2276:
2289:
192:
admitted in a letter written to a complaining customer that the standard of service had not been of the standard expected. Near the end of its lifetime it only managed to gain 60,000 subscribers, and one of its partners, Mosaic Group Inc., became defunct. On 18 July 2003, Sainsbury's announced that
27:
204:
On 23 September 2008, it was reported that
Sainsbury's was to launch a mobile network again. Three years later on 28 October 2011, Sainsbury's got the go-ahead and was close to sealing a deal with a network operator. After several delays, the new
336:
Cable.co.uk were critical of the poor value for money offered and
Sainsbury's lack of experience in mobile phones, while praising the coverage and offer of emergency credit. This review was before the new bundles launched in February 2014.
1264:
160:
Sainsbury's operated an earlier mobile virtual network that was launched in 2001 but only lived until 2003. Their second iteration, Mobile by
Sainsbury's, launched in July 2013, following similar launches by supermarket rivals
219:
Mobile By
Sainsbury's SIM cards were available in most local and large supermarkets, together with a range of handsets in over 300 stores. Sainsbury's started opening standalone phone shops in its large stores in 2012.
386:
1978:
288:
shopping and fuel for the 30-day life of the bundle, and a family of four could link their phone accounts to the same loyalty card; Sainsbury's claimed a family of four could earn £180 in Nectar points per year.
223:
On 13 October 2015, Mobile by
Sainsbury's ceased accepting new SIM card orders before closing down permanently on 15 January 2016. Sainsbury's continues to sell a range of branded networks in its larger stores.
2148:
1257:
216:
In
February 2014 a new set of bundles were launched reducing the costs of the 2 larger bundles, increasing the minutes available for the 2 cheapest tariffs, and doubling the amount of data available.
2326:
1250:
2321:
2014:
1012:
1217:
2019:
930:
692:
377:
499:
2153:
2331:
2281:
2098:
193:
its mobile customers will be transferred to O2's tariffs, marking the end of
Sainsbury's mobile virtual network. Two months later in September 2003, rival supermarket
185:
in 2002). It would offer the lowest prices in a 'Rate and
Compare' customer strategy. The service commenced on 2 January 2001. The 'One' brand name was later dropped.
2294:
2341:
2181:
2216:
1708:
1289:
687:
2138:
2108:
939:
355:
2336:
1973:
2103:
1273:
641:
2251:
2226:
923:
328:
Initial marketing was handled by Cake, who pitched the service at mothers and families, seeking to play on
Sainsbury's status as a trusted brand.
1703:
2083:
2093:
2123:
1983:
530:
556:
2186:
1818:
280:
Customers could choose to have "rolling bundles" where bundles were automatically renewed at a 20% discount. All plans came with double
2261:
2143:
1465:
916:
1753:
2256:
2133:
2073:
507:
421:
2113:
2034:
682:
487:
142:
2231:
2118:
2068:
1921:
1896:
836:
2088:
1993:
1718:
1407:
1284:
1162:
810:
727:
471:
2128:
2055:
634:
2077:
1968:
1803:
1793:
732:
1763:
1723:
1693:
794:
2191:
1324:
887:
717:
712:
707:
2201:
2029:
1455:
457:
1207:
2316:
2211:
1713:
1421:
1172:
962:
677:
627:
1906:
1758:
831:
2063:
1631:
1319:
789:
773:
1743:
768:
668:
1242:
177:
On 18 October 2000, Sainsbury's announced that they would be launching a new MVNO in the UK, called
1783:
1738:
1384:
763:
309:
281:
582:
2246:
2241:
2050:
2039:
1941:
1823:
1414:
1227:
1212:
753:
672:
26:
2221:
1529:
1131:
48:
169:. In October 2015, Sainsbury's announced that it would close the service on 15 January 2016.
