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132:"Las empresas querían que se les diera una suerte de magia a sus productos. Por eso utilizamos un sistema mecánico electromagnético que con el tiempo terminó transformando a las piernas y a la botella de champagne en un clásico."
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140:"The companies wanted to incorporate a sort of magic into their products. Because of this, we used an electromagnetic mechanical system that ended up transforming the legs and champagne bottle into an icon."
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The sign was initially installed in 1954, and in 2010 was declared a
National Monument of Chile. It is also classified as a Historical Monument.
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View of the
Monarch sign at night, from Rancagua Street. At the distance can see the Valdivieso advertising sign.
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in
Spanish) is a neon billboard located on the roof of a building at 51 Rancagua Street, in the
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The
Luminosos Parragué company built and installed the Monarch advertising sign in 1955.
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148:. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.
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291:"Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos"
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According to the general manager of the company, Claudio
Parragué says:
261:"Piñera declaró a dos letreros de neón como monumentos nacionales"
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211:"Monumentos de neón que se salvaron del derrumbe"
347:ID:2169 Consejo de Monumentos Nacionales (Chile)
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352:Sitio web oficial del fabricante (Parragué)
404:Buildings and structures completed in 1955
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144:The Monarch advertising sign is made of
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217:(in Spanish) (published August 1, 2010)
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326:(in Spanish) (published May 31, 2010)
267:(in Spanish) (published May 30, 2010)
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409:Buildings and structures in Santiago
235:Consejo de Monumentos Nacionales,
181:Consejo de Monumentos Nacionales,
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238:Declaración de Monumento Nacional
259:García, Gabriela (August 2010),
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209:Farías, Roberto (August 2010),
184:Letrero publicitario de Monarch
100:letrero publicitario de Monarch
23:Letrero publicitario de Monarch
320:"Día del patrimonio en grande"
318:Gobierno de Chile (May 2010),
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414:1955 establishments in Chile
187:(in Spanish), archived from
104:Santiago Metropolitan Region
163:National Monuments of Chile
158:Valdivieso advertising sign
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300:(in Spanish), April 2010
136:Translation to English:
96:Monarch advertising sign
35:Monarch advertising sign
17:Monarch advertising sign
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375:33.44167°S 70.63306°W
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380:-33.44167; -70.63306
48:51 Rancagua Street,
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191:on April 13, 2014
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341:External links
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146:neon lighting
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328:, retrieved
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302:, retrieved
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241:(in Spanish)
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195:November 11,
193:, retrieved
189:the original
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330:November 2,
304:November 2,
271:November 2,
245:November 1,
221:November 2,
393:Categories
366:70°37′59″W
363:33°26′30″S
215:La Tercera
169:References
152:See also
108:Santiago
68:Material
50:Santiago
45:Location
121:History
59:
294:(PDF)
112:Chile
62:Chile
332:2012
306:2012
273:2012
265:Emol
247:2012
223:2012
197:2012
94:The
79:2169
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106:of
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280:^
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98:(
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