324:, the channel is marketed toward audiences who "enjoy a Spanish flavor without all the actual Spanish". Sí TV's target audience of young adults aged 18–34 are "presumably those who have long since assimilated into American convention", and who "don't necessarily have any particular fealty to the sort of programming that goes to great lengths to remind them of their heritage – unlike their first-generation parents or grandparents". Within three months of its launch, Sí TV had seven million subscribers nationwide.
446:
validate the fact that bicultural
Latinos are absolutely the fastest-growing demo in the U.S." He further stated that the job "was an opportunity he couldn’t pass up". He commented: "Having been a student of the marketplace for as many years as I have, I recognized that the network is ready to take a huge leap forward. At the same time, our audience is growing tremendously. The time has come for advertisers to embrace these consumers, in a culturally relevant way, and the place to do that is Sí TV".
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everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino. Three out of four speak
English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming". In August 2012, nuvoTV announced that they had raised $ 40 million from current investors, Columbia Capital LLC and
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and served as a 2002 national chairperson for Women in Cable) as its vice president of affiliate relations. In this role, she was responsible for developing the department and increasing the network's subscriber base. In August 2005, the network appointed
Michael Schwimmer (a former top lieutenant at
547:'s manager and the network's chief creative officer) stated that if SiTV were to acquire Fuse, there were no immediate plans to make any major changes to the network's programming, emphasizing that Fuse and NuvoTV would be "two different companies with two different identities, audiences and goals."
445:
On
January 18, 2011, Telemundo ad sales veteran Craig Geller was named Sí TV's senior vice president of advertising sales. Of his move, Geller stated that: "It's the right time in the right market and Sí TV is the right network. The marketplace is poised for explosive growth and the 2010 Census will
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was really my favorite thing because it had Puerto Ricans in it". Lopez explained that her partnership with nuvoTV marked a natural step in her career. "I'm in this business and I do know this business on many different levels – in music, in television, in film production, and as an actress, and in
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of "NUevo" and "VOice", reflecting "the dual cultural pillars of today's
American Bi-Cultural Latinos"), in a "bid to better pursue bicultural Latino audiences". The name change was their part of an effort to tackle the power of the United States' growing Latino population. Oller stated that: "Most
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Sí TV was confusing. People would ask if that was 'sea' like the ocean or 'see' like you can see television. You can imagine what's it's been like dealing with that sort of confusion. We also did some proprietary research and realized that it also conveyed a sense of exclusivity. The bicultural
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prior to its August 1992 launch, said the network was expected to initially be available to approximately 6 million U.S. homes. Greenberg estimated that it would cost about $ 30 million to get Sí TV "up and running" and another $ 70 million to operate it for its first three years. According to
249:
On March 10, 1999, Sí TV announced plans to launch the first
English-language cable network aimed at young Latinos. Valdez expressed interest in debuting the channel during the first quarter of 2000. George A. Greenberg of Newberger Greenberg & Associates, a media advisory firm that helped
261:
columnist Kevin Baxter, although
Latinos make up 11% of the population of the United States, and "their numbers are growing six times faster than the population at large", there have been few attempts to develop programming of "relevance to the acculturated segment of that community". Esther
492:, which would focus on appealing the network's programming to a modern, Latino audience that is "growing rapidly and in need of new, high-quality content". Lopez would work on the creative side of the network, managing marketing and program production with her production company,
279:(which ran from 2000 to 2004), made television history as the first English-language sitcom with a cast and creative team of writers, directors and producers made entirely of Latinos. In January 2003, it was announced that Sí TV would be launched nationally on satellite provider
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In 2015, it was announced that NuvoTV would fold into Fuse, as the latter network expands its programming to target an audience dubbed "New Young
Americans". After that, NuvoTV continued to premiere new programming. Nuvo TV merged with Fuse TV on September 30, 2015.
502:, with a growing Latino audience, "there is more demand for television programming around that audience. Until now, there have only been a few networks focused on this demographic, and really none focused on providing Latino cultural content in English". Lopez told
226:. The two series, which dealt primarily with Latino culture in the United States, helped boost Galavisión's audience share on weekends in the 18–34 Latino demographic by 83%. When Sí TV and Galavisión parted ways in August of that year, Valdez sold the shows into
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In April 2004, Sí TV announced that it had secured more than $ 60 million in financing from a large group that includes "major pay" television distributors and several private equity investors, including
181:. It was launched on February 25, 2004, and catered to the Latino community with exclusively English-language programming. It ended operations on September 30, 2015, when its programming merged with
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349:. In April 2006, Valdez stepped down as head of programming of Sí TV. Edward R. Leon, the network's senior vice president of production, assumed the additional role of acting head of programming.
364:, Sí TV teamed up with voter registration organization, Voto Latino, to mount a "Crash the Parties" contest to pick two Latino "political junkies" to serve as reporters for the channel at the
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to develop, produce and distribute original
English-language entertainment aimed primarily at a Latino audience. In 1998, the company produced two half-hour bilingual programs – the talk show
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at the beginning of that summer. Valdez stated that: "For years, people have ignored the young demographic that doesn't speak
Spanish but needs a voice and wants a place to call home".