2158:
1768:
1748:
1486:
1359:
748:
697:
659:
2009:
1901:
1604:
1460:
1222:
1167:
877:
189:
1587:
1536:
1523:
897:
846:
826:
758:
285:
150:
146:
112:
107:
82:
2310:
2236:
2176:
1891:
1733:
1698:
1688:
1510:
1354:
1182:
1051:
702:
1850:
1672:
1624:
1556:
1551:
1442:
1436:
1187:
1121:
1116:
1046:
867:
198:
443:
411:
2196:
1813:
1647:
1561:
1543:
1400:
1389:
1136:
1036:
998:
977:
892:
356:"Mobile by Sainsbury's opens for business, PAYG plans earn double Nectar points"
210:
154:
1860:
1808:
1667:
1654:
1499:
1480:
1334:
1192:
1177:
1152:
1111:
1086:
1076:
1061:
1056:
908:
841:
722:
37:
1773:
1504:
1349:
1344:
1329:
1071:
1041:
993:
444:"BBC News | BUSINESS | Sainsbury's to offer mobile phone service"
1916:
1911:
1865:
1662:
1641:
1617:
1582:
1567:
1475:
1450:
1394:
1339:
1126:
1066:
1031:
972:
882:
872:
416:
1870:
1728:
1610:
1470:
1428:
1091:
967:
619:
1875:
1574:
1494:
1314:
1101:
1096:
1081:
188:
Sainsbury's Mobile ended up in a commercial failure. In autumn 2002,
1979:
European
Conference of Postal and Telecommunications Administrations
2206:
2024:
1988:
1855:
1788:
1778:
1518:
1202:
1106:
378:"Sainsbury's launches mobile network in partnership with Vodafone"
194:
182:
162:
1946:
1157:
166:
1246:
912:
623:
612:
557:"Sainsbury's calls in Cake for six-month mobile launch project"
123:
181:, which would be using the BT Cellnet network (which became
209:
service was announced on 1 July 2013 in a partnership with
320:
Mobile by Sainsbury's operated using Vodafone's network.
254:£10 for 300 minutes, unlimited texts, and 500MB data
2327:
Telecommunications companies disestablished in 2016
2167:
2048:
2002:
1959:
1934:
1884:
1843:
1836:
1681:
1377:
1368:
1305:
1298:
1145:
1024:
1011:
986:
955:
946:
860:
819:
803:
782:
741:
693:
John Sainsbury, Baron Sainsbury of Preston Candover
655:
531:"Sainsbury's launches pay-as-you-go mobile network"
483:
481:
238:£8 for 300 minutes, unlimited texts, and 500MB data
118:
106:
98:
88:
78:
70:
62:
54:
44:
33:
2020:Internet Telephony Services Providers' Association
376:
260:£15 for 800 minutes, unlimited texts, and 2GB data
244:£12 for 800 minutes, unlimited texts, and 2GB data
241:£10 for 500 minutes, unlimited texts, and 1GB data
1274:Telecommunications industry in the United Kingdom
257:£12.50 for 500 minutes, unlimited texts, 1GB data
2322:Telecommunications companies established in 2013
270:£8 for 300 minutes, unlimited texts, 500 MB data
276:£12 for 800 minutes, unlimited texts, 2 GB data
273:£10 for 500 minutes, unlimited texts, 1 GB data
102:Mobile telecommunications products and services
2182:British Approvals Board for Telecommunications
500:"Mobile by Sainsbury's phone network launched"
153:between July 2013 and January 2016, using the
1258:
924:
635:
8:
1290:Science and technology in the United Kingdom
688:David Sainsbury, Baron Sainsbury of Turville
19:
1840:
1754:London & Provincial District Telegraph
1374:
1302:
1265:
1251:
1243:
1021:
952:
931:
917:
909:
642:
628:
620:
25:
18:
1974:Defence Science and Technology Laboratory
2332:British companies disestablished in 2016
2149:South Georgia and South Sandwich Islands
472:"Sainsbury's diverts its mobile service"
458:"Sainsbury's moves into mobile networks"
213:. The service launched on 24 July 2013.
2227:Interception of Communications Act 1985
406:
404:
346:
16:British mobile virtual network operator
2015:Internet Service Providers Association
2342:British companies established in 2013
1984:International Telecommunication Union
412:"Sainsbury's mobile network to close"
7:
2288:
1709:British and Irish Magnetic Telegraph
1704:Bonelli's Electric Telegraph Company
583:"Is Mobile by Sainsbury's any good?"
2187:British Telecommunications Act 1981
581:Ricci, Hannah (October 15, 2013).
