64:
588:
36:
574:
534:
and its aftershocks. On 19 March 2012, the company announced that its own stocks of
Marmite had run out and the production line was not expected to be running again until July. Some supermarkets reported at the time they had already run out of stock, and there was only a few weeks' worth of stock
502:
As
Unilever has the exclusive right to the Marmite name in the United Kingdom, and Sanitarium has the exclusive right to the name in Australia and New Zealand, their respective versions of Marmite must be sold under a different name in the other countries. Unilever International sells the British
561:
Sanitarium announced in
February 2013 that production had restarted and the factory was in the process of building up stock ready for the return. Marmite returned to New Zealand retailers effective midnight on 20 March 2013, although only the 250 g jar size was initially available and many
557:
In June 2012, it was announced that additional structural damage had been uncovered at the factory, and the proposed July return to production was rescheduled to
October. Problems with an unfinished lift at the factory delayed production into 2013.
251:
content of the spread is high and has caused concern, although it is the amount per serving rather than the percentage in bulk
Marmite that is relevant. The main ingredient of Marmite is yeast extract, which contains a high concentration of
184:, albeit using a modified version of the original recipe, most notable for its inclusion of sugar and caramel. Common ingredients are also slightly different quantities from the British version; the New Zealand version has high levels of
179:
The product's popularity prompted the
Sanitarium Health Food Company to obtain sole rights to distribute the product in New Zealand and Australia in 1908. They later began manufacturing Marmite under licence in
546:, with some sellers asking for up to NZ$ 800 per jar; over 185 times its usual retail price of around $ 4.25 per 250 g jar People were advised to use the spread sparingly, with even Prime Minister
188:, for example. New Zealand Marmite is described as having a "weaker" or "less tangy" flavour than the British version. It is distributed throughout Australia, New Zealand and the Pacific Islands.
562:
supermarkets imposed a limit of two jars per customer per day to promote fairness and prevent bulk buying. Supply to overseas retailers resumed after the New
Zealand supply and demand settled.
554:
once his personal supplies had run out. Throughout the shortage
Marmite ran a number of marketing campaigns on social media which led to a 2,975% increase in fans and a lot of brand exposure.
1265:
975:
1177:
1199:
868:
118:
1091:
985:
105:
948:
542:
of
Marmite from supermarkets, and over one hundred auctions for jars of Marmite, new and used, were listed on online auction site
172:
discovered that brewer's yeast could be concentrated, bottled, and eaten. In 1902 the
Marmite Food Extract Company was formed in
1185:
1255:
1250:
705:
1150:
1275:
813:
531:
535:
left in their distribution centres, leading to the dubbing of Marmite as "black gold" and the crisis as "Marmageddon".
760:
921:
894:
1207:
1036:
1260:
1007:
1122:
1063:
1127:
1068:
1012:
980:
617:
176:, Staffordshire, England with Marmite as its main product and Burton as the site of the first factory.
63:
1270:
35:
593:
637:
526:
In November 2011, Sanitarium shut down the sole production line of New Zealand Marmite at its
225:
173:
169:
79:
1099:
626:
153:
144:
Marmite has been manufactured in New Zealand since 1919. It is the only product sold as
843:
735:
530:
factory after a cooling tower at the factory was deemed unsafe, having cracked in the
1244:
253:
122:
114:
953:
602:
539:
527:
181:
713:
137:, but the two products are made by different companies (the UK version is made by
507:
in Australia and New Zealand, while Sanitarium sells the New Zealand Marmite as "
579:
241:
197:
149:
788:
664: – Cell contents of yeast without the cell walls, used as a food additive
569:
233:
217:
126:
821:
1155:
1041:
383:
185:
768:
690:
685:
655:
649:
551:
547:
515:
138:
661:
643:
631:
611:
543:
209:
157:
134:
130:
17:
573:
514:
In November 2008, Marmite was rebranded as 'Mo-mite' in support of
121:
and distributed in Australia and the Pacific. Marmite is made from
949:"Marmite shortage leaves New Zealanders spreading themselves thin"
248:
88:
94:
1233:
1123:"Don't freak – it's not over: Marmageddon extension"
57:
666:
Pages displaying short descriptions of redirect targets
607:
Pages displaying short descriptions of redirect targets
538:
Immediately after the announcement, there was reported
550:
admitting he might have to switch to Australian rival
196:
Sanitarium recommends spreading Marmite on bread with
106:
622:
Pages displaying wikidata descriptions as a fallback
605: – Foods that can be stored at room temperature
97:
91:
85:
82:
53:
45:
658: – Australian brand of spread made from yeast
1064:"'Marmageddon': There's always Vegemite, says PM"
1092:"How Marmite Grew Their Facebook Page By 2,975%"
614: – Swiss brand of spread similar to Marmite
200:added to make a "Marmite and Chippie" sandwich.
