385:, a term used in video-games for characters the player cannot control. A non-player character typically interacts with the player through simple and repetitive actions, such as saying the same sentence each time the player approaches the NPC. For example: "Greetings!" or "What's the gossip guys?". As such, NPCs have "no internality, agency, or capacity for critical thought", they rely on scripted lines and do not think for themselves. Following the analogy of non-player characters, the NPC meme is used to mock individuals the maker perceives as lacking introspection, individual opinions, or critical thinking, generally political opponents. Due to NPC memes' greater popularity among the political right, the NPC is generally portrayed as parroting left-wing positions, but both left- and right-wing NPC variants exist.
428:, the accounts spread "bland, politically correct messages intended to mimic and provoke liberal pronouncements". Following the mass creation of NPC Twitter accounts, the term "NPC" was used over 30,000 times on Twitter in a time span of 24 hours. Twitter responded to the event by banning more than 1,500 of its users presenting themselves as NPCs. The created accounts typically used profile pictures of NPC with slight modifications, such as colorful hair or partially covering masks. According to one or more anonymous sources quoted by
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338:, the meme was mainly used by the political right to mock liberals for "perceived conformism, frivolousness, and distractibility" who "blindly flit from news story to news story, issue to issue, changing their Facebook profile pics and Twitter display names to 'support' whatever 'Current Thing' dominates news and commentary. The current thing has been
436:, the users were banned for violating a term of use by Twitter against "intentionally misleading election-related content", ahead of the United States 2018 midterm election. The claim that NPC memes were used to spread misinformation about the 2018 United States midterm election was also reported by other news agencies, including
221:
In 2016, the concept was revived in a 4chan post by an anonymous user who initiated the NPC meme, titled "Are you an NPC?", detailing the behaviour of individuals acting similarly to non-player characters in video games by repeatedly using phrases such as "JUST BE YOURSELF", and ended the post with
283:
in the United States, the NPC meme gained remarkable attention, with relatively high media coverage, publication of new NPC memes online, and several noticeable events. A large number of animated videos based on the NPC meme were uploaded to YouTube in the second half of
October 2018, and Google
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and hackneyed arguments. They're the kind of people who make a show of discomfort when you break the status quo like by breaking the normie barrier to invoke a real discussion. it's like in a when you accidentally talk to somebody twice and they give you the exact lines word for word once
329:, the NPC meme had 858,000 page views, 33 videos, 597 images and 749 comments as of December 31, 2019. This can be compared to the Wojak meme on which NPC is based, which had 787,000 page views, 6 videos, 332 images and 47 comments as of December 31, 2019.
807:
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in 2010. Unlike the NPC meme, the Wojak meme (also known as Feels Guy) appeared first on the image hosting website vichan and has mainly been used for expression of feelings, most often melancholy or regret.
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in colour, and usually short in stature simple in its design, with an expressionless face, a triangular nose and a blank stare. The shape of the NPC face resembles that of Wojak, and is drawn crudely.
322:
The number of searches for the search term "NPC Wojak" remained relatively constant during 2019, though at a level significantly lower than its peak from early
October through mid November 2018.
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Although the NPC meme was created six years after the Wojak meme, the NPC meme rapidly gained attention in comparison with the Wojak meme. On the website of the meme community
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The NPC meme has been featured in major and minor news outlets alike, with frequent coverage during the peak of the NPCs popularity in fall 2018. According to
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accounts were created which presented themselves as NPCs, and more than 1,500 such accounts were subsequently banned by
Twitter. In November, the far-right
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held a competition promoting the creation of NPC memes. The winning entry, by a
Twitter user named "Carpe Donktum", was later retweeted by then-
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published on
October 16, 2018) sparked a "domino effect" and led to increased spread of the meme on Twitter, YouTube and through articles.
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1244:"Trump reposts video from winner of Infowars meme contest after first version removed for copyright violation"
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held a competition promoting the creation of NPC memes; the winning entry was endorsed by Trump on
Twitter.
179:", or a stance that would display conformity and obedience. The NPC gained widespread attention during the
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In 2022, a variation of the NPC meme called "I Support The
Current Thing" was popularized. According to
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is deemed entirely determined by their surroundings and the information they consume, with no conscious
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Nazi and
Holocaust Representations in Anglo-American Popular Culture, 1945–2020: Irreverent Remembrance
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On
February 19, 2019, a similar modification was performed on a billboard featuring English comedian
454:. According to the BBC, the decision by Twitter to remove NPC accounts has upset many conservatives.
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in
February 2019 before it was removed for copyright infringement. The re-election campaign for then-
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1362:"That Is Really Meme: Nazi Pepe the Frog and the Subversion of Anglo-American Holocaust Remembrance"
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In 2019, the NPC meme was used in the modification of two existing billboards in the United States.
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553:, an 11-year-old boy was reportedly stabbed after ironically calling a 29-year-old man an NPC at a
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searches for the term "NPC Wojak" peaked around the same time. In October 2018, a large number of
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in 2022, with the surge of "NPC Streamers". The NPC meme, which graphically is based on the
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502:". The modified billboard also included the text "*MATRIX APPROVED NPC PROGRAMMING" and a
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800:"What is an NPC? The liberal-bashing meme sweeping social media ahead of the US midterms"
203:, who called it a popular insult among "the pro-Trump internet" as well as a "collective
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NPC Wojak... has become a kind of collective mascot for the far-right commenters online.
