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by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a
240:, following its 2014 acquisition by Facebook. They dropped the eye design of the previous logo in favor of a sideways O shaped like the company's headsets. The logotype was updated as well, with a rounded look to complement the new logo.
258:, with a simple theater seat and the company name in a clean sans-serif custom font. The arms and curve of the seat resemble eyes and a smiling mouth. The new logo launched in February 2016.
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Saturday is a founder of
Brooklyn-based family planning company Dadi, which focuses on male fertility and reproductive health and was launched in April 2019.
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in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design,
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597:"Fintech Company Affirm Unveils Updated Brand, New Logo and Shopping Features in Time for the Holidays"
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247:. The new, simpler look was launched in July 2015. He also designed the logo for technology company
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155:. He runs his own design firm and was formerly a principal at New York City design firm
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and
Nicolaus Taylor to create a sleek, minimalist new logo for virtual reality company
229:. The new logo was released in May 2013 alongside the app's new photo tagging feature.
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733:"Reshaping the world one logo at a time with identity design legend Mackey Saturday"
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as a principal. The New York-based branding and graphic design firm was founded by
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acquired
Instagram for $ 1 billion. Saturday redrew the app's previous Billabong
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480:"New Oculus branding ditches the creepy eye for something more… abstract,"
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444:"Here's an Inside Look at How the New Instagram Logo Was Hand-Crafted,"
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is an
American designer and typographer whose work includes logos for
496:"Oculus drops the eye in its new look logo and branding ahead of E3,"
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428:"Inspired By Coca-Cola, Instagram Reveals a Subtle Logotype Revamp,"
389:"Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram,"
663:"From Mobil to Chase Bank, 6 Iconic Logos and How They Came to Be,"
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In 2015, Saturday redesigned the logo for event ticket marketplace
547:"Keep Creating: Finding Creative Inspiration With Mackey Saturday"
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in 1957, and has designed iconic logos for companies including
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Saturday created the logo for on-demand parking service
410:"Instagram filters out the noise with redesigned logo,"
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Graphic Design + Architecture: A 20th-Century
History
650:"Chermayeff & Geismar and Chase Manhattan Bank,"
517:"Instagram Logo Designer: How to Make Brand Magic,"
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624:"Dadi brings in $ 2M to democratize sperm storage"
217:logotype that would stand the test of time, like
708:"#005 - Intentional Design with Mackey Saturday"
320:. Saturday is an avid skateboarder and surfer.
200:After first discussing a potential redesign of
652:Beverly, MA: Rockort Publishers, 2012, p. 144.
276:Chermayeff & Geismar & Haviv (2016-19)
261:In 2017, Saturday designed a new logotype for
376:"Mackey Saturday on designing for longevity,"
316:, in 2016 Saturday and his wife relocated to
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196:Mackey Saturday design firm (2008–present)
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697:Dumb Questions for Smart Designers, 2016.
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801:American typographers and type designers
358:"Designer of the Week: Mackey Saturday,"
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806:University of Northern Colorado alumni
232:Saturday worked with fellow designers
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282:Chermayeff & Geismar & Haviv
157:Chermayeff & Geismar & Haviv
90:Chermayeff & Geismar & Haviv
683:"One Minute With… Mackey Saturday,"
304:. Saturday left the firm in 2019.
204:'s logo with Instagram co-founder
14:
685:One Minute With, January 9, 2012.
136:logo designed by Saturday, 2013.
181:University of Northern Colorado
69:University of Northern Colorado
1:
811:People from Chico, California
179:, and studied design at the
816:People from Casper, Wyoming
515:Christine Lagorio-Chafkin,
426:Kelsey Campbell-Dollaghan,
44:1985 (age 38–39)
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796:American graphic designers
536:Brand New, July 20, 2015.
312:After a decade living in
280:In 2016, Saturday joined
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16:American graphic designer
572:"Open to Unterpretation"
534:"Valet User Experience,"
163:Early life and education
173:Kelly Walsh High School
766:Profile on CGH website
576:underconsideration.com
462:"Top 10 Logo Changes,"
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826:Artists from Brooklyn
378:Crew, March 10, 2016.
167:Saturday was born in
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524:, February 29, 2016.
821:Artists from Denver
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469:, December 1, 2015.
761:mackeysaturday.com
695:"Mackey Saturday,"
603:. 13 November 2018
460:Victor Luckerson,
340:"Mackey Saturday,"
318:Brooklyn, New York
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121:mackeysaturday.com
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185:Greeley, Colorado
169:Chico, California
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100:Years active
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65:Alma mater
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448:Digital Trends
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433:, May 2, 2013.
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740:. Retrieved
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626:. TechCrunch
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103:2007-present
781:1985 births
737:dribble.com
500:Digital Spy
483:VentureBeat
408:Amar Toor,
290:Tom Geismar
87:Principal,
71:(BFA, 2007)
55:Nationality
775:Categories
601:apnews.com
387:Tim Nudd,
324:References
302:Chase Bank
223:Campbell's
414:The Verge
227:Coca-Cola
219:Kellogg's
202:Instagram
145:Instagram
134:Instagram
94:(2016-19)
48:Chico, CA
267:Unsplash
256:SeatGeek
210:Facebook
59:American
431:Gizmodo
214:webfont
116:Website
79:Owner,
393:Adweek
238:Oculus
191:Career
149:Oculus
108:Spouse
742:9 May
717:9 May
630:9 May
607:9 May
581:9 May
556:9 May
362:Print
298:Mobil
249:Hello
744:2019
719:2019
632:2019
609:2019
583:2019
558:2019
521:Inc.
466:Time
300:and
288:and
263:Silk
245:Luxe
225:and
153:Luxe
151:and
41:Born
294:NBC
183:in
175:in
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