1266:Sanitarium Health and Wellbeing Company brands
783:
781:
779:
686:"Marmite: Ten things you'll love/hate to know"
518:, the annual moustache-growing charity event.
23:Brand of spread made from yeast in New Zealand
652: – British snack brand shaped like twigs
8:
1151:"Paperwork delays Marmite factory reopening"
1008:"Rush of Marmite auctions as shortage looms"
28:
1035:Kirk, Stacey; Levy, Dayna (20 March 2012).
258:
168:In the late 19th century German scientist
62:
27:
634: – UK brand of yeast extract spread
532:22 February 2011 Christchurch earthquake
208:Marmite is rich in B vitamins including
677:
119:Sanitarium Health and Wellbeing Company
1037:"Scarce Marmite on Trade Me for $ 800"
976:"Marmite panic-buying empties shelves"
156:, whereas elsewhere in the world the
7:
1206:. 2 September 2013. Archived from
14:
1178:"A tour of Marmite's new factory"
1149:Turner, Anna (13 December 2012).
1098:. 4 November 2013. Archived from
895:"Marmite bucket sells for $ 2115"
869:"Get the Mo-stie out of Movember"
640: – Type of deactivated yeast
1121:Donnell, Hayden (19 June 2012).
922:"NZ's Marmite stock running out"
586:
572:
78:
34:
984:. 19 March 2012. Archived from
947:Manhire, Toby (19 March 2012).
491:RDI = Recommended Daily Intake
133:. It is similar to the British
1184:. 6 March 2013. Archived from
920:Kirk, Stacey (19 March 2012).
901:. Fairfax Media. 30 March 2012
875:. Fairfax NZ. 11 November 2008
522:2012–13 "Marmageddon" shortage
1:
706:"A brief history of Marmite"
620: – Irish savoury spread
49:Marmite Food Extract Company
117:produced in New Zealand by
1292:
761:"Sanitarium: Marmite FAQs"
476:
459:
445:
431:
417:
403:
382:
371:
360:
338:
312:
301:
290:
285:
276:
15:
736:"Marmite Food Extract Co"
490:
395:
271:
33:
16:For the UK version, see
1200:"Marmite Set To Return"
204:Nutritional information
1128:The New Zealand Herald
1069:The New Zealand Herald
1013:Television New Zealand
981:Television New Zealand
618:Guinness Yeast Extract
498:Availability worldwide
58:https://marmite.co.nz/
1256:Yeast extract spreads
1251:Brand name condiments
1276:New Zealand cuisine
263:
30:
1102:on 14 January 2015
988:on 9 November 2013
771:on 29 August 2006.
646: – Food paste
594:New Zealand portal
259:
1204:Sanitarium.com.au
824:on 29 August 2006
789:"The Marmite FAQ"
638:Nutritional yeast
495:
494:
174:Burton upon Trent
170:Justus von Liebig
71:
70:
1283:
1237:
1236:
1234:Official website
1220:
1219:
1217:
1215:
1210:on 23 March 2015
1196:
1190:
1189:
1174:
1168:
1167:
1165:
1163:
1146:
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1139:
1137:
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1118:
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1111:
1109:
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1088:
1082:
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1079:
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1026:
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1004:
998:
997:
995:
993:
972:
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963:
961:
944:
938:
937:
935:
933:
917:
911:
910:
908:
906:
891:
885:
884:
882:
880:
865:
859:
858:
856:
854:
848:Sanitarium.co.nz
840:
834:
833:
831:
829:
820:. Archived from
810:
804:
803:
801:
799:
793:ilovemarmite.com
785:
774:
772:
767:. Archived from
757:
751:
750:
748:
746:
732:
726:
725:
723:
721:
716:on 24 March 2012
712:. Archived from
710:ihatemarmite.com
702:
696:
695:
682:
667:
623:
608:
596:
591:
590:
589:
582:
577:
576:
272:per 5 g serving
264:
109:
104:
103:
100:
99:
96:
93:
90:
87:
84:
67:
66:
40:A jar of Marmite
38:
31:
1291:
1290:
1286:
1285:
1284:
1282:
1281:
1280:
1261:Umami enhancers
1241:
1240:
1232:
1231:
1228:
1223:
1213:
1211:
1198:
1197:
1193:
1188:on 6 July 2013.
