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MyNetworkTV telenovelas

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582:, which would air one hour each weeknight starting in the fall of 2006. It originally planned to air three serials per season. They were originally intended to air as late night time programming. In December 2005, Bucceri said the company had already bought enough novela formats to air original shows for five years. 593:. After receiving lukewarm response from stations not owned by Fox, Twentieth Television decided to pitch the show for June 2006. It argued that teenagers are out of school and planted in front of their TV sets, while reruns dominate network schedules. The telenovelas were also briefly considered for placement on 1159:
MyNetworkTV previously announced plans to run the shows until October. After that, the remaining episodes were to appear online. Meidel previously said the network would air the complete runs of both shows. However, the telenovelas vanished without fanfare after their July 18, 2007 broadcast; only 26
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MyNetworkTV targeted the telenovelas at the "Adults 18-49" demographic, which is a general audience. While the novelas had a few takers for a planned summer syndication run, Twentieth made those stations surrender the shows, thanks to a contract clause that let Fox take away the show if it is carried
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pulled a 0.7 rating/1 share. Both shows dropped by a 0.1 rating during the Monday-Wednesday period of their second week. The network sought better debuts for the shows since they premiered in December, while the major networks usually air reruns and the viewer presumably would sample programming on
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Jack Abernethy, chief executive of Fox Television Stations, said before launch that MyNetworkTV's six-day-per-week format was the wave of the future because a traditional schedule costs too much. Each episode was said to cost about one-tenth the budget of traditional prime-time shows, and even less
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Paul Buccieri, Twentieth Television's programming chief, became fascinated by telenovelas in the 1990s, inspired by his Latina mother-in-law's devotion to such shows. He said that the nightly soap concept would work in the U.S. if given sufficient time. Along with colleagues Stephen Brown and Jack
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New episodes aired from Monday to Friday – and weekend clip shows recapped the shows' storylines. Producers planned continuous cycles of thirteen-week serials with no repeats. Once one series ended, another unrelated melodrama would begin the following week. In total, MyNetworkTV planned to air
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MyNetworkTV's new fall 2007 lineup did not fare substantially better than the canceled telenovelas, however. The mix of reality shows and movies averaged a 0.7 household rating during September. In addition, Paul Buccieri, the executive who championed the all-telenovela format, left Fox and became
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The daily format also featured the “Story” episode. These were clip shows that outlined the development of a major character. They were used in lieu of reruns. In addition, MyNetworkTV's shows featured white, black and Hispanic actors in prominent roles and often showed interracial couples, along
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As a cost-saving measure, producers tend to hire performers with limited acting experience. The same sets were reused in multiple shows. Producers built 53 shared living-room sets, which were repurposed by changing colors and camera angles to give them a different look. Also, scripts were finished
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Unfortunately, ad revenue was not sufficient for the format to succeed. At the 2006 upfront season, MyNetworkTV secured less than $ 50 million in ad deals, compared to $ 640 million for the new CW network. National advertising spots sold for between $ 20,000 and $ 35,000 for a 30-second spot as of
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On February 3, 2007, the Saturday night clip shows vanished and were replaced by feature films. Then on March 1, 2007, MyNetworkTV announced that it quit developing scripted content altogether, putting an end to its slate of telenovelas. The network had at least four more serials in development,
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The first two telenovelas averaged a 0.5 rating and a 2 share in the key 18-49 demographic. It averaged just over one million total viewers. The numbers dropped each night, according to Nielsen Media Research. These numbers were significantly lower than the programming that aired a year before,
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format and tone, the network's executives and producers developed their own campy interpretation of the genre. They added characters and situations that differed from the Latin American originals. As telenovelas are inherently implausible and cartoonish, both Hispanic and non-Hispanic audiences
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Reports surfaced in December 2006, about a coming shift in MyNetworkTV's programming strategy. Greg Meidel became the network's first president in January; he explained the low ratings as a result of viewers' difficulty to commit to the same program every night, especially with higher-rated
757:, which sold two telenovela formats to MyNetworkTV, said he was satisfied with the English versions. “The basic elements of the novela were respected,” he said, “which is what concerns us the most.” He said Caracol worked to ensure the adaptations were faithful to the original serials. 654:
MyNetworkTV’s union deals doubled its programming costs to more than $ 1 million per week for each series. This significantly affected the telenovelas' bottom line. Before the dispute, News Corp. President-COO Peter Chernin said the format could "be profitable from day one."
