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439:. Director Rupert Sanders had actors stand in for the marines, capturing their facial expressions and using them as the basis of the miniatures. Character assets from Bungie, including alien models and armor, were recreated and rebuilt for reuse. The twisted city ruins the diorama is set in were inspired by bombed-out
491:
The public portion of the beta consists of matchmaking play on three multiplayer maps: Valhalla, High Ground and
Snowbound. The public beta also contained a limited version of the "saved films" feature, which allows players to save and watch their played games. The day the public beta began, problems
426:
over 1,200 square feet (110 m) in size and over twelve feet tall, with handcrafted human and
Covenant figures represented at one-twelfth scale. According to Microsoft, the unusual presentation of a model rather than computer graphics was chosen to look at "the themes that lie at the heart of the
471:
would run from May 16 to June 6, open to select members of the public. Players could enter the beta in several ways. Testers were selected from those who signed up on the Halo3.com website following the "Starry Night" commercial, or from the first 13,333 players to register after playing three hours
171:
Microsoft planned advertising and promotions to appeal to both casual and hardcore gamers in a five-pronged marketing strategy. The first stage was to kick off marketing via a television commercial. The second stage was a beta test of the game to drive preorders and press attention. The third stage
500:
that fixed the problem. Bungie also extended the beta until June 10 to compensate for the issue. According to Jerret West, global group product manager, allowing users into the beta created "a psychological investment" in the game. "The idea was basically to make the beta launch huge and let the
183:
for promotion (including the alternate reality game or ARG), the main focus of the company's efforts was traditional media outlets. Because there already was interest in the title among the gaming community, Microsoft did not feel the need to run a social media campaign, instead banking on the
2249:
221:
A significant form of marketing was done by the release of videos. While Bungie often partnered with other companies to create advertisements, they also produced their own video documentaries, or "ViDocs", detailing the behind-the-scenes development of aspects of
184:
gaming community to spread the word itself. The focus on traditional media would help expand the fan base beyond established gamers and convince the public that the game was a cultural milestone. To build public interest, Microsoft made public statements that
98:
s release had set industry records, the mainstream press was not fully involved in covering the game; part of
Microsoft's strategy was to fully involve casual readers and the press in the story. The saturation of advertising and promotions led
431:
trilogy—war, duty, sacrifice, and most importantly the heroism of Master Chief." The musical score for the 'Museum of
Humanity' video is a selection entitled "For All of Us" and was composed for the video by Jay Green with Big Science Music.
737:
phenomenon as evidence of the mainstreaming of video games, stating that "...Like movies, radio, and television before, games are becoming more and more accepted in the popular culture." To capitalize on the mainstream attention,
76:, the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. Bungie produced trailers and video documentaries to promote the game, partnering with firms such as
422:. Live-action videos featured elderly war veterans at the "Museum of Humanity" reminiscing about the Human-Covenant war and the role the Master Chief played. The Believe website allowed visitors to pan the length of a massive
160:. A key challenge the team identified early on was that core gamers knew the game was coming out, but there was "a perception problem... we wanted to invite people into the console and into Xbox 360 and to play
717:
was phenomenally successful upon release. The game made $ 170 million in US sales on the first day of release, generating more money in 24 hours than any other
American entertainment property up to that point.
621:-related action figures. In addition to articulated figures released throughout 2008, McFarlane also released 12" inarticulate and more detailed figurines in November. Other companies which produced
88:-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $ 40 million.
