. Before the age of MTV the term “pop” was a means to describe popular music at the given time. However, after music videos
267:
In the 1960s NBC, CBS and ABC formed most of the music television market establishing themselves as the main sources for current music. A main contributor to the solidification of music broadcasting was the development of programs specifically designed to showcase music acts. This led to more
426:
coming artist since most commercial broadcasters wanted to air already established artist. Nevertheless, record companies found a way to overcome this problem by signing exclusivity deals with MTV to guarantee air play both their established artists as well their newer artists.
434:
first century as well as the aspect that radio was the more dominant form of broadcast media in terms of longevity dating from the 1920s to the mid-late 1950s show that the effect of television in terms of longevity were scarce
268:
technicians, set designers, producers, and directors training to specifically produce television content. The programs were of better quality than in the 1950s and gave a younger, more dynamic look to preexisting shows, such as
293:
on
February 9, 1964. The Beatles' performance served as the beginning of increased British influence in American popular culture. Other music-based variety programs gained popularity, including ABC's
305:(1965–1966), a rock and roll show targeted at young urban adults. Another extension of the growth of television music can be seen in musical family acts of the 1970s such as
246:
performed on numerous variety shows over the span of multiple per episodes, playing rock and roll music. His most controversial performance was his appearance on
143:
191:
Prior to the 1950s most musical broadcasts were on a radio format. Most radio broadcasts were live music such as
Classical music broadcasts—for example, the
285:
Record labels and performers in the 1960s sought to utilize the newly founded music driven platform to introduce audiences to international acts such as
239:
and then releasing it on audio format by the label on the next day. This practice introduced the success of the televised format for musical promotion.
460:
McIntosh, Heather (2004). "Music video
Forerunners in Early Television Programming: A Look at WCPO-TV's Innovations and Contributions in the 1950s".
393:
which drew larger audiences than music videos. Certain television networks also sought to develop and broadcast their own award shows such as the
855:
1088:
1064:
723:
Englis, Basil G.; Solomon, Michael R.; Olofsson, Anna (1993). "Consumption
Imagery in Music Television: A Bi-Cultural Perspective".
173:
368:
1225:
1073:
236:
927:
1069:
1200:
1122:
204:
1167:
345:
1139:
848:
1273:
1175:
1083:
1003:
993:
389:
1039:
632:
Banks, Jack (1998). "Video in the machine: the incorporation of music video into the recording industry".
301:
192:
41:
841:
503:
402:
357:
155:
1232:
934:
310:
219:
57:
360:, clothes and paraphernalia for these acts were also marketed along with the distribution of music.
1134:
1078:
1034:
941:
209:
259:
1247:
1215:
922:
819:
767:
477:
398:
394:
273:
53:
498:
Dunning, John (1998). "On the Air: The
Encyclopedia of Old-Time Radio". Oxford University Press.
1252:
1220:
1207:
1190:
1157:
1127:
1117:
1112:
1054:
1029:
1020:
912:
900:
353:
88:
49:
71:
Music television channels may host their own shows and charts and award prizes. Examples are
1107:
917:
811:
759:
732:
469:
232:
61:
998:
954:
895:
516:
278:
65:
1162:
1008:
959:
945:
1267:
890:
880:
823:
771:
481:
383:
314:
272:. The shift in production modality started to attract corporate sponsorships such as
243:
788:
Firth, Simon (2002). "Look! Hear! The Uneasy
Relationship of Music and Television".
750:
Firth, Simon (2002). "Look! Hear! The Uneasy Relationship of Music and Television".
329:
235:
was the first to utilize this method by coordinating the release of a song on CBS's
1102:
1025:
1013:
988:
864:
736:
473:
1185:
1180:
1093:
885:
408:
In the 2010s came the appeal of providing more dynamic and fast content such as
318:
306:
286:
100:
45:
1242:
1044:
969:
763:
207:
sought to move their popular radio broadcasts to a television format, such as
104:
815:
242:
Performers doing specials on variety shows also became common on television.
17:
1237:
1195:
96:
84:
707:
The Post-Network Era in A Companion to the History of American Broadcasting
413:
however, MTV still runs reality television shows as well as awards shows.
907:
295:
116:
949:
551:
Television Music in A Companion to the History of American Broadcasting
409:
349:
112:
806:
Edmond, Maura (2014). "Here We Go Again: Music Videos after YouTube".
