803:
296:
prowess and intent - the "Big T" (kit PC 78). This was a huge 1/8 scale 1924 Ford Model T bucket, complete with hot-rodded Chevy engine. The 24-page 8 1/2 x 11 inch instruction booklet showed that the model came with an optional electric motor to power the wheels, and featured customizing tips by Darryl
Starbird, the famous Kansas customizer. The manual also shows how sophisticated the company's catering was toward hot rod culture - long before
45:
2247:
889:
2257:
438:
renamed the subsidiary the Revell Group, which consists of both revered names (the Revell-Monogram webpage has a graphic progression of the development of the two companies' logos going back to 1945). Concerning plastic kits, Hobbico also owns Estes, and is the exclusive distributor of
Hasegawa, as seen on their company websites.
333:
While Revell carried many foreign cars and AMT and MPC handled the promo markets (and so moved forward with mostly
American car brands), Monogram's emphasis was on aircraft and military vehicles. In the 1970s, however, Monogram started to focus more on hot rods and customs and, in 1961, was the first
320:
In the 1970s, Monogram wanted to portray a different perspective of its kits and add some spark to sales. 'Make it large' was one marketing approach that the company returned to. For example, Monogram introduced a 1978 Corvette kit in 1:8 scale - when assembled it was over 23 inches long. Examples of
286:
started early but focused on manufacturers' promotional models and did not enter the kit fray until the late 1950s. As the 1950s progressed, Monogram increasingly included more automobile models and custom wheeled creations in competition with the other makers. Through the 1970s, competition required
437:
In May 2007, Hobbico Inc., the radio control airplane maker, announced the acquisition of Revell-Monogram LLC. From 1987 to 2005 the
Monogram logo had appeared underneath that of Revell, but since the Hobbico acquisition, the Monogram name has disappeared. Now the Revell logo stands alone as Hobbico
368:
of Italy). Some of the handsomest vehicles were the simpler rods, like the "Son of Ford" '32 Ford rod and the "Boss 'A' Bone", a rodded '29 Model A pickup. Models of later vehicles were also common in this series, like the sleek "Street
Fighter", a Daniel-designed '60 Chevy panel truck powered by a
426:
In the early 1990s, Revell-Monogram embarked on an experiment that tried to match historic modeling logos with a CD-Rom racing car game. After investing nearly $ 4 million, customers had trouble distinguishing model from game and the project was scrapped after only 50,000 were sold (Wallace 1994).
316:
focused almost exclusively on cars, Monogram and Revell were more diversified, offering aircraft, naval craft and other military vehicles. Monogram aircraft kits were known for imaginative "operating features", such as a spring-loaded ejection seats on their F-105 Thunderchief model (operated by a
295:
By the late 1950s, the company moved steadily into the car scene, especially with its hot rods and race cars. In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's
274:
Early airplane models were mainly balsa wood, but more plastic parts were added over the next couple of years. By 1954 the airplane lineup consisted of the "Speedee Built" series which flew under rubber band power. A few of these planes were all-plastic. Also seen were the
Superkits with a
258:
started making plastic kits in 1953, and
Monogram responded with "All Plastic" "Plastikits" the first of which were a red plastic midget racer and a "Hot Rod" Model A - and the modeling race was on. These two cars, and later an Indianapolis-style racer and
321:
vintage auto offerings were a 1930s Rolls-Royce
Cabriolet with rumble seat, a 1930s Packard Phaeton, and a 1941 Lincoln Continental. The company's Early Iron series featured variants of Ford Model As. During the 1970s, the company also hired modeler
406:
In 1984 Mattel divested itself of many companies not associated with its traditional toy industries. In 1986, Monogram was bought by
Odyssey Partners, a New York private equity firm. Later that same summer, Odyssey purchased
357:
in 1968, custom vehicles designed by Daniel and others were seen in both small and large sizes in Hot Wheels diecast - and then in
Monogram kit form. Examples seen in both Hot Wheels and Monogram venues were the Ice-T, the
383:
Monogram offered a variety of more official race cars as well, again often leaving foreign vehicles to Revell which had established a Germany subsidiary. Monogram examples were Tom McEwen's
434:
In 1994 Revell-Monogram was purchased by Hallmark Cards as part of its Binney and Smith division (the owners of famous Crayola crayons). This relationship lasted for thirteen years.
