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348:. Rita Bertrand and her daughter Chantal retired that year, while Marc and Victor Bertrand Jr. were active in management. Two international subsidiaries were formed, Mega Bloks Latinoamerica S.A. de C.V. in 1997 and Mega Bloks Europe N.V. in 1998. International sales in the 1990s were at 30%, with 70% from Canada and the US; all but 10% were from four major chains: Toys 'R Us, Wal-Mart, Target, and Kmart.
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The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. Generally such lawsuits have been unsuccessful, chiefly because the functional design
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Rose Art was placed on the market in March 2008 as a result of inquiries from the previous owners and others. The former owners of Rose Art, Jeffrey and
Lawrence Rosen, offered to purchase it back in April 2008. They then sued company management for insider trading in September 2008, alleging shares
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in direct competition. Lego Canada soon sued Ritvik for unfair competition, claiming a likelihood of confusion between its Micro Mega Bloks and the Lego line. Since Lego's brick shape patent had expired, the lawsuit dragged on for years as sales grew worldwide (at an average 70% a year until the
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line of toys, for US$ 350 million. Soon, Magnetix was a source of lawsuits resulting from choking incidents, causing its share value to drop quickly. Magnetix was then recalled. The company acquired Board Dudes, Inc., makers of Board Dudes posting and marking boards and Locker Dudes locker
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being the leading construction toy, Bertrand chose to make a similar set. Bertrand ignored friends and advisors, feeling he had two advantages in launching Mega Bloks: he aimed to produce jumbo-sized bricks for toddlers, who Lego bricks were not designed for, and he considered his expertise in
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and Ritvik added features to their lines in 2000. Ritvik made transformable building sets that changed into vehicles, and a remote control electronic kit named the Mega Bloks RO Action
Builder. Ritvik also added TV advertising that year with a $ 2 million campaign; the company spent $
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The toy market was in a down cycle from 2002 to 2003, with the construction toy segment losing 10 to 15%, but Mega Bloks experienced increased sales. Since 1986, the company had seen a run of 17 years of growth, becoming number two in the construction toy segment behind Lego.
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were sold prior to the
Magnetix recall. Rose Art's base operation was shut down in New Jersey, and in 2010 the company moved its stationery and activities division, with some key employees, to Irvine, California, under new executive Thomas Prichard, a former executive at
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Ritvik later became a vertically integrated company as it expanded by adding plastic injection molding operations, design operations, tooling manufacturers, and marketing services. The company had a leading share of the plastic injection molded market by the early 1980s.
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By 1989, Mega Bloks were in 30 countries and popular in Europe, the US and Canada. Up to 30 play sets were available. A piano set with Mega Blok-compatible keys for the pre-school market was released in 1988. In 1989, Ritvik sold all of its other toy and plastics lines.
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On June 15, 2006, following the acquisition of several brand names not associated with construction brick toys, the company again changed its name, this time from Mega Bloks Inc. to Mega Brands Inc. with Rose Art
Industries, Inc. being renamed Mega Brands America, Inc.
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under the new name of Mega Bloks Inc. The company traded at $ 14.50 a share. The founders' sons, Victor
Bertrand Jr. and Marc Bertrand, became chief operating officer and chief operating officer/president, respectively, while Victor Sr. remained chairman of the board.
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would acquire Mega Brands Inc. for approximately US$ 450 million. It became a wholly owned subsidiary of Mattel as of April 20, 2014. Prior to the purchase, Mega and Mattel were partners in adding Mattel brands to Mega "Worlds" plus a line for Mattel's
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Wanting to expand beyond Canada, Victor
Bertrand took an interest in construction block sets. He saw room for growth despite them being an industry staple since the early years of the 20th century when the Batima Block was released in Belgium in 1905. With
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toys, is its most popular product. Its other brands include Mega
Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.
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In March 2021, LaRose
Industries, the company founded by Lawrence Rosen in 2008, announced it purchased the RoseArt brand from Mattel. The purchase reunites the RoseArt brand with the Rosen family.
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On
September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function cannot be registered as a trademark".