801:
799:
783:
781:
718:
716:
76:
964:
328:
258:
92:
80:
30:
For the US TV network whose initials mean "Music Television", see
647:
645:
643:
344:
On August 1, 1981, MTV was launched with its first broadcast of “
837:
833:
654:
Aural Appearances: Popular Music, Televisuality, and Technology
338:
200:
196:
126:
108:
72:
31:
337:
On March 3, 1981, Warner-Amex introduced Music Television (
430:
century where trends are available through social media.
584:
Right Here On Our Stage Tonight!: Ed Sullivan's America
151:
656:(PhD dissertation). University of Wisconsin-Madison.
1148:
1053:
979:
871:
282:to promote the Fairlane sedan to young car buyers.
213:, which went from a radio broadcast to a telecast.
667:Austen, Jake (2005). "TV-a-Go-Go: Rock on TV from
566:Elvis Goes Global: Aloha! Elvis Live Via Satellite
377:centered to industry musical acts such as MTV
372:Taylor Swift at the 2019 American Music Awards
289:who performed in the US for the first time on
849:
140:The examples and perspective in this section
8:
195:. In the 1950s broadcast television such as
856:
842:
834:
603:
601:
599:
597:
595:
593:
455:
453:
451:
158:, or create a new section, as appropriate.
705:Lotz, Amanda; Bodroghkozy, Aniko (2018).
692:Selling Digital Music, Formatting Culture
577:
575:
493:
491:
174:Learn how and when to remove this message
564:Parks, Lisa; Melissa, McCartney (2007).
544:
542:
540:
538:
536:
534:
532:
530:
528:
526:
367:
627:
625:
623:
621:
619:
447:
44:which focuses predominantly on playing
512:
501:
7:
25:
694:. University of California Press.
586:. University of California Press.
568:. University of California Press.
970:BitTorrent television and movies
131:
1226:Director of network programming
27:Genre of television programming
928:Digital terrestrial television
737:10.1080/00913367.1993.10673416
263:The Partridge Family cast 1970
255:Network television (1960–1980)
1:
1201:Television news screen layout
325:Cable television (1980s–2000)
1168:Broadcast television systems
1074:Children's television series
690:Morris, Jeremy Wade (2004).
474:10.1080/03007760410001733125
417:Impact on the music industry
1070:Children's interest channel
346:Video Killed the Radio Star
154:, discuss the issue on the
1290:
808:Television & New Media
790:Cambridge University Press
634:Cambridge University Press
364:Digital era (2000–present)
29:
1176:Digital on-screen graphic
1089:Movie television channels
1065:Adult television channels
764:10.1017/S0261143002002180
462:Popular Music and Society
1140:Women's interest channel
816:10.1177/1527476412465901
709:. John Wiley & Sons.
582:Nachman, Gerald (2009).
553:. John Wiley & Sons.
1004:Multichannel television
994:Commercial broadcasting
965:Peer-to-peer television
299:(1964–1966), and NBC's
276:, who used ad space in
187:Radio broadcast (1950s)
52:, usually on dedicated
1084:Men's interest channel
1040:Religious broadcasting
725:Journal of Advertising
652:Aslinger, Ben (2008).
549:Coates, Norma (2018).
511:Cite journal requires
373:
334:
264:
193:NBC Symphony Orchestra
42:television programming
608:Denisoff, R. (1988).
403:American Music Awards
371:
358:New Kids on The Block
332:
262:
1233:Outside broadcasting
677:Chicago Review Press
390:America's Got Talent
311:The Partridge Family
291:The Ed Sullivan Show
270:The Ed Sullivan Show
251:the adult audience.
220:The Ed Sullivan Show
152:improve this section
142:may not represent a
1135:Sports broadcasting
1079:Documentary channel
1035:Public broadcasting
942:Internet television
248:Texaco Star Theater
229:Texaco Star Theater
210:Texaco Star Theater
66:Streaming Platforms
54:television channels
1248:Television licence
1216:Broadcast designer
669:American Bandstand
399:Video Music Awards
395:Teen Choice Awards
374:
335:
265:
1261:
1260:
1253:Television studio
1221:Broadcast license
1208:Network affiliate
1191:On-screen display
1158:Broadcast network
1128:Livestreamed news
1118:Business channels
1113:News broadcasting
1030:Pirate television
1021:News broadcasting
901:Mobile television
612:. Taylor Francis.