325:
to construct and paint aircraft models and dioramas, which were used for photographs on boxes and instruction booklets. Some metal kits, like a 1953 Corvette, also appeared.
2281:
2146:
317:
tiny plastic tab on the side of the plane), and a tactical nuclear bomb which could be dropped from the RB-66A model - which also featured a moving tailgun turret.
1345:
1296:
1357:
630:
339:
2296:
1849:
1814:
1748:
1465:
267:"Jet Power". Early kits advertised that the models were made from "acetate parts molded to shape". The wording showed the newness of the
1136:
695:
2260:
1338:
1176:
735:
690:
350:. In 1968, Monogram then hired stylist Tom Daniel who designed more than 80 fantastical vehicles, not always based on real cars.
705:
335:
1982:
334:
company to hire a well-known automobile stylist, when Darryl Starbird was brought on board. Similarly, AMT hired customizers
802:
431:, where some of the models continue to be sold even today. One difference from the normal Herpa models was a metal chassis.
1109:
2250:
1879:
1545:
770:
745:
720:
700:
2291:
1829:
1408:
1331:
775:
725:
665:
575:
535:
108:
2286:
1889:
1585:
1565:
715:
670:
359:
313:
308:
As the 1960s progressed, Monogram and Revell squared off as rivals in the scale model market. While companies like
223:
2055:
1894:
1773:
1635:
765:
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730:
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since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder.
31:
1944:
1924:
1685:
1383:
750:
1475:
843:
660:
380:. By around 1970, many of these models were molded in bright reds and oranges and did not require painting.
415:. Subsequently, Odyssey Partners merged Revell with Monogram and moved all its usable assets to Monogram's
2070:
1730:
780:
755:
685:
635:
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590:
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Plant Number 2. After Revell was merged with Monogram, company headquarters was moved a short distance to
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137:
2151:
811:
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610:
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550:
416:
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Monogram was a prolific model producer. The following lists of kits are definitely not all-inclusive:
1967:
1753:
1705:
1480:
932:
918:
826:
680:
615:
570:
507:
503:
420:
364:, the Paddy Wagon, the S'cool Bus, the Sand Crab, and the T'rantula (even made by Mattel subsidiary
2171:
2161:
1715:
1430:
1398:
790:
655:
650:
645:
640:
625:
545:
520:
309:
279:
219:
2210:
2205:
2116:
2035:
2020:
1919:
1859:
1793:
1690:
1680:
913:
785:
675:
560:
412:
391:
1987:
1650:
1172:
1132:
760:
483:
268:
260:
2231:
1934:
1798:
1550:
1515:
876:
871:
816:
2131:
1972:
1530:
1520:
985:
530:
343:
206:
acquired Monogram in 1968, and the firm passed through various owners and was merged with
100:
Company defunct, "Monogram" brand logo disappeared from products since Hobbico acquired it
44:
2136:
1929:
1834:
1808:
1710:
1655:
1640:
1440:
1323:
1205:
821:
525:
487:
479:
463:
189:
155:
144:
129:
2275:
2030:
1992:
1962:
1904:
1854:
1695:
1665:
1470:
1435:
499:
495:
491:
395:
347:
322:
181:
122:
112:
1314:
Wallace, David J. (September 26, 1994). "Toy Cars, Multimedia Make for a Poor Fit".
2098:
2083:
1460:
904:
888:
595:
585:
475:
377:
226:, Monogram is sometimes called one of the traditional "Big 4" in plastic modeling.
