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246:, makes mention of the project under the leadership of FAMWZ as Radio Zimbabwe's best known broadcasting initiative: "The project created radio listening clubs involving rural women who would gather to listen to programs by and about themselves. It was hoped that opinion leaders would emerge from the radio listening clubs who would then relay this development information to others."
149:'s Radio 4 dedicated to education and rural development. In more than 50 years in radio, she is credited with pioneering participatory techniques of broadcasting and development through women's programmes such as RHC. She studied radio production at Radio Netherlands Training Center, and in the late 1980s produced the radio drama
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As a broadcaster and an
African woman from rural Matabeleland herself, she recognised the power of radio as a means of communication and imparting knowledge among rural communities in Africa and especially for the women, who are often the ones running the farms and working in the rural area when men
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Throughout the 2012 interview with radio continental drift, Moyo emphasised the segregation of women coming out of a patriarchal society, their exclusion from any posts of influence, particularly from the media. In response, her life's work has been the active call for women to unite: for the media
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In her 1993 article "Using Radio for
Community Mobilization", Nancy A. George gives 1985 as start of the project; and its current achievement as 45 radio listening clubs in 4 provinces of the country. Nancy A. George, "Using Radio for Community Mobilization: Experiences in Zimbabwe and Kenya”, in
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in Harare, she concludes with the statement: "We want to see media women taking their rightful places as managers in the media and establishing their own newspapers, magazines and broadcasting stations and film industries. They have the capacity to do this and also to run media training schools.
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south of Harare. This relationship between women across the urban-rural divides developed into an early participatory radio in Africa on an unprecedented scale. It is thanks to the leadership of Moyo, and her persistence and that of her colleagues at ZBC Radio 4, carried further by FAMWZ members
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women to unite across specialisation and professions; for the women of
Zimbabwe to come together across urban and rural divides; for women across Southern Africa to unite across national differences and join hands and voices for media participation of women across their continent and societies.
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For detailed descriptions on the concept, realization, progress and outcomes of the DTR project see Moyo's own articles at the time of the pilot project's first evaluation (Moyo, 1991); and, "Development
Through Radio: the Zimbabwe Experience", in S. T. Kwame Boafo and Nancy George (eds).
201:, Kenya, with a draft of their own constitution at hand. Moyo says since then, FAMWZ's focus has been the development of media women and other women in the urban and rural areas of the country. The increased local and regional activities and networking among African media women led to
96:(ZBC Radio 4), and a founding member in 1985 and chairperson of the Federation of African Media Women Zimbabwe (FAMWZ), now known as Gender and Media Connect. During the 1980s and 1990s, she led a project that became known as Development Through Radio (DTR), across
213:
In an interview with radio continental drift in 2012, Moyo emphasises how what became known as DTR or
Development Through Radio grew from the seed of a collaboration and exchange between urban and rural women, initially between the Jamuranai Women's Club in the
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migrate to cities to find paid jobs. "I realized that was a powerful tool of communication. As a teacher, I was imparting knowledge to about forty to four hundred people in the class but with radio I could teach the whole country."
120:, Zimbabwe's second largest city, and grew up there. After her education and working as a teacher for about 12 years, she became involved in media work by chance in 1954 as a temporary replacement at what was then the
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helped to run and maintain the project, which had the backing of the
Ministries of Information, Post and Telecommunications, and Community- and Cooperative Development and Women's Affairs.
439:"Development Through Radio"; interview with Mavis Moyo, radio continental drift, 18 September 2012 (total duration: 22 minutes; c.c.); tracks 1–3 (early life); see playlists
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through outreach training, as much as the eagerness of the rural women groups themselves, that radio listening clubs could be established all over the country. Support from
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197:, Zambia, and Zimbabwe. The Zimbabwe Media women launched their own national federation (FAMWZ), when in 1985, they went to the International Women's Conference in
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Moyo lives in Harare and is the mother of seven children, six sons and a daughter. She is still involved in consultancy work and sits on several media boards.
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For many years, Moyo was one of very few women broadcasters, black or white, in colonial
Zimbabwe. In 1968, she was the first woman to read the news on the
502:, The African Editors’ Forum, Highway Africa and Media Foundation for West Africa in Johannesburg, South Africa, June 2007, ISBN 9780868104386; p. 156.
