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11,000,000 imp gal). Mogen David company introduced a "pop wine" product line, Cold Bear (Concord) and Black Bear (blackberry), leading to overall growth in sales of 32 percent for 1972. Mogen David had a staff of over 45 salesmen. Mogen David wines and
Tribuno vermouths were marketed nationally through over 300 independent distributors in 1972, in order to strengthen their market position, New York Coca-Cola began consolidating Tribuno and Mogen David distribution networks.
367:
opportunity to become a major competitor in a new industry (Mogen David was the sixth largest winery and the largest
Concord grape wine producer in the country) and to pick up a national sales and distribution network. Coke-New York acquired Mogen David on 1 November 1970 by paying $ 16,750,000 in cash. J. Myron "Mike" Bay was an officer in both companies: President of Mogen David as well as a VP of Coke-New York.
327:
34:
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Jerome W. "Jerry" Alder joined Mogen David as
President and COO in September 1976; former President Mike Bay moved into the new position of Chairman, and continued as Mogen David's CEO. In 1977, the company's administrative and marketing offices moved from the original winery at 3737 South Sacramento
295:
Annual production of Mogen David increased to more than 3,000,000 US gallons (11,000,000 L; 2,500,000 imp gal) of wine in 1949 and to nearly 5,000,000 US gallons (19,000,000 L; 4,200,000 imp gal) for 1953, and in that year Wine
Corporation of America took the name of its
303:
In 1955 Mogen David announced the purchase of new plant facilities at 3700 South Kedzie Ave, about 2,000 feet (610 m) from the main plant on
Sacramento Ave, designed to triple its capacity and enable production of two additional wines. The company launched a new line of wines under a different
370:
By 1972 Mogen David was producing 27,000 US gallons (100,000 L; 22,000 imp gal) a day in
Westfield, NY and 80,000 US gallons (300,000 L; 67,000 imp gal) a day from the two plants in Chicago, for an estimated annual output of 13,000,000 US gallons (49,000,000 L;
291:
that turned out to be popular year-round with the general public. Annual production of Mogen David was 75,000 US gallons (280,000 L; 62,000 imp gal) in 1946. Wine
Corporation of America began advertising Mogen David nationally in 1947; by the early 1950s the advertising budget for
366:
bottler in the world, having merged with the Coca-Cola
Bottling Company of New Haven (acquired in 1969) but its growth prospects were limited by the franchise boundaries. When Coke-New York was approached by an investment banking firm to let them know that Mogen David was for sale, they saw an
322:
Company founder and chairman Max Cohen announced his resignation on 8 January 1962, citing friction with his brother-in-law, Henry A. Markus who was president of the company. Cohen sold all of his stock to Markus, saying that "I am no longer connected with the firm and I have no interest in
239:, an American grape variety, which is typically used for grape juices, jellies, and preserves, but also used for Kosher wines. This makes the wine less expensive, averaging $ 5 per bottle. In addition to Concord red, Mogen David also markets Blackberry and Pomegranate wines.
428:, a limited partnership headed by Arthur A. Ciocca, to avoid a buyout involving a third party. The Wine Group was the fifth largest wine producer nationally (just behind Coca-Cola's Wine Spectrum) for 1981 with sales of nine million cases, the same as the year before.
1439:'The French wines have priced themselves up and out of the market,' says Jerry Adler, president of the Mogen David/Tribuno operation in Chicago, (a unit of Coca-Cola Bottling Company of New York) which recently began importing Italian wines under the Tribuno label.
768:
In May 1953, Murch signed a contract with Wine
Corporation of America of Chicago, which produced wines under the Morgan-David wine label. The contract called for a minimum of 400,000 gallons of juice a year, which was made with Concord
374:
The Jug line of strawberry and apple pop wines, packaged in country-style brown and white jugs, was introduced in 1973. Mogen David had the fourth largest winery and the third largest advertising budget in the wine industry in 1973
467:
in a 20 ounce flask-shaped bottle. The alcohol content has been lowered to between 16% and 18% ABV in recent years (depending on the variety). The bottle was upsized to 750 ml after the US went through metrication between 1976 and
338:
was announced on 9 May 1963, with
Schofield taking over as president of the company and Markus appointed chairman. Some operations were moved to Westfield in 1967; Mogen David's Westfield winery was closer to the vineyards in
913:, Page 110 (FTC 23 January 1979) ("The Commission, in dismissing the complaint, held that evidence failed to establish that the firm's merger with Franzia Bros. Winery would substantially lessen competition.").
386:, Coke-New York was, in all, the third largest US wine producer. Franzia also shipped wine, grape concentrates and brandy in bulk to the Mogen David winery in Westfield, New York, for use in Mogen David products.
346:
By 1968, Mogen David was producing a dozen different wines and two kinds of champagne. The company broke away from its conventional Mogen David line with the introduction of the MD 20/20 brand of
420:
subsidiary consisting of wineries in California and New York. As part of the proposed merger, The Coca-Cola Company agreed to sell the wine business of Coke-New York to a partnership formed by
755:
910:
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that were well received by younger consumers, especially college students. The MD 20/20 line included unusual flavors such as pink grapefruit, wild berry, and Hawaiian blue.
