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The video was criticised by periodist
Ernesto Tenembaum because of not following the usual standards of political commercials: rather than highlighting positive aspects of the Kirchner administration, it focuses on negative things, without encouraging a will of improvement. The "Nunca menos" slogan
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determined by the government (the purchase of advertisement time to host such commercials is not allowed), and within a defined time length. The government, however, has no restrictions in promoting government actions, educative, artistic or cultural works.
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thus becomes similar to a "this is better than nothing" slogan. The unusual length of the commercial, more than four minutes, goes against usual television standards for commercials, and may alienate independent voters against the government.
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The UCR considers that the "Nunca Menos" commercial can not be considered within the allowable exceptions, and that it is a clear act of forbidden proselitism, with an undeniable identification with the
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100:(UCR) considers the commercial a violation of the law that regulates the political campaign. The law authorizes political commercials only during a certain time period, at
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political party, a misuse of the state treasury, seen as electoral campaign by all people, and not following any applicable laws. As a result, the UCR filled a
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56:. The lyrics were written by Horacio Bouchoux, and the video includes 120 singers. The video features musician
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32:) is a 2011 Argentine political campaign television commercial, made in support of
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El nunca menos es la versión kirchnerista del Menem lo hizo
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Letra de "Nunca menos", la canción homenaje a
Kirchner
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The commercial was developed three months after the
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567:Political campaign advertisements
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324:Same-sex marriage in Argentina
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64:and Ariel Pasini, actors like
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16:Argentine political commercial
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546:Attempted assassination
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92:Political controversy
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30:"Never less"
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398:Nunca menos
383:Kirchnerism
111:Kirchnerist
85:The Cámpora
48:Development
21:Nunca menos
561:Categories
462:Boudougate
388:La Cámpora
232:Presidency
130:References
276:Elections
121:Criticism
74:Lito Cruz
425:Scandals
375:Advocacy
26:Spanish
496:Family
240:Events
522:Other
312:Laws
96:The
72:and
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355:18A
79:sic
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216:e
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