1020:
625:
figures and statues include
Kotobukiya, a Japanese company specializing in high-end statues and replicas, and Weta Collectibles, a division spawned from the famed physical effects company
306:. The spot, dubbed "Starry Night", was seen by 7.9 million viewers in its broadcast and watched more than 3.5 million times on YouTube by September 2007. The final trailer, shown during
1844:
201:
faithful" could only be counted on to buy 75% of that amount, meaning that 375,000 copies would have to be sold to non-fans. Thus marketing goals were to attract an audience beyond the
1081:
695:
coordinated its own multiple-city launch parties, and Bungie staff members travelled around the world to host parties, in addition to a launch party held at Bungie's workplace;
544:
and began posting. A Circuit City advertisement was leaked onto the web days earlier, revealing the web address of an interactive comic which could be manipulated to reveal the
1053:
298:
created a second trailer that was aired only once on
December 4, 2006. The video used a mix of computer-created graphics and live action; computer graphics were produced by
676:
inspired paintjob featuring the title for the game printed prominently on the hood and rear bumper, as well as large pictures of Master Chief on each of the rear fenders.
496:
that they could not download the beta. Bungie announced that the
Microsoft team found a solution and that the issue would be resolved shortly; a patch was distributed for
414:
s release was a series of videos marketed with the tagline "Believe", beginning
September 11, 2007. These videos, with an estimated cost of $ 10 million, were directed by
128:
became the biggest entertainment debut in history, earning more than $ 170 million in a few days and selling a record 3,300,000 copies in its first week of sales alone.
955:
2101:
1543:
2269:
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1413:
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tastemakers make the launch for you... to really drive it beyond the gaming press." The beta caused a spike in preorders for the retail version of the game.
726:
had sold 4.8 million units in the United States for a total of 8.1 million units worldwide, making it the best-selling game of 2007 in the United States.
520:
or ARG called "Iris". Alternate reality games, which involve cross-media gameplay and player participation, had been previously used for the promotion of
1330:
1692:
1178:
1030:
742:
sister site Xbox360Fanboy noted, "Microsoft contends that such a push is necessary to maintain the appearance of 'a big budget, mass media event'."
1785:
279:, with a Bungie staff member stating, "We don't know what has happened to her...We don't know it's Cortana. It could be any sort of bizarre, almost
1474:
852:
1966:
1933:
1854:
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1724:
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was released as an Xbox 360 exclusive, part of the marketing push was to sell more Xbox consoles, which had encountered sluggish sales.
156:: "Don't screw up." Much of the marketing organization was handled by Microsoft's former corporate vice president of global marketing,
2132:
2461:
548:
of another series of sites. One website was the home of the "Society of the
Ancients" a group supposedly interested in evidence of
230:, additions to multiplayer, and other game features. The first ViDoc was released shortly after the game's announcement and was a "
2372:
383:
374:, which featured Covenant and human vehicles and weapons. The final video in the series aired on October 4, 2007 and was used by
2228:
733:
as evidence that video games had "finally hit the mainstream". Video game critic Steve West of CinemaBlend.com pointed out the
1253:
965:
261:
is slowly revealed walking through smoke and dust, occasionally obscured by distorted images of the artificial intelligence
1643:
1613:
629:. Weta Collectibles auctioned four of the statues in their lineup, specially cast in solid sterling silver, for auction on
2815:
2109:
1553:
69:
2164:
2194:
2027:
2075:
580:
347:. When asked about the shorts, Neill said that he hoped that it would help to interest movie studios in his currently
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209:
a true cultural phenomenon". The team upped their goals to not only selling the target number of copies, but making
2446:
2406:
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1441:
819:
348:
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would make an additional $ 130 million by week's end and sell 3.3 million units by the end of the month. By 2008,
699:
attended the New York City launch party. Sponsored launches featured prize giveaways and chances for fans to play
2810:
2787:
2610:
2304:
2596:
2366:
2280:
2137:
1910:
711:, while some areas in the United Kingdom cancelled midnight launches fearing unruliness from the large crowds.
603:
1340:
2700:
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2240:
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1418:
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s marketing won several awards, and was cited as evidence of the increasing mainstream popularity of games.
117:
1188:
176:. The fourth phase was partner promotions, capped off with a final advertising campaign, titled "Believe".
2582:
934:
767:
s advertising also won five "gold cubes", one "silver cube" and two distinctive merit certificates at the
517:
484:
173:
153:
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435:
The diorama was built through a collaboration between Los Angeles, California-based New Deal Studios and
2535:
2454:
1484:
1369:
552:
left on Earth. Another featured a Forerunner object which gradually revealed text logs and video clips.
