25:
371:, and numerous blogs. Though Greenpeace removed the extra votes from the results, users from the social networking sites flocked to vote for the name, and the percentage moved quickly from 5 percent to 75 percent in less than a day. In response to the spike, Greenpeace decided to hold the competition open for an extra week, until 7 December. Reddit took the voting so seriously that they temporarily changed their logo to feature Mr. Splashy Pants.
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After their initial reluctance, Greenpeace embraced the result of the popular vote and used the name at the center of its campaign. The added publicity, at no cost to
Greenpeace, gave it enough impact to convince the Japanese government, and the plan to hunt humpback whales was abandoned in December
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Mister
Splashy Pants features in a novel by Jenni Barrett entitled "Look into the Eye." The author was the top peer-to-peer fundraiser for the Greenpeace Great Whale Trail campaign, and so got to name one of the other Humpbacks in the study. She chose SIDD, an acronym of the names of three Irish
398:
On 10 December 2007, Mister
Splashy Pants was announced as the winner of the competition. 150,000 people reportedly voted, and 'Splashy' received 119,367, over 78 percent of the votes. The nearest rival was Humphrey at 4,329 votes, or less than 3 percent. The other top ten names, like
174:
as a part of its Great Whale Trail
Expedition, which was working to raise awareness about whales threatened by the Japanese Fisheries Agency's hunting of 50 humpback whales annually. The whale's name was chosen in an online poll that garnered attention from several websites, including
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and an associated blog initially claiming that the name was not beautiful enough, and seeking to instigate votes for the other names. According to
Greenpeace insider Brian Fitzgerald, the name also was controversial within the organisation.
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In
Campaign Magazine, advertising figure Russell Davies praised Greenpeace's handling of the campaign as "one of the defining moments in New Media marketing." The name has since spawned clothing, logos,
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457:
Talk at TED India entitled "How to make a splash in social media" about the Mister
Splashy Pants saga. His conclusion was, that on the Web, "You lose control over your message, − and that's OK."
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Originally, Greenpeace had accepted 30 names for voting. Among the more unusual names was what was possibly intended as a joke, "Mr. Splashy Pants". On 26 November 2007, the user of an
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also began garnering interest, and a
Facebook application was created with the tagline "Vote your conscience, vote Splashy Pants." On the 30th,
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removed any voting limits, and the user began voting at 120 votes per minute for 38 minutes without pause.
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778:"'Mister Splashy Pants' emerges as clear favourite in Greenpeace whale-naming competition"
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Please help update this article to reflect recent events or newly available information.
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crewmembers and the blogger on board the
Greenpeace ship Esperanza.
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posted a thread linking to the voting as well, and for a few days
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The massive leap in votes for the name attracted the attention of
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831:"Mister Splashy Pants the whale - you named him, now save him"
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597:"Mr. Splashy Pants and the Tale of a Hijacked PR Campaign"
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930:"Alexis Ohanian: How to make a splash in social media"
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884:Humpbacks to be spared the harpoon -- for now
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707:: CS1 maint: numeric names: authors list (
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69:The Mister Splashy Pants logo, created by
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56:
805:"What nearly killed Mister Splashy Pants"
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954:from the original on 24 December 2013.
936:from the original on 21 February 2014.
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1356:Campaign for Nuclear Disarmament (NZ)
837:from the original on 11 December 2007
811:from the original on 15 December 2007
757:from the original on 22 December 2007
689:from the original on 30 December 2007
636:from the original on 14 November 2012
576:from the original on 27 December 2007
535:Timothy Marshall (29 November 2007).
7:
864:from the original on 3 December 2013
803:Brian Fitzgerald (3 December 2007).
609:from the original on 17 January 2008
549:from the original on 1 December 2007
16:Humpback whale who is popular online
595:Kristen Nicole (12 December 2007).
542:Australian Broadcasting Corporation
387:spiked to almost untenable levels.
902:Russel Davies (28 November 2008).
658:. 27 November 2007. Archived from
568:Cory Doctorow (26 November 2007).
77:, that gained fame on the internet
14:
1336:Sea Shepherd Conservation Society
683:"Greenpeace want to name a whale"
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776:AbiSylvester (5 December 2007).
749:Bonnie Alter (5 December 2007).
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207:humpback whale naming poll, 2007
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1295:Greenpeace Aotearoa New Zealand
724:"Mister Splashy Pants - Part 2"
537:"Whale name makes a big splash"
948:"Jenni Barrett:For the whales"
722:Moneyries (27 November 2007).
1:
856:Brianfit (14 December 2007).
681:b3ta.com (26 November 2007).
453:, Alexis Ohanian presented a
166:. It is being tracked with a
1300:Greenpeace Australia Pacific
507:List of individual cetaceans
322:Assuming 150,000 votes total
1351:Don't Make a Wave Committee
751:"Name That Whale. Quickly!"
1883:
1857:Individual humpback whales
656:"Mister Splashy Pants Fan"
502:List of Internet phenomena
191:Talk by Reddit co-founder
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1508:Reddit serial killer hoax
1315:Greenpeace Southeast Asia
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993:22 December 2007 at the
889:12 February 2010 at the
1415:How to Change the World
449:On 6 November 2009, in
1644:GameStop short squeeze
1395:Greenpeace – The Album
444:Pop-culture references
219:November–December 2007
183:, quickly becoming an
93:Megaptera novaeangliae
1341:Greenpeace Foundation
1329:Related organisations
340:found that disabling
1738:_9MOTHER9HORSE9EYES9
1533:Celebrity Number Six
1528:2023 API controversy
1503:Mister Splashy Pants
1430:Mister Splashy Pants
1409:Rainbow Warrior Case
1379:Other related topics
1305:Greenpeace East Asia
833:. 10 December 2007.
270:Mister Splashy Pants
152:Mister Splashy Pants
58:Mister Splashy Pants
1423:The Rainbow Warrior
1021:thread from 12/1/07
910:on 15 December 2008
419:, Shanti, Amal and
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164:South Pacific Ocean
140:South Pacific Ocean
59:
1748:Shitty_Watercolour
1674:Current executives
784:on 1 December 2007
662:on 7 February 2012
480:Marine life portal
383:on the Greenpeace
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1700:Former executives
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