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Name-letter effect

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a study with 100 Bulgarian subjects who at a later age learned English, German, French or Spanish revealed a name-letter effect for the Roman alphabet as well as for Cyrillic. The researchers concluded mastery pleasure is not the principal cause of the name-letter effect. In a follow-up study Hoorens, Nuttin, Herman and Pavakanun tested the strength of the name-letter effect among elementary-school children, in a cross-sectional experimental design involving Flemish and Hungarian second, fourth, and sixth graders. Instead of finding the name-effect to decrease with age as might be expected, they found it increased, thus proving that mastery pleasure is not the principal cause. They also investigated name-letter effects in bilingual Thai subjects, some of whom had learned the English alphabet at the same time as the Thai alphabet, and others who had learned it later. They found that the time at which students had learned the second alphabet made no difference in the strength of the name-letter effect, thereby ruling out mastery pleasure as a co-determinant.
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liked things starting with J), nor for a within-individuals effect (e.g. Judy did not like jam more than honey). The researchers did discover a small but reliable effect of initials on brand-name preferences within individuals (e.g. Hank did like Honda more than non-matching brands). They speculated that brand names are more likely to communicate identity to others than other everyday things. Stieger extended this research by looking at buying preferences for product names. He found that people were disproportionately more likely to buy products matching their initials. The effect mainly occurred for big brands. No correlation was found between the strength of an individual's name-letter effect and the strength of his or her name-letter-branding effect.
895:, a person's tendency to evaluate him or herself positively in a spontaneous, automatic, or unconscious manner. Most people like themselves. The halo effect of self-esteem spreads to any attributes associated with the self, including the name and its letters. As early as 1926 Syz discovered that a person's own name is special compared to others, eliciting physical responses measurable on the skin. It is thought that when a person recognizes the letters in his or her name, that person experiences positive feelings of implicit self-esteem. These positive feelings induce subjects to unknowingly select the letters of their own name, producing the name-letter effect. 556:. Because the original yoked design did not lend itself well to long-distance research and standardization, it was replaced by a simpler, easier to replicate experimental design. Subjects were asked to mark the six capital letters they liked most in a randomized list containing all letters of the local alphabet, again without giving it much thought. They had to mark their first preference with 1, their second with 2, etc. The new method was first applied in Belgium. When results showed the name-letter effect at work again, it was copied in the other countries. A total of 2,047 subjects participated, all students. 1316:(e.g. ACE or VIP) live significantly longer than those with negative initials (e.g. PIG or DIE). This conclusion was based on analysis of thousands of California death certificates between 1969 and 1995. Morrison and Smith subsequently pointed out that this was an artefact of grouping data by age at death. Frequency of initials changing over time could be a confounding variable. When they grouped the same data by birth year, they found no statistically significant relationship between initials and longevity. Similarly, Smith found statistical errors had led Abel and Kruger wrongly to conclude that 777:
significantly overestimated the frequency of letters in their names, although there was no significant positive correlation between the overestimation of frequency and the name-letter effect. The researchers also asked subjects to rate how much they liked their own name. Subjects who liked their name had a stronger name-letter effect than those who did not like their name, but they did not overestimate the frequency of own-name letters more than subjects who did not like their names. Hoorens and Nuttin concluded that there is no support for the subjective frequency hypothesis.
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effect was present but not to a significant degree. The effect was also found when only looking at letters in family names, as well as only first name letters. The name-letter effect emerged as very significant in all languages when only initials were considered. There was a probability of 0.46 that initial letters were chosen amongst the top-six letters. Further analysis revealed that the overall name-letter effect is not simply due to initials: when excluding initials a name-letter effect was still found across all languages.
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sample of US first names of living people, Walter is a relatively old-fashioned name. He suggested that when Pelham et al. found a disproportionately high number of dentists whose name started with the letters "Den" compared to with "Wal", they had overlooked that people named Walter would tend to be old, and more likely to be retired. Baby-name fluctuation seemed a better explanation for disproportionately more "Den" dentists than "Wal" than implicit egotism. Using both a different data set (
1172:). They found that people who shared an initial with the hurricane were overrepresented as donors. They concluded that people want to overcome some of the negative feelings associated with the shared name and thus donate. Simonsohn suggested that implicit egotism only applies to cases where people are nearly indifferent between options, and therefore it would not apply to major decisions such as career choices, but would to low-stakes decisions such as choosing a charity. 422:: the penultimate letter from Irma's first name and a letter not part of her name. As can be seen in the table this is repeated for the remaining letters of Irma's first name. The letters of her last name then also appear in reverse order, and finally the letters of both of Jef's names. The shading in the table reveals the pattern hidden to subjects, who would have been told to circle their preferred letter of each pair as fast as possible without thinking. 952:. The task has also been called the Name Letter Preference Task, Name-Letter-Ratings Measure, and Initial Preference Task. There is no standard method for applying the task. The most commonly used one is a letter rating task, which involves having participants judge all the letters of the alphabet. Even within this method there are variations in the instructions (how much you like the letters or how attractive you find them), in the 482:, as reflected in the title of his 1985 article "Narcissism beyond Gestalt and awareness: the name letter effect", in which "beyond Gestalt" refers to the fact that subjects were not shown names, only letters in isolation, and "beyond awareness" to the fact that subjects did not realize that the letters of their own names were used. Nuttin claimed the effect he found was the first to go beyond Gestalt and awareness. 3381: 3281: 3172: 61:, the name-letter effect has been replicated in dozens of studies, involving subjects from over 15 countries, using four different alphabets. It holds across age and gender. People who changed their names many years ago tend to prefer the letters of both their current and original names over non-name letters. The effect is most prominent for 610:
and 2004, 114 times between 2005 and 2009, and approximately 200 times between 2010 and 2014. The name-letter effect is no longer disputed and Nuttin's work has been called "seminal" by Stieger, Voracek, and Formann in their 2012 meta-analysis of 44 publications on the effect. Their meta-analysis found no trace of
1099:, did reveal a disproportionately large number of deceased people with city–surname matches. Dyjas et al. disputed that people gravitate towards cities of their surname, but instead cited Simonsohn's argument that many descendants of founders of these cities may never have moved away, a case of reverse causality. 908:
preferences for letters and numbers 1 to 50. They made half of them explain their preferences. They found a name-letter effect and birthday-number effect in those subjects asked to answer without thinking, but no effects in those asked to think. This points to the effect being the result of an automatic process.
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alphabet was Cyrillic and their foreign-language alphabet Roman. Because learning a foreign language at a later age does not typically involve extra attention given to name letters, there should be no name-letter effect in the foreign-language alphabet, only in the first-language alphabet. Results of
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is a medium frequency letter, yet was still among the least preferred letters. In each of the languages, the least frequent letters were over-represented in the set of least preferred letters, whereas the most preferred letters were rarely the highest frequency letters. The exposure counts in the lab
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that people place a higher value on letters that feature in their name. It was crucial to the experimental design to rule out other factors, particularly mere exposure. If letters in a name are also letters that occur with higher frequency, then a preference for one's own letters might arise from the
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Simonsohn also raised the possibility of reverse causality in the case of Anseel and Duyck's analysis of a large data set consisting of Belgians' last names and the companies they work for. Anseel and Duyck concluded that people tend to choose to work for companies that match their initial. But
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and how attractive they were judged to be. Zajonc extended these studies, using foreign symbols and controlling the number of exposures. This led him to formulate the mere-exposure hypothesis: the more something is seen, the more it is liked. Nuttin's original study showed that mere exposure can not
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This all changed in 1995, when Greenwald and Banaji pointed out that Nuttin's work was relevant to indirect measurement of self-esteem, which Nuttin himself had actually already suggested. After that the original study was cited 14 times in the five years between 1995 and 1999, 50 times between 2000
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In 1987 Nuttin published his second study, describing experiments done in 1984 and 1985 with the help of Hilde Sas. Because of the far-reaching implications of the name-letter effect for psychological theories, Nuttin found it wise to first test the effect's generality and robustness, before setting
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girls circled the letters they preferred in two yoked lists of letter pairs. A significant preference for the letters of one's own name over those of the other person was found. The second experiment used 98 Dutch-speaking local university students, to see if more years of reading made a difference.
