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was a homeware and appliances store. It was a subsidiary of
Marskramer with 26 stores (November 2020). Prima stores often doubled as Toys2Play stores. For example, in Dutch Limburg 2 out of the 3 stores were also Toys2Play. The Novy stores were rebranded Marskramer after the acquisition by Otto
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Speelgoedgroothandel Otto Simon in Almelo neemt 160 winkels van
Marskramer, Novy, Prima, Groothandel Gouda en de Toys2Play over van Audax. Op Toys2Play na, gaat het om zaken in huishoudelijke artikelen die in de toekomst allemaal onder de merknaam Marskramer gaan
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was a homeware and appliances store, founded in 1997. It was a subsidiary of
Marskramer with 15 stores (November 2020). These, too, often doubled as Toys2Play stores. The Novy stores were rebranded Marskramer after the acquisition by Otto Simon.
50:, the emphasis shifted more to toys. In 1955 the company became a Private Company. Until 1970 the company was independent and grew into one of the largest toy importers in Europe. Domestically, it had a market share of 80%.
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Marskramer is a chain of 39 stores (in
November 2020) that sell homeware. If the store is also a Toys2Play shop, it also sells toys. It was acquired by Audax in 2019 from the
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Otto Simon's toy stores Wigwam and
Speelboom were combined under the formula Top1Toys in 2000. The chain had 110 stores in 2021. On 1 April 2023, it had 101 stores.
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Since 1997 the company has evolved from a wholesaler into a retail organisation, with its own toy formulas
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is a Dutch importer, distributor, and franchiser of toys and homeware, headquartered in
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In 2021 Marskramer, Novy, Prima, Wholesaler Gouda and Toys2Play were acquired from the
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154:"Otto Simon Almelo stapt naast speelgoed ook in huishoud: 160 winkels er bij"
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The company was founded in 1911 by Otto Simon. At that time it was mainly a
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69:. In 1999 the ELC formula was discontinued and in 2000 the formulas
178:"Winkels Marskramer overgenomen door speelgoedhandel Otto Simon"
81:. In 2003, Ruud Schiphorst became the new owner of Otto Simon.
198:"Audax kiest voor winkels: is het mediabedrijf gek geworden?"
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company, specializing in beads and glassware. After the
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77:were transferred to the new formula
224:Dutch companies established in 1911
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229:Toy companies of the Netherlands
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67:Early Learning Centre
111:Mirage Retail Group
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152:Kuitert, Gerben.
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48:World War II
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86:Audax Groep
63:Technohobby
218:Categories
203:RTL Nieuws
183:RTL Nieuws
136:References
105:Marskramer
28:Otto Simon
18:Marskramer
165:opereren.
75:Speelboom
55:Speelboom
159:Tubantia
97:Top1Toys
79:Top1Toys
132:Simon.
44:peddler
38:History
234:Almelo
117:Former
92:Brands
71:Wigwam
59:Wigwam
32:Almelo
129:Prima
122:Novy
73:and
65:and
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20:)
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