14:
2337:Mobile virtual network operators
2287:
2275:
2274:
2257:UK telephone code misconceptions
422:British Broadcasting Corporation
683:Alan Sainsbury, Baron Sainsbury
529:Curtis, Sophie (24 July 2013).
488:Sainsbury's set for MVNO launch
389:from the original on 2022-05-15
143:mobile virtual network operator
2094:British Indian Ocean Territory
1719:Cable & Wireless Worldwide
1:
1994:Phone-paid Services Authority
1408:BT Business and Public Sector
1285:Economy of the United Kingdom
827:Sainsbury's Calais Wine Store
354:Henderson, Rik (2013-07-24).
2056:British Overseas Territories
2078:British Antarctic Territory
1969:Broadband Stakeholder Group
1819:Universal Private Telegraph
940:UK mobile network operators
837:Sainsbury's Freezer Centres
2358:
1764:National Telephone Company
1724:Electric Telegraph Company
1694:Atlantic Telegraph Company
2270:
2192:British telephone sockets
1325:BT Wholesale and Ventures
1280:
24:
2202:BT site engineering code
2154:Turks and Caicos Islands
2030:London Internet Exchange
1714:Cable & Wireless plc
820:Former formats/interests
312:points when topping up.
2252:Telephone numbers in UK
2212:Communications Act 2003
795:Sainsbury's Active Kids
678:John Benjamin Sainsbury
2099:British Virgin Islands
1907:Marconi Communications
888:Shaw's and Star Market
2064:Akrotiri and Dhekelia
1632:Virgin Media Business
1320:Babcock International
852:Mobile by Sainsbury's
207:Mobile by Sainsbury's
139:Mobile by Sainsbury's
20:Mobile by Sainsbury's
2217:Earth stations in UK
1744:Gutta Percha Company
1466:Cable & Wireless
1385:Andrews & Arnold
847:Sainsbury's Pharmacy
669:John James Sainsbury
233:SIM only price plans
1804:Submarine Telegraph
1739:General Post Office
861:Former subsidiaries
832:Sainsbury's Central
783:Customer programmes
21:
2262:Web blocking in UK
2247:Telegraph Act 1885
2242:Telegraph Act 1868
2051:Crown Dependencies
2040:Symbian Foundation
1942:Carphone Warehouse
1415:BT Global Services
1163:BT Business Mobile
1015:network operators
774:Sainsbury's Online
673:Mary Ann Sainsbury
561:Marketing Magazine
510:on 10 January 2014
460:. 12 January 2001.
49:Telecommunications
2304:
2303:
2222:Hull Colour Pages
1962:regulatory bodies
1955:
1954:
1930:
1929:
1832:
1831:
1657:
1650:
1634:
1627:
1620:
1613:
1599:
1594:
1577:
1570:
1546:
1539:
1532:
1513:
1489:
1445:
1431:
1424:
1417:
1410:
1403:
1240:
1239:
1236:
1235:
1132:Utility Warehouse
1007:
1006:
906:
905:
769:Sainsbury's Local
742:Retail operations
424:. 14 October 2015
136:
135:
74:Ceased operations
2349:
2291:
2290:
2278:
2277:
2159:Tristan da Cunha
2139:Pitcairn Islands
2109:Falkland Islands
2084:Ascension Island
1841:
1653:
1646:
1630:
1623:
1616:
1609:
1597:
1592:
1573:
1566:
1542:
1535:
1528:
1509:
1487:Eclipse Internet
1485:
1461:The Co-operative
1441:
1427:
1420:
1413:
1406:
1399:
1375:
1360:Telehouse Europe
1303:
1267:
1260:
1253:
1244:
1022:
953:
933:
926:
919:
910:
764:Sainsbury's Bank
698:Robert Sainsbury
660:Sainsbury family
644:
637:
630:
621:
616:
615:
613:Official website
598:
597:
595:
593:
578:
572:
571:
569:
567:
552:
546:
545:
543:
541:
526:
520:
519:
517:
515:
506:. Archived from
496:
490:
485:
476:
475:
468:
462:
461:
454:
448:
447:
440:
434:
433:
431:
429:
408:
399:
398:
396:
394:
380:
373:
367:
366:
364:
363:
351:
132:
129:
127:
125:
29:
22:
2357:
2356:
2352:
2351:
2350:
2348:
2347:
2346:
2307:
2306:
2305:
2300:
2266:
2169:
2163:
2054:
2044:
2010:GSM Association
2003:Industry bodies
1998:
1961:
1951:
1926:
1902:Marconi Company
1880:
1828:
1677:
1605:Virgin Media O2
1370:
1364:
1307:
1294:
1276:
1271:
1241:
1232:
1141:
1016:
1014:
1003:
982:
948:
942:
937:
907:
902:
878:Jacksons Stores
856:
815:
799:
778:
737:
728:Martin Scicluna
657:
651:
648:
611:
610:
607:
602:
601:
591:
589:
580:
579:
575:
565:
563:
554:
553:
549:
539:
537:
528:
527:
523:
513:
511:
498:
497:
493:
486:
479:
474:. 18 July 2003.