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In controlled studies in the lab, Hodson and Olson tried to find evidence of people liking everyday things (e.g. foods, animals) that matched their name initials. No evidence was found, neither for a between-subjects effect (e.g. Judy did not like things starting with J, such as jam, more than Doug
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Stieger, Voracek, and Formann recommend that the task be administered twice, that the effects be calculated separately for first-name initial and last-name initial, that the task be accompanied with the birthday-number task, and that the instructions focus on liking rather than attractiveness. They
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Most people should like their name. Those that do not should not like their name letters. Hoorens and Nuttin tested this and found that most people rated their name relatively highly. They also found that subjects who evaluated their own name relatively positively liked their name letters more than
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As in the first study, the second one also included a task relating to disliking letters. Subjects were asked to select the six letters they liked the least. As before, merely having a letter in one's own name significantly reduced the chances of disliking it. This task revealed an asymmetry in the
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If there is a halo effect spreading to anything connected to the self, then people in relationships should like the name letters of their partners more than other letters. LeBel and Campbell tested this and found a name-letter effect for initials of subjects' partners. DeHart, Pelham, Fiedorowicz,
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technique. They showed subjects the first and last initials of their own name or of a yoked subject's name, too briefly to be noticed. This was immediately followed by words such as "honest" and "lonely". Subjects had to quickly identify the word they had seen as positive or negative. It was found
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frequency was identical. Hoorens and Nuttin tested whether subjective frequency could be an explanation for the name-letter effect by asking subjects to rank-order the entire alphabet twice, once according to their letter preference and once according to estimated letter frequency. Subjects indeed
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in which two subjects evaluated the same letters separately. Some of the letters belonged to one subject's name, and some of the letters belonged to the other subject's name, while some were random. In this design, any difference in preference between subjects would have to be based on whether the
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double-correction algorithm (the so-called "I-algorithm"), as originally recommended and named by LeBel and Gawronski). In her meta-analysis, Hoorens does not recommend a specific algorithm as little is known about how name-letter preference scores obtained from different algorithms relate to the
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Similar effects should be found for other attributes connected to the self, such as the numbers of one's birthday. Nickell, Pederson, and Rossow found that people like the numbers representing the month and year of their birth more. They also found that subjects liked the year of their graduation
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In response to Simonsohn's critical analyses of their earlier methods, Pelham and Carvallo published a new study in 2015, describing how they now controlled for gender, ethnicity, and education confounds. In one study they looked at census data and concluded that men disproportionately worked in
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Simonsohn urged researchers to look hard for confounding variables in field data analysis. An example of a confounding variable is baby-name popularity. This has fluctuated significantly over the decades. Simonsohn found that although Walter and Dennis are of near-identical popularity in a large
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has been found to increase under psychological threat. For the effect to be one of unconscious self-regulation it too should increase under threat. Jones, Pelham, Mirenberg, and Hetts found that when people who were high in explicit self-esteem were exposed to a psychological threat, they showed
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and Van Knippenberg investigated this by asking Dutch students to rate each letter of the alphabet, together with some filler questions for distraction, twice within a four-week period. They found that preferences for name letters did not significantly change between the first and second rating.
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Bilinguals using two different alphabets should demonstrate a name-letter effect in both alphabets. A weaker effect should be found in the second alphabet, as names in second alphabets are likely to be less connected to the self. Hoorens and Todorova found that bilinguals with a tendency to like
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Across languages and letters, the average probability of a letter being chosen as one of the six preferred letters was 0.30 for name letters and 0.20 for other letters. The strongest effects were observed in the Norwegian and Finnish studies. In the Hungarian, Portuguese, and Italian studies the
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are asked to rank all letters of the alphabet, rate each of the letters, choose the letter they prefer out of a set of two, or pick a small set of letters they most prefer, on average people consistently like the letters in their own name the most. Crucially, subjects are not aware that they are
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Subjective ownership would occur if subjects knowingly chose the letters from their own name. Nuttin ruled out a conscious response strategy in tests. Despite being given a monetary reward and unlimited time, none of the subjects of his original study were able to find a pattern in the stimulus
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Gender-role orientation, the extent to which an individual adopts and displays traits, attitudes, and behaviors normatively identified as male-typical or female-typical, may also play a part in the name-letter effect. It can be measured by the gender initial-preference task, which requires
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To be an automatic process, the effect should, like other automatic processes involving preferences, be influenced by deliberate thought. Multiple studies have shown that thinking about feelings inhibits automatic responding. Koole, Dijksterhuis, and van Knippenberg had subjects give their
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Loosen's critique stemmed from misinterpreting Nuttin's experimental design. Loosen thought that subjects in the yoked experiments were randomly selected to form a pair. However, this had not been the case. Nuttin had selected pairs based on minimal overlap of syllables in the subjects'
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The data also allowed for an investigation into whether visual prominence is an important factor in the name-letter effect. Cars in Austria and Hungary have a sticker displaying their nationality with a capital letter that does not match the country's name in the local language (A and H
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in 1984, followed by the 1985 and 1987 articles referred to above. His work was met with widespread skepticism, as he had expected. Loosen, a researcher at Nuttin's own university, called the name-letter effect "so strange that a down-to-earth researcher will spontaneously think of an
941:, the name-letter effect has been exploited to measure self-esteem. There are two types of self-esteem: explicit self-esteem (a person's deliberate and conscious evaluation of themselves) and implicit self-esteem. Because by definition implicit self-esteem is not accessible to 976:
suggest it may be useful to use not just initials but all name letters for measuring implicit self-esteem, something which Hoorens says is her most important recommendation. The Letter Preference Task has been used to measure implicit self-esteem in contexts as diverse as
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exaggerated name-letter preferences. In contrast, low self-esteem participants showed evidence of the opposite tendency. Komori and Murata later replicated this response to threat with Japanese bilinguals who were asked to select preferred letters of the English alphabet.
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People may simply like most what they see most. Letters that appear more frequently in everyday usage also occur more often in people's names. Forer, in 1940, and Alluisi and Adams, in 1962, found a positive correlation between the frequency of occurrence of letters and
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has found that people ascribe more value to things merely because they own them. Nuttin puts the name-letter effect down to people automatically liking and valuing anything that is connected to them. As such, the name-letter effect is just one example of a more general
801:) with subjects' own names, and with other names. He found that there was no difference in how much subjects liked the kanji symbol representing their own name or other names. He concluded that evaluative conditioning is not the primary cause of the name-letter effect. 1262:
Nuttin made the assumption that for any given letter, total exposure has been roughly the same for each subject. That is, an adult's name is read or written infrequently compared to all other words. Other researchers agreed; Greenwald and Banaji spoke of "reaching an
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that subjects categorized positive words more quickly if they were first primed with their own initials. There was no effect for negative words. The effects of initial-letter priming were especially strong for subjects with high levels of explicit self-esteem.
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a stimulus appears. Name letters may be noticed more and, consequently, assumed to occur more frequently than other letters. Early research into the impact of exposure showed that differences in subjective frequency yielded different results even when the
1136:. Voracek, Rieder, Stieger, and Swami investigated which way the arrow of causality points when it comes to names influencing choice of occupation. They reported that today's Smiths still tend to have the physical capabilities of their ancestors who were 1091: to show that there are several cities where the opposite happens, people moving away from their name Saint city. They concluded that there is no evidence for an overall effect. A different set of cities containing 30 surnames, such as  862:
their name letters in Cyrillic also had a tendency to like their name letters in the Roman alphabet. The effect was found to be weaker in the second alphabet. This was replicated in a Thai-English study by Hoorens, Nuttin, Herman and Pavakanun.
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Nuttin analyzed the data to see if there was a national-letter effect, but failed to find one. Norwegians did not favor the letter N (for Norge) more than people from other countries did, neither did the Hungarians favor the letter M (for
84:, and hence the letters of the name are preferred, despite the fact that they appear in many other words. People who do not like themselves tend not to exhibit the name-letter effect. A similar effect has been found for numbers related to 1111:, many people work for companies named after themselves or a family member. When he controlled for reverse causality in a large US data set, he could not see any evidence for people choosing to work for companies matching their initial. 788:
suggests that if the name is liked then the name letters will be liked too. This would occur through repeated visual association of the name letters with the name. Martin and Levey defined evaluative conditioning as a variation of
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The effect was not due to the two alphabets sharing letters. It was found for common letters with identical pronunciation (AEKMT), common letters with different pronunciation (BCFPYU), and Roman capitals not appearing in Cyrillic
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processes at work. He wondered whether the effect would be found in all cultural and linguistic communities, or whether the first study revealed an effect due to some unknown idiosyncratic aspect of the Dutch language in Belgium.
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when he noticed that he preferred plates containing letters from his own name. He wondered if people in general would prefer stimuli that are somehow connected to them; a "mere belongingness" as opposed to Zajonc's mere exposure.
1060:, starting with Pelham, Mirenberg, and Jones, has investigated whether people unknowingly make life decisions based on their name letters or name.  Sceptics say that a claim that name letters influence life decisions is 3736:
Hoorens, V.; Takano, K.; Franck, E.; Roberts, J.E.; Raes, F. (2015). "Initial and noninitial name-letter preferences as obtained through repeated letter rating tasks continue to reflect (different aspects of) self-esteem".
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continued to show a preference for the initial of their abandoned birth name decades into their marriage. Also, subjects who had been married less than two years already showed a name-letter effect for their new last name
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Wilson, T. D.; Dunn, D. S.; Kraft, D.; Lisle, D. J. (1989). "Introspection, attitude change, and attitude-behavior consistency: The disruptive effects of explaining why we feel the way we do". In Berkowitz, L. (ed.).