354:Bruce Springsteen
227:(1954–1956), and
184:
183:
176:
50:recording artists
16:(Redirected from
1281:
1274:Music television
1108:Shopping channel
1098:Music television
858:
851:
844:
835:
828:
827:
803:
794:
793:
785:
776:
775:
747:
741:
740:
720:
711:
710:
702:
696:
695:
687:
681:
680:
664:
658:
657:
649:
638:
637:
629:
614:
613:
605:
588:
587:
579:
570:
569:
561:
555:
554:
546:
521:
520:
514:
509:
507:
499:
495:
486:
485:
457:
233:Columbia records
179:
172:
168:
165:
159:
135:
134:
127:
56:broadcasting on
38:Music television
21:
1289:
1288:
1284:
1283:
1282:
1280:
1279:
1278:
1264:
1263:
1262:
1257:
1150:
1144:
1056:
1049:
999:Community radio
981:
975:
955:Streaming media
867:
862:
832:
831:
805:
804:
797:
787:
786:
779:
749:
748:
744:
722:
721:
714:
704:
703:
699:
689:
688:
684:
666:
665:
661:
651:
650:
641:
631:
630:
617:
607:
606:
591:
581:
580:
573:
563:
562:
558:
548:
547:
524:
510:
500:
497:
496:
489:
459:
458:
449:
444:
419:
366:
327:
279:The Lively Ones
257:
189:
180:
169:
163:
160:
149:
136:
132:
125:
75:, Channel UFX,
35:
28:
23:
22:
15:
12:
11:
5:
1287:
1285:
1277:
1276:
1266:
1265:
1259:
1258:
1256:
1255:
1250:
1245:
1240:
1235:
1230:
1229:
1228:
1223:
1218:
1210:
1205:
1204:
1203:
1198:
1193:
1188:
1183:
1178:
1170:
1165:
1163:Broadcast-safe
1160:
1154:
1152:
1146:
1145:
1143:
1142:
1137:
1132:
1131:
1130:
1125:
1123:Public affairs
1120:
1110:
1105:
1100:
1091:
1086:
1081:
1076:
1067:
1061:
1059:
1051:
1050:
1048:
1047:
1042:
1037:
1032:
1023:
1018:
1017:
1016:
1011:
1009:Pay television
1001:
996:
991:
985:
983:
977:
976:
974:
973:
967:
962:
960:Web television
957:
952:
939:
938:
937:
932:
931:
930:
920:
915:
905:
904:
903:
898:
893:
888:
883:
875:
873:
869:
868:
863:
861:
860:
853:
846:
838:
830:
829:
795:
777:
758:(3): 277–290.
742:
712:
697:
682:
659:
639:
615:
589:
571:
556:
522:
513:|journal=
487:
468:(3): 259–272.
446:
445:
443:
440:
418:
415:
365:
362:
326:
323:
256:
253:
225:The Stage Show
188:
185:
182:
181:
164:September 2023
146:of the subject
144:worldwide view
139:
137:
130:
124:
121:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1286:
1275:
1272:
1271:
1269:
1254:
1251:
1249:
1246:
1244:
1241:
1239:
1236:
1234:
1231:
1227:
1224:
1222:
1219:
1217:
1214:
1213:
1211:
1209:
1206:
1202:
1199:
1197:
1194:
1192:
1189:
1187:
1184:
1182:
1179:
1177:
1174:
1173:
1171:
1169:
1166:
1164:
1161:
1159:
1156:
1155:
1153:
1147:
1141:
1138:
1136:
1133:
1129:
1126:
1124:
1121:
1119:
1116:
1115:
1114:
1111:
1109:
1106:
1104:
1101:
1099:
1095:
1092:
1090:
1087:
1085:
1082:
1080:
1077:
1075:
1071:
1068:
1066:
1063:
1062:
1060:
1058:
1052:
1046:
1043:
1041:
1038:
1036:
1033:
1031:
1027:
1024:
1022:
1019:
1015:
1012:
1010:
1007:
1006:
1005:
1002:
1000:
997:
995:
992:
990:
987:
986:
984:
978:
971:
968:
966:
963:
961:
958:
956:
953:
951:
947:
943:
940:
936:
933:
929:
926:
925:
924:
921:
919:
916:
914:
911:
910:
909:
906:
902:
899:
897:
894:
892:
889:
887:
884:
882:
881:Radio program
879:
878:
877:
876:
874:
870:
866:
859:
854:
852:
847:
845:
840:
839:
836:
825:
821:
817:
813:
809:
802:
800:
796:
791:
784:
782:
778:
773:
769:
765:
761:
757:
753:
752:Popular Music
746:
743:
738:
734:
730:
726:
719:
717:
713:
708:
701:
698:
693:
686:
683:
678:
674:
673:American Idol
670:
663:
660:
655:
648:
646:
644:
640:
635:
628:
626:
624:
622:
620:
616:
611:
604:
602:
600:
598:
596:
594:
590:
585:
578:
576:
572:
567:
560:
557:
552:
545:
543:
541:
539:
537:
535:
533:
531:
529:
527:
523:
518:
505:
494:
492:
488:
483:
479:
475:
471:
467:
463:
456:
454:
452:
448:
441:
439:
435:
431:
427:
423:
416:
414:
411:
406:
404:
400:
396:
392:
391:
386:
385:
384:American Idol
380:
370:
363:
361:
359:
355:
351:
347:
342:
340:
333:1994 MTV logo
331:
324:
322:
320:
316:
315:The Jackson 5
312:
308:
304:
303:
298:
297:
292:
288:
283:
281:
280:
275:
271:
261:
254:
252:
249:
245:
244:Elvis Presley
240:
238:
234:
231:(1948–1956).
