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French engineer Rene Petard was imported to design a new series of T-head engines which were introduced for the 1913 model year. These were called "The
American built French car" in advertisements. Financial issues in 1913 caused the retirement of William Mitchell Lewis from the company and with Rene
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for their cars, and the company enjoyed a reputation as a quality builder of medium-priced cars. Mitchell annual production was growing steadily from 82 cars in 1904 to 1,377 in 1907, 2,946 in 1909, 5,614 in 1910 and to just over 6,000 in 1912. This made them the leading car maker in
Wisconsin. A
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small production of trucks and buses were run from 1905 to 1908. Pricing in 1912 ran from a runabout at $ 950 (equivalent to $ 29,994 in 2023) to a limousine at $ 2,250 (equivalent to $ 71,038 in 2023) and
Mitchell would remain in this mid-price market.
341:, output had plummeted to less than 2,500 in both 1920 and 1921. Mitchell Motors Company, Inc. filed for bankruptcy in June 1923. Sales of unfinished automobiles and raw materials continued into 1924. In February 1924 the Mitchell factory was sold to
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The firm was reorganized as
Mitchell Motors Company, Inc. in 1916 and Mitchell sales manager Otis Friend took over the presidency. Sales in 1917 reached a record 10,938. Otis Friend left in 1918 and subsequently built a car of his own called the
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model. By 1907 four-cylinders only were produced, improved with shaft drive on all models and all engines water-cooled. Mitchell participated in many automobile contests to show the power and reliability of their new four-cylinder cars.
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William T. Lewis retired in 1910 and
William M. Lewis took over. The wagon business and automobile company were combined into Mitchell-Lewis Motor Company. The 1910 line of Mitchell's included two four-cylinder models and a new
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configuration and was given the epithet of "drunken
Mitchell.” This styling mistake hurt sales. In 1922 a million-mile test was done by 109 Mitchell “White Streaks” which resulted in good publicity.
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As early as 1883, Mitchell, Lewis & Company were manufacturing two-wheel and four-wheel wagons in Racine, Wisconsin. Wisconsin Wheel Works was established in the 1890s by the
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In 1916 the four-cylinder
Mitchell was dropped, and a V-8 was built that year, but from 1917 only six-cylinder cars were produced. The Mitchell introduced in 1920 had a sloping
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Petard, he started a new company to produce a car called the Lewis. A banker, Joseph
Winterbottom, Jr. became president of Mitchell-Lewis.
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at 815 Eighth Street in Racine was added to the
National Register of Historic Places on April 20, 2005. The Racine architectural firm of
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at 905 South Main Street was owned by Henry
Mitchell of the Mitchell Wagon works and was designed by Cecil Corwin.
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With the effects of styling mistakes, competition from mass producers of automobiles and the
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in 1900. The firm began manufacturing automobiles in 1903 as the Mitchell Motor Car Company.
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Mitchell & Lewis Company, Ltd., to manufacture bicycles and the company developed a
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model was introduced. The Mitchell engines were cast in pairs with three-bearing
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267:. The cars were designed by John W. Bates, a Chicago engineer. 1904 brought
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William T. Lewis, William M. Lewis, John W. Bates, Rene Petard, Otis Friend
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1906 Mitchell Advertisement showing victories in motor car contests
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executive named D.C. Durland was appointed as the new president.
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on the fours and five-bearing crankshafts on the six-cylinders.
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Images of several early Mitchell cars on page 10-13 of the pdf.
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1911 Mitchell Model T Touring in Christchurch New Zealand
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Defunct motor vehicle manufacturers of the United States
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Vehicle manufacturing companies disestablished in 1923
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List of defunct United States automobile manufacturers
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Vehicle manufacturing companies established in 1903
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390:1910 Mitchell Model T Touring loaded with a family
630:(3 vol. ed.). Fitzroy Dearborn Publishers.
587:The New Illustrated Encyclopedia of Automobiles
698:Motor vehicle manufacturers based in Wisconsin
8:
490:Mitchell Classic Cars information and images
55:Mitchell-Lewis Building in Racine, Wisconsin
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627:The Beaulieu Encyclopedia of the Automobile
554:Standard Catalog of American Cars 1805-1942
192:Defunct American motor vehicle manufacturer
495:Salisbury Commons Schedule of Events, 2010
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472:is credited with designing the building.
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557:(3rd ed.). Krause Publications.
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678:Companies based in Racine, Wisconsin
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349:automobile would be produced there.
296:Mitchell built virtually all of the
483:Mitchell Automobiles at ConceptCarz
551:; Clark Jr., Henry Austin (1996).
236:The company's first models were a
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438:1920 Mitchell Model E-40 Touring
414:1912 Mitchell Model 7-6 Roadster
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426:1919 Mitchell Model D-40 Touring
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378:1908 Mitchell Model G Roadster
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585:Wise, David Burgress (2000).
32:Mitchell Motors Company, Inc.
118:; 101 years ago
92:; 121 years ago
82:Mitchell & Lewis Company
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28:Mitchell Motor Car Company
18:Mitchell Motor Car Company
718:Cars discontinued in 1923
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36:
453:1922 Mitchell Model F-50
318:in Pontiac, Michigan. A
64:Automobile Manufacturing
43:Mitchell Automobile Logo
30:Mitchell-Lewis Motor Co.
703:Cars introduced in 1903
466:Mitchell Lewis Building
186:86,964 (1903-1923)
470:Guilbert & Funston
271:and the addition of a
265:planetary transmission
212:, from 1903 to 1923.
589:. Chartwell Books.
339:post-war depression
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683:Brass Era vehicles
549:Kimes, Beverly Rae
440:(drunken Mitchell)
309:Major Manufacturer
564:978-0-87341-428-9
210:Racine, Wisconsin
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182:Production output
144:Racine, Wisconsin
16:(Redirected from
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693:Veteran vehicles
688:Vintage vehicles
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320:General Electric
263:and a two-speed
175:Automotive parts
134:Bankruptcy, Sold
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108:William T. Lewis
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622:Georgano, Nick
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477:Mitchell House
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506:Brass Era car
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150:United States
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282:six-cylinder
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242:water-cooled
238:chain driven
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198:was a major
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139:Headquarters
61:Company type
343:Nash Motors
286:crankshafts
269:air-cooling
245:four-stroke
222:wagon maker
171:Automobiles
79:Predecessor
668:1920s cars
663:1910s cars
658:1900s cars
652:Categories
512:References
298:components
253:two-stroke
232:Motor Cars
226:motorcycle
203:automobile
158:Key people
73:Automotive
200:brass-era
624:(2001).
459:See also
345:and the
327:radiator
261:steering
257:runabout
196:Mitchell
167:Products
69:Industry
353:Gallery
216:History
121: (
113:Defunct
105:Founder
95: (
87:Founded
634:
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316:Friend
292:Growth
206:marque
632:ISBN
591:ISBN
559:ISBN
475:The
464:The
347:Ajax
333:Fate
255:7hp
251:and
240:and
131:Fate
123:1923
116:1923
97:1903
90:1903
208:in
654::
605:^
573:^
520:^
249:hp
147:,
640:.
599:.
567:.
247:4
125:)
99:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