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The letters first learned by a child, commonly their own name, may come to have lasting positive associations. Hoorens and Todorova tested this by looking for a name-letter effect in bilingual subjects where their
1043: students they found that groups sharing initials performed better than groups that did not. Groups that had a higher proportion of shared initials exceeded groups with a lower proportion of shared initials. 759:
studies done by Zajonc (20 to 25 times) were minuscule compared to real-life observation counts of any letter, which also caused Nuttin to cast doubt on whether Zajonc's theory could hold true in the real world.
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Research by Chandler, Griffin, and Sorensen into a link between letter names and donations has been widely accepted. They analyzed the records of disaster relief donations after seven hurricanes (among others,
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letter preference hierarchy. While there was a large consensus within each of the 12 languages as to which letters were least preferred, there was not much consensus at all around the most preferred letters.
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This asymmetry is similar to what CzapiΕ„ski found when analyzing school-trip companion preferences: much consensus as to who were the three least preferred students, but little in who were the three most
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be the cause of the name-letter effect, as letters with equal frequency were evaluated differently by people who had the letter in their names and those who did not. He also found that whereas the letter
602:, but they doubted its psychological relevance. In the first five years after publication (1985–1989), Nuttin's 1985 article was cited only once and the effect was studied at only one other university ( 870:
for the day of the month, especially for numbers higher than 12. The higher numbers may be more uniquely associated with birthdays, whereas lower numbers could be more saturated with other meanings.
1118:(shown on the scoreboard with a 'K'), despite an earlier study by Nelson and Simmons suggesting there was. Nelson and Simmons also found that students with first name initials C or D get lower 793:
in which we come to like or dislike something through an association. Given the observation that our own name stands out among others as quite an attractive stimulus, as Cherry found in the
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participants to rate letters for their gender typicality. Men have been shown to rate their initial letters as more male-typical, whereas women rate their initials as more female-typical.
1024: "I" and "my" in branding also had an effect on preferences, given the way these pronouns link to the self. They found that brand names with a generic self-referencing pronoun (e.g. 3893:
Kernis, M. H.; Lakey, C. E.; Heppner, W. L. (2008). "Secure versus fragile high self-esteem as a predictor of verbal defensiveness: Converging findings across three different markers".
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Overlooking a cohort confound was also the problem with controversial research that tied initials to death. Christenfeld, Phillips, and Glynn concluded that people who have positive
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Dyjas, Grasman, Wetzels, van der Maas, and Wagenmakers criticized the method Pelham et al. used in their analysis of archives of deaths in 23 "Saint cities" in the US, such as 
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A few controversial studies have linked performance to initials. However, McCullough and Williams found no evidence of a name-letter effect for the letter 'K' in baseball players
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If the effect is an automatic process, then the subliminal use of name letters should influence other preferences. Wentura, Kulfanek, and Greve investigated this by the use of a
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Spalding, Leah R.; Hardin, Curtis D. (1999). "Unconscious unease and self-handicapping: Behavioral consequences of individual differences in implicit and explicit self-esteem".
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DeHart, Tracy; Pelham, Brett; Fiedorowicz, Luke; Carvallo, Mauricio; Gabriel, Shira (2011). "Including others in the implicit self: Implicit evaluation of significant others".
1036:). The effect behaved like the name-letter effect: when the self was put under threat the effect became stronger, and it disappeared for people with negative self-evaluations. 963:
for calculating implicit self-esteem. At least six algorithms are in use. In their meta-analysis of the name-letter effect, Stieger, Voracek, and Formann recommend using the
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Jones, John T.; Pelham, Brett W.; Mirenberg, Matthew C.; Hetts, John J. (2002). "Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation".
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Jones, John T.; Pelham, Brett W.; Carvallo, Mauricio; Mirenberg, Matthew C. (2004). "How do I love thee? Let me count the Js: Implicit egotism and interperson attraction".
1087:. Whereas Pelham et al. pooled all data together and concluded that people gravitate towards cities matching their first name (e.g. Louis or Paul), Dyjas et al. used  797:, it could be that the name-letter effect results from evaluative conditioning. Feys set up a controlled study with Flemish subjects, pairing unfamiliar symbols (Japanese 5065:
Wentura, Dirk; Kulfanek, Michael; Greve, Werner (2001). "Masked affective priming by name letters: Evidence for a correspondence of explicit and implicit self-esteem".
1076: accounts) and a different statistical analysis, Kooti, Magno, and Weber found no evidence of people disproportionately having a job matching their name initials. 119:). Studies that investigate the impact of name-letter matching on bigger life decisions (where to live, whom to marry, which occupation to take on) are controversial. 651:
is rarely used, Hoorens, Nuttin, Herman and Pavakanun found a much stronger effect for first name than family name. Kitayama and Karasawa found no special effect for
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Researchers have looked for evidence of the driving force behind the name-letter effect outside the lab. A body of controversial research under the umbrella of 
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In the light of how surprising the finding was, Nuttin hesitated for seven years before finally going public with it. He first mentioned it at a conference of the
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Kooti, Farshad; Magno, Gabriel; Weber, Ingmar (2014). "The social name-letter effect on online social networks". In Aiello, Luca Maria; McFarland, Daniel (eds.).
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than others with initials A or B. Again, McCullough and Williams criticized the statistical analysis used and found no evidence to support such a relation.
470:, and frequency characteristics, letters belonging to one's own first and family names are preferred above other letters. He framed the effect in the context of 832:
The effect is thought to arise from unconscious, automatic processes of self-evaluation, with different research groups coming at it from two different angles.
647:, including as to how often family names or initials are used, the effect seems to apply across cultures. In their study with subjects from Thailand, where the 4181:
LeBel, Etienne P.; Gawronski, Bertram (2009). "How to find what's in a name: Scrutinizing the optimality of five scoring algorithms for the name-letter task".
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Stieger, S.; Burger, C.; Schiller, F.R.; Schulze, E.K.; Voracek, M. (2014). "Measuring implicit gender-role orientation: The Gender Initial Preference Task".
3181: 956:(five-point, seven-point, or nine-point), in the order of the letters (random or alphabetical), and in data collection (paper-and-pencil or computer-based). 438:, infrequent in Dutch, included or excluded; own-name letters presented first or last. All conditions gave a name-letter effect, with a stronger effect when 945:, measures of it do not rely on direct self-reports but on the degree to which objects associated with the self generate positive versus negative thoughts. 434:
Four other factors were varied: either pairs or triads of letters; encircling the preferred letter or crossing out the less preferred ones; the letters
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Stieger, S.; LeBel, E. (2012). "Name–letter preferences for new last name and abandoned birth name initials in the context of name-change via marriage".
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A study by Polman, Pollmann, and Poehlman found that sharing initials with members in a group can increase the quality of group work. In a study of 
88:: people tend to prefer the number signifying the day of the month on which they were born. Alternative explanations for the name-letter effect, such as 4660:
Generality of Nuttin's name letter effect and asymmetrical letter choice effect: Some preliminary results of a cross-sectional and cross-lingual study
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Various explanations for the name-letter effect have been explored. Several explanations which seemed plausible at first have since been rejected.
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Scope: The name-letter effect is stronger for initials than for non-initials, but generally still holds even when excluding initials from analysis.
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Pelham, B.; Mirenberg, Matthew C.; Jones, John T. (2002). "Why Susie sells seashells by the seashore: Implicit egotism and major life decisions".
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matching their initials. An analysis of a large database of charity donations revealed that a disproportionately large number of people donate to
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Krizan, Zlatan; Suls, Jerry (2008). "Are implicit and explicit measures of self-esteem related? A meta-analysis for the Name-Letter Test".
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Martin, I.; Levey, A. B. (1987). "Learning what will happen next: Conditioning, evaluation, and cognitive processes". In Davey, G. (ed.).
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Koole, Sander L.; Smeets, Karianne; van Knippenberg, Ad; Dijksterhuis, Ap (1999). "The cessation of rumination through self-affirmation".
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Albers, L.; Rotteveel, M.; Dijksterhuis, A. (2009). "Towards optimizing the name letter test as a measure of implicit self-esteem".
573:). This led Nuttin to conclude that individual ownership has affective consequences that are not observed for collective ownership. 3650:"Mastery pleasure versus mere ownership: A quasi-experimental cross-cultural and cross-alphabetical test of the name letter effect" 4389: 4160:
LeBel, E. P.; Campbell, L. (2009). "Implicit partner affect, relationship satisfaction, and the prediction of romantic breakup".
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Pelham, Brett; Carvallo, Mauricio (2015). "When Tex and Tess Carpenter build houses in Texas: Moderators of implicit egotism".
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Corenblum, B.; Armstrong, Helen D. (2012). "Racial-ethnic identity development in children in a racial-ethnic minority group".
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Nuttin, Jozef M. Jr. (1987). "Affective consequences of mere ownership: The name letter effect in twelve European languages".