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for Asia. Bandai marketed Mega Blok sets with their existing licensed
Japanese cartoon characters. With the success of movies of J.K. Rowling's Harry Potter books and J.R.R. Tolkien's
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At 1984 trade shows, Ritvik showed the Mega Bloks line in the US and Canada. An immediate hit, Mega Bloks had generally large sales in Canada, including a $ 1 million sale to
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Mega Construx micro figures do not follow the iconic Lego modular mini figures: instead their figures allow up to 16 articulation points, i.e. poses and customization.
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mid-1990s), but finally Ritvik won the case by clearly distinguishing its brand from Lego. Suits were filed in Europe and the U.S. with similar results.
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on November 12, 2008, when it upheld an EU trademark agency decision following an objection by Mega Bloks against a trademark awarded to Lego in 1999.
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In 2022, many lines of Mega Construx were rebranded to MEGA with a purple logo. Some products from prior years have been sold with either branding.
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tor. RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers.
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after Lego discontinued carrying their version of the licensed sets. They also have the rights to produce sets based on
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1438:"Trade Mark Case Summary: O/086/99 (Patterns of raised knobs or studs applied to the surfaces of a toy brick)"
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After 23 consecutive years of growing sales and profit, Mega lost $ 458 million in 2008. Heading towards
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upheld Mega Bloks' right to continue selling the product in Canada. A similar decision was reached by the
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line was also introduced. Ritvik Toys, Inc. was amalgamated with Ritvik Holdings Inc. on June 30, 1998.
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1468:"Mega Bloks builds on its stationery and activity growth strategy with acquisition of The Board Dudes"
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Ritvik followed the late 1990s licensing trend in 1998, with its first licensing agreement being for
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In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Holdings (RH). Ritvik is a
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In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.
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Mega Blocks - intermediate size - compatible with Duplo now branded under Junior Builders
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Three years later, on February 10, 2017, Mattel announced that it was introducing Mega
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Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks.
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30 million on advertising, marketing, and research and development in 2002.
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A Mega Bloks "Micro" line was released in 1991; these were compatible with or a
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Mega Bloks - original large size for pre-school now branded under 1st Builders
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With sales having approximately doubled since 1999, Ritvik went public via an
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Mega Construx now branded under Wonder Builders & Advanced Builder lines
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In 2003, the company formed a joint venture with the Japanese toy company
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1470:(Press release). MONTREAL: Mega Bloks Inc. PRNewswire. January 24, 2006.
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1804:"Montreal's Mega Brands triumphant after Lego loses trademark challenge"
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1404:. St. James Press. 2004. Archived from the original on October 19, 2015
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682: in this section. Unsourced material may be challenged and removed.
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products, in January 2006, through its Rose Art Industries subsidiary.
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With shares trading at almost $ 30, in 2005 Mega Bloks, Inc. acquired
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Mega Bloks building block (above) and Lego building brick (below)
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644:. They have even recently picked the license for Alien as well.
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1585:"Suit against Mega Brands officers alleges insider trading"
1337:"How Mattel Is Challenging Lego's Building Brick Dominance"
1725:"Honda Element - Mega Bloks - Purpose (2003) - 0:30 (USA)"
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Companies formerly listed on the Toronto Stock Exchange
1253:"From the Archive: Mega Brands rebuilds its foundation"
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company that is currently a wholly owned subsidiary of
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injection molding would give him a price advantage.
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Companies that have filed for Chapter 15 bankruptcy
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437:becoming a major partner in the recapitalization.
1192:law, and all relevant Lego patents have expired.
528:Mega Bloks were featured in a commercial for the
1678:"Mattel Rebrands Mega Bloks® and Mega Construx™"
1422:: CS1 maint: bot: original URL status unknown (
1616:"Mattel gets construction toy brand Mega Bloks"
344:In 1996, a 28% share of Ritvik was sold to the
1494:"Company Overview of MEGA Brands America, Inc"
2455:Ringling Bros. and Barnum & Bailey Circus
1856:
1646:"Mattel Completes Acquisition of MEGA Brands"
1184:of the basic brick is considered a matter of
361:with its Sesame Street characters license. A
8:
1524:"Mega Brands ponders selling craft business"
1401:International Directory of Company Histories
456:On February 28, 2014, it was announced that
19:
2590:Canadian subsidiaries of foreign companies
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1554:"Rosens want to buy RoseArt business back"
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18:
2610:Manufacturing companies based in Montreal
698:Learn how and when to remove this message
608:. Mega Brands picked up the license for
465:that competes with Lego's Friends line.
