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359:. Rita Bertrand and her daughter Chantal retired that year, while Marc and Victor Bertrand Jr. were active in management. Two international subsidiaries were formed, Mega Bloks Latinoamerica S.A. de C.V. in 1997 and Mega Bloks Europe N.V. in 1998. International sales in the 1990s were at 30%, with 70% from Canada and the US; all but 10% were from four major chains: Toys 'R Us, Wal-Mart, Target, and Kmart.
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The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. Generally such lawsuits have been unsuccessful, chiefly because the functional design
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Rose Art was placed on the market in March 2008 as a result of inquiries from the previous owners and others. The former owners of Rose Art, Jeffrey and
Lawrence Rosen, offered to purchase it back in April 2008. They then sued company management for insider trading in September 2008, alleging shares
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in direct competition. Lego Canada soon sued Ritvik for unfair competition, claiming a likelihood of confusion between its Micro Mega Bloks and the Lego line. Since Lego's brick shape patent had expired, the lawsuit dragged on for years as sales grew worldwide (at an average 70% a year until the
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line of toys, for US$ 350 million. Soon, Magnetix was a source of lawsuits resulting from choking incidents, causing its share value to drop quickly. Magnetix was then recalled. The company acquired Board Dudes, Inc., makers of Board Dudes posting and marking boards and Locker Dudes locker
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being the leading construction toy, Bertrand chose to make a similar set. Bertrand ignored friends and advisors, feeling he had two advantages in launching Mega Bloks: he aimed to produce jumbo-sized bricks for toddlers, who Lego bricks were not designed for, and he considered his expertise in
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and Ritvik added features to their lines in 2000. Ritvik made transformable building sets that changed into vehicles, and a remote control electronic kit named the Mega Bloks RO Action
Builder. Ritvik also added TV advertising that year with a $ 2 million campaign; the company spent $
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The toy market was in a down cycle from 2002 to 2003, with the construction toy segment losing 10 to 15%, but Mega Bloks experienced increased sales. Since 1986, the company had seen a run of 17 years of growth, becoming number two in the construction toy segment behind Lego.
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were sold prior to the
Magnetix recall. Rose Art's base operation was shut down in New Jersey, and in 2010 the company moved its stationery and activities division, with some key employees, to Irvine, California, under new executive Thomas Prichard, a former executive at
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Ritvik later became a vertically integrated company as it expanded by adding plastic injection molding operations, design operations, tooling manufacturers, and marketing services. The company had a leading share of the plastic injection molded market by the early 1980s.
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By 1989, Mega Bloks were in 30 countries and popular in Europe, the US and Canada. Up to 30 play sets were available. A piano set with Mega Blok-compatible keys for the pre-school market was released in 1988. In 1989, Ritvik sold all of its other toy and plastics lines.
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On June 15, 2006, following the acquisition of several brand names not associated with construction brick toys, the company again changed its name, this time from Mega Bloks Inc. to Mega Brands Inc. with Rose Art
Industries, Inc. being renamed Mega Brands America, Inc.
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under the new name of Mega Bloks Inc. The company traded at $ 14.50 a share. The founders' sons, Victor
Bertrand Jr. and Marc Bertrand, became chief operating officer and chief operating officer/president, respectively, while Victor Sr. remained chairman of the board.
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would acquire Mega Brands Inc. for approximately US$ 450 million. It became a wholly owned subsidiary of Mattel as of April 20, 2014. Prior to the purchase, Mega and Mattel were partners in adding Mattel brands to Mega "Worlds" plus a line for Mattel's
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Wanting to expand beyond Canada, Victor
Bertrand took an interest in construction block sets. He saw room for growth despite them being an industry staple since the early years of the 20th century when the Batima Block was released in Belgium in 1905. With
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toys, is its most popular product. Its other brands include Mega
Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.
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In March 2021, LaRose
Industries, the company founded by Lawrence Rosen in 2008, announced it purchased the RoseArt brand from Mattel. The purchase reunites the RoseArt brand with the Rosen family.
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On
September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function cannot be registered as a trademark".
