27:
207:, Modernista! was known "for linking music from often obscure artists with compelling visuals in its TV spots." In the print arena, one of the agency’s most visible projects involves the display of advertisements for the Stop Handgun Violence gun-control organization on a 252-foot-long billboard erected along the
275:. With each new visit to www.modernista.com, one of these social sites was chosen at random to provide the agency’s "launch page." In addition to the social sites, the agency’s blog page could appear on a random basis. In effect, outside of its blog, Modernista! referred visitors exclusively to
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asked
Modernista! to stop using its Knowledge (XXG) article in this fashion. Following this, Knowledge (XXG) implemented technology that made it difficult to make such use of an entry, and the Modernista! site stopped routing to Knowledge (XXG).
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Modernista! is now closed. The agency was launched in
January 2000 by Gary Koepke and Lance Jensen, both from marketing/advertising backgrounds. Jensen left the company in December 2010 and now works for
215:. Digital projects include web sites and microsites for Sears, HUMMER, Cadillac, Nickelodeon, Boulder Digital Works, Product (RED), the National Park Foundation, and the Art Institute of Boston.
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263:, which now displayed only a small red navigation menu overlaid on the upper left corner of social-site pages that contained information about or from Modernista!, including
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in 2009. Following this, Modernista! revamped its organization and became much more focused on digital marketing and communications than it had been.
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In its later years, the agency increasingly focused on interactive design. It also involved itself in other types of creative projects, including
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163:. According to co-founder Gary Koepke, the agency modified its business model and operated less as an advertising agency than as a creative
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315:"Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More"
736:. See also "Modernista Dismantles Site, Trusts the ‘Net to Share Its Ethos," in Marketing Vox, March 19, 2008,
121:
117:
503:"Five Small Agencies Leading the Way in Boston's New Marketing Scene," in Bostinnovation.com, Oct. 11, 2010,
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http://bostinno.streetwise.co/2010/10/11/five-small-agencies-leading-the-way-in-bostons-new-marketing-scene/
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515:"Stop Handgun Violence Debuts Dramatic Billboard in Massachusetts….," Stop Handgun Violence press release,
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http://www.marketingvox.com/modernista-dismantles-site-trusts-the-net-to-share-its-ethos-037421/
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was a creative and communications agency based in Boston, Massachusetts. The agency represented
458:"GM Announces Modernista! as Creative Agency for the HUMMER Brand, PR Newswire, Oct. 12, 2000,.
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238:. In 2010, the agency produced an alternate reality game leading up to season five of the
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http://freeonlinebook.net/Others/104264/American-Beauty-Communication-Arts-Sept-Oct-2007
467:"Modernista Wins the General Motors’ Cadillac Account," in BusinessWeek, June 28, 2006,
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632:"Oakenfold Taps Modernista for 2008 Tour Visuals," in Advertising Age, April 1, 2008,
226:("Window in the Skies," 2007) and designed computer visuals for concerts by trance DJ
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http://www.attentionmax.com/blog/2008/03/ad_agency_gets_web_20_can_it_be_true.php
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In efforts outside traditional advertising, Modernista! created music videos for
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In
October 2000, Modernista! was appointed agency of record for General Motors’
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725:"Ad Agency Gets Web 2.0! Can It Be True?," in AttentionMax, March 28, 2008,
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In
January 2004, Modernista! was named "Regional Agency of the Year" by
366:"Ad agency Modernista relies on out-of-the-box thinking - USATODAY.com"
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In March 2008, Modernista! gained attention for a redesign of its own
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According to Bruce
Horovitz, writing in the November 4, 2008 issue of
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magazine. It has also done strategic planning consulting for the
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Creative and communications agency based in Boston, Massachusetts
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http://www.allbusiness.com/marketing-advertising/4208775-1.html
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http://www.americanbanker.com/usb_issues/114_10/-231217-1.html
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entry for
Modernista! as a landing page. Knowledge (XXG)’s
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481:"General Motors bankruptcy: End of an era - Jun. 1, 2009"
337:"With Service Career Focus, TIAA-CREF Hones Message," in
191:. The relationship with both brands ended when GM went
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http://adage.com/agencynews/article?article_id=147561
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http://adage.com/songsforsoap/post?article_id=126089
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708:"Regional Agency of the Year: Modernista!," in
282:At one time, this "siteless site" (which won a
187:, and in 2006 it was named the agency for GM’s
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8:
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685:"Showtime (Dexter) : Serial Huntress"
664:"Kindly worship at the Modernista! shrine"
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763:Advertising agencies of the United States
768:Marketing companies established in 2000
518:"Stop Handgun Violence: Press Releases"
389:Katie Johnston Chase (April 28, 2011).
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391:"Hub Ad Firm Modernista to Close Down"
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236:Bill & Melinda Gates Foundation
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286:award in 2009) could utilize the
230:. In 2008, the agency redesigned
542:Boulder Digital Works web site,
124:, Food Should Taste Good, Chug,
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1:
417:"Marketing Muscle and Guzzle"
563:http://rednights.joinred.com
415:Patton, Phil (2007-10-24).
279:to learn about the agency.
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561:(RED)NIGHTS concert site,
94:http://www.modernista.com/
773:Companies based in Boston
222:("Slow Burn," 2006) and
159:, magazine redesign, and
132:, Boulder Digital Works,
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544:http://bdw.colorado.edu/
161:alternate reality gaming
118:National Park Foundation
370:usatoday30.usatoday.com
142:Art Institute of Boston
645:"American Beauty," in
209:Massachusetts Turnpike
138:Stop Handgun Violence
69:Boston, Massachusetts
586:"Communication Arts"
647:Communication Arts,
319:www.mediabistro.com
81:Number of locations
21:
778:Economy of Detroit
743:2011-07-14 at the
732:2010-06-27 at the
590:Communication Arts
568:2014-10-06 at the
549:2010-11-30 at the
421:The New York Times
348:2011-07-07 at the
666:. August 11, 2008
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693:. Retrieved
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232:BusinessWeek
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157:music videos
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64:Headquarters
34:Company type
712:Jan. 2004,
341:Oct. 2004,
292:Jimmy Wales
220:David Bowie
134:Doc to Dock
122:Nickelodeon
102:Modernista!
46:Advertising
37:Independent
757:Categories
695:2022-09-02
670:2022-09-02
619:2022-09-02
595:2022-09-02
528:2008-11-07
490:2022-09-02
434:2022-09-02
375:2022-09-02
324:2022-09-02
299:References
199:Activities
165:think tank
130:Jack Wills
429:0362-4331
400:April 28,
339:USBANKER,
244:TV show.
205:USA Today
150:TIAA-CREF
50:Marketing
741:Archived
730:Archived
614:atu2.com
566:Archived
547:Archived
346:Archived
265:Facebook
193:bankrupt
189:Cadillac
110:Showtime
42:Industry
710:Adweek,
273:YouTube
261:website
171:History
90:Website
56:Founded
689:Ad Age
427:
271:, and
269:Flickr
249:Adweek
241:Dexter
213:Boston
185:HUMMER
148:, and
140:, the
126:Sophos
116:, the
610:"@U2"
284:Webby
106:Sears
425:ISSN
402:2011
59:2000
211:in
74:USA
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