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1347:from the original on September 13, 2018
1259:. Postmedia Network Inc. Archived from
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336:bricks. This finally placed Ritvik and
2585:Canadian companies established in 1967
2487:Barbie's Restaurants trademark dispute
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601:, and used to have the rights for the
1614:Horovitz, Bruce (February 28, 2014).
1583:Marowits, Ross (September 22, 2008).
1474:from the original on October 23, 2013
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1302:"Company Overview of MEGA Brands Inc"
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7:
2283:The Enchanted World of Brambly Hedge
680:adding citations to reliable sources
1775:"Lego loses trademark ruling in EU"
1626:from the original on March 7, 2014
1595:from the original on March 3, 2016
1564:from the original on March 3, 2016
1534:from the original on March 3, 2016
1504:from the original on March 4, 2016
14:
2620:Toy companies established in 1967
1530:. Canadian Press. March 5, 2008.
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357:, followed by an agreement with
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1785:from the original on 2018-01-03
1731:from the original on 2014-03-04
1684:from the original on 2017-11-14
1658:from the original on 2016-03-05
1444:. 18 March 1999. Archived from
1251:Delean, Paul (March 31, 2012).
667:needs additional citations for
297:word based on a combination of
2460:Ice Follies And Holiday on Ice
810:Blaze and the Monster Machines
635:Blaze and the Monster Machines
1:
2580:2014 mergers and acquisitions
2575:1967 establishments in Quebec
1335:Kell, John (April 19, 2017).
845:Teenage Mutant Ninja Turtles
620:Teenage Mutant Ninja Turtles
2497:View-Master factory lawsuit
2196:Children's Discovery System
1651:. Mega Brands. 2014-04-30.
265:) is a Canadian children's
71:; 57 years ago
39:Mega Bloks Inc. (2002–2006)
37:Ritvik Holdings (1967–2002)
2646:
2051:Thingmaker/Creepy Crawlers
1676:PR Newswire (2017-02-10).
1195:On November 17, 2005, the
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2429:View-Master International
2067:
1727:. adland.tv. 2003-10-27.
929:Marvel Cinematic Universe
24:
2532:(50% joint venture with
2147:(except U.S. and Canada)
2140:Rock 'Em Sock 'Em Robots
1752:. CanLII. Archived from
859:Pirates of the Caribbean
541:, video game franchises
476:, launched in mid-2017.
273:. Mega Bloks, a line of
87:Victor and Rita Bertrand
2625:Toy companies of Canada
2492:Tom Forsythe lawsuit(s)
2482:"Barbie Girl" song case
1982:Masters of the Universe
1205:Court of First Instance
1197:Supreme Court of Canada
756:Masters of the Universe
562:Masters of the Universe
524:Pop culture connections
383:initial public offering
2404:J. W. Spear & Sons
1177:
1076:Mickey Mouse Clubhouse
922:The Amazing Spider-Man
538:Thomas the Tank Engine
512:Lego compatible bricks
504:Lego compatible bricks
387:Toronto Stock Exchange
2540:Mattel Adventure Park
2384:Gullane Entertainment
2268:Percy the Park Keeper
1810:on September 19, 2010
1175:
824:SpongeBob SquarePants
615:SpongeBob SquarePants
61:Stationery and crafts
2288:Thomas & Friends
1220:Oxford (toy company)
1034:Legends: King Arthur
676:improve this article
16:Canadian toy company
2615:Mattel subsidiaries
1898:Girls of Many Lands
796:In the Night Garden
502:Mega Bloks micro -
410:Rose Art Industries
385:in May 2002 on the
217:Number of employees
148:writing instruments
21:
2450:Feld Entertainment
2352:Mattel Electronics
2243:Angelina Ballerina
1591:. Canadian Press.