470:
469:
465:
456:
455:
451:
442:
441:
437:
427:
425:
410:
409:
402:
392:
390:
375:
374:
370:
361:
359:
353:
352:
348:
343:
334:
326:
318:
295:
267:
265:Rolling Bundles
251:
235:
230:
190:Sir Peter Davis
179:Sainsbury's One
175:
122:
91:
66:15 January 2016
17:
12:
11:
5:
2355:
2353:
2345:
2344:
2339:
2334:
2329:
2324:
2319:
2309:
2308:
2302:
2301:
2299:
2298:
2285:
2271:
2268:
2267:
2265:
2264:
2259:
2254:
2249:
2244:
2239:
2234:
2232:Internet in UK
2229:
2224:
2219:
2214:
2209:
2204:
2199:
2194:
2189:
2184:
2179:
2173:
2171:
2165:
2164:
2162:
2161:
2156:
2151:
2146:
2141:
2136:
2131:
2126:
2121:
2116:
2111:
2106:
2104:Cayman Islands
2101:
2096:
2091:
2086:
2081:
2071:
2066:
2060:
2058:
2046:
2045:
2043:
2042:
2037:
2032:
2027:
2022:
2017:
2012:
2006:
2004:
2000:
1999:
1997:
1996:
1991:
1986:
1981:
1976:
1971:
1965:
1963:
1960:Government and
1957:
1956:
1953:
1952:
1950:
1949:
1944:
1938:
1936:
1932:
1931:
1928:
1927:
1925:
1924:
1919:
1914:
1909:
1904:
1899:
1894:
1888:
1886:
1882:
1881:
1879:
1878:
1873:
1868:
1863:
1858:
1853:
1847:
1845:
1838:
1834:
1833:
1830:
1829:
1827:
1826:
1821:
1816:
1811:
1806:
1801:
1796:
1791:
1786:
1781:
1776:
1771:
1766:
1761:
1756:
1751:
1746:
1741:
1736:
1731:
1726:
1721:
1716:
1711:
1706:
1701:
1696:
1691:
1685:
1683:
1679:
1678:
1676:
1675:
1670:
1665:
1660:
1659:
1658:
1651:
1639:
1638:
1637:
1636:
1635:
1621:
1614:
1602:
1601:
1600:
1595:
1588:Trunk Networks
1585:
1580:
1579:
1578:
1571:
1559:
1554:
1549:
1548:
1547:
1540:
1533:
1521:
1516:
1515:
1514:
1502:
1497:
1492:
1491:
1490:
1478:
1473:
1468:
1463:
1458:
1453:
1448:
1447:
1446:
1434:
1433:
1432:
1425:
1418:
1411:
1404:
1392:
1387:
1381:
1379:
1372:
1366:
1365:
1363:
1362:
1357:
1352:
1347:
1342:
1337:
1332:
1327:
1322:
1317:
1311:
1309:
1306:Infrastructure
1300:
1296:
1295:
1293:
1292:
1287:
1281:
1278:
1277:
1272:
1270:
1269:
1262:
1255:
1247:
1238:
1237:
1234:
1233:
1231:
1230:
1225:
1220:
1215:
1210:
1205:
1200:
1195:
1190:
1185:
1180:
1175:
1170:
1165:
1160:
1155:
1149:
1147:
1143:
1142:
1140:
1139:
1134:
1129:
1124:
1119:
1114:
1109:
1104:
1099:
1094:
1089:
1084:
1079:
1074:
1069:
1064:
1059:
1054:
1049:
1044:
1039:
1034:
1028:
1026:
1019:
1013:Mobile virtual
1009:
1008:
1005:
1004:
1002:
1001:
996:
990:
988:
984:
983:
981:
980:
975:
970:
965:
959:
957:
950:
947:Mobile network
944:
943:
938:
936:
935:
928:
921:
913:
904:
903:
901:
900:
898:Texas Homecare
895:
890:
885:
880:
875:
870:
864:
862:
858:
857:
855:
854:
849:
844:
839:
834:
829:
823:
821:
817:
816:
814:
813:
807:
805:
801:
800:
798:
797:
792:
786:
784:
780:
779:
777:
776:
771:
766:
761:
756:
751:
745:
743:
739:
738:
736:
735:
730:
725:
720:
715:
710:
705:
700:
695:
