140:: "Milwaukee's a little different because they've actually come out and said there's no news at all," and predicted most of the new free newspapers would fail in the long run because they lacked the "idiosyncrasies and oddball charm" of true alternative weeklies.
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Described by local reporter and media critic
Michael Horne as "pretty darn lame", it never found a profitable marketing niche; ad revenues peaked in 2006 and never recovered. MKE ceased publication after the July 11, 2008, issue.
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was a member) was quoted as saying that three dozen daily newspapers had rolled out weekly free publications during the past year alone. He characterized them as "usually pretty fluffy" and presented with "faux
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and a weekly entertainment magazine aimed at readers under 35, it (along with the online version, MKEOnline.com) also served as a secondary advertising vehicle for the
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Press release. "MKE Launches Today; New
Publication and Web Site Offer Milwaukee-Area Residents Lifestyle and Entertainment Resource"
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No Go For Air, Auto and News on Other
Financially Challenged U.S. Companies for June 17"
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Romell, Rick. "Milwaukee newspaper to debut free 'MKE' weekly for young adults."
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This article is about the short-lived tabloid newspaper. For other uses, see
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Horne, Michael. "MKE To Fold: Publication Never Found
Audience"
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61:Language
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