1997:
1869:
1720:
1595:
1575:
1560:
1354:
1281:
898:
17:
2141:
2025:
2007:
1844:
1839:
1743:
1660:
1630:
1605:
1500:
1495:
1450:
1445:
1413:
1403:
866:
555:
384:
297:
239:
193:
133:
2156:
2126:
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2040:
1909:
1864:
1758:
1670:
1580:
1510:
1485:
1455:
1425:
1374:
387:
185:
125:
427:
Also in the early 1990s, Monogram sold their 1/87 Mini Exacts HO series to
856:
1934 Duesenberg SJ, 1939 Mercedes 540K, 1941 Lincoln Continental, Cord 812
2121:
2111:
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1914:
1783:
1625:
1555:
365:
441:
Hobbico declared bankruptcy on June 30, 2018 and went into liquidation.
2200:
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2045:
1874:
1763:
1615:
1505:
1420:
1297:"Hobbico files for Chapter 7 bankruptcy, beginning liquidation process"
235:
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161:
72:
2106:
2060:
2015:
1957:
1952:
1899:
1824:
1788:
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1738:
1675:
1645:
1620:
1570:
1540:
1525:
1393:
408:
354:
283:
255:
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destroyer were among the first products. Meanwhile, a company called
215:
207:
203:
2179:
1977:
1700:
1610:
1535:
1490:
887:
801:
565:
428:
177:
1600:
1327:
1156:(Instruction booklet). Morton Grove, Illinois: Monogram Models.
1129:
Show Rod Model Kits. A Showcase of America's Wildest Model Kits
373:
was another variation of the same kit), and the 1955 Chevrolet
1263:
242:
model kits of ships and airplanes. Seaships such as the USS
287:
increased production of a variety of fantastical vehicles.
1222:
1191:
1131:. Forest Lake, Minnesota: CarTech Publishing. p. 6.
806:
A built Monogram 1:48 scale British de Havilland Mosquito
398:. Of course, both were offered by Mattel as Hot Wheels.
271:
and how plastics were not yet being taken for granted.
892:
A built Monogram 1999 Ford Mustang Cobra in 1:25 scale
275:
prefabricated balsa fuselage, but more plastic parts.
2223:
2193:
2170:
2097:
2069:
2006:
1943:
1807:
1729:
1373:
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143:
118:
104:
96:
78:
67:
59:
51:
965:Limited edition Indy Car and NASCAR Chevy Lumina.
1339:
1008:Sd.Kfz. 232 Panzerspähwagen 8-Rad Armored Car
8:
37:
1171:. New York: Beekman House. pp. 14–15.
1056:with several issues: A, B, C and F variants
1370:
1346:
1332:
1324:
180:and former manufacturing company of scale
43:
36:
1257:
1255:
1104:
1102:
1100:
2282:Model manufacturers of the United States
1096:
1049:
210:, the combined company being bought by
1246:
1234:
631:General Dynamics F-16 Fighting Falcon
7:
2256:
1110:"Company history of Revell-Monogram"
1167:Editors of Consumer Guide (1979).
1017:Panzerjäger IV L/70 Tank Destroyer
696:McDonnell-Douglas AV-8B Harrier II
25:
300:or the Detroit muscle car craze.
2255:
2246:
2245:
1295:Zigterman, Ben (June 30, 2018).
1223:Editors of Consumer Guide (1979)
1192:Editors of Consumer Guide (1979)
736:North American F-100 Super Sabre
691:McDonnell-Douglas F-4 Phantom II
1282:"Revell-Monogram Brand History"
1268:The Official Tom Daniel Website
1011:Panzerkampfwagen IV Medium Tank
706:McDonnell-Douglas F/A-18 Hornet
353:When the company was bought by
263:boat, were also offered with CO
1083:also released as EF-111A Raven
1035:M3 personnel carrier 1/2 track
962:1987 Buick Grand National, and
1:
1284:. Revell-Monogram. 1996–2011.