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The Wine Corporation of America (Mogen David Wine) this week went on a $ 400,000 binge for the purchase of two shows, one radio and the other TV, for a 13-week period.
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The Wine Group, once a division of Coca-Cola Bottling Co. of New York, became a limited partnership to acquire Mogen David, Tribuno, and Franzia Bros. from Coca-Cola.
1602:
In November of 1980, the Company began steps to purchase The Coca-Cola Bottling Company of New York, Inc. (Coca-Cola New York), the largest U.S. bottler of Coca-Cola.
292:
Mogen David was the fourth or fifth largest for wines. Max Cohen, company President and founder, noted that 98 percent of Mogen David's customers were not Jewish.
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Mogen David wines are the favorite ones among our military services abroad, and they have been introduced to the Japanese consumer with gratifying response.
248:
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The Mogen David Wine corporation has a new winery in New York, and now is able to add New York State wines to a line of 15 still and sparkling bottles.
802:
259:
in 1941 when it began making wine from Concord grape juice (or concentrate) shipped from growers in New York, Pennsylvania, Ohio and later Michigan.
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and top-level managers of the New York bottler's wine business. Coke-New York divested itself of its three wineries, which were bought in 1981 by
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Mogen David Wine Corp. was acquired by Coca-Cola Bottling Co. of New York yesterday. Mogen David will continue under its present management.
435:. By 2005, Manischewitz was again dominant with more than half of kosher wine sales, Mogen David was second with 33 percent of the market.
1421:
834:
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Ciocca, Arthur A. (2000), "Arthur A. Ciocca and the Wine Group, Inc.: Insights into the Wine Industry from a Marketing Perspective",
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Mogen David Wine Corp. recently averted a costly relocation mistake when it hired a commercial design firm to assess its space needs.
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If your parents insist on Concord grape wine at this year's seder, take it from an objective gentile: serve them Mogen David.
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and The Coca-Cola Bottling Company of New York about a possible acquisition of the latter began in 1974, to little effect.
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A study of wine marketing in 1980 found that Mogen David consumers apparently had the strongest brand loyalty in the
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the company purchased a 50,000 square foot (4,600 m) building at 3737 South Sacramento Ave in Chicago's
1664:"$ 14.1-Million Deal Takes Distiller From Wine Market : S.F. Firm to Buy Glenmore Distilleries Winery"
304:
brand name, Key, in 1957. This marketing campaign was unsuccessful and line was dropped after three years.
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Chicago is the site of the world's largest winery producing the sweet, ruby wine known as Mogen David.
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an oral history conducted in 1999 by Carole Hicke, Regional Oral History Office, The Bancroft Library
931:
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In 1998, 1.5 million adults were drinking Mogen David, putting it just ahead of its chief competitor
307:
In the early 1960s, concord wine was still the biggest seller in the Mogen David line, along with a
379:
335:
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106:
212:, which literally means "shield of David", but is used metaphorically to refer to the six-pointed
1574:
The latter firm's Mogen David Wine Corp. subsidiary (a Chicago firm) is its biggest profit maker.
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382:(previously Vermouth Industries of America) and later the well established California winery
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Ave, and into space in a new building at 444 Michigan Ave in downtown Chicago.
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The sale of a controlling interest in Mogen David to Richard T. Schofield of
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that grow Concord grapes for its wines, the Chicago plants remained open.
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neighborhood which was converted into one of the largest wineries in the
724:
A History of Wine in America: From Prohibition to the Present, Volume 2
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383:
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959:"'Wine That Grandma Used to Make' To Issue New, Kosher Recipe Booklet"
280:
225:
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Mogen David wine is sold in 750mL, 1.5L, and 3L bottles. It is also
326:
906:
Complaint In the Matter of COCA-COLA BOTTLING COMPANY OF NEW YORK
1262:. The Coca-Cola Bottling Company of New York, Inc. February 1971
232:
179:
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bottled medicinal and sacramental wines, changing its name to
603:
749:"Michigan's Burgeoning Wine Industry of the 1930s to 1960s"
1074:"The Only Winery in Chicago Is One of the World's Biggest"
693:"The 11th Plague? Why People Drink Sweet Wine on Passover"
1544:. Ann Abor, MI: Association for Consumer Research: 89–94.
416:
had already entered the alcoholic beverage market; their
866:"From the American Scene: Wine Like Mother Used to Make"
160:
803:"WINE CORPORATION PURCHASES BUILDING ON S. SACRAMENTO"
330:
A selection of several flavors from the MD 20/20 line
1104:"SELL MOGEN DAVID WINE COMPANY TO N.Y. BUSINESS MAN"
1532:Folwell, Raymond J. (1980). Olson, Jerry C. (ed.).
957:Birnbaum, Asher; Soichet, Louis (5 December 1952).
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1695:"GALLO, BIGGEST IN WINE, GREW EVEN BIGGER IN 1981"
1196:"Champagne Toasts to Brides Becoming More Popular"
283:was allocated to a single product, Mogen David, a
1338:"Home of Mogen David - Kedzie Av. 'Wine Country'"
1017:"What Happened to the Original Midwest Wineries?"