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Age: The effect has been found in people ranging from school children to university students, middle-aged and old-aged adults.
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Stieger, Stefan (2010). "Name-letter branding under scrutiny: Real products, new algorithms, and the probability of buying".
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Other studies have since also found the effect to increase over age, for instance, Corenblum and Armstrong in their study of
1140:. In the researchers' view a genetic-social hypothesis appeared more viable than the hypothesis of implicit egotism effects. 209: 103:
There is some evidence that the effect has implications for real-life decisions. In the lab, people disproportionately favor
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Kahneman, D.; Knetsch, J. L.; Thaler, R. H. (1991). "Anomalies: The endowment effect, loss aversion, and status quo bias".
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Hodson, G.; Olson, J. M. (2005). "Testing the generality of the name letter effect: Name initials and everyday attitudes".
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Treiman, Rebecca; Broderick, Victor (1998). "What's in a name: Children's knowledge about the letters in their own name".
4952: 4463:
Nickell, Gary; Pederson, Katie; Rossow, Cassie (2003). "The birthdate effect: An extension of the mere ownership effect".
4298: 3780: 1008:
Researchers have looked for wider implications of the name-letter effect on preferences, both inside and outside the lab.
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was found using family name rather than first name or both names. While the effect was strongest for initials, subsequent
3118: 1283: 4668: 1225:
Koole, Smeets, van Knippenberg, and Dijksterhuis found an effect only for initials, not for letters in other positions.
3003: 928:
Carvallo, and Gabriel concluded that the effect applies to parent-child, sibling and friendship relationships as well.
4296:
McCullough, B. D.; Williams, Thomas P. (2010). "Baseball players with the initial "K" do not strike out more often".
948:
The Letter Preference Task is the second-most popular method to measure implicit self-esteem, surpassed only by the
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Hoorens and colleagues also found that ratings remained stable when 164 subjects rated letters seven days in a row.
148: 5192: 3961:
Komori, Megumi; Murata, Koji (2008). "Implicit egotism in Japan: Preference for first and family name initials".
993: 977: 949: 912: 189: 3932:
Kitayama, Shinobu; Karasawa, Mayumi (1997). "Implicit self-esteem in Japan: Name letters and birthday numbers".
3674: 3380: 3280: 3250:
Christenfeld, N.; Phillips, D. P.; Glynn, L. M. (1999). "What's in a name: Mortality and the power of symbols".
3171: 5207: 938: 706: 577:
respectively). This did not have any impact on people in those countries liking those letters relatively more.
93: 3996: 3388:
Dyjas, Oliver; Grasman, Raoul P. P. P.; Wetzels, Ruud; van der Maas, Han L. J.; Wagenmakers, Eric-Jan (2012).
1126:
eleven occupations that matched their surnames, for example, Baker, Carpenter, and Farmer, something the 
4708:
Simonsohn, Uri (2011b). "Spurious also? Name-similarity effects (implicit egotism) in employment decisions".
3503:
Greenwald, A. G.; Banaji, M R. (1995). "Implicit social cognition: attitudes, self-esteem, and stereotypes".
3394: 1108: 1096: 899:
To be an automatic process, the effect should, for each specific person, be fairly stable over time. Koole,
785: 671: 508:
Cross-lingual studies were performed at 13 European universities, using 12 different languages, viz. Dutch,
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For example, take the fictitious pair Irma Maes and Jef Jacobs as shown in the table. The first stimulus is
4605:"The name-letter-effect in groups: Sharing initials with group members increases the quality of group work" 3242: 1234:
The exceptions are a study by Albers, Rotteveel, and Dijksterhuis, and one by Stieger, Preyss, and Voracek.
1148: 4890:
Stieger, S.; Preyss, A.V.; Voracek, M. (2012). "Romantic jealousy and implicit and explicit self-esteem".
4097: 3902: 3840: 3514: 3482: 1133: 867: 790: 679: 443: 136: 47: 177:
and found that people liked them the more they heard them. He interpreted these results as evidence that
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Opening Lecture of the 7th General Meeting of the European Association of Experimental Social Psychology
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McCullough, B. D.; Williams, Thomas P. (2011). "Students with the initial "A" don't get better grades".
3123: 1317: 1084: 850: 794: 675: 603: 599: 213: 182: 4950:
Syz, Hans C. (1926). "Observations on the unreliability of subjective reports of emotional reactions".
3085:
Alluisi, E. A.; Adams, O. S. (1962). "Predicting letter preferences: Aesthetics and filtering in man".
5197: 5025: 4618: 4307: 4249: 3625: 3505: 1092: 989: 920: 892: 841: 496: 399: 178: 156: 152: 97: 89: 3845: 3705:"What's really in a name-letter effect? Name-letter preferences as indirect measures of self-esteem" 3519: 3179:
Beggan, James K. (1992). "On the social nature of nonsocial perception: The mere ownership effect".
626:
of dozens of name-letter effect studies, Hoorens called the effect robust. She noted robustness in:
3907: 549: 492: 166: 5202: 5014:"What's in a surname? Physique, aptitude, and sports type comparisons between Tailors and Smiths" 4938: 4878: 4861:
Stieger, S.; Voracek, M.; Formann, A.K. (2012). "How to administer the Initial Preference Task".
4799: 4770: 4733: 4696: 4591: 4451: 4414: 4323: 4200: 4125: 4102: 3949: 3724: 3579: 3540: 3369: 3231: 3148: 3102: 3070: 3028: 659: 541: 533: 463: 81: 4503:
Nuttin, Jozef M. Jr. (1985). "Narcissism beyond Gestalt and awareness: the name letter effect".
3436: 5126: 972:. The algorithms are typically applied to initials only, but can be used for all name letters. 5098: 5053: 5000: 4969: 4930: 4828: 4762: 4725: 4688: 4646: 4562: 4482: 4443: 4406: 4354: 4284: 4253: 4230: 4115: 4078: 4074: 4055: 4026: 3920: 3858: 3766: 3571: 3532: 3423: 3338: 3269: 3140: 3020: 3001:
Abel, Ernest L.; Kruger, Michael L. (2007). "Symbolic significance of initials on longevity".
1161: 1152: 985: 888: 880: 663: 132: 116: 35: 4669:"Spurious? Name similarity effects (implicit egotism) in marriage, job, and moving decisions" 4039: 5170: 5143: 5074: 5043: 5033: 4992: 4961: 4922: 4899: 4870: 4849: 4820: 4791: 4754: 4717: 4680: 4636: 4626: 4583: 4554: 4533: 4512: 4474: 4435: 4398: 4375: 4346: 4315: 4276: 4192: 4169: 4148: 4107: 4051: 4016: 4008: 3983: 3941: 3912: 3881: 3850: 3819: 3789: 3756: 3748: 3716: 3691: 3661: 3634: 3607: 3563: 3524: 3491: 3465: 3413: 3403: 3361: 3299: 3261: 3223: 3190: 3132: 3094: 3060: 3052: 3012: 1088: 1057: 1021: 969: 845: 644: 611: 595: 553: 537: 513: 509: 426: 140: 128: 3778:
Horton, David L.; Mecherikoff, Michael (1960). "Letter preferences: Ranking the alphabet".
1320:
players whose names have positive initials live longer than players with negative initials.
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Nelson, Lief; Simmons, Joseph P. (2007). "Moniker maladies: When names sabotage success".
4366:
Mecherikoff, Michael; Horton, David L. (1959). "Preferences for letters of the alphabet".
1216:, saying there is no need to create the illusion of two phenomena where there is only one. 1169: 981: 900: 705:
Time: In a study on preferences for initials, Stieger and LeBel found that people who had
640: 545: 521: 517: 459: 414:: the last letter of Irma's first name and a letter not in her name. The next stimulus is 131:
studies by researchers Mecherikoff and Horton. These tried to find the relative appeal of
108: 570: 27:
Tendency of people to prefer the letters in their name over other letters in the alphabet
5029: 4622: 4311: 4094:
Social Informatics - Proceedings of SocInfo 2014, Barcelona, Spain, November 11-13, 2014
1208:
Because the effect is most profound for initials, Johnson had christened the effect the
5122: 5048: 5013: 4965: 4641: 4604: 4402: 4069:
Koole, Sander (2007). "Name letter effect". In Baumeister, Roy; Vohs, Kathleen (eds.).
3418: 3389: 1165: 1061: 820: 687: 529: 525: 475: 430: 4824: 3265: 5186: 5115: 4882: 4803: 4700: 4595: 4439: 3953: 3916: 3761: 3728: 3704: 3649: 3620: 3595: 3441: 3373: 3315: 3136: 3106: 3074: 1128: 1040: 997: 942: 667: 652: 623: 447: 196: 174: 162: 39: 5156: 4942: 4774: 4455: 4418: 4327: 4204: 4129: 3583: 3454:
Feys, J. (1995). "Mere ownership: Affective self-bias or evaluative conditioning?".