1014:SturmgeschĂĽtz IV Assault Tank
877:1982 Pontiac Firebird TransAm
771:Republic F-84F Thunderstreak
721:North American B-25 Mitchell
701:McDonnell Douglas F-15 Eagle
2297:Elk Grove Village, Illinois
1154:How to Assemble the Big 'T'
1065:also issued as a floatplane
1002:M4A1 Sherman Screaming Mimi
776:Republic F-105 Thunderchief
726:North American P-51 Mustang
666:Lockheed P-80 Shooting Star
576:Consolidated B-24 Liberator
561:Convair F-102A Delta Dagger
536:Boeing B-17 Flying Fortress
329:Daniel hot rods and customs
84:; 17 years ago
55:Revell-Monogram (1986–2007)
2313:
938:1963 Corvette Split Window
716:North American T-28 Trojan
671:Lockheed F-104 Starfighter
152:Odyssey Partners (1986–94)
29:
2241:
798:United Kingdom 1/48 scale
766:Republic P-47 Thunderbolt
741:Northrop P-61 Black Widow
731:North American F-86 Sabre
711:North American AT-6 Texan
581:Consolidated PBY Catalina
541:Boeing B-29 Superfortress
42:
32:Monogram (disambiguation)
1358:manufacturers and brands
1206:"Historical Perspective"
1152:Monogram Models (1962).
1023:Flakpanzer IV Wirbelwind
982:M8 Greyhound Armored Car
953:1989 Ford Thunderbird SC
872:1965 Chevy Impala SS 396
751:Northrop F-20 Tigershark
566:Convair F-106 Delta Dart
514:United States 1/48 scale
234:Monogram was founded in
1204:DeRogatis, Jim (2005).
1127:Gosson, Scotty (2015).
926:1989 Pontiac Grand Prix
861:1/24 scale contemporary
686:McDonnell F-101B Voodoo
661:Lockheed P-38 Lightning
1020:Sturmpanzer IV Brumbär
956:Porsche 911 slant nose
893:
807:
781:Vought OS2U Kingfisher
756:Northrop F-89 Scorpion
746:Northrop F-5E Tiger II
636:General Dynamics F-111
606:Douglas TBD Devastator
591:Curtiss SB2C Helldiver
27:Toy model manufacturer
1026:Flakpanzer IV Ostwind
941:1966 Shelby 427 Cobra
891:
812:de Havilland Mosquito
805:
621:Douglas A-1 Skyraider
611:Douglas SBD Dauntless
601:Douglas C-47 Skytrain
551:Cessna A-37 Dragonfly
417:Des Plaines, Illinois
402:Many changes of hands
291:The Monogram approach
1262:Daniel, Tom (n.d.).
1210:DeRogatis Art Critic
1074:also issued as OA-4M
993:M3 Grant Medium Tank
944:1962 Ferrari 250 GTO
933:Mercedes-Benz 300 SL
919:Lamborghini Countach
827:Supermarine Spitfire
681:Martin B-26 Marauder
616:Douglas A-26 Invader
571:Convair B-58 Hustler
508:Messerschmitt Me 262
504:Messerschmitt Bf 109
492:Junkers Ju 87G Stuka
421:Northbrook, Illinois
390:, and its rival the
369:Camaro Z/28 engine (
250:carrier and the USS
246:battleship, the USS
214:in 2007. Along with
30:For other uses, see
996:M4 Sherman Hedgehog
851:1/24 scale classics
844:1985 Corvette Coupe
791:Vought F-8 Crusader
656:Grumman F-14 Tomcat
651:Grumman F6F Hellcat
646:Grumman F4F Wildcat
641:Grumman TBF Avenger
626:Douglas A-4 Skyhawk
546:Boeing AH-64 Apache
521:Bell P-39 Airacobra
39:
2292:Scale model scales
1249:, pp. 33, 67.
1194:, pp. 13, 23.