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The producers said they needed to account for the cultural differences with Latin countries. So while these serials were said to add campiness, cat-fights and gay sensibility, they were also seen to lack the "cultural depth" and "raw passion" of the Spanish originals.
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MyNetworkTV's 200 affiliates struggled to promote the new format—and ratings dropped in some markets as much as 90 percent. Even Los Angeles was an under-performing market. One success story was Miami, where ratings more than doubled MyNetworkTV's national average.
556:, production and development stopped in early 2007. "Trying to get people to watch serialized dramas every night on MyNetworkTV was asking the impossible," he remarked. The novelas premiered on September 5, 2006 and last aired on July 18, 2007. 678:
The production model resembled that of movies more than normal US television series. Each complete series — equivalent to three seasons of conventional dramas — was filmed in about four months, as nine crews worked simultaneously, For example,
671:. The facility, built by a former porn producer, specializes in low-budget productions. Since Segall rented part of the lot to the U.S. government, the telenovelas were shot near a mock Iraqi village used to train military personnel. 646:
At first, MyNetworkTV called its soap writers "translators" since the projects were adaptations of existing Spanish telenovelas. These people were also non-union, which soon led to a labor dispute. The eventual settlement with the
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broadcasts on Monday would not deliver an audience to telenovelas the next night. In addition, the last set of telenovelas were preempted several times for reality specials and other programming before being dropped altogether.
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channel with Spanish translation was not used; in execution as most affiliates of the network never utilized SAP channels due to a lack of programming requiring it, and outside of major markets, the Spanish dub was never heard.
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aired on Tuesday and Wednesday evenings through March and April. MyNetworkTV switched to one hour of each on Wednesdays for sweeps and never switched back. Meidel, the new network president, decided that the mixed martial arts
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MyNetworkTV Nears WGA Deal; Telenovela 'Translators' to Gain Writer Status.(TV Currents)(Writers Guild of America) Industry & Business Article - Research, News, Information, Contacts, Divisions, Subsidiaries, Business
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stations. Then MyNetworkTV was introduced to advertisers on February 22, 2006, as a reaction to the demise of UPN and The WB. The telenovelas became the new network's weeknight lineup, along with clip shows on Saturdays.
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MyNetworkTV’s telenovelas were much shorter than the originals: about 65 episodes, rather than 120 to 180 hours. Each show was scripted, filmed and completed as a whole. The network could not shorten or lengthen shows.
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where available – and in letterbox format on standard definition broadcasts. During the all-novela period, MyNetworkTV promoted itself as "the first all HDTV network." In addition, early shows carried a
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form, shows often began with the tag “MyNetworkTV Presents.” Yet the beginnings of shows featured long flashbacks intended to refresh viewers. The first two rotations also added titles to each episode.
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The telenovela format was unsuccessful and ratings were unexpectedly low. An average of about 781,000 people tuned in to watch the telenovelas, according to Nielsen Media Research. Parent company
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Paul Buccieri said that English-speaking audiences needed time to understand the genre. "We're sticking with it—we believe in this product," he said. Roger Ailes brought up MyNetworkTV in a
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one year into it," he said. "I've had this job for a year and it takes a little time to get these things off the runway." Also, an executive of another television network told
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than the typical daytime soap. Another estimate said the serials cost $ 200,000 to $ 500,000, compared to the $ 2 million to $ 3 million cost of a mainstream primetime drama.
