240:. By 1900, it had become the largest confectionery works in Australia with agencies in every state. As part of his marketing strategy, Macpherson maintained a distinctive whiteness to everything he could – the buildings in the Fitzroy factory complex were all painted white and all of his several thousand employees wore white uniforms. Macpherson himself ensured he was always seen in public dressed immaculately in white and rode in a carriage behind two white ponies. The factory complex became known as
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174:, Victoria. He was the eldest of seven children of Macpherson David Robertson, a Scottish carpenter born in Uruguay, and his Irish wife, Margaret (née Browne). The family came to Ballarat in search of gold but fell on hard times, with the father abandoning them and moving to
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In
Scotland, at the age of nine, Macpherson started working to support the family, eventually taking an apprenticeship with the Victoria Confectionery Co. In 1874, the family returned to Australia at the request of his father, then living in the
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148:(6 September 1859 – 20 August 1945) was an Australian philanthropist, entrepreneur and founder of chocolate and confectionery company
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trucks. The five-month expedition departed from
Parliament House in Melbourne on 12 April and returned on 12 September 1928.
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on 3 June 1932, for services to
Antarctic expeditions. On New Year's Day 1935, he was appointed a Knight Commander of the
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216:. By the late 1880s the business employed thirty people. The company created numerous confections including
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in his honour, and
Robertson's 1932 knighthood specifically recognised his support for this expedition.
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Growth continued through innovative marketing and sponsorships as well as philanthropic donations:
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514:"Photograph x 1 B/W 'MacRobertson' Bust , Letter, Envelope 1922 August Rietmann sculptor, 1922"
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In 1913 he donated his property for use by the
Fairfield Bowling, Tennis and Croquet Club.
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Tom
Campbell Black co-winner of the MacRobertson London to Melbourne Air Race 1934
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Sir
Macpherson Robertson with the winners trophy for the MacRobertson Air Race
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with a prize fund of $ 75,000, an air race from London to
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In 1929 he financed a combined
British, Australian and New Zealand
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In 1921 he promoted a romanticised book of his enterprise entitled
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celebrations, including £40,000 towards the establishment of the
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Australian
Knights Commander of the Order of the British Empire
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In 1925 he presented a silver mounted shield to establish the
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and was commemorated there with a bust he commissioned from
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In 1967 MacRobertson's was acquired by English confectioner
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Volume 11, Melbourne University Press, 1988, pp 418–419.
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19th World Team Association Croquet Championship 2006
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at Grange Road, a fountain in front of the Melbourne
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Lack, John, 'Robertson, Sir Macpherson (1859–1945)'
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162:(known in Australia as fairy floss) to Australia.
370:In 1934 he co-founded Western Australian airline
489:"MacRobertson's Round Australia Expedition 1928"
470:Croquet Australia international croquet website
399:(KBE), for philanthropic services in Victoria.
261:. On 2 February 2010, Cadbury was purchased by
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304:MacRobertson International Croquet Shield
122:Learn how and when to remove this message
417:"Robertson, Sir Macpherson (1859–1945)"
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214:Mac Robertson Steam Confectionery Works
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378:. In the same year he sponsored the
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60:adding citations to reliable sources
178:. In 1869, his mother returned to
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565:Australian Dictionary of Biography
435:"History of Cadbury – 1930 Freddo"
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627:1945 deaths
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353:Yarra River
263:Kraft Foods
234:Milk Kisses
225:Cherry Ripe
219:Freddo Frog
156:chewing gum
112:August 2021
606:Categories
558:References
257:to become
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238:Columbines
206:See also:
166:Early life
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439:Cadbury's
361:herbarium
351:over the
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192:Melbourne
473:Archived
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