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lists, ruling out the possibility that they knew their own name-letters were there.
4737: 4662:. Leuven, Belgium: Laboratorium voor Experimentele Sociale Psychology, K.U. Leuven. 3544: 1213: 953: 192: 58: 55: 4587: 3621:"Nuttin's affective selfparticles hypothesis and the name letter effect: A review" 1032:) were evaluated more positively than non-self-referencing brand names (e.g.  655:, where name initials are rarely used, but did find an overall name-letter effect. 17: 5088:"Me, myself, and Ikea: Qualifying the role of implicit egotism in brand judgment" 5038: 4926: 4758: 4631: 4111: 3720: 4853: 4043: 1104: 884: 144: 77: 5174: 5078: 4903: 4558: 4173: 4152: 4012: 3987: 3854: 3695: 3194: 891:
and Banaji in 1995, this group states that the name-letter effect results from
5097:. 40. Duluth, Minnesota: Association for Consumer Research. pp. 733–734. 4745:
Smith, Gary (2011). "Another look at baseball player initials and longevity".
4350: 4319: 3528: 3390:"What's in a name: a Bayesian hierarchical analysis of the name–letter effect" 3365: 3227: 3156: 3098: 3056: 3016: 1137: 695: 633:
Gender: All but two studies found the effect equally strong for women and men.
471: 217: 66: 4973: 4721: 4478: 4358: 4267:
Matlin, Margaret W. (1971). "Response competition, recognition, and affect".
3945: 3567: 3408: 4795: 4537: 4516: 4226: 3665: 3611: 3596:"The name letter effect: Attachment to self or primacy of own name writing?" 3469: 1296: 1115: 1080: 960: 866:
more. In a study of Japanese students, Kitayama and Karasawa found a strong
648: 479: 467: 112: 5057: 4996: 4934: 4832: 4766: 4729: 4692: 4650: 4566: 4486: 4447: 4410: 4040:"On the nature of implicit self-esteem: The case of the name letter effect" 4030: 3924: 3862: 3823: 3770: 3427: 3273: 3206: 3144: 3024: 5004: 4288: 4096:. Cham, Switzerland: Springer International Publishing. pp. 216–227. 3675:"Overvaluation of own attributes: Mere ownership or subjective frequency?" 3575: 3536: 1073: 458:
Nuttin concluded that the experiments showed that, independent of visual,
147:. While there was not a great deal of agreement amongst the subjects (the 4609: 3648:
Hoorens, Vera; Nuttin, Jozef M. Jr.; Herman, I.E.; Pavakanun, U. (1990).
1313: 964: 691: 85: 43: 5012:
Voracek, Martin; Rieder, Stephan; Stieger, Stefan; Swami, Viren (2015).
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revealed a significant effect even without the first and last initials.
3752: 2578: 2576: 2539: 2537: 1069: 1029: 734: 683: 115:
with names sharing their initial letter (e.g. Kate and Kevin following
70: 62: 4021: 3207:"In the "I" of the storm: Shared initials increase disaster donations" 3065: 2296: 2294: 1829: 1801: 1799: 1155:: people with the initial K especially donated to the disaster relief. 662:, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, 5147: 4684: 4387:
Morrison, Stilian; Smith, Gary (2005). "Monogrammatic determinism?".
4379: 4280: 3793: 3495: 3303: 3119:"Unconscious applicants: A systematic test of the name-letter effect" 1303:
can not be used in isolation as their sound depends on their context.
1025: 65:, but even when initials are excluded, the remaining letters of both 4874: 4196: 4603:
Polman, Evan; Pollmann, Monique M. H.; Poehlman, T. Andrew (2013).
3639: 5134:
Zajonc, Robert B. (1968). "Attitudinal effects of mere exposure".
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The only known exception is a study by Kernis, Lakey, and Heppner.
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Nuttin frames the cause in terms of ownership, which has roots in
798: 398:
To find an effect which ruled out mere exposure, Nuttin created a
104: 3205:
Chandler, Jesse; Griffin, Tiffany M.; Sorensen, Nicholas (2008).
2908: 2906: 2713: 2711: 2146: 2144: 2142: 2117: 2115: 3995:
Koole, Sander L.; Dijksterhuis, Ap; van Knippenberg, Ad (2001).
2408: 2384: 2360: 1033: 699: 606:, where Johnson replicated the effect using American students). 598:". Other researchers did not explicitly say that the effect was 491:
off on a research program aimed at understanding the underlying
442:
were included and the less preferred letter was crossed out. No
170: 127:
Systematic interest in the letter preference began in 1959 with
3997:"What's in a name: implicit self-esteem and the automatic self" 2849: 2837: 2825: 2480: 2039: 2037: 169:, published research in 1968 into preferences between pairs of 879:
Another group of researchers has framed the cause in terms of
1020:
Wiebenga and Fennis investigated whether the use of the 
746:
of medium frequency, in experiments with French speakers the
96:, the Name Letter Preference Task is widely used to estimate 2729: 2273: 2210: 2198: 2174: 1932: 1901: 1877: 1865: 3803:
The initial letter effect: ego-attachment or mere exposure?
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an extraordinary claim that requires extraordinary evidence
135:
for use in package labels. In an extension of the studies,
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Forer, B. R. (1940). "A study of consonant preferences".
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Cognitive processes and Pavlovian conditioning in humans
3805:. PhD dissertation. Columbus: The Ohio State University. 1534: 1532: 1530: 1528: 1526: 1501: 1499: 1497: 1472: 1470: 1416: 1414: 1412: 1410: 1408: 853:. In which case, various verifiable predictions follow. 2960: 2221: 2219: 1433: 1431: 1429: 5157:"Feeling and thinking: Preferences need no inferences" 2690: 2066: 2064: 591:
European Association of Experimental Social Psychology
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Culture: Although there are many differences between
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was among the least liked. Similarly, in Polish the