418:(known for video game advertisements) and made to depict a generic representation of a single battle in
188:
would surpass media sales records, including the July 2007 record of $ 166 million set by the launch of
157:
862:
1734:
197:
Microsoft's target was to sell 1.5 million copies of the game. Marketing research suggested that the "
2695:
2528:
2468:
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2297:
1976:
1577:
1114:
436:
55:
1943:
2636:
989:
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284:
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42:
s release was celebrated by more than 10,000 launch parties around the world, like this one at the
1520:
2573:
2521:
2199:
2142:
1385:
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768:
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stores in the United Kingdom offered a Master Chief figurine to the first 1000 pre-orders of the
443:
suburbs. Special attention was paid to creating a photo-realistic setting which was recognizably
111:
1226:
587:
which was released on September 18, 2007. The tabletop game features miniature figures from the
455:
2768:
2475:
2343:
2059:
1999:
1335:
905:
577:
549:
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1905:
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s launch. At the 2008 ANDY Awards, the "Believe" campaign won the "GRANDY", the grand prize.
2661:
2646:
2553:
2320:
2261:
1821:
793:
323:
101:
1816:
788:
2761:
2741:
2669:
2542:
2514:
2244:
1231:
1058:
886:
303:
295:
273:". The distorted voice of Cortana was a deliberate clue to the character's predicament in
227:
180:
403:
The faces of the marines featured in the "Believe" ads are based on scans of real people.
109:
this week was an event that stretched far beyond our little gaming world. Everyone from
64:
was the focus of an extensive marketing campaign which began with the game's developer,
2721:
2651:
2641:
2589:
2562:
2333:
1757:
1258:
1025:
1004:
Bush, Michael (October 1, 2007). "'Halo 3' push focuses on traditional media outlets".
750:
614:
415:
340:
318:
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270:
266:
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254:
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as a mass-market entertainment product," according to product manager Chris Lee. Since
77:
2804:
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1729:
1697:
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More than 10,000 retail stores in the United States held midnight launch parties for
665:
626:
467:
On April 10, 2007, Bungie announced that a beta test of the multiplayer component of
336:
328:
81:
47:
664:
designs and characters on food wrappings. Microsoft sponsored the #40 car driven by
17:
2747:
2674:
2603:
2426:
2057:
Vale, Paul (September 23, 2007). "'Allo Halo; Game on V3 shooter's killer launch".
1307:
1210:"Bungie Studios Readies 'Halo 3' – ESPN to Carry Ad 'Preview' Spot on December 4".
645:
572:
coincided with the release of various games, action figures, and collectible toys.
379:
352:
143:
Jerret West, a product manager from Microsoft, said at a marketing conference that
399:
932:
Todd, Tyler (August 18, 2007). "Warning; do not read while consuming Game Fuel".
245:
was officially announced via a cinematic trailer rendered in real-time, shown at
2690:
2482:
2433:
2392:
1621:
1367:
Aditham, Kiran (October 1, 2007). "The Diorama Deconstructed; Modeling mayhem".
1302:
657:
596:
560:
528:
440:
1263:
331:. Unlike previous trailers and videos, the shorts were the first to depict the
2716:
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universe in a live-action setting. The production was a collaboration between
253:
on May 9. The trailer is set in the dry plains of Africa, with the ruins of a
771:
Annual Awards Ceremony, most of the awards relating to the Believe campaign.
2754:
2419:
2204:
2035:
2004:
1390:
1054:"Claire Beale On Advertising: How planning assured a supersoldier's success"
960:
910:
857:
692:
479:
265:
transmitting a message composed of portions of the character's lines in the
246:
231:
73:
234:" style video, while the final ViDoc made its debut on September 20, 2007.
