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Described by The BEAM Awards as "an influential role model and voice for many fashion conscious modest women in the UK as well as internationally," the organisation nominated
Idrissi for the 2016 'Cultural Icon of the Year' award and later appointed her an ambassador of the ceremony. Idrissi uses her
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Her two-second cameo sent a wave of excitement and uncertainty through the fashion industry. Without even realising it, Idrissi had become the face of modest fashion, as the first hijab-wearing model for H&M, the second-largest global retailer, after
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Idrissi appears in both print and video ads for the
Swedish fashion brand's campaign. As a result, both Idrissi and H&M made headline news receiving domestic coverage across major British media outlets, and in high fashion magazines
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campaign, 'Close The Loop'. In the ad campaign, "Idrissi is pictured outside a fish and chip shop in East London wearing a pink coat, aviator sunglasses and a checked hijab" making her the first Muslim hijab-wearing model.
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online social media accounts and speaking engagements communicating reactions to the H&M campaign, her work as an advocate, and how other brands are incorporating Muslim dress in mainstream fashion.
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wrote: "the story of Mariah
Idrissi, a hijab-wearing model, has prompted a discussion about women who are reclaiming the head scarf as a form of stylish self-expression." Aaron Morrison of
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social action campaign to drive young donors to register and give blood, Idrissi joined other leading
British black and Asian public figures including multiple gold-winning Olympian
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as a "modest influencer." In
November 2016, Idrissi featured in contemporary modest fashion retailer, Aab's winter season collection.
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Women, endorsing Human Care Syria's 'Women's
Hygiene and Sanitation' project. In 2016, Idrissi spoke at London's
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980:"Istanbul Modest Fashion Week wants to bring together an industry that doesn't 'speak same fashion language'"
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titled its piece, "Mariah
Idrissi: The New Face of Modest Fashion", while journalist, Salem Ola of
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reported, "There's a considerable amount of buzz in the fashion world about Mariah
Idrissi".
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596:"Meet the first hijab-wearing model in an H&M ad and her real names was Paige Ford"
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415:"Muslim model Mariah Idrissi on Dolce & Gabbana's new hijab and abaya collection"
446:"Mariah Idrissi: H&M's first hijab-wearing model says her work 'isn't immodest'"
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Lalla Maria
Derissy was born in London, England, on 16 August 1992, the daughter of
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732:"H&M Releases Ad With First Hijab-Wearing Muslim Model And She Looks Beautiful"
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1024:"Aab Presents AW16 Campaign featuring international hijabi model Mariah Idrissi"
1002:"Aab Presents AW16 Campaign featuring international hijabi model Mariah Idrissi"
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parents. Idrissi has two brothers, Moulay Ahmed
Derissy and Sidi Yasin Derissy.
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625:"Generation M: how young Muslim women are driving a modest fashion revolution"
568:"Who Is Mariah Idrissi? First H&M Muslim Model Debuts in Ad Wearing Hijab"
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refers to the appearance of hijab-wearing model, Idrissi as "groundbreaking".
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789:"H&M Hijab-Wearing Model Mariah Idrissi on Muslims, Modesty And Fashion"
761:"This 23-Year-Old Model is the First to Wear a Hijab in an H&M Campaign"
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modelling agency in 2016 and signed with Insanity Group Management in 2017.
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Publications began to refer to Idrissi as the face of modest fashion.
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Idrissi was first scouted by former actress turned casting director,
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1170:"Star line up call on the black and Asian community to #Represent"
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477:"H&M's latest look: Hijab-wearing Muslim model stirs debate"
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1046:"Mariah Idrissi talks modest fashion and modelling for Rihanna"
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679:"H&M's hijab-wearing model: Fashion industry is changing"
1120:"Everything You Missed From Yesterday's TEDxTeen Conference"
954:"A Front Row Look at the First Istanbul Modest Fashion Week"
153:-wearing model when she appeared in multinational retailer,
705:"What H&M's Hijab-Wearing Model Means for Muslim Women"
817:"UK: Bake-offs, hijabs, and attacks against Muslim women"
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1197:"Grime Star Lady Leshurr Heads Blood Donation Campaign"
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1097:"Mariah Idrissi Advocate For Syrian Women's Struggle!"