5114: 4494:Nuttin, Jozef M. Jr. (1984). "What's in a name?". 2924: 2897: 2186: 1889: 159:it occurred as an initial letter of family names. 155:was found between a letter's average rank and how 73:still tend to be preferred over non-name letters. 1351: 1339: 858:subjects who evaluated their own name negatively. 3316:"Positive–negative asymmetry on the group level" 2106: 1920: 767:Subjective frequency is how frequently subjects 750:was among the most highly liked letters and the 2765: 2324: 2312: 2300: 2162: 2150: 2133: 2121: 1790: 702:). In all cases a name-letter effect was found. 2717: 2678: 2606: 2555: 2504: 2409:Koole, Dijksterhuis & van Knippenberg 2001 2385:Koole, Dijksterhuis & van Knippenberg 2001 2361:Koole, Dijksterhuis & van Knippenberg 2001 3334:Linguistic anthropology: A brief introduction 2912: 2789: 2468: 2261: 2043: 1956: 742:is of low frequency in French and the letter 185:is sufficient to enhance its attractiveness. 8: 5136:Journal of Personality and Social Psychology 4673:Journal of Personality and Social Psychology 4547:Journal of Personality and Social Psychology 4269:Journal of Personality and Social Psychology 4214:The name letter effect: A fascinating idolum 4001:Journal of Personality and Social Psychology 3976:Journal of Personality and Social Psychology 3833:Journal of Personality and Social Psychology 3673:Hoorens, Vera; Nuttin, Jozef M. Jr. (1993). 3182:Journal of Personality and Social Psychology 2432: 1980: 1944: 1363: 968:most important psychometric quality of all, 5086:Wiebenga, Jacob H.; Fennis, Bob M. (2012). 4038:Koole, Sander L.; Pelham, Brett W. (2003). 2873: 2642: 2630: 2618: 2456: 2348: 2055: 92:and early mastery, have been ruled out. In 5117:Advances in experimental social psychology 3934:Personality and Social Psychology Bulletin 3555:Personality and Social Psychology Bulletin 2984: 2972: 2885: 2861: 2813: 2753: 2516: 666:, Norwegian, Polish, Portuguese, Spanish, 5067:Journal of Experimental Social Psychology 5047: 5037: 4640: 4630: 4162:Journal of Experimental Social Psychology 4101: 4020: 3906: 3844: 3812:Journal of Experimental Social Psychology 3760: 3638: 3518: 3417: 3407: 3064: 1842:Albers, Rotteveel & Dijksterhuis 2009 1682: 658:Language: 15 languages have been tested ( 143:by the pleasantness of the appearance of 4984:Journal of Experimental Child Psychology 4046:; Mark P. Zanna; James M. 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(2008). 2691:Polman, Pollmann & Poehlman 2013 2070: 1103:Simonsohn suspected that, like  195:was driving on a highway looking at 2583:Stieger, Voracek & Formann 2012 2544:Stieger, Voracek & Formann 2012 2493:Stieger, Voracek & Formann 2012 2336: 2286:Nickell, Pederson & Rossow 2003 2238:Kahneman, Knetsch & Thaler 1991 1818:Stieger, Voracek & Formann 2012 1806:Stieger, Voracek & Formann 2012 1562: 5095:NA - Advances in Consumer Research 4966:10.1111/j.2044-8295.1926.tb00415.x 4403:10.1097/01.psy.0000181283.51771.8a 4338:Journal of Research in Personality 2703:Pelham, Mirenberg & Jones 2002 2445:Wentura, Kulfanek & Greve 2001 1854:Stieger, Preyss & Voracek 2012 80:; the name is associated with the 54:Discovered in 1985 by the Belgian 51:choosing letters from their name. 25: 4914:Journal of Personality Assessment 4825:10.2466/01.07.PMS.110.C.1089-1097 4221:Mack, Arien; Rock, Irvin (1998). 4071:Encyclopedia of Social Psychology 3253:Journal of Psychosomatic Research 1212:. 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Orlando, Florida: 4722:10.1177/0956797611413937 4667:Simonsohn, Uri (2011a). 4479:10.2466/PR0.92.1.161-163 3946:10.1177/0146167297237006 3740:Psychological Assessment 3568:10.1177/0146167205274895 3409:10.3389/fpsyg.2012.00334 2433:Komori & Murata 2008 1981:Alluisi & Adams 1962 1945:Stieger & LeBel 2012 1364:Alluisi & Adams 1962 992:, feedback sensitivity, 4796:10.1111/1467-9280.00202 4538:10.1002/ejsp.2420170402 4517:10.1002/ejsp.2420150309 4248:. Chichester, England: 4223:Inattentional Blindness 3801:Johnson, M. S. 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Mahwah, New Jersey: 3895:Journal of Personality 3824:10.1006/jesp.2001.1497 3703:Hoorens, Vera (2014). 3619:Hoorens, Vera (1990). 3483:Psychological Bulletin 2814:Abel & Kruger 2007 2517:Krizan & Suls 2008 1156: 1134:nominative determinism 1132: has coined  868:birthday-number effect 791:classical conditioning 686:) and five alphabets ( 444:significant difference 221:mere-exposure effect. 179:mere repeated exposure 5162:American Psychologist 4784:Psychological Science 4710:Psychological Science 4466:Psychological Reports 4428:Psychological Science 4042:. In Steven Spencer; 3124:Psychological Science 1318:Major League Baseball 1210:initial-letter effect 1151: 1052:Controversial studies 959:There is no standard 851:mere-ownership effect 795:cocktail party effect 604:Ohio State University 188:Around 1977, Belgian 5169:(2, Pt.2): 151–175. 3626:Psychologica Belgica 3506:Psychological Review 2303:, pp. 4, 10–11. 2083:Mack & Rock 1998 990:unrealistic optimism 893:implicit self-esteem 875:Implicit self-esteem 805:Subjective ownership 763:Subjective frequency 400:yoked control design 214:designed experiments 153:positive correlation 151:were low), a strong 98:implicit self-esteem 5030:2015PLoSO..1031795V 4658:Sas, Hilde (1986). 4623:2013PLoSO...879039P 4312:2010JApSt..37..881M 4212:Loosen, F. (1990). 4054:. pp. 93–116. 3886:10.1257/jep.5.1.193 2963:, pp. 404–410. 2949:Voracek et al. 2015 2459:, pp. 101–102. 2411:, pp. 674–676. 2373:Hoorens et al. 2015 2363:, pp. 672–673. 2339:, pp. 119–126. 2288:, pp. 161–163. 2276:, pp. 183–184. 2274:Hoorens et al. 1990 2264:, pp. 177–200. 2213:, pp. 196–201. 2211:Hoorens et al. 1990 2199:Hoorens et al. 1990 2175:Hoorens et al. 1990 2019:, pp. 398–400. 1933:Hoorens et al. 1990 1902:Hoorens et al. 1990 1878:Stieger et al. 2014 1866:Stieger et al. 2014 1661:, pp. 397–398. 1637:, pp. 396–397. 1589:, pp. 385–386. 1520:, pp. 358–359. 1464:, pp. 354–356. 1452:, pp. 354–355. 1366:, pp. 124–125. 883:, specifically the 842:economic psychology 231: 167:social psychologist 4252:. pp. 57–81. 4216:. Leuven: Peeters. 3753:10.1037/pas0000092 3159:on August 28, 2021 2481:DeHart et al. 2011 2397:Wilson et al. 1989 1157: 1144:Undisputed studies 1004:Wider implications 229: 208:In his lab at the 32:name-letter effect 18:Name letter effect 5142:(2, Pt.2): 1–27. 5104:978-0-915552-70-2 4842:Social Psychology 4576:Self and Identity 4434:(12): 1106–1112. 4259:978-0-471-90791-6 4236:978-0-262-13339-5 4121:978-3-319-13733-9 4084:978-1-4129-1670-7 4075:SAGE Publications 4061:978-0-8058-4036-0 3614:– via Limo. 3354:Self and Identity 3344:978-1-55130-489-2 3131:(10): 1059–1061. 3045:Self and Identity 2975:, pp. 44–45. 2850:Dyjas et al. 2012 2838:Dyjas et al. 2012 2826:Dyjas et al. 2012 2730:Jones et al. 2004 2421:Jones et al. 2002 2327:, pp. 10–11. 1830:Koole et al. 1999 1820:, pp. 66–67. 1153:Hurricane Katrina 1022:personal pronouns 986:social acceptance 881:social psychology 653:initials in Japan 431:elementary school 396: 395: 117:Hurricane Katrina 90:frequent exposure 16:(Redirected from 5215: 5193:Cognitive biases 5178: 5151: 5148:10.1037/h0025848 5130: 5120: 5108: 5092: 5082: 5061: 5051: 5041: 5008: 4977: 4946: 4907: 4886: 4857: 4836: 4807: 4778: 4741: 4716:(8): 1087–1089. 