32:
595:
figures were occasionally bundled with the game in promotional packs, and
536:
public beta ended, a user named "AdjutantReflex" appeared in the official
2031:
1938:
1548:
1119:
649:
1843:
Jarrard, Brian; O'Connor, Frank; Smith, Luke; &c (October 8, 2007).
729:
Critics and publications pointed to the massive marketing and launch of
1971:
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1446:
1086:
824:
739:
653:
641:
573:
482:. Players could also buy a specially-marked copy of the Xbox 360 title
423:
367:
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released a compilation of the three videos edited together, titling it
307:
250:
749:
awards Microsoft won the "Technology Campaign of the Year" along with
2440:
2400:
2381:
2338:
2232:
1670:
1575:
Szadkowski, Joseph (September 16, 2007). "Buildup heralds 'Halo 3'".
746:
541:
522:
474:
344:
283:
sort of voice. Something seems wrong." The trailer featured music by
275:
145:
65:
60:
43:
987:
Ling, Toh (October 8, 2007). "Net Value: Creating the Halo effect".
660:
announced a special promotion starting September 24, 2007 featuring
559:
454:
398:
310:
on July 11, consisted of actual campaign cinematics and gameplay.
31:
2237:
1082:"Bungie devs outline new multiplayer features in Halo 3 trailer"
704:
630:
287:, with the addition of a piano and brass section to the classic
2293:
1592:
884:
Bulik, Beth Snyder (November 12, 2007). "'Halo 3', Jeff Bell".
488:, which allowed players to download the beta upon its release.
2000:"NPD: 2007 U.S. Game Industry Growth Up 43% To $ 17.9 Billion"
1762:
640:-themed merchandise and promotions at retailers and vendors.
1285:
Hartley, Matt (September 22, 2007). "The Play's The Thing".
691:
s release, in addition to other locations around the globe.
672:
in the Dover 400 Nextel Cup Series. The racecar featured a
387:. The short ties the events depicted to the beginning of
1021:"APG Creative Strategy Awards – Xbox 'Halo 3 – believe'"
956:"Strategy: Anatomy Of An Onslaught: How Halo 3 Attacked"
906:"Analysis: Microsoft On The Secrets Of Marketing Halo 3"
152:
s marketing team had a mandate from Microsoft executive
84:. Licensed products including action figures, toys, and
2289:
636:
Microsoft collaborated with other companies to produce
613:
action figure series were produced by Joyride Studios,
205:
nation, and to break sales records; in short, to "make
407:
The last major advertising campaign before and during
391:, which begins as the Master Chief plummets to Earth.
1967:"Microsoft says "Halo" 1st-week sales were $ 300 mln"
1693:"Weta Collectibles, Exclusive Polystone Collectibles"
1544:"Halo 3 ARG in Full Swing, Official Web Site Updated"
1362:
1360:
1358:
949:
947:
945:
703:
against celebrities and Bungie team members. The BFI
899:
897:
351:, since it lost its studio support in October 2006.
2734:
2709:
2683:
2660:
2627:
2620:
2572:
2552:
2499:
2352:
1817:"Halo 3 Car Racing in Dover 400 Nextel Cup Series"
1644:"McFarlane planning lots of Halo figures in 2008"
1614:"Halo 3 Becomes The World's Biggest Selling Game"
526:in the form of the influential and award-winning
2102:"Analyzing the Massive Halo 3 Marketing Machine"
1725:"Halo 3 collectibles: Only One in the Universes"
1511:"Halo 3 Beta Downloads via Crackdown are fixed!"
1115:"E3 06: Halo 3 announced, plot details revealed"
459:Former Bungie employee Frank O'Connor plays the
1504:
1502:
2305:
1442:"Crackdown disc required to play Halo 3 Beta"
591:universe, including characters and vehicles.
8:
1845:"Bungie Podcast 10/18/07: With Jonty Barnes"
1172:
1170:
813:
811:
2076:"Bathroom Reading: Halo 3 Going Mainstream"
68:, announcing the game via a trailer at the
2624:
2312:
2298:
2290:
2254:
2195:"ADC Announces 87Th Annual Awards Winners"
1414:"Downtown musician scores big with Halo 3"
2250:Article about New Deal Studios and Halo 3
1225:O'Connor, Frank; HBO (December 5, 2006).
