85:
115:, one of a number of ministerial appointments from outside politics. Woolton retained this position until 1943. He supervised 50,000 employees and over a thousand local offices where people could obtain ration cards. His ministry had a virtual monopoly of all food sold in Britain, whether imported or local. His mission was to guarantee adequate nutrition for everyone. With food supplies cut sharply because of enemy action and the needs of the services, rationing was essential. Woolton and his advisors had one scheme in mind but economists convinced them to try point rationing. Everyone would have a certain number of points a month that they could allocate any way they wanted. They tried an experiment and it worked very well. Indeed, food rationing was a major success story in Britain's war.
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Woolton was faced with the task of overseeing rationing due to wartime shortages. He took the view that it was insufficient to merely impose restrictions but that a programme of advertising to support it was also required. He warned that meat and cheese, as well as bacon and eggs, were in very short
138:
from the U.S. and a similar
Canadian programme. Lend Lease was a gift and there was no charge. Most food was now rationed. Worried about children, Lord Woolton made sure that by 1942 Britain was providing 650,000 children with free meals at schools; about 3,500,000 children received milk at school,
118:
In the dark days of late June 1940, with a German invasion threatened, Woolton reassured the public that emergency food stocks were in place that would last "for weeks and weeks" even if the shipping could not get through. He said "iron rations" were stored for use only in great emergency. Other
154:" which consisted of carrots, parsnips, potatoes and turnips in oatmeal, with a pastry or potato crust and served with brown gravy. Woolton's business skills made the Ministry of Food's difficult job a success and he earned a strong personal popularity despite the shortages.
130:
In 1940 Woolton set up Advice
Centres throughout the country, with cookery demonstrations and recipe leaflets showing how to make the best use of rations. As imported wheat became scarce, the cartoon character 'Potato Pete' encouraged people to eat more potatoes.
143:" of mushy grey wholemeal bread replaced the ordinary white variety, to the distaste of most housewives. Children were sad to learn that supplies of sweets were reduced to save shipping space on sugar and chocolate.
119:
rations were stored in the outskirts of cities liable to German bombing. When the Blitz began in late summer 1940 he was ready with more than 200 feeding stations in London and other cities under attack.
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which had a small Food
Department between the wars. This became its Food (Defence Plans) Department in 1937 and was then constituted as the Ministry of Food on the outbreak of war in 1939.
62:(2018–present; vacant since 2019) was appointed at the Department for the Environment, Food and Rural Affairs to ensure the continued supply of sufficient food during the Brexit process.
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supply and would remain that way. Calling for a simpler diet, he noted that there was plenty of bread, potatoes, vegetable oils, fats and milk. He asked the mathematician
55:
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jointly held the separate posts of
Minister of Agriculture & Fisheries and Minister of Food 1954–55, pending their merger in 1955 when he assumed the post of
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By
January 1941 the usual overseas food supply had fallen to half what it had been. However, by 1942 ample food supplies were arriving through
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down; eggs and other items were subsidised. He promoted recipes that worked well with the rationing system, most famously the meatless "
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Loaves and Fishes: an illustrated history of the
Ministry of Agriculture, Fisheries and Food, 1889-1989
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Eggs or
Anarchy? The Remarkable Story of the Man Tasked with the Impossible: To Feed a Nation at War
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that aimed to recreate the successes of the
Ministry of Food in encouraging healthy eating.
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38:(1939–1958) were British government ministerial posts separated from that of the
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710:"Parliamentary Under Secretary of State for Food and Animal Welfare - GOV.UK"
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1006:. Edinburgh: Edinburgh Press (B.C.I.C.=Butter and Cheese Imports Committee)
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451:
908:
How We Lived Then: A History of
Everyday Life During the Second World War
42:. In the Great War the Ministry sponsored a network of canteens known as
274:
1033:
Austerity in
Britain: Rationing, Controls & Consumption, 1939-1955
92:
into crates stamped with the words "Min. of Food Charged 10 shillings"
46:. In the Second World War a major task of the Ministry was to oversee
139:
in addition to priority supplies at home. The bad news was that his "
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Food and Agriculture in Britain, 1939-45: Aspects of wartime control
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The Ministry of Food: Thrifty Wartime Ways to Feed Your Family Today
503:
601:
Parliamentary Under Secretary of State for Food and Animal Welfare
83:
60:
Parliamentary Under Secretary of State for Food and Animal Welfare
680:"UK appoints food supplies minister amid fears of no-deal Brexit"
1004:
Imbucase: the Story of the B. C. I. C. of the Ministry of Food
111:, a prominent businessman, was appointed Minister of Food by
990:
Food, Volume 3: Studies in Administration and Control
986:
Food, Volume 2: Studies in Administration and Control
77:
was a 2008 UK TV programme featuring celebrity chef
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Lists of government ministers of the United Kingdom
65:The ministry's work was transferred in 1921 to the
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1052:Defunct ministerial offices in the United Kingdom
798:"Inventor of Britain's Wartime Ration Book Dies"
1067:United Kingdom home front during World War II
8:
999:(Food, agriculture, and World War II) (1954)
588:Minister of Agriculture, Fisheries and Food
851:Hard to Swallow: A Brief History of Food
775:Volume III-IV, (September, 1940) p. 4260
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332:
166:
855:. Cambridge University Press. pp.
670:
690:from the original on 27 September 2018
595:Food and animal welfare (2018–present)
954:Foreman, Susan (1989). "Appendix A".
935:Fearnley-Whittingstall, Jane (2010).
7:
1072:Food ministers of the United Kingdom
982:Food, Volume 1: The Growth of Policy
320:Responsibilities transferred to the
27:British government ministerial posts
787:Volume IV, (February, 1941) p. 4474
763:Volume III-IV, (June, 1940) p. 4117
678:Butler, Sarah (26 September 2018).
895:, Volume IV, (March, 1942) p. 5080
25:
1057:Food policy in the United Kingdom
739:The People's War: Britain 1939-45
727:The National Archives, class BT60
359:(subsequently Viscount Dunrossil)
54:. The Minister was assisted by a
1014:. London: Simon & Schuster.
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103:Rationing in the United Kingdom
48:rationing in the United Kingdom
1:
958:. London: HMSO. p. 127.
911:. Random House. p. 152.
558:(subsequently Viscount Amory)
529:(subsequently Viscount Tenby)
420:(subsequently Lord Llewellin)
127:to design the ration books.
1029:Zweiniger-Bargielowska, Ina
992:(1962) official war history
547:Liberal & Conservative
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847:Lacey, Richard W. (1994).
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905:Longmate, Norman (2010).
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168:Minister of Food Control
88:Women packing bottles of
826:. Michael O'Mara Books.
163:Food control (1916–1921)
74:Jamie's Ministry of Food
32:Minister of Food Control
18:Ministry of Food Control
743:excerpt and text search
56:Parliamentary Secretary
40:Minister of Agriculture
984:(London: HMSO, 1951);
555:Derick Heathcoat-Amory
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1002:Rankin, H. F. (1922)
939:. London: Hodder HB.
822:Norman, Jill (2007).
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34:(1916–1921) and the
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113:Neville Chamberlain
883:(1969); pp. 276-77
824:Eating for Victory
748:2007-12-06 at the
741:(1969) pp. 380-87
648:Vacant since 2019.
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190:The Lord Devonport
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