1072:"How Rihanna picked me to be the face of Fenty Beauty"
927:"A Model in a Hijab Talks About Her Faith And Fashion"
843:"H&M Features Hijab-Wearing Model in New Campaign"
652:"H&M has hired its first ever hijab-wearing model"
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902:"Mariah Idrissi: The New Face of Modest Fashion"
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254:covered the now viral campaign. Katie Rogers of
874:"Cover girls: the hijab's fashion breakthrough"
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1004:. BritishMuslim-Magazine.com. 24 November 2016
351:An active humanitarian, Idrissi advocates for
1148:"Eight TEDx talks that are always in fashion"
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224:. International news broadcasters including
1246:"Jourdan Dunn Joins the Beam Judging panel"
99:Being the first Muslim hijab-wearing model
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759:Thurmond, Alexandra (28 September 2015).
1248:. FashionCapital.co.uk. 22 December 2016
815:Stewart, Phillippa H (3 November 2015).
359:Teen conference held at the IndigoO2 at
787:Rosy, Cherrington (30 September 2015).
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1026:. HayatiMagazine.com. 30 November 2016
677:Coleman, Jasmine (29 September 2015).
566:Morrisson, Aaron (28 September 2015).
444:Mortimer, Caroline (30 October 2015).
324:In May 2016, Idrissi joined the first
533:Idrissi, Mariah (18 September 2016).
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1226:. BeamAwards.co.uk. 22 December 2016
1338:English people of Pakistani descent
1146:Reissman, Hailey (26 August 2016).
900:Birch, Harmony (20 February 2016).
703:Elturk, Melanie (29 October 2015).
594:Halime, Farah (25 September 2015).
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952:Al Shatti, Nouriah (18 May 2016).
841:Rogers, Katie (29 November 2015).
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475:Sarkar, Monica (26 August 2016).
504:Millar, Lisa (24 October 2016).
413:Sowray, Bibby (6 January 2016).
339:campaign, the cosmetics line by
261:The International Business Times
1195:Motune, Vic (3 November 2016).
1118:Dwyer, Kate (17 October 2016).
872:Salem, Ola (28 November 2016).
623:Khan, Aina (22 February 2017).
335:Idrissi has also appeared on a
1353:Select Model Management models
535:"Changing The Face of Fashion"
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1224:"The BEAM Awards Ambassadors"
347:Charity and community service
573:International Business Times
328:Modest Fashion Week held in
978:Li Min, Lim (10 May 2016).
390:MBE to launch 'Represent'.
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1279:Mariah Idrissi on Facebook
1150:. TedxInnovations.ted.com
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132:Insanity Group Management
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1099:. Human Care Syria. 2016
1288:Select Model Management
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1323:British female models
122:Modeling information
110:Moulay Ahmed Derissy
54:, United Kingdom, UK
982:. SalaamGateway.com
740:. 28 September 2015
658:. 29 September 2015
420:The Daily Telegraph
301:The Daily Telegraph
296:Dolce & Gabbana
199:sustainable fashion
35:Lalla Maria Derissy
1343:Models from London
1202:Voice-online.co.uk
1076:Grazia Middle East
848:The New York Times
256:The New York Times
113:Sidi Yasin Derissy
80:online personality
1176:. 27 October 2016
1052:. 18 January 2019
193:shopping centre,
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451:Independent
386:'s founder
294:Writing on
275:newspaper,
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60:Nationality
1307:Categories
1125:Teen Vogue
821:Al Jazeera
766:Teen Vogue
398:References
388:Kanya King
251:Al Jazeera
221:Teen Vogue
165:Early life
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171:Pakistani
104:Relatives
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