2100:Mitchell, Richard (September 12, 2007).
1593:"WizKids Game Calendar (Bottom of Page)"
317:included a series of videos directed by
853:"MI6: Halo 3 'Transcended Pop Culture'"
789:"Halo 3: The Mainstream Press Responds"
779:
370:. It was followed up by another short,
213:the biggest entertainment launch ever.
1542:Berardini, Césarz (January 15, 2007).
1331:"Halo Exclusive Video and Sweepstakes"
321:, the proposed director of a possible
2026:Sinclair, Brendan (January 3, 2008).
1876:Kollar, Philip (September 18, 2007).
818:Klepeck, Patrick (October 18, 2007).
27:Marketing campaign for the video game
7:
2133:"Nintendo, Microsoft Land PR Honors"
1934:"Halo 3's first-day US haul =$ 170M"
1815:Arendt, Susan (September 17, 2007).
1620:. September 25, 2007. Archived from
1440:Klepek, Francis (February 7, 2007).
1412:Lindeman, Teresa (October 5, 2007).
1339:. September 25, 2007. Archived from
1143:"Bungie Weekly Update: May 12, 2006"
1019:Erickson, McCann (August 18, 2009).
564:The Warthog from the ActionClix game
362:The first live action video, titled
191:Harry Potter and the Deathly Hallows
2270:Cannes Lions Film Grand Prix Winner
1998:Boyer, Brandon (January 18, 2008).
1932:Thorson, Tor (September 26, 2007).
1906:"Halo 3: Midnight launch cancelled"
1904:Odgen, Gavin (September 18, 2007).
1784:Burg, Dustin (September 14, 2007).
1758:"Halo 3 Box Arrives at IGN Offices"
1384:Elliot, Phil (September 12, 2007).
1214:(Press release). November 16, 2006.
954:Hein, Kenneth (September 7, 2007).
269:, as well as a line from the poem "
1786:"Burger King Halo 3 is Yummy Food"
904:Nutt, Christian (April 11, 2008).
820:"September NPD: Halo 3 Sells 3.3M"
787:Kohler, Christ (August 27, 2007).
368:Electronic Entertainment Expo 2007
25:
2165:"The 2008 GRANDY $ 50 000 Winner"
2074:West, Steve (September 6, 2007).
1965:Hillis, Scott (October 4, 2007).
1664:Plunkett, Luke (April 30, 2008).
1227:"Frankie's Q&A from #HBO IRC"
707:Theater in London was devoted to
2783:
2782:
1878:"Halo 3 Midnight Madness Events"
1177:O'Connor, Frank (June 6, 2006).
1141:O'Connor, Frank (May 12, 2006).
851:Zelfdan, Evan (April 10, 2008).
124:Released on September 25, 2007,
1756:Brudvig, Eric (July 31, 2007).
1509:Jarrard, Brian (May 16, 2007).
179:Though Microsoft used forms of
257:and other damage visible. The
226:, including redesigning enemy
1:
2131:Graft, Kris (March 7, 2008).
1113:Ocampo, Jason (May 9, 2006).
492:were reported from owners of
70:Electronic Entertainment Expo
2028:"MS: 17.7 million 360s sold"
2462:The Master Chief Collection
1666:"Newer, Better Halo 3 Toys"
1473:Staff (February 16, 2007).
1179:"Halo 3: Behind the Scenes"
581:collectible miniatures game
2832:
1052:Staff (October 12, 2009).
556:Merchandise and promotions
366:, was originally shown at
105:to state: "The release of
2778:
2611:Halo 4: Forward Unto Dawn
2329:
2276:
2267:
2257:
1386:"'Halo 3' UK ad detailed"
617:produced several sets of
1911:Computer and Video Games
1080:Staff (April 10, 2007).
