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noted that Ramar had failed to prove that it suffered any irreparable injury by SMC's use of the
Magnolia trademark on its products in the United States. In rendering the decision, the US Court of Appeals recognized that SMC was using the Magnolia brand on its butter, margarine and cheese products to invoke the goodwill that SMC had built in the Philippines, not the goodwill created by Ramar in the United States.
452:
in favor of SMC regarding the use of the
Magnolia brand on its butter, margarine and cheese products. Additionally, the Court of Appeals had reversed the injunction issued by the District Court that prevented SMC from using the Magnolia brand for new Magnolia food products in the United States. It
214:, Schober would remain in the Philippines and introduced the "magnolia pie", "magnolia ice cream" and "magnolia ice-drop". In 1925, Schober sold his "magnolia" business interests to SMC (then known as San Miguel Brewery). Schober would move on to establish Legaspi Garden Restaurant at Pier 7,
753:
357:
Ice Cream – Magnolia
Classic, Magnolia Classic Medley, Magnolia Gold Label, Magnolia Double Gold, Magnolia Sorbetes, Magnolia No Sugar Added, Magnolia Chocolait Ice Cream, Magnolia Limited Edition Super Premium President's Tub, Magnolia Best of the Philippines, Magnolia Yogurt Ice
43:
324:) and residential condominiums (The Magnolia Residences). One of the mall’s first establishments was a Magnolia-franchised ice cream parlor named Magnolia Flavor House, which operated from 2012 to 2017, as a fitting homage to the property’s roots.
749:
373:
Cheese – Magnolia Daily Quezo, Magnolia
Cheddar, Magnolia Cheezee, Magnolia Cheezee Spread, Magnolia Cream Cheese, Magnolia Cream Cheese Spread, Magnolia Gold Edam, Magnolia Queso de Bola (available during the Christmas season), Magnolia
280:
to produce
Magnolia Fresh Chicken. The poultry business, along with its B-Meg feeds business were operated as the Feeds and Livestock Division of SMC until it was spun-off as a new subsidiary (San Miguel Foods, Inc.) in 1991.
299:. SMC retained ownership of the Magnolia brand since it was also being used by other SMC products. SMC also retained ownership of the Aurora Boulevard property. In 1998, SMC withdrew from the Magnolia-Nestlé venture and a
443:
SMC currently exports its ice cream in the US and Canada under the San Miguel Gold Label brand and its line of butter, margarine and cheese to the US under the
Magnolia brand. In a decision dated August 27, 2015, the
449:
361:
Frozen
Novelties – Magnolia Popsies, Magnolia Spinner, Magnolia Pinipig Crunch, Magnolia Sweetie Bites, Magnolia Cookie Monster, Magnolia Fun Bar, Magnolia Fizz, Magnolia K-Pop, Magnolia Yogurt Ice Cream
303:
clause barred it from the ice cream and milk businesses for five years. Upon the expiration of the non-compete clause in 2004, SMC revived its ice cream and milk businesses through its subsidiary,
806:
775:
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750:"Ramar Foods Celebrates 40 Years of Magnolia® Ice Cream with Pledge to Stay Mellorine Free, Expanded US and Canadian Distribution, and a Big Thanks to Customers!"