1498:Bloomberg Business
1288:2020-07-21 at the
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714:Thomas and Friends
2605:Construction toys
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2394:HIT Entertainment
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2321:Mattel Television
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1986:Princess of Power
1560:. March 5, 2008.
1442:The Patent Office
1048:World of Warcraft
992:The Backyardigans
985:Dora the Explorer
817:Shimmer and Shine
708:
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641:Shimmer and Shine
435:Fairfax Financial
403:Lord of the Rings
252:
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133:construction toys
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2095:Apples to Apples
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1834:Official website
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1806:. Archived from
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1263:on March 4, 2016
1257:Montreal Gazette
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1118:Dragons Universe
950:Assassin's Creed
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660:
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626:properties like
624:Nick Jr. Channel
612:franchises like
412:, including its
346:Blackstone Group
275:construction set
255:Mega Brands Inc.
248:
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211:
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199:$ 1.08 billion (
79:
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20:Mega Brands Inc.
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2438:Bought and sold
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2253:Bob the Builder
2236:Acquired brands
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2056:What's Her Face
2016:Ever After High
1932:Creatable World
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1705:. March 8, 2021
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838:Game of Thrones
803:Bob the Builder
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259:Mega Bloks Inc.
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112:Marc Bertrand (
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1781:. 2008-12-12.
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1756:on 2016-02-01
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530:Honda Element
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483:Product types
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151:wood products
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2522:
2445:Circus World
2424:Radica Games
2408:
2367:acquisitions
2330:
2326:Mattel Films
2316:Fisher-Price
2216:Intellivoice
2189:
2161:U.B. Funkeys
2105:Bezzerwizzer
2036:Polly Pocket
2020:Enchantimals
2012:Monster High
1972:Magic 8 Ball
1927:Chatty Cathy
1814:December 31,
1812:. Retrieved
1808:the original
1798:
1787:. Retrieved
1778:
1769:
1758:. Retrieved
1754:the original
1744:
1733:. Retrieved
1719:
1709:December 21,
1707:. Retrieved
1697:
1686:. Retrieved
1671:
1660:. Retrieved
1640:
1628:. Retrieved
1619:
1609:
1599:February 23,
1597:. Retrieved
1589:Toronto Star
1588:
1578:
1568:February 23,
1566:. Retrieved
1558:Toronto Star
1557:
1548:
1538:February 23,
1536:. Retrieved
1528:Toronto Star
1527:
1518:
1508:February 23,
1506:. Retrieved
1497:
1488:
1478:February 23,
1476:. Retrieved
1462:
1450:. Retrieved
1446:the original
1432:
1408:February 22,
1406:. Retrieved
1400:
1349:. Retrieved
1340:
1309:. Retrieved
1305:
1296:
1277:
1267:February 22,
1265:. Retrieved
1261:the original
1256:
1209:
1194:
1188:rather than
1182:
1179:
1158:
1151:
1144:
1137:
1130:
1123:
1116:
1109:
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1088:
1081:
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1053:
1046:
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1018:
1011:
1006:Wonder Pets!
1004:
997:
990:
983:
976:
969:
962:
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948:
941:
934:
927:
920:
915:Spider-Man 3
913:
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864:
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815:
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787:
782:Call of Duty
780:
773:
761:
754:
747:
742:Monster High
740:
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719:
712:
694:
685:
674:Please help
669:verification
666:
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586:Monster High
584:
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572:
566:
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544:Call of Duty
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488:Construction
478:
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458:Mattel, Inc.