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for Asia. Bandai marketed Mega Blok sets with their existing licensed
Japanese cartoon characters. With the success of movies of J.K. Rowling's Harry Potter books and J.R.R. Tolkien's
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At 1984 trade shows, Ritvik showed the Mega Bloks line in the US and Canada. An immediate hit, Mega Bloks had generally large sales in Canada, including a $ 1 million sale to
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Mega Construx micro figures do not follow the iconic Lego modular mini figures: instead their figures allow up to 16 articulation points, i.e. poses and customization.
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mid-1990s), but finally Ritvik won the case by clearly distinguishing its brand from Lego. Suits were filed in Europe and the U.S. with similar results.
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on November 12, 2008, when it upheld an EU trademark agency decision following an objection by Mega Bloks against a trademark awarded to Lego in 1999.
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In 2022, many lines of Mega Construx were rebranded to MEGA with a purple logo. Some products from prior years have been sold with either branding.
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tor. RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers.
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after Lego discontinued carrying their version of the licensed sets. They also have the rights to produce sets based on
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1449:"Trade Mark Case Summary: O/086/99 (Patterns of raised knobs or studs applied to the surfaces of a toy brick)"
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After 23 consecutive years of growing sales and profit, Mega lost $ 458 million in 2008. Heading towards
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upheld Mega Bloks' right to continue selling the product in Canada. A similar decision was reached by the
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line was also introduced. Ritvik Toys, Inc. was amalgamated with Ritvik Holdings Inc. on June 30, 1998.
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Ritvik followed the late 1990s licensing trend in 1998, with its first licensing agreement being for
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In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Holdings (RH). Ritvik is a
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In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.
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Mega Blocks - intermediate size - compatible with Duplo now branded under Junior Builders
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Three years later, on February 10, 2017, Mattel announced that it was introducing Mega
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Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks.
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30 million on advertising, marketing, and research and development in 2002.
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A Mega Bloks "Micro" line was released in 1991; these were compatible with or a
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Mega Bloks - original large size for pre-school now branded under 1st Builders
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With sales having approximately doubled since 1999, Ritvik went public via an
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Mega Construx now branded under Wonder Builders & Advanced Builder lines
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In 2003, the company formed a joint venture with the Japanese toy company
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1481:(Press release). MONTREAL: Mega Bloks Inc. PRNewswire. January 24, 2006.
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1815:"Montreal's Mega Brands triumphant after Lego loses trademark challenge"
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1415:. St. James Press. 2004. Archived from the original on October 19, 2015
946:
693: in this section. Unsourced material may be challenged and removed.
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products, in January 2006, through its Rose Art Industries subsidiary.
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With shares trading at almost $ 30, in 2005 Mega Bloks, Inc. acquired
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Mega Bloks building block (above) and Lego building brick (below)
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655:. They have even recently picked the license for Alien as well.
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1596:"Suit against Mega Brands officers alleges insider trading"
1348:"How Mattel Is Challenging Lego's Building Brick Dominance"
1736:"Honda Element - Mega Bloks - Purpose (2003) - 0:30 (USA)"
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Companies formerly listed on the Toronto Stock Exchange
1264:"From the Archive: Mega Brands rebuilds its foundation"
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company that is currently a wholly owned subsidiary of
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injection molding would give him a price advantage.
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Companies that have filed for Chapter 15 bankruptcy
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448:becoming a major partner in the recapitalization.
1203:law, and all relevant Lego patents have expired.
539:Mega Bloks were featured in a commercial for the
1689:"Mattel Rebrands Mega Bloks® and Mega Construx™"
1433:: CS1 maint: bot: original URL status unknown (
1627:"Mattel gets construction toy brand Mega Bloks"
355:In 1996, a 28% share of Ritvik was sold to the
1505:"Company Overview of MEGA Brands America, Inc"
2466:Ringling Bros. and Barnum & Bailey Circus
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1657:"Mattel Completes Acquisition of MEGA Brands"
1195:of the basic brick is considered a matter of
372:with its Sesame Street characters license. A
8:
1535:"Mega Brands ponders selling craft business"
1412:International Directory of Company Histories
467:On February 28, 2014, it was announced that
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2601:Canadian subsidiaries of foreign companies
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1565:"Rosens want to buy RoseArt business back"
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2621:Manufacturing companies based in Montreal
709:Learn how and when to remove this message
619:. Mega Brands picked up the license for
476:that competes with Lego's Friends line.