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The history of the
Magnolia brand can be traced back to 1899 when an American by the name of William J. Schober arrived in the Philippines as a cook in the
401:
Baking products – Magnolia All-Purpose Flour, Magnolia Cake Mixes (Magnolia Fast & Easy Bake, Magnolia
Pancake Plus, Magnolia Pancake & Waffle Mix)
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Although similar in name and product line (dairy products), there is no affiliation between SMC's
Magnolia brand with that of the Singapore-based
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Milk – Magnolia Fresh Milk, Magnolia Low Fat Milk, Magnolia Full Cream Milk, Magnolia Chocolait, Magnolia Chocolait Choco Magic (discontinued)
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In 1981, SMC spun off its butter and margarine production to a new subsidiary named Philippine Dairy Products Corporation (now known as
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In 1996, SMC transferred its ice cream and milk businesses to a new company, Magnolia-Nestlé Corporation, a joint-venture with
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Salad Aid – Magnolia Real Mayonnaise, Magnolia Sandwich Spread, Magnolia All-Purpose Dressing, Magnolia Dip n' Dressing
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Margarine – Magnolia Baker's Best, Magnolia Buttercup, Magnolia Dari Creme, Magnolia Lite, Magnolia Star (co-branded)
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This article is about the San Miguel Corporation food and beverage brand. For the unrelated Singaporean brand, see
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190:(SMC) and used by its various subsidiaries. The brand was commercially established by SMC (then known as
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In 2008, SMC sold the Aurora Boulevard property to Robinsons Land Corporation (RLC), a subsidiary of
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denied the appeal filed by Ramar on the March 2013 judgment of the U.S. District Court for the
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Poultry – Magnolia Fresh Chicken, Magnolia Free Range Fresh Chicken, Magnolia Fresh Brown Eggs
241:). In 1926, the dairy plant was relocated to Calle Echague (now Carlos Palanca Sr. Street) in
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In the United States, Ramar Foods International, a company founded in 1969 and based in
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Non-alcoholic beverages – Magnolia Fruit Drink, Magnolia Health Tea, Magnolia PureWater
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On May 19, 2010, Magnolia, Inc. inaugurated its main ice cream production facility in
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Butter – Magnolia Gold, Magnolia Gold Lite, Magnolia Butter-licious Dairy Blend
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807:"COCKTALES | Malaysian takeover of Bank of Commerce stalls on pricing issues"
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272:. The following year, SMC established its first chicken processing plant in
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stood on the same street as the site of the original San Miguel brewery (6
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In 1972, SMC entered the poultry business with its first breeder farm in
776:"COCKTALES | San Miguel battles Magnolia trademark holder to sell in US"
696:"A Scoopful of Surprise: Magnolia Ice Cream Inaugurates Ice Cream Plant"
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There is also no relation between SMC's Magnolia brand with that of
292:, with its production facility based in the Aurora Boulevard plant.
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245:. In 1970, production was transferred to a new modern facility in
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605:"RLC close to finalizing P1.6-B purchase of Magnolia plant"
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Relation to other Magnolia brands (Singapore and the US)
869:"San Miguel wins 'Magnolia' trademark dispute in U.S."
574:"Reimaging a Brand for a New Generation of Consumers"
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Cooking Oil – Magnolia Nutri-Oil, Magnolia Pure Oil
313:News reports stated that the property was sold for
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320:. The property was developed by RLC into a mall (
665:"Magnolia to open new ice cream plant in Laguna"
261:, also housed the main branch of its Magnolia
1322:
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838:"San Miguel secures Magnolia brand use in US"
8:
867:Dumlao-Abadilla, Doris (September 2, 2015).
257:. The facility, designed by National Artist
35:
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635:"New Magnolia house goes beyond ice cream"
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1059:San Miguel Yamamura Packaging Corporation
701:. Vol. 5, no. 2. Archived from
218:(the location is now the headquarters of
603:dela Pena, Zinnia (September 10, 2008).
506:from the original on September 19, 2015
487:
176:http://www.magnoliahealthybeverages.com
1025:Vice Chairman, President (CEO) and COO
730:
719:
536:from the original on December 25, 2014
186:is a food and beverage brand owned by
1110:SMC Asia Car Distributors Corporation
1090:SMC Global Power Holdings Corporation
878:from the original on October 23, 2016
848:from the original on October 24, 2016
805:Agustin, Victor C. (March 18, 2013).
675:from the original on December 5, 2014
615:from the original on January 19, 2018
584:from the original on October 23, 2016
16:Brand owned by San Miguel Corporation
7:
1271:Red Horse Beer Pambansang Muziklaban
836:Gonzales, Iris (September 3, 2015).
645:from the original on January 4, 2015
1182:Magnolia Chicken Timplados Hotshots
756:from the original on March 10, 2016
446:Ninth Circuit U.S. Court of Appeals
919:San Miguel Pure Foods Company, Inc
389:Foodservice – Magnolia Foodservice
377:Cream – Magnolia All-Purpose Cream
343:Magnolia Avocado Premium Ice Cream
229:Under SMC, the dairy plant at 526
164:http://www.magnoliaicecream.com.ph
97:San Miguel Food and Beverage, Inc.
14:
898:"The History of F&N Magnolia"
694:Paola Lepatan (April–June 2010).