690:
685:
680:
675:
665:
663:
653:
652:
649:
647:
646:
639:
632:
624:
618:
617:
606:
605:External links
603:
600:
599:
573:
547:
521:
504:Expert Reviews
491:
477:
463:
449:
435:
400:
368:
345:
344:
342:
339:
333:
330:
325:
322:
317:
314:
308:All came with
306:
305:
302:
299:
294:
293:Standard rates
291:
278:
277:
274:
271:
266:
263:
262:
261:
258:
255:
250:
247:
246:
245:
242:
239:
234:
231:
229:
226:
174:
171:
149:, operated by
145:(MVNO) in the
134:
133:
120:
116:
115:
110:
104:
103:
100:
96:
95:
94:United Kingdom
92:
89:
86:
85:
83:United Kingdom
80:
76:
75:
72:
68:
67:
64:
60:
59:
56:
52:
51:
46:
42:
41:
40:of Sainsbury's
35:
31:
30:
15:
13:
10:
9:
6:
4:
3:
2:
2354:
2343:
2340:
2338:
2335:
2333:
2330:
2328:
2325:
2323:
2320:
2318:
2315:
2314:
2312:
2297:
2296:
2286:
2284:
2283:
2273:
2272:
2269:
2263:
2260:
2258:
2255:
2253:
2250:
2248:
2245:
2243:
2240:
2238:
2237:Telegraph Act
2235:
2233:
2230:
2228:
2225:
2223:
2220:
2218:
2215:
2213:
2210:
2208:
2205:
2203:
2200:
2198:
2195:
2193:
2190:
2188:
2185:
2183:
2180:
2178:
2177:Adastral Park
2175:
2174:
2172:
2166:
2160:
2157:
2155:
2152:
2150:
2147:
2145:
2142:
2140:
2137:
2135:
2132:
2130:
2127:
2125:
2122:
2120:
2117:
2115:
2112:
2110:
2107:
2105:
2102:
2100:
2097:
2095:
2092:
2090:
2087:
2085:
2082:
2079:
2075:
2072:
2070:
2067:
2065:
2062:
2061:
2059:
2057:
2052:
2047:
2041:
2038:
2036:
2033:
2031:
2028:
2026:
2023:
2021:
2018:
2016:
2013:
2011:
2008:
2007:
2005:
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2144:Saint Helena
1851:Arm Holdings
1798:
1673:Zen Internet
1625:Virgin Media
1552:Telecom Plus
1437:China Mobile
1218:RSPCA Mobile
1197:
1168:Co-operative
1122:Tesco Mobile
1117:Telecom Plus
868:Bells Stores
851:
811:Classic Cola
590:. Retrieved
586:
576:
564:. Retrieved
560:
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538:. Retrieved
534:
524:
512:. Retrieved
508:the original
503:
494:
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426:. Retrieved
415:
391:. Retrieved
382:
371:
360:. Retrieved
349:
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222:
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206:
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199:Tesco Mobile
187:
178:
176:
159:
138:
137:
79:Headquarters
34:Company type
2317:Sainsbury's
2197:BT Research
2170:legislation
2124:Isle of Man
2076:(including
1897:GEC Plessey
1799:Sainsbury's
1784:Post Office
1648:Vodafone UK
1401:BT Consumer
1390:Asda Mobile
1213:Post Office
1198:Sainsbury's
1037:Asda Mobile
893:Star Market
759:Sainsbury's
718:David Tyler
713:Justin King
708:Peter Davis
650:Sainsbury's
587:Cable.co.uk
383:Independent
286:Sainsbury's
211:Vodafone UK
155:Vodafone UK
