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of the Maarud farm at Disenå started selling farm products. Production of potato chips under the brand name "potetgull" started in 1936, after Stang had visited the United States. Around 1950, Maarud purchased industrial equipment for larger scale chip production, and the company enjoyed progress in
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Under Kraft, Maarud had trouble maintaining their position in the market. In the tough competition against KiMs, Maarud's share of the
Norwegian potato chip market fell from 50% in 2001, to 33% in 2008, although the increase in consumption of snack foods meant that production at Maarud remained
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in 1992. After operating as a daughter company of Kraft for several years, the company merged with Kraft and Freia in 2002, becoming Kraft Foods Norge.
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Herkules
Capital. The sale was welcomed by both local and national politicians in Norway, as well as the employees of Maarud.
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the 1960s, helped by the advent of television. In the 1970s, Maarud became the largest snack food producer in
Scandinavia.
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163:. The company also has branches in Sweden, Finland and the Baltic states under the names "Estrella" and "Taffel" (in
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151:, branded as "Maarud Potetgull" (lit. 'potato gold'), but the company also produces other foods such as
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This food and/or confectionery corporation or company-related article is a
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Maarud fabrikker, part of Kraft Foods, Disenå, Sør-Odal, Hedmark, Norway
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Group, which combines various international brands of salted snacks.
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Aaserud, Kjell (17 November 1978). "Potetene ble gull for Maarud".
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stable. In 2008, Kraft sold the company to the
Norwegian
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took over the company in 1960. The company was sold to
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464:"- Estrella Maarud to become part of Intersnack Group"
190:. The Baltic division has production facilities in
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240:In 2014, Herkules sold Estrella Maarud to the
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182:. The Swedish company has the main office in
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170:The Norwegian branch has the main office in
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147:Their most well known product are various
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366:(in Norwegian). Maarud. Archived from
209:The company traces back to 1928, when
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303:Heyerdahl, Sindre (6 August 2008).
575:Food and drink companies of Norway
523:. You can help Knowledge (XXG) by
442:Norwegian Broadcasting Corporation
305:"- Nå skal vi bli nummer én igjen"
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174:and production facilities are at
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393:"Maarud – næringsmiddelbedrift"
201:The company has 201 employees.
254:List of brand name snack foods
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344:(in Norwegian). 6 August 2008
186:and production facilities at
438:"Kraft og Maarud fusjonerer"
117:Norwegian snack food company
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506:
503:Lithuanian company website
491:Norwegian company website
497:Swedish company website
336:"Kjøper tilbake Maarud"
570:Brand name snack foods
364:"Maarud: vår historie"
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398:Store norske leksikon
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235:private equity firm
217:Thomas Stang's son
97:Number of employees
45:1936 (88 years ago)
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580:Food company stubs
279:. Herkules Capital
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277:"Estrella Maarud"
219:Ole A. Stang, Jr.
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501:Estrella Baltics
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444:. 7 August 2002
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370:on 24 July 2011
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483:External links
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341:E24 Næringsliv
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310:E24 Næringsliv
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525:expanding it
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468:. Retrieved
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448:27 September
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372:. Retrieved
368:the original
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346:. Retrieved
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315:. Retrieved
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281:. Retrieved
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211:Thomas Stang
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149:potato chips
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50:Headquarters
26:Aksjeselskap
22:Company type
423:Aftenposten
227:Kraft Foods
137:snack foods
65:Area served
564:Categories
260:References
242:Intersnack
101:201 (2022)
90:Intersnack
196:Lithuania
184:Stockholm
165:Lithuania
143:Structure
133:Norwegian
129:Maarud AS
17:Maarud AS
495:Estrella
248:See also
180:Sør-Odal
32:Industry
205:History
188:Angered
161:popcorn
157:peanuts
106:Website
76:Finland
69:Norway
42:Founded
489:Maarud
470:1 July
192:Kaunas
176:Disenå
159:, and
72:Sweden
58:Norway
54:Disenå
36:Snacks
223:Freia
131:is a
86:Owner
521:stub
472:2018
450:2009
407:2009
376:2009
350:2009
319:2009
285:2009
172:Oslo
178:in
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
