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conglomerate. Hallgrímur
Benediktsson took over as main owner in the 1920s, and his grandson, Finnur Geirsson, was the company's president up until late 2021 when Lasse Ruud-Hansen took over after Orkla had Bought the rest of the shares in early 2021. Nói Síríus is Iceland's biggest candy producer
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acquired a 20% minority stake in Nói Siríus. In May 2021, the
Norwegian conglomerate completed the acquisition of an additional 80% ownership share in the company, securing full ownership approval from the
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Chocolate is a mainstay of
Icelandic culture. Nói Síríus produces 300,000 chocolate Easter eggs in a nation of 340,000 people. The Easter eggs are made at the company's
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The company produces Tópas and Opal, "fresh breath products" known for being somewhat bitter and soothing a sore throat with menthol and eucalyptus, as well as
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Nói Síríus has also been publicly accused of using artwork created by independent artists for their opal packaging without permission.
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The company also made news in 2007 for a controversial marketing campaign and promotion stunt that had people join a
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demonstration with signs labeled with Nói-Síríus-produced Tópas candy while shouting advertising slogans.
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bearing the Tópas and Opal name have also been introduced, achieving some acclaim, with filmmaker
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Summer 2008, Vol. 8, No. 3, Pages 39–42 , DOI 10.1525/gfc.2008.8.3.39 August 7, 2008 Gastronomica
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Eiríkur Bech, Gísli Guðmundsson, Loftur Guðmundsson, Þorgils
Ingvarsson and Hallur Þorleifsson
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396:"A Sweet Friend of the Icelandic people; Nói Síríus expands beyond domestic shores".
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and its candies have been a traditional part of camping trips since 1933, along with
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Nói Síríus candies are sold domestically in
Iceland and exported, primarily to
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590:(in Icelandic). The Icelandic Competition Authority. 27 May 2021
556:"Orkla acquires stake in Icelandic chocolate company Nói Siríus"
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plant, and a note with a saying is put into each egg. Icelandic
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manufacturer founded in 1920. The company is a wholly-owned
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345:, thereby increasing their stake in the company to 100%.
328:, but sold it in May 2009 and focused on its own brands.
650:"Nói-Síríus criticized for advertising in demonstration"
581:"Kaup Orkla ASA á öllum eignarhlutum í Nóa Síríusi hf"
622:"Icelanders to Eat One Million Chocolate Easter Eggs"
529:[434 tons of candy sold to eight countries].
316:In the late 1990s the company purchased a stake in
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496:"Deals show some investors are not so sweet"
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527:"Seldu 434 tonn af sælgæti til átta landa"
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525:Gudmundsson, Haraldur (April 16, 2014).
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442:"Icelandic Easter eggs at Whole Foods"
415:Moerland, Mariska (August 13, 2018).
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289:. Smaller quantities are shipped to
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417:"Icelandic Candy You Should Try"
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921:1920 establishments in Iceland
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826:Category: Icelandic brands
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398:Issues and Images Iceland
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931:Privately held companies
728:List of Icelandic brands
906:Confectionery companies
312:International expansion
202:ISK 61.8 million (2021)
199:ISK 15.1 million (2022)
150:ISK 3.72 billion (2021)
147:ISK 4.15 billion (2022)
926:Family-owned companies
792:Sláturfélag Suðurlands
176:ISK 173 million (2021)
173:ISK 157 million (2022)
38:Privately held company
838:Companies portal
332:Acquisition by Orkla
891:Chocolate companies
870:WikiProject Iceland
474:www.frettabladid.is
450:. February 23, 2007
211:Number of employees
114:Lasse Ruud-Hansen (
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860:WikiProject Brands
850:Iceland portal
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363:Quentin Tarantino
258:of the Norwegian
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71:Headquarters
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662:December 4,
634:December 4,
565:December 4,
560:foodbev.com
539:December 4,
507:December 4,
454:December 4,
426:December 4,
404:: 13. 2006.
295:Netherlands
276:Easter eggs
98:Scandinavia
88:Area served
885:Categories
772:Nói Síríus
742:Icelandair
480:2022-05-27
376:References
297:under the
256:subsidiary
252:confection
244:Nói Síríus
186:Net income
130:Chocolates
107:Key people
50:production
20:Nói Síríus
609:Eye Candy
370:Labor Day
355:Reykjavík
272:pastilles
265:stockfish
248:chocolate
226:Orkla ASA
76:Reykjavík
738:66°NORTH
532:Vísir.is
359:liqueurs
305:brands.
293:and the
285:and the
126:Products
63:Founders
44:Industry
807:Wow Air
299:Oxydent
291:Denmark
232:Website
136:Revenue
95:Iceland
81:Iceland
55:Founded
824:
787:Síminn
322:Latvia
283:Russia
236:noi.is
221:Parent
782:Össur
767:Marel
584:(PDF)
338:Orkla
318:Laima
303:Fakta
260:Orkla
777:Play
664:2019
636:2019
596:2023
567:2019
541:2019
509:2019
456:2019
428:2019
301:and
250:and
58:1920
797:Sýn
267:.
215:130
887::
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517:^
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384:^
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402:2
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