1592:. The Coca-Cola Company. 4 March 1981. p. 4
628:"Mogen David's Chairman Resigns; Bares Friction"
463:The "20/20" originally stood for the wine's 20%
1141:"Background Information on The Wine Group, Inc"
726:. University of California Press. p. 174.
251:by Max Cohen and Henry Markus in Chicago, the
1534:"Marketing to the Wine Consumer--An Overview"
8:
1422:"Italy takes Ist place in U.S. wine imports"
190:is a trademark held by their parent company
26:
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747:Kegerreis, Sharon; Hathaway, Lorri (2010).
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835:"Chicago Takes Corking Role In Wine Trade"
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231:Mogen David Concord Red wine is made from
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1042:"Mogen David Buys Plant to Hike Capacity"
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412:When merger discussions resumed in 1980,
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756:Michigan Grape and Wine Industry Council
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1481:"Mogen David aims for Tribuno build-up"
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456:
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1135:
1133:
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1129:
1127:
1072:Church, Ruth Ellen (6 December 1963).
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773:
360:Coca-Cola Bottling Company of New York
1451:Lazarus, George (14 September 1976).
1394:"Mogen David Jug ripples wine market"
1303:"Coca-Cola Acquires Mogen David Wine"
296:most important product, becoming the
7:
1651:, Berkeley: University of California
1503:"Design firm aids bottled up winery"
1060:Firm Will Manufacture Two More Wines
626:Schreiber, George (9 January 1962).
1615:"COCA-COLA TO SELL 3 WINE CONCERNS"
1555:Lazarus, George (28 January 1974).
1392:Lazarus, George (21 January 1974).
1336:Weiner, Leonard (5 November 1972).
1194:Church, Ruth Ellen (8 March 1968).
657:Church, Ruth Ellen (27 June 1974).
489:"Markus, 73, Ex-Winery Owner, Dies"
1538:NA - Advances in Consumer Research
1015:Ganchiff, Mark (1 February 2016).
911:93 FTC Decisions Dkt. 8992
14:
1479:Lazarus, George (23 March 1977).
1721:Gray, W. Blake (14 April 2005).
1420:Lazarus, George (22 July 1979).
1364:Lazarus, George (2 April 1973).
1170:"History of The Wine Group, Inc"
1693:Robards, Terry (3 April 1982).
1662:Berger, Dan (28 January 1988).
864:Freedman, Morris (1 May 1954).
16:American wine-producing company
1501:Houston, Jack (12 June 1977).
1225:Taylor, Lynn (22 March 1968).
545:"Mogen David Wine Corporation"
378:With its 1973 acquisitions of
131:$ 200,000,000 to $ 499,999,999
1:
833:Adams, Harry (24 July 1953).
401:Acquisition by The Wine Group
1781:Wineries in New York (state)
1557:"Things go better with wine"
924:"Radio, TV Cost Winery 400G"
354:Acquisition by Coke-New York
298:Mogen David Wine Corporation
287:originally marketed for the
208:pronunciation of the Hebrew
72:Chicago, United States (1933
27:Mogen David Wine Corporation
1453:"Alder wine firm president"
676:Winery stakes claim to fame
257:Wine Corporation of America
64:Wine Corporation of America
1802:
1366:"Mogen David goes to jugs"
1227:"Champagne Ad Is a Corker"
984:Savage (21 October 1949).
524:Cortera Business Directory
247:Founded months before the
18:
1723:"Concord giants face off"
659:"Let's learn about wines"
31:
19:For the Magen David, see
963:The National Jewish Post
445:Flavored fortified wines
348:flavored fortified wines
277:Midwestern United States
722:Pinney, Thomas (2005).
520:"MOGEN DAVID WINE CORP"
311:, a blackberry wine, a
253:California Wine Company
1283:Cite journal requires
1145:Reference For Business
783:Cite journal requires
331:
174:is a company based in
123:E. Schwartz, President
1731:Hearst Communications
574:"Legal & Privacy"
414:The Coca-Cola Company
407:The Coca-Cola Company
397:table wine category.
329:
249:Repeal of Prohibition
196:Livermore, California
1587:"Annual Report 1980"
1257:"1970 Annual Report"
405:Discussions between
235:of no less than 51%
188:Mogen David Wine Co.
172:Mogen David Wine Co.
604:"Mogen David Wines"
336:Westfield, New York
176:Westfield, New York
151:The Wine Group, LLC
137:Number of employees
107:Westfield, New York
28:
1311:. 12 November 1970
1021:Midwest Wine Press
811:. 5 September 1948
497:. 9 September 1972
332:
1669:Los Angeles Times
1050:. 7 December 1955
935:. 7 February 1953
691:(14 April 2011).
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1623:. 16 July 1981
1620:New York Times
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1147:. Advameg, Inc
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986:"Tower Ticker"
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965:. Indianapolis
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584:on 5 June 2016
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289:Passover Seder
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263:Chicago winery
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237:Concord grapes
228:for Passover.
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192:The Wine Group
184:fortified wine
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