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Moyo has been instrumental in the formation of the
Federation of African Media Women, beginning with a consultative meeting of media women in
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for a women's program called "radio home-craft club" (RHC). Later, a vacancy arose, she applied and got the post of an announcer.
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being formed in 1992. In 1988, FAMWZ, with Moyo as chairperson, launched the rural radio listening club project DTR.
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John Masuku, "Mavis Moyo: 50 years of lobbying in
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radio continental drift interview, 2012; tracks 16 and 19, Moyo on successes of women’s struggle.
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radio continental drift interview, 2012; tracks 17–19; Moyo on the life of rural girls and women,
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radio continental drift interview, 2012; tracks 13–14, Moyo talks about running the DTR project.
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145:(RBC) African Service. On 4 October 1982, Moyo was appointed to spearhead the establishment of
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radio continental drift interview, 2012; tracks 5–7; Moyo on her early broadcast experience.
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Federation of Africa Media Women, "Mai Moyo traces the
History of FAMWZ", 21 November 2002,
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radio continental drift interview, 2012; tracks 10–15, Moyo on women's struggle and unity.
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radio continental drift interview, 2012; tracks 9–11; Moyo on the start of DTR project.
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In the transcript of an interview with Moyo about the history of FAMWZ, published by
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Communication Processes: Alternative Channels and Strategies for Development Support
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There is a very strong movement of women who have a desire to tap on these fields."
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radio continental drift interview, 2012; track 20, "DTR moving on".
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radio continental drift interview, 2012; track 8, "women's clubs".
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50 Years of Journalism: African media since Ghana's independence
92:(born 17 July 1929) is a Zimbabwean broadcaster, formerly of
602:, Open Society Initiative for Southern Africa, 2009, p. 85.
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Union of Radio and Television Organizations in Africa
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Zimbabwean broadcaster and media worker (born 1929)
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108:She was born as Mavis Zulu on 17 July 1929 in
75:Broadcaster, radio journalist and media worker
402:"Report of the Extraordinary General Meeting"
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407:. Gender and Media Connect. 17 July 2015
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100:and the entire Southern Africa region.
285:Women of the radio listening clubs in
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691:20th-century Zimbabwean women writers
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577:Moyo, "Development Through Radio",
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372:Masuku, John (14 February 2024).
251:Zimbabwe Broadcasting Corporation
122:Federal Broadcasting Corporation
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696:20th-century Zimbabwean writers
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580:Community Development Journal
447:; see also reference page at
336:Community Development Journal
244:Public Broadcasting in Africa
731:Zimbabwean women journalists
112:("Essexvale"), a village in
332:"Development through radio"
116:, 43 km south-east of
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726:Zimbabwean women activists
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233:Friedrich Ebert Foundation
209:Development Through Radio
598:27 December 2010 at the
483:26 November 2004 at the
711:Women radio journalists
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449:Creative Africa Network
240:Open Society Initiative
721:Zimbabwean journalists
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478:c.c. Kubatana archive
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238:A 2009 report by the
222:and rural women from
173:Work and achievements
161:(URTNA), and won the
716:Zimbabwean activists
454:16 June 2013 at the
348:10.1093/cdj/26.3.227
330:Moyo, Mavis (1991).
566:Africa Media Review
137:Broadcasting career
358:– via JSTOR.
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297:Vision and legacy
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45:17 July 1929
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681:1929 births
163:Prix Futura
64:Nationality
675:Categories
382:. Zimbabwe
379:The Herald
314:References
259:Mozambique
104:Early life
90:Mavis Moyo
67:Zimbabwean
58:, Zimbabwe
41:1929-07-17
35:Mavis Zulu
25:Mavis Moyo
220:Highfield
203:FAMW-SADC
110:Esigodini
52:Esigodini
596:Archived
481:Archived
452:Archived
411:23 April
386:23 April
356:44259217
231:and the
191:Tanzania
118:Bulawayo
98:Zimbabwe
267:Namibia
199:Nairobi
151:Changes
126:Ndebele
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271:Angola
263:Malawi
229:UNESCO
216:Harare
195:Uganda
183:Zambia
179:Lusaka
132:Career
405:(PDF)
352:JSTOR
187:Kenya
413:2024
388:2024
287:Seke
269:and
31:Born
344:doi
147:ZBC
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