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Latino audience is much broader than that. It's second-generation, fourth-generation Latino. They don't see themselves watching a television network that has a Spanish-language name
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of marketing Rafael Oller. The network expected to reach 30 million households by the end of 2011; a milestone that would make it eligible to be rated by
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and DND Equity Partners. That August, Sí TV hired Rori Peters (who began her career in commercial banking, was previously a vice president at
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chairman Danny Vargas. The contest awarded Sí TV national impact. Sí TV and Voto Latino also hosted a series of registration events in
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on February 25, 2004, becoming the first exclusively English-language cable channel catering to the Latino community. It became a
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that when she was growing up there was very little programming that appealed to her heritage, stating that: "Growing up in the
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783:"This and that: Si TV looking for two political junkies; Humanitas Prize looking for entries - On The Air on Variety.com"
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so many different ways, even in fashion. It's kind of right up my alley," she said. Lopez was named as
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In March 2011, the channel reached approximately 25 to 27 million households, according to its senior
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853:"Si TV Changes Name as It Aims for English-Speaking Latinos | Media – Advertising Age"
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On September 11, NUVOtv announced a premier partnership with entertainer and entrepreneur
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On April 4, 2014, SiTV Media announced that it would acquire cable music channel
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as a little Puerto Rican girl watching TV and not having a lot to identify with.
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602:"New Si TV Wants to Be in Tune With Young Latino Viewers – Los Angeles Times"
956:"Jennifer Lopez Partnering With NuvoTV, Takes Equity Stake In Cable Network"
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571:"Si TV Secures Funding From Investors Including EchoStar and Time Warner"
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for $ 226 million, in a deal which resulted in its former owner,
372:. Video entries were judged by the public and a panel, including
1065:"JLo Outbids Sean Combs for Fuse TV; Snaps Up for $ 226 million"
464:, 2011, the network underwent a rebrand and changed its name to
251:
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1039:"Confirmed: Fuse Will Go to J. Lo's NUVOtv Parent Company SiTV"
185:; the channel space was replaced with the new channel concept,
754:"Si TV Co-Founder Out as Programming Head – Los Angeles Times"
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892:"Jennifer Lopez Joins NuvoTV to Target U.S. Latino Viewers"
987:"Jennifer Lopez to Take Minority Stake in Cable's Nuvo TV"
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and would therefore be of more interest to advertisers.
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Television channels and stations disestablished in 2015
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Television channels and stations established in 2004
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1087:"Fuse to broaden programming scope, absorb NuvoTV"
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1109:"NUVOtv to be phased out as it merges with Fuse"
920:"Jennifer Lopez joins Hispanic TV network Nuvo"
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1686:Defunct companies based in Greater Los Angeles
1416:Jennifer Lopez & Marc Anthony en Concierto
287:Launch as a cable television network (2004–10)
198:Beginnings as a production company (1997–2003)
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1589:Jennifer Lopez Presents: Como Ama una Mujer
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661:"Si TV Cable Channel Secures $ 60 Million"
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985:Steinberg, Brian (September 12, 2012).
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440:—Schwimmer on the network's name change
47:Final logo used until shutdown in 2015.
954:Hooda, Samreen (September 13, 2012).
630:"Dish TV Service to Carry Si Network"
402:Republican National Hispanic Assembly
7:
1676:2015 disestablishments in California
817:"Telemundo Sales Vet Jumps to Sí TV"
659:Hofmeister, Sallie (April 6, 2004).
890:Fixmer, Andy (September 12, 2012).
851:Steinberg, Brian (March 14, 2011).
694:"Sí TV | TV | TV Outland"
484:NUVOtv logo used from 2011 to 2013.
356:Sí TV logo used from 2008 to 2011.
295:Sí TV logo used from 2004 to 2008.
202:Founded by American entrepreneurs
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537:The Madison Square Garden Company
264:National Hispanic Media Coalition
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628:Calvo, Dana (January 28, 2003).
600:Baxter, Kevin (March 10, 1999).
523:of the network on May 16, 2013.
345:EchoStar Communications) as its
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692:O'Neal, Sean (March 22, 2011).
370:Republican National Conventions
216:Cafe Ole with Giselle Fernandez
1063:Liberman, David (April 2014).
318:. According to Sean O'Neal of
1:
210:was established in 1997 as a
1448:Super Bowl LIV halftime show
1111:. Media Moves. March 5, 2015
428:Relaunch as NUVOtv (2011–13)
262:Renteria, chairwoman of the
132:September 30, 2015
392:, former Texas congressman
117:February 25, 2004
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1438:Jennifer Lopez: All I Have
859:. Crain Communications Inc
362:2008 presidential election
269:Sí TV's production of the
27:Former American TV channel
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1606:Fat Butt and Pancake Head
1475:Jennifer Lopez Collection
1337:J to tha L–O! The Remixes
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932:, Inc. September 11, 2012
823:. Prometheus Global Media
787:Reed Business Information
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1582:Jennifer Lopez: Halftime
1432:¡Q'Viva! The Chosen Live
299:Sí TV was launched as a
1545:Lopez Family Foundation
1344:Dance Again... the Hits
733:Prometheus Global Media
334:EchoStar Communications
1470:J.Lo by Jennifer Lopez
1421:Dance Again World Tour
521:chief creative officer
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1519:Still Jennifer Lopez
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723:"Si TV Signs Peters"
527:Fuse Media (2014–15)
475:Rho Capital Partners
228:national syndication
75:Glendale, California
1576:Green Versace dress
961:The Huffington Post
499:The Huffington Post
400:'s Steve Grove and
276:The Brothers García
206:and Bruce Barshop,
170:(formerly known as
104:Fuse Networks, LLC.
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1453:This Is Me... Live
1404:Concerts and tours
1329:Compilation albums
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1259:This Is Me... Then
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179:television network
174:) was an American
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