2701:The Silent Cartographer
1419:Pittsburgh Post-Gazette
1254:"Halo 3 "Starry Night""
249:'s press conference at
2583:The Halo Graphic Novel
656:version of the drink.
565:
518:alternate reality game
505:Alternate reality game
464:
404:
349:inactive movie project
313:The video teasers for
174:alternate reality game
51:
2243:May 15, 2008, at the
2145:on September 10, 2012
2112:on September 15, 2007
1796:on September 17, 2007
644:created a variant of
563:
458:
402:
121:wanted to cover it."
35:
2816:Video game marketing
2175:on February 25, 2008
2038:on December 10, 2008
1578:The Washington Times
550:Forerunner artifacts
437:Stan Winston Studios
294:Advertising company
172:was the start of an
56:first-person shooter
18:Marketing for Halo 3
2229:Bungie Media Player
1979:on October 11, 2007
1857:on February 3, 2009
1737:on October 21, 2008
1624:on January 31, 2009
1556:on October 11, 2008
1191:on February 4, 2009
1155:on February 4, 2009
865:on February 2, 2014
670:Chip Ganassi Racing
516:s marketing was an
451:Public beta testing
238:Trailers and shorts
2200:Art Directors Club
1946:on August 15, 2011
1705:on August 22, 2008
1618:McFarlanes Figures
1343:on October 9, 2007
1311:. October 30, 2007
1288:The Globe and Mail
1033:on January 7, 2010
1026:Campaignlive.co.uk
769:Art Directors Club
648:called Game Fuel.
566:
465:
405:
395:"Believe" campaign
217:Promotional videos
112:The New York Times
52:
2796:
2795:
2769:This Spartan Life
2730:
2729:
2554:Television series
2508:The Fall of Reach
2476:Halo 5: Guardians
2344:Xbox Game Studios
2288:
2287:
2277:Succeeded by
1475:"Halo 3 Beta FAQ"
1391:GamesIndustry.biz
1336:Discovery Channel
1266:on March 29, 2015
680:Launch and impact
604:Legendary Edition
532:. Soon after the
384:Last One Standing
378:to promote their
376:Discovery Channel
327:film produced by
16:(Redirected from
2823:
2811:Halo (franchise)
2786:
2785:
2647:343 Guilty Spark
2625:
2314:
2307:
2300:
2291:
2258:Preceded by
2255:
2238:New Deal Studios
2217:
2216:
2214:
2212:
2203:. Archived from
2191:
2185:
2184:
2182:
2180:
2171:. Archived from
2161:
2155:
2154:
2152:
2150:
2141:. Archived from
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2122:
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2117:
2108:. Archived from
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2090:
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2034:. Archived from
2023:
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1975:. Archived from
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1942:. Archived from
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1853:. Archived from
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1792:. Archived from
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1733:. Archived from
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1701:. Archived from
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1552:. Archived from
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1519:. Archived from
1506:
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1494:
1492:
1483:. Archived from
1470:
1464:
1463:
1461:
1459:
1454:on July 18, 2012
1450:. Archived from
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1262:. Archived from
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1151:. Archived from
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1090:. Archived from
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1029:. Archived from
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968:on June 11, 2008
964:. Archived from
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828:. Archived from
815:
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302:and directed by
285:Martin O'Donnell
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2762:Installation 01
2742:Halo.Bungie.Org
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2543:Forerunner Saga
2536:Contact Harvest
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832:on May 16, 2007
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609:While previous
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585:Halo ActionClix
558:
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509:A component of
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304:Joseph Kosinski
296:McCann Erickson
267:Cortana Letters
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2223:External links
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319:Neill Blomkamp
300:Digital Domain
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2063:. p. 39.
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1373:. p. 46.