1176:
1175:
1171:
1161:
1159:
1148:
1147:
1143:
1133:
1131:
1120:
1119:
1115:
1105:
1103:
1090:
1089:
1085:
1075:
1073:
1072:. 20 March 2012
1062:
1061:
1057:
1047:
1045:
1034:
1033:
1029:
1019:
1017:
1016:. 19 March 2012
1006:
1005:
1001:
991:
989:
974:
973:
969:
959:
957:
946:
945:
941:
931:
929:
928:. Fairfax Media
919:
918:
914:
904:
902:
893:
892:
888:
878:
876:
867:
866:
862:
852:
850:
842:
841:
837:
827:
825:
812:
811:
807:
797:
795:
787:
786:
777:
759:
758:
754:
744:
742:
734:
733:
729:
719:
717:
704:
703:
699:
684:
683:
679:
675:
670:
665:
627:List of spreads
621:
606:
592:
587:
585:
578:
571:
568:
524:
500:
463:
245:
239:
231:
223:
215:
206:
194:
166:
158:British version
154:Pacific Islands
107:
81:
77:
61:
41:
24:
21:
12:
11:
5:
1289:
1287:
1279:
1278:
1273:
1268:
1263:
1258:
1253:
1243:
1242:
1239:
1238:
1227:
1226:External links
1224:
1222:
1221:
1191:
1169:
1141:
1113:
1083:
1055:
1027:
999:
967:
939:
912:
886:
860:
835:
805:
775:
752:
727:
697:
694:. 25 May 2011.
676:
674:
671:
669:
668:
659:
653:
647:
641:
635:
629:
624:
615:
609:
599:
598:
597:
583:
567:
564:
523:
520:
499:
496:
493:
492:
488:
487:
484:
481:
478:
474:
473:
470:
467:
464:
461:
457:
456:
453:
450:
447:
443:
442:
439:
436:
433:
429:
428:
425:
422:
419:
415:
414:
411:
408:
405:
401:
400:
397:
393:
392:
389:
386:
380:
379:
376:
373:
369:
368:
365:
362:
358:
357:
354:
351:
347:
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321:
320:
317:
314:
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306:
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298:
295:
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288:
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274:
273:
270:
267:
243:
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205:
202:
193:
190:
165:
162:
160:predominates.
69:
68:
55:
51:
50:
47:
43:
42:
39:
22:
13:
10:
9:
6:
4:
3:
2:
1288:
1277:
1274:
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1269:
1267:
1264:
1262:
1259:
1257:
1254:
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1249:
1248:
1246:
1235:
1230:
1229:
1225:
1209:
1205:
1201:
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1192:
1187:
1183:
1179:
1173:
1170:
1158:
1157:
1152:
1145:
1142:
1130:
1129:
1124:
1117:
1114:
1101:
1097:
1096:ROI Marketing
1093:
1087:
1084:
1071:
1070:
1065:
1059:
1056:
1044:
1043:
1038:
1031:
1028:
1015:
1014:
1009:
1003:
1000:
987:
983:
982:
977:
971:
968:
956:
955:
950:
943:
940:
927:
923:
916:
913:
900:
896:
890:
887:
874:
870:
864:
861:
849:
845:
839:
836:
823:
819:
818:Marmite.co.nz
815:
809:
806:
794:
790:
784:
782:
780:
776:
770:
766:
765:marmite.co.nz
762:
756:
753:
741:
740:Grace's Guide
737:
731:
728:
715:
711:
707:
701:
698:
693:
692:
687:
681:
678:
672:
663:
660:
657:
654:
651:
648:
645:
642:
639:
636:
633:
630:
628:
625:
619:
616:
613:
610:
604:
601:
600:
595:
584:
581:
575:
570:
565:
563:
559:
555:
553:
549:
545:
541:
536:
533:
529:
521:
519:
517:
512:
511:" in the UK.