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1358:from the original on September 13, 2018
1270:. Postmedia Network Inc. Archived from
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347:bricks. This finally placed Ritvik and
2596:Canadian companies established in 1967
2498:Barbie's Restaurants trademark dispute
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1625:Horovitz, Bruce (February 28, 2014).
1594:Marowits, Ross (September 22, 2008).
1485:from the original on October 23, 2013
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1313:"Company Overview of MEGA Brands Inc"
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7:
2294:The Enchanted World of Brambly Hedge
691:adding citations to reliable sources
1786:"Lego loses trademark ruling in EU"
1637:from the original on March 7, 2014
1606:from the original on March 3, 2016
1575:from the original on March 3, 2016
1545:from the original on March 3, 2016
1515:from the original on March 4, 2016
25:
2631:Toy companies established in 1967
1541:. Canadian Press. March 5, 2008.
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368:, followed by an agreement with
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1796:from the original on 2018-01-03
1742:from the original on 2014-03-04
1695:from the original on 2017-11-14
1669:from the original on 2016-03-05
1455:. 18 March 1999. Archived from
1262:Delean, Paul (March 31, 2012).
678:needs additional citations for
308:word based on a combination of
2471:Ice Follies And Holiday on Ice
821:Blaze and the Monster Machines
646:Blaze and the Monster Machines
1:
2591:2014 mergers and acquisitions
2586:1967 establishments in Quebec
1346:Kell, John (April 19, 2017).
856:Teenage Mutant Ninja Turtles
631:Teenage Mutant Ninja Turtles
2508:View-Master factory lawsuit
2207:Children's Discovery System
1662:. Mega Brands. 2014-04-30.
276:) is a Canadian children's
82:; 57 years ago
50:Mega Bloks Inc. (2002–2006)
48:Ritvik Holdings (1967–2002)
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2062:Thingmaker/Creepy Crawlers
1687:PR Newswire (2017-02-10).
1206:On November 17, 2005, the
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2440:View-Master International
2078:
1738:. adland.tv. 2003-10-27.
940:Marvel Cinematic Universe
35:
2543:(50% joint venture with
2158:(except U.S. and Canada)
2151:Rock 'Em Sock 'Em Robots
1763:. CanLII. Archived from
870:Pirates of the Caribbean
552:, video game franchises
487:, launched in mid-2017.
284:. Mega Bloks, a line of
98:Victor and Rita Bertrand
2636:Toy companies of Canada
2503:Tom Forsythe lawsuit(s)
2493:"Barbie Girl" song case
1993:Masters of the Universe
1216:Court of First Instance
1208:Supreme Court of Canada
767:Masters of the Universe
573:Masters of the Universe
535:Pop culture connections
394:initial public offering
2415:J. W. Spear & Sons
1188:
1087:Mickey Mouse Clubhouse
933:The Amazing Spider-Man
549:Thomas the Tank Engine
523:Lego compatible bricks
515:Lego compatible bricks
398:Toronto Stock Exchange
2551:Mattel Adventure Park
2395:Gullane Entertainment
2279:Percy the Park Keeper
1821:on September 19, 2010
1186:
835:SpongeBob SquarePants
626:SpongeBob SquarePants
72:Stationery and crafts
2299:Thomas & Friends
1231:Oxford (toy company)
1045:Legends: King Arthur
687:improve this article
27:Canadian toy company
2626:Mattel subsidiaries
1909:Girls of Many Lands
807:In the Night Garden
513:Mega Bloks micro -
421:Rose Art Industries
396:in May 2002 on the
228:Number of employees
159:writing instruments
32:
2461:Feld Entertainment
2363:Mattel Electronics
2254:Angelina Ballerina
1602:. Canadian Press.
1509:Bloomberg Business
1299:2020-07-21 at the
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725:Thomas and Friends
2616:Construction toys
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2405:HIT Entertainment
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2332:Mattel Television
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1997:Princess of Power
1571:. March 5, 2008.
1453:The Patent Office
1059:World of Warcraft
1003:The Backyardigans
996:Dora the Explorer
828:Shimmer and Shine
719:
718:
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652:Shimmer and Shine
446:Fairfax Financial
414:Lord of the Rings
263:
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144:construction toys
16:(Redirected from
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2106:Apples to Apples
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1845:Official website
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1817:. Archived from
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1407:Mega Bloks Inc.