455:
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359:Fisher-Price
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331:
327:
320:
311:
307:
302:
298:
292:
279:
262:
258:
254:
253:
221:1,700 (2018)
180:Mega Puzzles
171:Locker Dudes
92:Headquarters
44:Company type
2630:Lego clones
2524:The Toy Box
2518:Power Glove
2409:Mega Brands
2258:Fireman Sam
2156:Toss Across
2088:Traditional
1977:Manta Force
1146:Chuggington
894:Borderlands
721:Teletubbies
610:Nickelodeon
421:Mega Brands
354:Teletubbies
295:portmanteau
188:Write Dudes
168:Board Dudes
2569:Categories
2475:Litigation
2130:Pictionary
2100:Balderdash
2061:Xtractaurs
2041:See 'n Say
2031:Pixel Chix
2002:Mighty Max
1962:Hot Wheels
1957:Furryville
1937:Diva Starz
1893:Bitty Baby
1880:Toy brands
1789:2016-02-25
1760:2016-02-23
1735:2014-03-05
1688:2017-11-13
1662:2016-02-23
1452:20 January
1398:"Vol.61".
1226:References
1125:The Smurfs
1111:Family Guy
1097:Paw Patrol
1027:Terminator
957:God of War
887:Skylanders
728:Hot Wheels
688:March 2023
629:Paw Patrol
568:Hot Wheels
431:bankruptcy
377:Mega Bloks
257:(formerly
244:megabrands
174:Mega Bloks
108:Key people
48:Subsidiary
2530:Mattel163
2513:PlayCable
2414:Tyco Toys
2365:Corporate
2347:M Network
2201:HyperScan
2190:Auto Race
2175:Video and
1997:Max Steel
1630:March 12,
1620:USA Today
1418:cite book
1306:Bloomberg
1190:trademark
1139:WordWorld
1069:Toy Story
880:Star Trek
606:franchise
323:Toys R Us
2556:Category
2419:Mebetoys
2374:Bluebird
2293:Wishbone
2184:Aquarius
2177:computer
2145:Scrabble
2135:Phase 10
2125:Outburst
2026:My Child
2007:Mindflex
1992:Matchbox
1910:My Scene
1783:Archived
1729:Archived
1682:Archived
1653:Archived
1624:Archived
1593:Archived
1562:Archived
1532:Archived
1502:Archived
1472:Archived
1345:Archived
1286:Archived
1284:dnb.com
1214:See also
1104:Futurama
1020:Predator
964:PJ Masks
908:Dinotrux
470:Construx
414:Magnetix
127:Products
102:, Canada
96:Montreal
84:Founders
54:Industry
34:Formerly
2534:NetEase
2309:Current
2151:Skip-Bo
2120:Othello
2115:Mad Gab
1917:Big Jim
1341:Fortune
1311:22 June
1041:Dragons
936:Hellboy
831:Pokémon
789:Destiny
598:Destiny
592:Pokémon
493:Bricks
474:Pokémon
443:Crayola
284:History
239:Website
196:Revenue
184:RoseArt
154:puzzles
74: (
66:Founded
2340:Former
2278:Kipper
2263:Oswald
2248:Barney
2223:Pixter
2110:Blokus
1947:Flavas
1905:Barbie
1872:Mattel
1186:patent
1090:Frozen
852:Marvel
768:Hasbro
735:Barbie
648:Themes
638:, and
556:Barbie
451:Hasbro
449:, and
399:Bandai
368:Lego,
363:NASCAR
301:a and
271:Mattel
232:Mattel
227:Parent
206:2020)
162:Brands
100:Quebec
2506:Other
2399:Ideal
2273:Pingu
2080:Games
2046:Slime
1922:Blaze
1656:(PDF)
1649:(PDF)
1013:Alien
447:Pixar
370:K'Nex
2379:Fuhu
2331:Mega
1816:2011
1711:2023
1632:2014
1601:2016
1570:2016
1540:2016
1510:2016
1480:2016
1454:2015
1424:link
1410:2016
1353:2018
1313:2018
1269:2016
866:Cars
775:Halo
618:and
550:Halo
547:and
315:Lego
261:and
246:.com
201:Est.
76:1967
69:1967
58:Toys
2166:Uno
1203:'s
678:by
303:Vic
299:Rit
267:toy
120:CIO
114:CEO
2571::
2211:II
2018:•
1777:.
1680:.
1622:.
1618:.
1587:.
1556:.
1526:.
1496:.
1440:.
1420:}}
1416:{{
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1271:.
770:)
701:)
695:(
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686:(
672:.
559:,
122:)
116:)
78:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