4704: 4685:10.1037/a0021990 4663: 4654: 4644: 4634: 4599: 4570: 4541: 4520: 4499: 4490: 4459: 4422: 4383: 4380:10.1037/h0049029 4362: 4331: 4292: 4281:10.1037/h0031352 4263: 4240: 4217: 4208: 4177: 4168:(6): 1291–1294. 4156: 4133: 4105: 4088: 4065: 4052:Lawrence Erlbaum 4034: 4024: 3991: 3970: 3957: 3928: 3910: 3889: 3866: 3848: 3827: 3806: 3797: 3794:10.1037/h0045399 3774: 3764: 3732: 3699: 3683:Social Cognition 3679: 3669: 3644: 3642: 3615: 3590: 3587: 3548: 3522: 3499: 3496:10.1037/h0053393 3476: 3473: 3450: 3431: 3421: 3411: 3384: 3383: 3377: 3348: 3327: 3310: 3307: 3304:10.1037/a0027154 3284: 3283: 3277: 3246: 3245: 3239: 3211: 3201: 3198: 3175: 3174: 3168: 3166: 3164: 3155:. Archived from 3113: 3110: 3081: 3078: 3068: 3039: 3036: 2988: 2982: 2976: 2970: 2964: 2958: 2952: 2946: 2940: 2934: 2928: 2922: 2916: 2910: 2901: 2895: 2889: 2883: 2877: 2871: 2865: 2859: 2853: 2847: 2841: 2835: 2829: 2828:, pp. 7–10. 2823: 2817: 2811: 2805: 2799: 2793: 2787: 2781: 2775: 2769: 2763: 2757: 2756:, p. 22–23. 2751: 2745: 2739: 2733: 2727: 2721: 2715: 2706: 2700: 2694: 2688: 2682: 2676: 2670: 2664: 2658: 2652: 2646: 2640: 2634: 2628: 2622: 2616: 2610: 2604: 2598: 2592: 2586: 2580: 2571: 2565: 2559: 2553: 2547: 2541: 2532: 2526: 2520: 2514: 2508: 2502: 2496: 2490: 2484: 2478: 2472: 2466: 2460: 2454: 2448: 2442: 2436: 2430: 2424: 2418: 2412: 2406: 2400: 2394: 2388: 2382: 2376: 2370: 2364: 2358: 2352: 2346: 2340: 2334: 2328: 2322: 2316: 2310: 2304: 2298: 2289: 2283: 2277: 2271: 2265: 2259: 2253: 2247: 2241: 2235: 2229: 2223: 2214: 2208: 2202: 2196: 2190: 2184: 2178: 2172: 2166: 2160: 2154: 2148: 2137: 2131: 2125: 2119: 2110: 2104: 2098: 2092: 2086: 2080: 2074: 2068: 2059: 2053: 2047: 2041: 2032: 2026: 2020: 2014: 2008: 2002: 1996: 1990: 1984: 1978: 1972: 1966: 1960: 1954: 1948: 1942: 1936: 1930: 1924: 1918: 1905: 1899: 1893: 1887: 1881: 1875: 1869: 1863: 1857: 1851: 1845: 1839: 1833: 1827: 1821: 1815: 1809: 1803: 1794: 1788: 1782: 1776: 1770: 1764: 1758: 1752: 1733: 1727: 1721: 1715: 1698: 1692: 1686: 1680: 1674: 1668: 1662: 1656: 1650: 1644: 1638: 1632: 1626: 1620: 1614: 1608: 1602: 1596: 1590: 1584: 1578: 1572: 1566: 1560: 1554: 1548: 1542: 1536: 1521: 1515: 1509: 1503: 1492: 1486: 1480: 1474: 1465: 1459: 1453: 1447: 1441: 1435: 1424: 1418: 1403: 1397: 1391: 1385: 1379: 1373: 1367: 1361: 1355: 1349: 1343: 1337: 1321: 1310: 1304: 1293: 1287: 1280: 1274: 1270: 1264: 1260: 1254: 1251: 1245: 1241: 1235: 1232: 1226: 1223: 1217: 1206: 1200: 1196: 1190: 1186: 1058:implicit egotism 846:endowment effect 814:Mastery pleasure 723:Disproved causes 645:Western cultures 612:publication bias 232: 141:English alphabet 129:brand-preference 21: 5223: 5222: 5218: 5217: 5216: 5214: 5213: 5212: 5208:1985 in science 5183: 5182: 5181: 5154: 5133: 5111: 5105: 5090: 5085: 5064: 5011: 4980: 4949: 4910: 4889: 4875:10.1002/per.823 4860: 4839: 4810: 4781: 4744: 4707: 4666: 4657: 4602: 4573: 4544: 4523: 4502: 4493: 4462: 4425: 4386: 4365: 4334: 4295: 4266: 4260: 4243: 4237: 4220: 4211: 4197:10.1002/per.705 4180: 4159: 4136: 4122: 4091: 4085: 4068: 4062: 4037: 3994: 3973: 3960: 3931: 3892: 3869: 3846:10.1.1.468.9494 3830: 3809: 3800: 3777: 3735: 3702: 3677: 3672: 3647: 3618: 3593: 3588: 3551: 3520:10.1.1.411.2919 3502: 3479: 3474: 3453: 3434: 3387: 3378: 3351: 3345: 3330: 3313: 3308: 3287: 3278: 3249: 3240: 3209: 3204: 3199: 3178: 3169: 3162: 3160: 3116: 3111: 3084: 3079: 3042: 3037: 3000: 2996: 2991: 2985:Simonsohn 2011a 2983: 2979: 2973:Simonsohn 2011a 2971: 2967: 2959: 2955: 2947: 2943: 2935: 2931: 2923: 2919: 2915:, p. 1106. 2911: 2904: 2896: 2892: 2888:, p. 1087. 2886:Simonsohn 2011b 2884: 2880: 2876:, p. 1059. 2872: 2868: 2862:Simonsohn 2011a 2860: 2856: 2848: 2844: 2840:, pp. 8–9. 2836: 2832: 2824: 2820: 2812: 2808: 2800: 2796: 2788: 2784: 2776: 2772: 2764: 2760: 2754:Simonsohn 2011a 2752: 2748: 2740: 2736: 2728: 2724: 2716: 2709: 2701: 2697: 2689: 2685: 2677: 2673: 2669:, p. 1095. 2665: 2661: 2657:, p. 1089. 2653: 2649: 2645:, p. 1109. 2641: 2637: 2633:, p. 1108. 2629: 2625: 2621:, p. 1099. 2617: 2613: 2605: 2601: 2593: 2589: 2581: 2574: 2566: 2562: 2554: 2550: 2542: 2535: 2527: 2523: 2515: 2511: 2503: 2499: 2491: 2487: 2479: 2475: 2471:, p. 1293. 2467: 2463: 2455: 2451: 2443: 2439: 2431: 2427: 2419: 2415: 2407: 2403: 2395: 2391: 2383: 2379: 2371: 2367: 2359: 2355: 2347: 2343: 2335: 2331: 2323: 2319: 2311: 2307: 2299: 2292: 2284: 2280: 2272: 2268: 2260: 2256: 2248: 2244: 2236: 2232: 2224: 2217: 2209: 2205: 2197: 2193: 2185: 2181: 2173: 2169: 2161: 2157: 2149: 2140: 2132: 2128: 2120: 2113: 2105: 2101: 2093: 2089: 2081: 2077: 2069: 2062: 2054: 2050: 2042: 2035: 2027: 2023: 2015: 2011: 2003: 1999: 1991: 1987: 1979: 1975: 1967: 1963: 1955: 1951: 1943: 1939: 1931: 1927: 1919: 1908: 1900: 1896: 1888: 1884: 1876: 1872: 1864: 1860: 1852: 1848: 1840: 1836: 1828: 1824: 1816: 1812: 1804: 1797: 1789: 1785: 1777: 1773: 1765: 1761: 1753: 1736: 1728: 1724: 1716: 1701: 1693: 1689: 1681: 1677: 1669: 1665: 1657: 1653: 1645: 1641: 1633: 1629: 1621: 1617: 1609: 1605: 1597: 1593: 1585: 1581: 1573: 1569: 1561: 1557: 1549: 1545: 1537: 1524: 1516: 1512: 1504: 1495: 1487: 1483: 1475: 1468: 1460: 1456: 1448: 1444: 1436: 1427: 1419: 1406: 1398: 1394: 1386: 1382: 1378:, pp. 6–7. 1374: 1370: 1362: 1358: 1350: 1346: 1338: 1334: 1330: 1325: 1324: 1311: 1307: 1294: 1290: 1284:Native Canadian 1281: 1277: 1271: 1267: 1261: 1257: 1252: 1248: 1242: 1238: 1233: 1229: 1224: 1220: 1207: 1203: 1197: 1193: 1187: 1183: 1178: 1146: 1083: and  1072: and  1054: 1049: 1047:Outside the lab 1014: 1006: 994:self-regulation 982:physical health 935: 913:self-regulation 877: 838: 830: 816: 807: 783: 765: 730: 725: 717: 620: 618:Characteristics 587: 562: 506: 488: 456: 227: 206: 145:capital letters 125: 109:disaster relief 78:like themselves 28: 23: 22: 15: 12: 11: 5: 5221: 5219: 5211: 5210: 5205: 5200: 5195: 5185: 5184: 5180: 5179: 5152: 5131: 5123:Academic Press 5109: 5103: 5083: 5073:(6): 657–663. 5062: 5024:(7): 699–702. 5009: 4978: 4960:(2): 119–126. 4947: 4921:(3): 358–367. 4908: 4887: 4858: 4837: 4808: 4790:(6): 535–539. 4779: 4753:(1): 211–216. 4742: 4705: 4664: 4655: 4617:(11): e79039. 4600: 4582:(6): 692–723. 4571: 4553:(4): 469–487. 4542: 4532:(4): 381–402. 4521: 4511:(3): 353–361. 4500: 4491: 4473:(1): 161–163. 4460: 4423: 4397:(5): 820–824. 4384: 4374:(2): 114–116. 4363: 4345:(3): 340–343. 4332: 4306:(6): 881–891. 4293: 4275:(3): 295–300. 4264: 4258: 4241: 4235: 4218: 4209: 4178: 4157: 4147:(2): 521–531. 4134: 4120: 4089: 4083: 4066: 4060: 4035: 4007:(4): 669–685. 3992: 3982:(1): 111–125. 3971: 3958: 3940:(7): 736–742. 3929: 3908:10.1.1.512.462 3901:(3): 477–512. 3890: 3880:(1): 193–206. 3867: 3839:(5): 665–683. 