990:M3 Lee Medium Tank
950:1990 Corvette ZR-1
914:Ferrari Testarossa
894:
867:1957 Chevy Hardtop
808:
786:Vought F4U Corsair
676:LTV A-7 Corsair II
586:Curtiss P-40C Hawk
470:Germany 1/48 scale
413:Venice, California
392:Plymouth Barracuda
340:Alexander Brothers
2287:1:25 scale models
2269:
2268:
2219:
2218:
1225:, pp. 40–41.
1005:M48A2 Patton Tank
761:Piper PA-20 Pacer
484:Focke-Wulf Fw 190
269:plastics industry
261:hydroplane racing
198:military vehicles
171:
170:
138:military vehicles
16:(Redirected from
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1516:Johnny Lightning
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947:1987 Z-28 Camaro
817:Hawker Hurricane
531:Bell AH-1S Cobra
458:Japan 1/48 scale
278:Auto kit makers
238:in 1945, making
92:
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1038:M 16 Half Track
1029:2 1/2 ton truck
986:M20 Armored Car
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404:
344:Bill Cushenbery
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176:is an American
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526:Bell UH-1 Huey
523:
517:
511:
510:
488:Heinkel He 111
480:Dornier Do 335
467:
466:
464:Mitsubishi A6M
454:
451:
446:
443:
403:
400:
346:, and MPC had
330:
327:
305:
302:
292:
289:
264:
231:
228:
192:, spacecraft,
182:plastic models
169:
168:
166:
165:
159:
156:Hallmark Cards
153:
149:
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141:
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132:, spacecraft,
120:
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1963:Bassett-Lowke
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1247:Gosson (2015)
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1236:
1235:Gosson (2015)
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929:BMW 325 coupe
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500:Junkers Ju 52
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445:Product lines
444:
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396:Don Prudhomme
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348:Dean Jeffries
345:
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336:George Barris
328:
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323:Sheperd Paine
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113:United States
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66:
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19:
2230:
2172:Construction
2071:Agricultural
2050:
1884:
1813:
1768:
1590:
1382:
1315:
1301:News-Gazette
1300:
1290:
1276:
1267:
1264:"TD Designs"
1242:
1230:
1218:
1209:
1199:
1187:
1178:0-517-294605
1168:
1162:
1153:
1147:
1128:
1122:
1113:
1079:
1070:
1061:
1052:
975:
974:
923:Jaguar XK-E.
905:Ford Mustang
885:Mini-Exacts
882:
881:
860:
859:
850:
849:
837:
836:
797:
796:
596:Douglas DC-3
513:
512:
476:Arado Ar 234
469:
468:
457:
456:
448:
440:
436:
433:
425:
405:
382:
374:
370:
360:
352:
332:
319:
307:
294:
277:
273:
251:
247:
243:
233:
202:
173:
172:
105:Headquarters
1998:Meccano Ltd
1870:Herpa Wings
1561:Meccano Ltd
1355:Scale model