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1274:on March 4, 2016
1268:Montreal Gazette
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1129:Dragons Universe
961:Assassin's Creed
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671:
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637:properties like
635:Nick Jr. Channel
623:franchises like
423:, including its
357:Blackstone Group
286:construction set
266:Mega Brands Inc.
259:
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222:
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210:$ 1.08 billion (
90:
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31:Mega Brands Inc.
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2264:Bob the Builder
2247:Acquired brands
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2067:What's Her Face
2027:Ever After High
1943:Creatable World
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1716:. March 8, 2021
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1293:Company profile
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1073:Winnie the Pooh
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982:Ni Hao, Kai-Lan
849:Game of Thrones
814:Bob the Builder
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300:Ritvik Holdings
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270:Mega Bloks Inc.
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156:school supplies
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123:Marc Bertrand (
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541:Honda Element
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494:Product types
493:
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474:American Girl
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345:clone of Lego
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188:Mega Construx
187:
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162:wood products
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153:art materials
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150:activity kits
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2456:Circus World
2435:Radica Games
2419:
2378:acquisitions
2341:
2337:Mattel Films
2327:Fisher-Price
2227:Intellivoice
2200:
2172:U.B. Funkeys
2116:Bezzerwizzer
2047:Polly Pocket
2031:Enchantimals
2023:Monster High
1983:Magic 8 Ball
1938:Chatty Cathy
1825:December 31,
1823:. Retrieved
1819:the original
1809:
1798:. Retrieved
1789:
1780:
1769:. Retrieved
1765:the original
1755:
1744:. Retrieved
1730:
1720:December 21,
1718:. Retrieved
1708:
1697:. Retrieved
1682:
1671:. Retrieved
1651:
1639:. Retrieved
1630:
1620:
1610:February 23,
1608:. Retrieved
1600:Toronto Star
1599:
1589:
1579:February 23,
1577:. Retrieved
1569:Toronto Star
1568:
1559:
1549:February 23,
1547:. Retrieved
1539:Toronto Star
1538:
1529:
1519:February 23,
1517:. Retrieved
1508:
1499:
1489:February 23,
1487:. Retrieved
1473:
1461:. Retrieved
1457:the original
1443:
1419:February 22,
1417:. Retrieved
1411:
1360:. Retrieved
1351:
1320:. Retrieved
1316:
1307:
1288:
1278:February 22,
1276:. Retrieved
1272:the original
1267:
1220:
1205:
1199:rather than
1193:
1190:
1169:
1162:
1155:
1148:
1141:
1134:
1127:
1120:
1113:
1106:
1099:
1092:
1085:
1078:
1071:
1064:
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1029:
1022:
1017:Wonder Pets!
1015:
1008:
1001:
994:
987:
980:
973:
966:
959:
952:
945:
938:
931:
926:Spider-Man 3
924:
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889:
882:
875:
868:
861:
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833:
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793:Call of Duty
791:
784:
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765:
758:
753:Monster High
751:
744:
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730:
723:
705:
696:
685:Please help
680:verification
677:
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644:
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624:
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607:
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597:Monster High
595:
589:
583:
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571:
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555:Call of Duty
553:
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499:Construction
489:
478:
469:Mattel, Inc.
466:
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418:
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391:
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370:Fisher-Price
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331:
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313:
309:
303:
290:
273:
269:
265:
264:
232:1,700 (2018)
191:Mega Puzzles
182:Locker Dudes
103:Headquarters
55:Company type
2641:Lego clones
2535:The Toy Box
2529:Power Glove
2420:Mega Brands
2269:Fireman Sam
2167:Toss Across
2099:Traditional
1988:Manta Force
1157:Chuggington
905:Borderlands
732:Teletubbies
621:Nickelodeon
432:Mega Brands
365:Teletubbies
306:portmanteau
199:Write Dudes
179:Board Dudes
2580:Categories
2486:Litigation
2141:Pictionary
2111:Balderdash
2072:Xtractaurs
2052:See 'n Say
2042:Pixel Chix
2013:Mighty Max
1973:Hot Wheels
1968:Furryville
1948:Diva Starz
1904:Bitty Baby
1891:Toy brands
1800:2016-02-25
1771:2016-02-23
1746:2014-03-05
1699:2017-11-13
1673:2016-02-23
1463:20 January
1409:"Vol.61".