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became the title of the first series aired. The two umbrella titles reappeared in 2007, showing up during opening credits and on the network's Web site.
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before taping started, so that all scenes on the same set were filmed at the same time, out of episode order. Up to three shows were filmed at once.
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used three directors, 50 cast members, 200 bit players, 2,000 extras and 2,800 script pages (compared to 120 pages for features and 45 for dramas).
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remarked, "Think of the most incompetent soap opera you've ever seen, imagine something even worse, and there you have MyNetworkTV."
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in 2006. Six limited-run serials were produced, each running about 65 episodes, and at least four others were halted in development.
1135:. It tentatively planned to cut their schedule to one night a week by fall before announcing that all such projects were scrapped. 1086:
mostly UPN and WB programming. The telenovelas showed more hopeful ratings in markets like Miami, with large Hispanic populations.
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serialized programming on other networks. Another issue was that the typical MyNetworkTV telenovela viewer was 44 years old.
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magazine that the existence of MNTV was "a miracle" because it went from concept to reality in only six months' time.
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with gay subplots. These English novelas also toned down the high pitched emotionalism of conventional telenovelas.
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SignOnSanDiego.com > News > Features - Telenovelas haven't lured viewers; San Diego channel not losing hope
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would likely have begun the second season in early September. It could have been joined in the Fall lineup by
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As MyNetworkTV's debut grew closer, Fox dropped the idea of using two umbrella titles for its telenovelas.
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went up to 1.3/2. Fox had sold about half of its projections of $ 50 million in advance commercial sales.
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Before it announced MyNetworkTV, Fox offered the telenovelas in syndication under as an anthology titled
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out of each show's 65 hours were broadcast. The six telenovelas later became available on the Fox-owned
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for U.S. viewers. While originally planned for syndication, the format became the original lineup of
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My Network TV Mulls Change To Programming Strategy - 12/15/2006 2:13:00 PM - Broadcasting & Cable
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MyNetworkTV to offer series of 'telenovelas' : Entertainment : Evansville Courier Press
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MyNetworkTV will try Plan B Deseret News (Salt Lake City), March 27, 2007 by Scott D. Pierce
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Heat Index; weekly rating (0-10) of sizzle & fizzle Advertising Age February 12, 2007
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premiered to a 0.8 rating/1 share overnight rating during its first three nights, while
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complained of "amateurish acting, cheap sets and tedious scripts." Robert Bianco of
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The second set of telenovelas premiered to even lower numbers than the first pair.
1041:'s Matt Roush called one "something worse than nothing." Robert P. Laurence of the 549:
said MyNetworkTV lost two million dollars per week with the all-telenovela lineup.
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MNT: All Novelas, All the Time - 7/21/2006 7:01:00 AM - Broadcasting & Cable
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for the Secret Obsessions, and an uncredited female actor for the Desire brand.
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Plot Twists for Genre By Luis Clemens -- Multichannel News, October 16, 2006
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Fox then added a second hour and planned to use two umbrella titles:
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MyNetwork promoted its telenovelas as trashy melodramas, resembling
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Abernathy, he started discussing the telenovela format in 2005.
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600 hours of original dramatic programming in HDTV every year.