510:
506:
497:
489:
485:
482:
479:
475:
471:
468:
465:
458:
454:
451:
448:
444:
440:
437:
434:
430:
426:
423:
420:
416:
412:
409:
406:
402:
398:
394:
391:0.098 g
390:
387:
385:
381:
377:
374:
370:
366:
363:
359:
355:
352:
349:
348:
344:
341:
337:
334:
331:
329:
326:
323:
322:
318:
315:
313:Carbohydrates
311:
307:
304:
300:
296:
293:
289:
282:
279:
275:
268:
266:
265:
262:
257:
255:
254:glutamic acid
250:
246:
235:
227:
219:
211:
203:
201:
199:
191:
189:
187:
183:
177:
175:
171:
163:
161:
159:
155:
151:
147:
142:
140:
136:
132:
128:
124:
123:yeast extract
120:
116:
112:
111:
102:
75:
65:
59:
56:
52:
48:
44:
37:
32:
26:
19:
1212:. Retrieved
1208:the original
1203:
1194:
1186:the original
1181:
1172:
1160:. Retrieved
1154:
1144:
1132:. Retrieved
1126:
1116:
1104:. Retrieved
1100:the original
1095:
1086:
1074:. Retrieved
1067:
1058:
1046:. Retrieved
1040:
1030:
1018:. Retrieved
1011:
1002:
990:. Retrieved
986:the original
979:
970:
958:. Retrieved
954:The Guardian
952:
942:
930:. Retrieved
925:
915:
903:. Retrieved
898:
889:
877:. Retrieved
872:
863:
851:. Retrieved
847:
838:
826:. Retrieved
822:the original
817:
808:
798:30 September
796:. Retrieved
792:
769:the original
764:
755:
743:. Retrieved
739:
730:
718:. Retrieved
714:the original
709:
700:
689:
680:
603:Ambient food
560:
556:
540:panic buying
537:
528:Christchurch
525:
513:
508:
504:
501:
480:36.0 mg
466:10.0 μg
449:2000 μg
435:50.0 mg
410:0.55 mg
407:11.0 mg
378:0.17 g
332:
327:
260:
207:
198:potato chips
195:
182:Christchurch
178:
167:
145:
143:
131:beer brewing
73:
72:
46:Manufacturer
25:
1214:4 September
926:Stuff.co.nz
899:Stuff.co.nz
873:Stuff.co.nz
828:29 November
580:Food portal
503:Marmite as
483:1.8 mg
469:0.5 μg
452:100 μg
438:2.5 mg
424:0.4 mg
421:8.4 mg
388:1.95 g
150:Australasia
115:food spread
1271:Food paste
1245:Categories
1106:4 November
879:29 January
673:References
418:Riboflavin
375:3.4 g
234:folic acid
218:riboflavin
127:by-product
1182:3 News NZ
1162:9 January
1156:The Press
1042:The Press
844:"Marmite"
814:"Bite Me"
720:26 August
460:Vitamin B
384:Potassium
269:per 100 g
242:vitamin B
186:potassium
1076:21 March
1048:20 March
1020:19 March
992:19 March
960:19 March
932:19 March
691:BBC News
656:Vegemite
650:Twiglets
566:See also
552:Vegemite
548:John Key
516:Movember
505:Our Mate
294:163 kcal
291:Calories
152:and the
139:Unilever
1134:12 July
745:15 July
662:Vitam-R
644:Promite
632:Marmite
612:Cenovis
544:TradeMe
509:NZ-Mite
404:Thiamin
367:0.58 g
356:
302:Protein
297:8 kcal
286:
261:Marmite
210:thiamin
164:History
146:Marmite
135:Marmite
113:) is a
74:Marmite
54:Website
29:Marmite
18:Marmite
905:28 May
853:5 July
446:Folate
432:Niacin
399:% RDI
396:
372:Sodium
364:11.5 g
353:
350:
345:0.1 g
328:11.8 g
324:sugars
319:0.8 g
316:16.6 g
308:0.8 g
305:16.2 g
280:680 kJ
277:Energy
249:sodium
247:. The
240:) and
226:niacin
60:
361:Fibre
342:0.9 g
333:0.6 g
283:34 kJ
192:Usage
110:-myte
1216:2013
1164:2013
1136:2012
1108:2013
1078:2012
1050:2012
1022:2012
994:2012
962:2012
934:2012
907:2012
881:2012
855:2011
830:2008
800:2009
747:2014
722:2016
486:15%
477:Iron
472:25%
455:50%
441:25%
427:25%
413:50%
141:).
125:, a
339:Fat
256:.
232:),
224:),
216:),
148:in
129:of
108:MAR
89:ɑːr
1247::
1202:.
1180:.
1153:.
1125:.
1094:.
1066:.
1039:.
1010:.
978:.
951:.
924:.
897:.
871:.
846:.
816:.
791:.
778:^
763:.
738:.
708:.
688:.
462:12
244:12
236:(B
228:(B
220:(B
212:(B
95:aɪ
1218:.
1166:.
1138:.
1110:.
1080:.
1052:.
1024:.
996:.
964:.
936:.
909:.
883:.
857:.
832:.
802:.
773:.
749:.
724:.
238:9
230:3
222:2
214:1
101:/
98:t
92:m
86:m
83:ˈ
80:/
76:(
20:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