151:Sainsbury's
126:.sainsburys
113:Sainsbury's
90:Area served
58:1 July 2013
2311:Categories
2134:Montserrat
2074:Antarctica
1861:Metaswitch
1809:Tiscali UK
1668:WightFibre
1655:Talkmobile
1500:Lycamobile
1481:KCOM Group
1456:Colt Group
1335:KCOM Group
1178:Easymobile
1153:AfriMobile
1112:Talkmobile
1087:Lycamobile
1062:FreedomPop
842:SavaCentre
723:Mike Coupe
656:Key people
592:10 January
566:10 January
540:10 January
514:10 January
393:10 January
362:2013-08-01
341:References
284:points on
38:Subsidiary
2114:Gibraltar
1837:Suppliers
1371:providers
1350:Interxion
1345:Openreach
1330:CityFibre
1308:providers
1299:Companies
1193:GT Mobile
1077:KC Mobile
1072:iD Mobile
1042:BT Mobile
949:operators
428:2 January
332:Reception
324:Marketing
298:8p/minute
201:network.
157:network.
2282:Category
2168:History,
2119:Guernsey
2069:Anguilla
1922:Standard
1917:PicoChip
1866:Sarantel
1814:T-Mobile
1663:Voipfone
1642:Vodafone
1618:Giffgaff
1593:Leetline
1568:Three UK
1530:Business
1524:TalkTalk
1476:Inmarsat
1451:Claranet
1395:BT Group
1340:Nexfibre
1223:TalkTalk
1208:People's
1127:Truphone
1067:Giffgaff
1032:1pMobile
999:T-Mobile
978:Vodafone
873:Homebase
804:Products
417:BBC News
387:Archived
316:Coverage
99:Products
45:Industry
2295:Commons
2089:Bermuda
1885:Defunct
1871:Spirent
1844:Current
1759:Mercury
1729:Energis
1682:Defunct
1471:Entanet
1429:Plusnet
1378:Current
1369:Service
1092:Plusnet
1057:Ecotalk
1025:Current
1017:(MVNOs)
956:Current
754:Habitat
301:4p/text
249:Bundles
173:History
119:Website
63:Defunct
55:Founded
2292:
2279:
2129:Jersey
1876:Telent
1794:Rabbit
1774:Orange
1749:Ionica
1734:Family
1598:No One
1575:SMARTY
1537:Mobile
1495:Lebara
1443:CMLink
1315:Arqiva
1228:Virgin
1183:Family
1146:Former
1102:SMARTY
1082:Lebara
1052:Econet
1047:CMLink
994:Orange
987:Former
790:Nectar
310:Nectar
304:5p/1MB
282:Nectar
141:was a
108:Parent
2207:Buzby
2035:MaNAP
2025:LONAP
1989:Ofcom
1935:Other
1856:Icera
1789:Pipex
1779:Ovivo
1562:Three
1557:Tesco
1519:spusu
1203:Ovivo
1188:Fresh
1107:spusu
973:Three
883:Netto
749:Argos
228:Plans
195:Tesco
163:Tesco
1947:Hibu
1912:Pace
1173:LIFE
1158:Blyk
1137:VOXI
671:and
594:2014
568:2014
542:2014
516:2014
430:2016
395:2014
167:Asda
165:and
71:Fate
2053:and
2049:In
1892:CSR
1769:NTL
1689:AOL
1583:Tru
1505:Sky
1097:Sky
130:.uk
128:.co
124:www
2313::
1611:O2
1544:TV
1422:EE
968:O2
963:EE
585:.
559:.
533:.
502:.
480:^
420:.
414:.
403:^
385:.
381:.
183:O2
147:UK
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596:.
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518:.
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432:.
397:.
365:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