3828: 3818:(2): 170–177. 3807: 3798: 3788:(4): 252–253. 3775: 3747:(3): 905–914. 3733: 3715:(1): 228–262. 3700: 3690:(2): 177–200. 3670: 3660:(3): 181–205. 3645: 3640:10.5334/pb.801 3633:(1–2): 23–48. 3616: 3606:(4): 365–368. 3591: 3549: 3500: 3477: 3464:(5): 559–575. 3451: 3432: 3385: 3360:(1): 127–135. 3349: 3343: 3328: 3311: 3298:(2): 124–137. 3285: 3260:(3): 241–254. 3247: 3222:(5): 404–410. 3202: 3189:(2): 229–237. 3176: 3114: 3082: 3040: 3011:(1): 179–182. 2997: 2995: 2992: 2990: 2989: 2977: 2965: 2953: 2941: 2929: 2927:, p. 340. 2917: 2902: 2900:, p. 881. 2890: 2878: 2866: 2854: 2842: 2830: 2818: 2816:, p. 179. 2806: 2804:, p. 211. 2794: 2792:, p. 820. 2782: 2780:, p. 241. 2770: 2768:, p. 216. 2758: 2746: 2734: 2732:, p. 665. 2722: 2720:, p. 692. 2707: 2705:, p. 479. 2695: 2683: 2681:, p. 733. 2671: 2659: 2647: 2635: 2623: 2611: 2599: 2597:, p. 248. 2587: 2572: 2570:, p. 244. 2560: 2558:, p. 101. 2548: 2533: 2531:, p. 233. 2521: 2519:, p. 522. 2509: 2507:, p. 535. 2497: 2485: 2483:, p. 127. 2473: 2461: 2449: 2447:, p. 657. 2437: 2435:, p. 109. 2425: 2423:, p. 170. 2413: 2401: 2399:, p. 330. 2389: 2387:, p. 673. 2377: 2375:, p. 910. 2365: 2353: 2351:, p. 108. 2341: 2329: 2317: 2305: 2290: 2278: 2266: 2254: 2252:, p. 229. 2242: 2240:, p. 193. 2230: 2228:, p. 603. 2215: 2203: 2201:, p. 192. 2191: 2189:, p. 130. 2179: 2177:, p. 190. 2167: 2165:, p. 368. 2155: 2153:, p. 367. 2138: 2136:, p. 365. 2126: 2124:, p. 366. 2111: 2109:, p. 112. 2099: 2087: 2075: 2073:, p. 560. 2060: 2048: 2046:, p. 177. 2033: 2031:, p. 295. 2021: 2009: 2007:, p. 399. 1997: 1995:, p. 151. 1985: 1983:, p. 123. 1973: 1971:, p. 589. 1961: 1959:, p. 181. 1949: 1937: 1935:, p. 184. 1925: 1923:, p. 740. 1906: 1904:, p. 204. 1894: 1892:, p. 477. 1882: 1870: 1868:, p. 358. 1858: 1846: 1834: 1832:, p. 111. 1822: 1810: 1795: 1783: 1781:, p. 396. 1771: 1759: 1757:, p. 235. 1734: 1722: 1720:, p. 234. 1699: 1687: 1685:, p. 203. 1683:CzapiΕ„ski 1980 1675: 1673:, p. 398. 1663: 1651: 1649:, p. 397. 1639: 1627: 1625:, p. 392. 1615: 1613:, p. 391. 1603: 1601:, p. 390. 1591: 1579: 1577:, p. 384. 1567: 1555: 1553:, p. 381. 1543: 1541:, p. 359. 1522: 1510: 1508:, p. 358. 1493: 1491:, p. 357. 1481: 1479:, p. 356. 1466: 1454: 1442: 1440:, p. 354. 1425: 1423:, p. 230. 1404: 1392: 1380: 1368: 1356: 1354:, p. 253. 1344: 1342:, p. 114. 1331: 1329: 1326: 1323: 1322: 1305: 1288: 1275: 1265: 1255: 1246: 1236: 1227: 1218: 1201: 1191: 1180: 1179: 1177: 1174: 1145: 1142: 1053: 1050: 1048: 1045: 1013: 1010: 1005: 1002: 934: 931: 930: 929: 925: 917: 909: 905: 876: 873: 872: 871: 863: 859: 837: 836:Mere ownership 834: 829: 828:Probable cause 826: 815: 812: 806: 803: 782: 779: 775: 770: 764: 761: 729: 726: 724: 721: 716: 713: 712: 711: 703: 656: 637: 634: 631: 619: 616: 586: 583: 561: 558: 530:Roman alphabet 505: 502: 487: 484: 476:Gestalt theory 455: 452: 427:Dutch-speaking 394: 393: 390: 387: 384: 380: 379: 376: 373: 370: 366: 365: 362: 359: 356: 352: 351: 348: 345: 342: 338: 337: 334: 331: 328: 324: 323: 320: 317: 314: 310: 309: 306: 303: 300: 296: 295: 292: 289: 286: 282: 281: 278: 275: 272: 268: 267: 264: 261: 258: 254: 253: 250: 247: 244: 240: 239: 236: 226: 223: 205: 202: 197:license plates 175:nonsense words 124: 121: 26: 24: 14: 13: 10: 9: 6: 4: 3: 2: 5220: 5209: 5206: 5204: 5201: 5199: 5196: 5194: 5191: 5190: 5188: 5176: 5172: 5168: 5164: 5163: 5158: 5153: 5149: 5145: 5141: 5137: 5132: 5128: 5124: 5119: 5118: 5110: 5106: 5100: 5096: 5089: 5084: 5080: 5076: 5072: 5068: 5063: 5059: 5055: 5050: 5045: 5040: 5035: 5031: 5027: 5023: 5019: 5015: 5010: 5006: 5002: 4998: 4994: 4991:(2): 97–116. 4990: 4986: 4985: 4979: 4975: 4971: 4967: 4963: 4959: 4955: 4954: 4948: 4944: 4940: 4936: 4932: 4928: 4924: 4920: 4916: 4915: 4909: 4905: 4901: 4897: 4893: 4888: 4884: 4880: 4876: 4872: 4868: 4864: 4859: 4855: 4851: 4847: 4843: 4838: 4834: 4830: 4826: 4822: 4818: 4814: 4809: 4805: 4801: 4797: 4793: 4789: 4785: 4780: 4776: 4772: 4768: 4764: 4760: 4756: 4752: 4748: 4743: 4739: 4735: 4731: 4727: 4723: 4719: 4715: 4711: 4706: 4702: 4698: 4694: 4690: 4686: 4682: 4678: 4674: 4670: 4665: 4661: 4656: 4652: 4648: 4643: 4638: 4633: 4628: 4624: 4620: 4616: 4612: 4611: 4606: 4601: 4597: 4593: 4589: 4585: 4581: 4577: 4572: 4568: 4564: 4560: 4556: 4552: 4548: 4543: 4539: 4535: 4531: 4527: 4522: 4518: 4514: 4510: 4506: 4501: 4497: 4492: 4488: 4484: 4480: 4476: 4472: 4468: 4467: 4461: 4457: 4453: 4449: 4445: 4441: 4437: 4433: 4429: 4424: 4420: 4416: 4412: 4408: 4404: 4400: 4396: 4392: 4391: 4385: 4381: 4377: 4373: 4369: 4364: 4360: 4356: 4352: 4348: 4344: 4340: 4339: 4333: 4329: 4325: 4321: 4317: 4313: 4309: 4305: 4301: 4300: 4294: 4290: 4286: 4282: 4278: 4274: 4270: 4265: 4261: 4255: 4251: 4247: 4242: 4238: 4232: 4228: 4224: 4219: 4215: 4210: 4206: 4202: 4198: 4194: 4191:(2): 85–106. 4190: 4186: 4185: 4179: 4175: 4171: 4167: 4163: 4158: 4154: 4150: 4146: 4142: 4141: 4135: 4131: 4127: 4123: 4117: 4113: 4109: 4104: 4099: 4095: 4090: 4086: 4080: 4076: 4072: 4067: 4063: 4057: 4053: 4049: 4045: 4041: 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3367: 3363: 3359: 3355: 3350: 3346: 3340: 3336: 3335: 3329: 3325: 3321: 3317: 3312: 3305: 3301: 3297: 3293: 3292: 3286: 3282: 3275: 3271: 3267: 3263: 3259: 3255: 3254: 3248: 3244: 3237: 3233: 3229: 3225: 3221: 3217: 3216: 3208: 3203: 3196: 3192: 3188: 3184: 3183: 3177: 3173: 3158: 3154: 3150: 3146: 3142: 3138: 3134: 3130: 3126: 3125: 3120: 3115: 3108: 3104: 3100: 3096: 3092: 3088: 3083: 3076: 3072: 3067: 3062: 3058: 3054: 3050: 3046: 3041: 3034: 3030: 3026: 3022: 3018: 3014: 3010: 3006: 3005: 2999: 2998: 2993: 2987:, p. 46. 2986: 2981: 2978: 2974: 2969: 2966: 2962: 2957: 2954: 2950: 2945: 2942: 2938: 2937:Feedback 1994 2933: 2930: 2926: 2921: 2918: 2914: 2909: 2907: 2903: 2899: 2894: 2891: 2887: 2882: 2879: 2875: 2870: 2867: 2864:, p. 15. 2863: 2858: 2855: 2851: 2846: 2843: 2839: 2834: 2831: 2827: 2822: 2819: 2815: 2810: 2807: 2803: 2798: 2795: 2791: 2786: 2783: 2779: 2774: 2771: 2767: 2762: 2759: 2755: 2750: 2747: 2744:, p. 84. 2743: 2738: 2735: 2731: 2726: 2723: 2719: 2714: 2712: 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Index

Name letter effect
letters
name
alphabet
subjects
psychologist
Jozef Nuttin
initials
given
family names
like themselves
self
birthdays
frequent exposure
psychological assessments
implicit self-esteem
brands
disaster relief
hurricanes
Hurricane Katrina
brand-preference
letters
subjects
English alphabet
capital letters
coefficients of concordance
positive correlation
frequently
Robert Zajonc
social psychologist

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