21:Magnolia (Fraser and Neave brand)
1727:
1726:
1407:
1069:
386:Jelly Snacks – Magnolia Jellyace
1233:Enrique MarĂa Barretto de Ycaza
1096:San Miguel Holdings Corporation
1014:Enrique MarĂa Barretto de Ycaza
556:"Magnolia Ice Cream – About Us"
47:Primary logo in use since 2015.
1772:Food brands of the Philippines
1099:Manila North Harbor Port, Inc.
752:(Press release). PR Newswire.
450:Central District of California
172:http://www.magnoliachicken.com
1:
1752:San Miguel Corporation brands
1093:San Miguel Energy Corporation
255:Magnolia Dairy Products Plant
235:San Miguel district of Manila
28:Magnolia (Philippine company)
1576:Chicago Butter and Egg Board
1055:San Miguel Food and Beverage
748:International, Ramar Foods.
496:"Let's Scream for Ice Cream"
1767:Products introduced in 1925
1696:Artificial butter flavoring
1177:Barangay Ginebra San Miguel
1107:Northern Cement Corporation
154:Celebrate Goodness Everyday
118:; 99 years ago
1828:
1199:Magnolia Purewater Wizards
965:Magnolia Healthy Beverages
953:February 21, 2014, at the
936:September 6, 2013, at the
168:http://www.magnolia.com.ph
25:
18:
1777:Brand name dairy products
1724:
1670:Buttered toast phenomenon
1469:Beurre Ă la bourguignonne
1405:
1283:
1193:San Miguel Alab Pilipinas
1067:
1007:
924:January 23, 2012, at the
335:Magnolia branded products
40:
1787:Brand name poultry meats
1716:Butter churning in Nepal
1256:Eduardo M. Cojuangco Jr.
1205:San Miguel Beermen (ABL)
478:(Magnolia canned milk).
419:San Miguel Brewery, Inc.
311:JG Summit Holdings, Inc.
288:), a joint-venture with
26:Not to be confused with
1675:Norwegian butter crisis
1417:Dishes featuring butter
1227:Former chief executives
872:The Philippine Inquirer
729:Cite magazine requires
290:New Zealand Dairy Board
212:Philippine–American War
77:non-alcoholic beverages
1290:40 San Miguel Avenue,
1275:Mahou-San Miguel Group
1239:Antonio RĂłxas de Ayala
1156:San Miguel Pale Pilsen
1001:San Miguel Corporation
394:San Miguel Mills, Inc.
344:
220:Philippine Coast Guard
188:San Miguel Corporation
87:San Miguel Corporation
1802:Brand name condiments
1585:Butter manufacturers
1505:List of butter dishes
1474:Beurre Maître d'Hôtel
1062:San Miguel Properties
671:. November 17, 2009.
526:"The Ice Cream Story"
463:Fraser and Neave Ltd.
438:Pittsburg, California
406:San Miguel Foods, Inc
342:
135:San Miguel Gold Label
1665:Buttered cat paradox
1518:Butter paraphernalia
1187:Petron Blaze Spikers
904:on January 29, 2012.
641:. October 17, 2012.
1451:Café de Paris sauce
1424:Butter-based sauces
842:The Philippine Star
817:on October 23, 2016
786:on October 24, 2016
609:The Philippine Star
75:, baking products,
37:
1792:Philippine cheeses
1540:French butter dish
1252:Andrés Soriano III
1248:Andrés Soriano Jr.
1172:San Miguel Beermen
1130:Ginebra San Miguel
1086:Petron Corporation
1050:Ginebra San Miguel
1045:San Miguel Brewery
948:Magnolia Chocolait
943:Magnolia Ice Cream
530:SINAG-CSSP website
500:Inquirer Lifestyle
345:
329:Santa Rosa, Laguna
322:Robinsons Magnolia
208:United States Army
192:San Miguel Brewery
1762:Ice cream parlors
1739:
1738:
1636:Butter in culture
1513:
1512:
1367:Manteiga-da-terra
1304:
1303:
1236:Pedro Pablo RĂłxas
1211:Pop Cola Panthers
1038:Core subsidiaries
708:on March 13, 2014
562:on June 10, 2012.