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US TV - News - Low-rated start for MyNetworkTV - Digital Spy
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The MyNetworkTV serial lineup was broadcast in Australia as
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SignOnSanDiego.com > News > Features - Modest mogul
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Murdoch’s Next Bet - 8/28/2006 - Broadcasting & Cable
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signal carrying a Spanish audio track, but an alternate
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greenlit the format as a contingency plan for Fox-owned
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Plot Twists for Genre - 10/16/2006 - Multichannel News
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Under the revised schedule, two hour installments of
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MyNetworkTV widescreen logo used during telenovelas
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Archived from 1965:MyNetworkTV Executives Plot Schedule Changes 1326:"MyNetwork turns up heat on spicy telenovas" 1910:"'Ugly Betty' producer grows into his role" 783: 2325: 2311: 2303: 2043:No Ratings Increase for MyNetworkTV Dramas 1801:"'Telenovelas' make the leap into English" 1411: 1409: 1407: 31: 20: 2465:American primetime television soap operas 2215:MyNetwork takes it on the chin, rebounds 2199:No upfront presentation from MyNetworkTV 2475:2007 American television series endings 1473:Guider, Elizabeth (December 13, 2005). 1198: 1078:scored a 1.1 household rating/2 share; 1058:interview. "You should have seen us at 2470:2006 American television series debuts 2015:"Topic Galleries - chicagotribune.com" 1258:: CS1 maint: archived copy as title ( 1251: 2247:MyNetTV execs, affils: Change is good 1619:"Television: A Telenovela Revolution" 7: 2067:"A Hot Love Affair With Telenovelas" 1879:Bianco, Robert (September 4, 2006). 1324:Learmonth, Michael (July 30, 2006). 1207:"Futures of Entertainment: Archives" 938:would have debuted on June 5, 2007. 2284:MyNetworkTV Regroups, Results Mixed 1908:Glenn Garvin (September 28, 2006). 729:Comparison with Spanish telenovelas 1744:Navarro, Mireya (April 25, 2006). 1662:McLean, Thomas (August 28, 2006). 1349:"Novelas' Hot New Format - TVWeek" 1293:"Soaps not sudsy for MyNetwork TV" 1291:Dempsey, John (February 1, 2007). 14: 1171:president and chief executive of 711:The telenovelas are broadcast in 605:Fox Television Stations chairman 2435:MyNetworkTV original programming 930:Had the daily format continued, 755:Caracol Television International 1617:Thottam, Jyoti (May 28, 2006). 2134:MyNetworkTV tries, tries again 1719:"Pappas Telecasting Companies" 1496:"Entertainment/Hollywood News" 1422:The Wall Street Journal Online 393: 382: 1: 1881:"MyNetwork doesn't translate" 1034:scorned the new adaptations. 980:, an independent station in 552:Under new network president 356:"Think Again" by Blond Mafia 2252:September 30, 2007, at the 2231:MyNet nixes glitzy makeover 2155:September 30, 2007, at the 2048:September 30, 2007, at the 1970:September 30, 2007, at the 469:20th Century Fox Television 2491: 2289:February 26, 2006, at the 2271:"My Network TV on Tubi TV" 2341: 30: 2095:Broadcasting & Cable 954:International broadcasts 649:Writers Guild of America 366:Sung by The Transcenders 2334:MyNetworkTV telenovelas 2295:Media Post Publications 1527:Pittsburgh Post-Gazette 1043:San Diego Union-Tribune 773:(subtract one hour for 753:Camilo Cano, the VP of 663:The shows were shot at 521:MyNetworkTV telenovelas 25:MyNetworkTV telenovelas 1580:Los Angeles Daily News 1501:The Hollywood Reporter 963: 464:Stu Segall Productions 399:392 Total (78 Unaired) 2409:Friends with Benefits 2404:Friends & Enemies 1781:on September 30, 2007 1725:on September 28, 2007 1587:on September 30, 2007 1529:. 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Index


Nate Haden
Michelle Belegrin
Tommy Dunster
Bo Derek
Natalie Martinez
Taylor Kinney
Mini Anden
Joel Berti
Tatum O'Neal
Clive Robertson
Jack Krizmanich
David Smith
Jessie Ward
Kate French
Dayanara Torres
Marc Menard
Alicia Leigh Willis
Carter MacIntyre
Theresa Russell
Scott Bailey
Tyler Kain
Always on Your Side
Sheryl Crow
San Diego
Imperial Beach
Del Mar
California
Multi-camera setup
Stu Segall Productions

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