1237:References
1136:The Smurfs
1122:Family Guy
1108:Paw Patrol
1038:Terminator
968:God of War
898:Skylanders
739:Hot Wheels
699:March 2023
640:Paw Patrol
579:Hot Wheels
442:bankruptcy
388:Mega Bloks
268:(formerly
255:megabrands
185:Mega Bloks
119:Key people
59:Subsidiary
2541:Mattel163
2524:PlayCable
2425:Tyco Toys
2376:Corporate
2358:M Network
2212:HyperScan
2201:Auto Race
2186:Video and
2008:Max Steel
1641:March 12,
1631:USA Today
1429:cite book
1317:Bloomberg
1201:trademark
1150:WordWorld
1080:Toy Story
891:Star Trek
617:franchise
334:Toys R Us
18:Megabloks
2567:Category
2430:Mebetoys
2385:Bluebird
2304:Wishbone
2195:Aquarius
2188:computer
2156:Scrabble
2146:Phase 10
2136:Outburst
2037:My Child
2018:Mindflex
2003:Matchbox
1921:My Scene
1794:Archived
1740:Archived
1693:Archived
1664:Archived
1635:Archived
1604:Archived
1573:Archived
1543:Archived
1513:Archived
1483:Archived
1356:Archived
1297:Archived
1295:dnb.com
1225:See also
1115:Futurama
1031:Predator
975:PJ Masks
919:Dinotrux
481:Construx
425:Magnetix
138:Products
113:, Canada
107:Montreal
95:Founders
65:Industry
45:Formerly
2545:NetEase
2320:Current
2162:Skip-Bo
2131:Othello
2126:Mad Gab
1928:Big Jim
1352:Fortune
1322:22 June
1052:Dragons
947:Hellboy
842:Pokémon
800:Destiny
609:Destiny
603:Pokémon
504:Bricks
485:Pokémon
454:Crayola
295:History
250:Website
207:Revenue
195:RoseArt
165:puzzles
85: (
77:Founded
2351:Former
2289:Kipper
2274:Oswald
2259:Barney
2234:Pixter
2121:Blokus
1958:Flavas
1916:Barbie
1883:Mattel
1197:patent
1101:Frozen
863:Marvel
779:Hasbro
746:Barbie
659:Themes
649:, and
567:Barbie
462:Hasbro
460:, and
410:Bandai
379:Lego,
374:NASCAR
312:a and
282:Mattel
243:Mattel
238:Parent
217:2020)
173:Brands
111:Quebec
2517:Other
2410:Ideal
2284:Pingu
2091:Games
2057:Slime
1933:Blaze
1667:(PDF)
1660:(PDF)
1024:Alien
458:Pixar
381:K'Nex
2390:Fuhu
2342:Mega
1827:2011
1722:2023
1643:2014
1612:2016
1581:2016
1551:2016
1521:2016
1491:2016
1465:2015
1435:link
1421:2016
1364:2018
1324:2018
1280:2016
877:Cars
786:Halo
629:and
561:Halo
558:and
326:Lego
272:and
257:.com
212:Est.
87:1967
80:1967
69:Toys
2177:Uno
1214:'s
689:by
314:Vic
310:Rit
278:toy
131:CIO
125:CEO
2582::
2222:II
2029:•
1788:.
1691:.
1633:.
1629:.
1598:.
1567:.
1537:.
1507:.
1451:.
1431:}}
1427:{{
1372:^
1354:.
1350:.
1332:^
1315:.
1266:.
1244:^
643:,
606:,
600:,
594:,
588:,
582:,
576:,
564:,
456:,
215:FY
109:,
2547:)
2033:)
2025:(
1999:)
1995:(
1875:e
1868:t
1861:v
1829:.
1803:.
1774:.
1749:.
1724:.
1702:.
1676:.
1645:.
1614:.
1583:.
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1523:.
1493:.
1467:.
1437:)
1423:.
1366:.
1326:.
1282:.
781:)
712:)
706:(
701:)
697:(
683:.
570:,
133:)
127:)
89:)
20:)
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