432:Trademark dispute
216:Port Area, Manila
181:
180:
1819:
1807:Margarine brands
1757:Ice cream brands
1733:Category: Butter
1730:
1729:
1660:Butter rebellion
1643:Butter sculpture
1421:
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1357:Clarified butter
1331:
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1265:Related articles
1103:Bank of Commerce
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960:Magnolia Chicken
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900:. Archived from
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558:. Archived from
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468:F&N Magnolia
319:
263:ice cream parlor
247:Aurora Boulevard
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93:Produced by
69:chicken products
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1711:List of spreads
1691:Butter mountain
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1554:Butter industry
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1461:Compound butter
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1446:Beurre noisette
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1345:Types of butter
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1217:Powerade Tigers
1160:
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1079:New investments
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955:Wayback Machine
938:Wayback Machine
926:Wayback Machine
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811:InterAksyon.com
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502:. May 3, 2014.
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253:, known as the
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137:(US and Canada)
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73:gelatin dessert
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931:Magnolia, Inc.
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913:External links
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349:Magnolia, Inc.
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305:Magnolia, Inc.
286:Magnolia, Inc.
259:Leandro Locsin
243:Quiapo, Manila
222:), behind the
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131:Related brands
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57:Dairy products
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1684:Miscellaneous
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1530:Butter curler
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1782:Baking mixes
1625:Western Star
1603:
1594:Land O'Lakes
1545:Scotch hands
1535:Butter knife
1525:Butter churn
1436:Beurre monté
1431:Beurre blanc
1372:Niter kibbeh
1296:Metro Manila
1287:Headquarters
1165:Sports teams
1134:
1029:Ramon S. Ang
1020:
902:the original
892:
880:. Retrieved
871:
862:
850:. Retrieved
841:
831:
819:. Retrieved
815:the original
810:
800:
788:. Retrieved
784:the original
779:
770:
758:. Retrieved
743:
710:. Retrieved
703:the original
689:
677:. Retrieved
668:
659:
647:. Retrieved
639:ABS-CBN News
638:
629:
617:. Retrieved
608:
598:
586:. Retrieved
578:www.wipo.int
577:
568:
560:the original
550:
538:. Retrieved
529:
520:
508:. Retrieved
499:
490:
476:Borden, Inc.
473:
466:
460:
442:
435:
326:
308:
294:
283:
267:
239:Calle Aviles
231:Calle Aviles
228:
224:Manila Hotel
210:. After the
205:
183:
182:
153:
134:
53:Product type
32:
1701:Butter salt
1655:Butter lamp
1648:Butter lamb
1441:Beurre noir
1394:Whey butter
1292:Mandaluyong
882:October 23,
852:October 23,
821:October 23,
790:October 23,
760:October 23,
679:October 23,
588:October 23,
540:October 23,
318:1.6 billion
301:non-compete
251:Quezon City
107:Philippines
65:cooking oil
1812:Mayonnaise
1746:Categories
1706:Dairy salt
1611:/Kerrygold
1500:Egg butter
1495:Butter tea
1399:Yak butter
1352:Bog butter
1123:Key brands
482:References
274:Muntinlupa
113:Introduced
1620:Président
1566:Butterfat
1219:(defunct)
1213:(defunct)
1207:(defunct)
1201:(defunct)
1195:(defunct)
1189:(defunct)
1147:Purefoods
712:March 13,
649:April 24,
619:April 24,
374:Quickmelt
196:ice cream
145:Worldwide
61:margarine
1604:Magnolia
1581:Churning
1561:Boterwet
1139:Monterey
1135:Magnolia
1017:Chairman
951:Archived
934:Archived
922:Archived
876:Archived
846:Archived
754:Archived
673:Archived
669:GMA News
643:Archived
613:Archived
582:Archived
534:Archived
504:Archived
194:) as an
184:Magnolia
36:Magnolia
1011:Founder
233:in the
202:History
160:Website
150:Tagline
142:Markets
121: (
103:Country
1797:Butter
1731:
1615:PlugrĂ
1599:Lurpak
1589:Anchor
1338:Butter
1143:Petron
1021:Vacant
297:Nestlé
270:Cavite
1609:Ornua
1488:Other
706:(PDF)
699:(PDF)
358:Cream
278:Rizal
83:Owner
1382:Urfa
1377:Smen
1362:Ghee
884:2016
854:2016
823:2016
792:2016
762:2016
735:help
714:2014
681:2016
651:2018
621:2018
590:2016
542:2016
512:2020
123:1925
116:1925
471:.
1748::
1294:,
874:.
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