899:Ferrari F40
846:, kit #2608
371:Quicksilver
304:Competition
158:(1994–2007)
2276:Categories
1840:Corgi Toys
1661:Scalextric
1631:Powertrack
1496:Hot Wheels
1476:Greenlight
1446:Corgi Toys
1404:Auto Pilen
1169:Model Cars
1091:References
976:1/32 scale
959:Mazda RX-7
883:1/87 scale
556:Cessna 180
411:Models of
394:driven by
298:Hot Wheels
248:Shangri-La
240:balsa wood
2194:Materials
2137:McFarlane
1988:Kitmaster
1880:Majorette
1706:TrueScale
1596:Morestone
1581:Minialuxe
1546:Majorette
1365:Products
838:1/8 scale
388:funny car
361:Red Baron
164:(2007–18)
109:Elk Grove
2251:Category
2152:Sideshow
2122:Hot Toys
2112:Britains
2079:Britains
2051:Monogram
2021:Atlantic
1968:Britains
1915:Skybirds
1885:Monogram
1809:Aircraft
1784:Skybirds
1769:Monogram
1754:Hasegawa
1731:Military
1626:Polistil
1591:Monogram
1576:Mikro'67
1556:Mebetoys
1551:Matchbox
1481:Hasegawa
935:Gullwing
907:Boss 302
453:Aircraft
366:Mebetoys
244:Missouri
190:aircraft
174:Monogram
130:aircraft
119:Products
71:1945 in
60:Industry
52:Formerly
38:Monogram
2261:Commons
2211:Testors
2201:Humbrol
2185:Meccano
2162:Zindart
2099:Figures
2046:Italeri
1945:Railway
1875:Italeri
1764:Italeri
1716:Zindart
1691:Testors
1651:Round 2
1616:Playart
1566:Mercury
1506:Italeri
1421:Bburago
1032:US Jeep
375:Bad Man
236:Chicago
230:History
212:Hobbico
162:Hobbico
87: (
79:Defunct
73:Chicago
68:Founded
2206:Tamiya
2132:Kenner
2107:Bandai
2061:Revell
2041:Heller
2016:Airfix
1973:Hornby
1958:Bandai
1953:Airfix
1935:Zvezda
1920:Tamiya
1905:Schuco
1900:Revell
1865:Heller
1830:Aurora
1825:Airfix
1799:Zvezda
1794:Tamiya
1789:Solido
1779:Revell
1759:Heller
1739:Airfix
1696:Tomica
1681:Tamiya
1676:Solido
1666:Schuco
1646:Revell
1621:Pocher
1571:Mettoy
1541:Maisto
1531:Lesney
1526:Kyosho
1521:Kenner
1486:Heller
1436:Conrad
1431:Code 3
1409:Aurora
1394:Airfix
1379:trucks
1367:brands
1175:
1135:
1116:. n.d.
409:Revell
385:Duster
378:gasser
355:Mattel
342:, and
284:Jo-Han
256:Revell
222:, and
216:Revell
208:Revell
204:Mattel
196:, and
145:Parent
2180:Bayko
2142:Mezco
2026:Dinky
2008:Ships
1978:Jouef
1925:Tekno
1845:Dinky
1744:Dinky
1701:Tonka
1686:Tekno
1656:Safir
1611:Norev
1536:Lledo
1501:Husky
1491:Herpa
1451:Dinky
1044:Notes
971:Armor
903:1969
429:Herpa
252:Hobby
194:ships
178:brand
134:ships
63:Hobby
2157:SOTA
2147:NECA
2127:Jada
2117:Hawk
2089:Siku
2084:Ertl
2056:Pyro
2036:Hawk
2031:Frog
1993:Lima
1983:Kato
1910:Siku
1895:Pyro
1860:Hawk
1855:Frog
1850:ESCI
1815:List
1774:Pyro
1749:ESCI
1721:Ziss
1671:Siku
1641:RAMI
1636:Pyro
1601:Muky
1511:Jada
1471:Frog
1466:ESCI
1461:Ertl
1456:Efsi
1426:Buby
1384:List
1375:Cars
1173:ISBN
1133:ISBN
833:Cars
312:and
282:and
186:cars
126:cars
97:Fate
89:2007
82:2007
1890:MPC
1606:NZG
1586:MPC
1414:AFX
1399:AMT
1377:and
314:MPC
310:AMT
280:AMT
224:MPC
220:AMT
184:of
2278::
1299:.
1266:.
1254:^
1208:.
1112:.
1099:^
506:,
502:,
498:,
494:,
490:,
486:,
482:,
478:,
423:.
338:,
218:,
188:,
136:,
128:,
111:,
1818:)
1812:(
1387:)
1381:(
1347:e
1340:t
1333:v
1318:.
1303:.
1270:.
1212:.
1181:.
1141:.
265:2
91:)
34:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