230:
226:
223:(1948–1971),
222:
221:
214:
212:
211:
206:
202:
198:
194:
186:
178:
175:
167:
157:
153:
147:
145:
138:
129:
128:
122:
120:
118:
114:
110:
106:
102:
98:
94:
90:
86:
82:
78:
74:
69:
67:
63:
59:
55:
51:
47:
43:
40:is a type of
39:
33:
19:
18:Music channel
1212:Occupations
1103:Quiz channel
1097:
1026:Pirate radio
1014:Pay-per-view
989:Campus radio
980:Broadcasting
865:Broadcasting
807:
789:
755:
751:
745:
731:(4): 21–33.
728:
724:
706:
700:
691:
685:
676:
672:
668:
662:
653:
633:
609:
583:
565:
559:
550:
504:cite journal
465:
461:
436:
432:
428:
424:
420:
407:
388:
382:
378:
375:
343:
336:
300:
294:
290:
284:
277:
269:
266:
247:
241:
228:
224:
218:
215:
208:
190:
170:
161:
141:
70:
46:music videos
37:
36:
1186:News ticker
1181:Lower third
1151:and funding
1094:Music radio
319:The Osmonds
307:The Monkees
302:Hullaballoo
287:The Beatles
101:Kerrang! TV
1243:Press pool
1149:Production
1045:Talk radio
610:Inside MTV
442:References
401:, and the
397:, the MTV
237:Studio One
105:RAC 105 TV
1238:Press box
1196:Score bug
1172:Graphics
1055:Specialty
935:Satellite
896:Satellite
824:145150774
772:191448056
482:191472794
156:talk page
97:MuchMusic
85:Channel V
58:satellite
1268:Category
1057:channels
908:Teletext
217:such as
150:You may
117:Palladia
950:Webcast
923:Digital
891:Digital
410:YouTube
350:Madonna
296:Shindig
123:History
113:Fuse TV
913:Analog
872:Medium
822:
770:
480:
387:, and
356:, and
317:, and
203:, and
77:4Music
982:niche
946:radio
918:Cable
886:Cable
820:S2CID
768:S2CID
478:S2CID
379:Cribs
93:Scuzz
81:40 TV
64:, or
62:cable
48:from
944:and
517:help
274:Ford
115:and
89:VIVA
812:doi
760:doi
733:doi
675:".
671:to
470:doi
339:MTV
205:ABC
201:CBS
197:NBC
109:VH1
73:MTV
32:MTV
1270::
1096:/
1072:/
1028:/
818:.
810:.
798:^
780:^
766:.
756:21
754:.
729:22
727:.
715:^
642:^
618:^
592:^
574:^
525:^
508::
506:}}
502:{{
490:^
476:.
466:27
464:.
450:^
405:.
381:,
352:,
321:.
313:,
309:,
199:,
119:.
111:,
107:,
103:,
99:,
95:,
91:,
87:,
83:,
79:,
68:.
60:,
972:)
948:(
857:e
850:t
843:v
826:.
814::
792:.
774:.
762::
739:.
735::
679:.
636:.
519:)
515:(
484:.
472::
177:)
171:(
166:)
162:(
148:.
34:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.