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2138:Next-Gen.biz
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1977:the original
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1308:GameTrailers
1306:
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1031:the original
1024:
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959:
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909:
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863:the original
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830:the original
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800:February 21,
798:. Retrieved
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46:building in
36:
29:
2691:Blood Gulch
2652:The Arbiter
2574:Other media
2483:Halo Wars 2
2393:I Love Bees
2373:Anniversary
2353:Video games
2169:ANDY Awards
2080:CinemaBlend
2060:Sunday Star
2011:January 21,
1983:October 20,
1889:October 12,
1861:October 20,
1828:November 1,
1741:November 2,
1709:November 8,
1677:October 18,
1649:October 30,
1628:January 16,
1560:October 12,
1491:February 6,
1458:February 8,
1397:October 20,
1315:October 30,
1238:December 5,
1098:October 22,
1065:October 13,
935:The Gazette
917:October 25,
869:October 17,
658:Burger King
597:Gamestation
529:I Love Bees
441:Afghanistan
154:Peter Moore
139:Development
58:video game
2805:Categories
2735:Unofficial
2717:M6D Pistol
2710:Technology
2629:Characters
2447:soundtrack
2407:soundtrack
2388:soundtrack
2367:soundtrack
2116:August 15,
1950:October 2,
1917:October 1,
1850:Bungie.net
1800:October 1,
1516:Bungie.net
1480:Bungie.net
1370:Creativity
1303:"Landfall"
1184:Bungie.net
1148:Bungie.net
1126:October 7,
1037:August 27,
775:References
697:Larry Hryb
540:forums on
2755:Halo 2600
2515:The Flood
2420:Halo Wars
2412:marketing
2262:Evolution
2005:Gamasutra
1425:March 21,
1270:March 10,
961:Brandweek
911:Gamasutra
858:GameDaily
693:Microsoft
583:entitled
498:Crackdown
494:Crackdown
485:Crackdown
480:Xbox Live
364:Arms Race
247:Microsoft
232:making-of
158:Jeff Bell
74:Microsoft
2788:Category
2670:Covenant
2662:Factions
2621:Universe
2597:The Life
2590:Uprising
2281:Carousel
2241:Archived
2179:March 5,
2149:March 8,
2042:March 9,
2032:GameSpot
1939:GameSpot
1549:TeamXbox
1120:GameSpot
990:The Edge
650:7-Eleven
357:Landfall
2722:Warthog
2642:Cortana
2563:Contact
1972:Reuters
1883:1UP.com
1527:May 16,
1447:1UP.com
1159:May 12,
1087:GamePro
1006:PR Week
825:1UP.com
751:Edelman
745:At the
740:Joystiq
654:Slurpee
652:sold a
642:PepsiCo
574:WizKids
424:diorama
308:E3 2007
291:theme.
281:Satanic
263:Cortana
251:E3 2006
2684:Levels
2500:Novels
2441:Halo 4
2401:Halo 3
2382:Halo 2
2339:Bungie
2233:Bungie
2211:May 3,
1671:Kotaku
762:Halo 3
755:Halo 3
747:PRWeek
735:Halo 3
731:Halo 3
724:Halo 3
715:Halo 3
709:Halo 3
674:Halo 3
623:Halo 3
619:Halo 3
601:Halo 3
570:Halo 3
542:Bungie
538:Halo 3
534:Halo 3
523:Halo 2
511:Halo 3
475:Halo 2
469:Halo 3
461:Halo 3
420:Halo 3
409:Halo 3
389:Halo 3
372:Combat
345:Bungie
315:Halo 3
276:Halo 3
243:Halo 3
228:Brutes
224:Halo 3
211:Halo 3
207:Halo 3
186:Halo 3
166:Halo 3
162:Halo 3
146:Halo 3
130:Halo 3
126:Halo 3
107:Halo 3
93:Halo 2
91:While
86:Halo 3
66:Bungie
61:Halo 3
44:NASDAQ
37:Halo 3
2696:Forge
2675:Flood
2434:Reach
2274:2008
1822:Wired
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102:Wired
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2322:Halo
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2181:2008
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2044:2008
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753:for
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701:Halo
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662:Halo
638:Halo
631:eBay
611:Halo
589:Halo
578:Clix
463:beta
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