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whatsoever being done by the person themselves. The meme gained further viral status on
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meme, was created in July 2016 by an anonymous author and first published on the
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1495:"John Oliver, Jussie Smollett Criticized in Hijacked Billboard, L.A. Street Art"
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187:. In October 2018 the meme was covered by numerous news outlets, including
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that represents people deemed to not think for themselves; those who lack
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for the far-right commenters online." During the weeks leading up to the
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1410:"The Next Generation 1996 Lexicon A to Z: NPC (Nonplayer Character)".
1211:"Guerrilla artists turn John Oliver billboard ad into right-wing meme"
972:"NPC Is the Latest Trending Acronym on TikTok, but What Does It Mean?"
902:"NPC Is the Latest Trending Acronym on TikTok, but What Does It Mean?"
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1074:"Why has Twitter banned 1500 accounts and what are NPCs? - BBC News"
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also tweeted an NPC meme around the same time, aimed at the sitting
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the following description of people the NPC meme intends to depict.
701:"The NPC meme went viral when the media gave it oxygen - The Verge"
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for the far-right commenters". The following month, the far-right
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830:"MAGA Memes and The Right Still Dominate Social Media-Here's Why"
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1464:"Reddit places pro-Donald-Trump forum in quarantine - BBC News"
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internet spaces, being used to describe those who do not share
1654:
1432:"Bill Maher Billboard Targeted by Conservative Street Artists"
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194:
755:"What Is NPC, the Pro-Trump Internet's New Favorite Insult?"
420:, a large subreddit that supported United States President
171:
In terms of politics, it has often been used by those with
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On January 13, 2019, the conservative street artist group
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If you get in a discussion with them it's always the same
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views to describe those who fail to question authority, "
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An insult that implies a person lacks critical thinking
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NPC... became popular in far-right spaces like 4chan.
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1272:"Steve King Is Building a Dank Fascist Meme Stash"
236:Anonymous, "Are you an NPC?", 4chan (July 7, 2016)
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469:modified a billboard featuring American comedian
241:The design of the NPC meme character is based on
1010:"What Does the 'NPC' slang Term Mean on TikTok?"
871:"What are NPCs and why has Twitter banned them?"
793:
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520:" with random symbols in green text, resembling
1360:Demsky, Jeffrey (2021), Demsky, Jeffrey (ed.),
1115:"How The 'NPC' Meme Tries To Dehumanize 'SJWs'"
877:. Dennis Publishing Limited. October 23, 2018.
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654:The text was accompanied by a drawing from a
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806:. Independent Digital News & Media Ltd.
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506:from the NPC containing words such as "
1868:Internet characters introduced in 2016
1416:. No. 15. March 1996. p. 38.
1242:Krause, Alexander (16 February 2019).
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989:Cowen, Trace William (July 19, 2023).
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1125:from the original on January 12, 2021
1084:from the original on October 17, 2018
1032:Alexander, Julia (15 February 2019).
1008:Giandurco, Jillian (March 22, 2023).
767:from the original on October 19, 2018
7:
1209:Gilmour, David (February 19, 2019).
991:"NPC Streaming on TikTok, Explained"
881:from the original on January 3, 2020
840:from the original on January 3, 2020
370:In appearance, the NPC character is
798:Sommerlad, Joe (October 17, 2018).
397:, a few articles (including one by
1474:from the original on June 30, 2019
951:from the original on June 23, 2020
836:. Joseph Meyer. November 5, 2018.
491:Last Week Tonight with John Oliver
25:
1818:Internet memes introduced in 2016
1526:Garrett, Shawn (April 18, 2023).
753:Roose, Kevin (October 16, 2018).
1493:Bond, Paul (February 18, 2019).
1270:Jones, Sarah (23 January 2020).
970:Yomary, Tatyana (May 18, 2022).
609:
595:
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1430:Bond, Paul (January 13, 2019).
900:Yomary, Tatayana (2022-05-18).
362:tweeted a version of the meme.
340:the Russian invasion of Ukraine
253:The NPC meme became popular in
1853:Internet-related controversies
1300:"What Is "The Current Thing"?"
1163:. Retrieved December 31, 2019.
1:
1828:Politics of the United States
261:political views—particularly
1374:10.1007/978-3-030-79221-3_7
941:"NPC Wojak - Google Trends"
143:intrapersonal communication
1884:
625:List of Internet phenomena
539:Trump derangement syndrome
416:In October 2018, users of
36:NPC (non-player character)
1159:January 12, 2021, at the
40:
1858:Internet meme characters
1848:Political Internet memes
1298:Read, Max (2022-05-09).
275:called it a "collective
358:, etc." In March 2022,
1500:The Hollywood Reporter
1437:The Hollywood Reporter
551:Mill Creek, Washington
549:On March 22, 2023, in
281:2018 midterm elections
239:
1843:2020s fads and trends
1838:2010s fads and trends
1330:MIT Technology Review
1175:"Only a Game, Right?"
500:Show with John Oliver
1332:. October 17, 2018.
1111:D'Anastasio, Cecilia
1080:. October 17, 2018.
711:. October 23, 2018.
664:, with below it "1.
630:Philosophical zombie
477:using the NPC meme.
383:non-player character
245:, a meme created in
130:non-player character
123:; also known as the
1576:subreddit at Reddit
1113:(October 5, 2018).
660:story concerning a
617:Conservatism portal
494:" was replaced by "
30:Fictional character
1569:NPC Meme Generator
1180:Worcester Magazine
760:The New York Times
603:Video games portal
522:the text shown in
458:Billboard defacing
434:The New York Times
400:The New York Times
268:The New York Times
200:The New York Times
173:anti-establishment
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1470:. June 27, 2019.
1383:978-3-030-79221-3
947:. July 29, 2019.
344:essential workers
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