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Corporation for several years beforehand, who had been associated with the company since 1920. As the new president, he was greeted with a great amount of debt. His all-consuming ambition, however, was to make the company debt-free as quickly as possible and to keep it that way. He updated operations, obtained extensions of credit, and cut expenses. Within a year, the Nehi
Corporation was debt-free and ready to move ahead once more.
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was pictured in point-of-purchase advertising signs. At that time, the Nehi
Corporation offered more than 10 flavors and those included Dr. Nehi, Nehi Chocolate, Nehi Root Beer, Nehi Lemonade, Nehi Wild Red, Nehi Blue Cream, and its more classic flavors Nehi Orange, Nehi Grape, and Nehi Peach. Many
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In the early 20th century, the national advertising logo of Nehi was typically a picture of a seated woman's legs, in which the skirt was high enough to show the stockings up to the knee, suggesting the phrase "knee-high", to illustrate the correct pronunciation of the company name. This logo was
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By 1933, the low point was past, and the business was just beginning to stabilize when another tragedy struck. Claud A. Hatcher, the company's president and guiding light from its formation, died suddenly
December 31, 1933. Hatcher was soon replaced by H. R. Mott, vice president of the Nehi
219:, which followed the stock market crash of October 1929, the Nehi Corporation's sales figures dropped by $ 1 million in 1930 from a high of $ 3.7 million in the previous year. Sales continued to decline until 1932, the only year in which the company ever lost money.
266:
The radio show was successful in promoting the new RC Cola brand and, by 1940, the company was doing well financially. In 1946, the pace for the corporation accelerated tremendously. The company began to enhance its advertising by using celebrities.
204:. The name "Nehi" was to remind customers that it came in "knee-high" tall bottles. It offered orange, grape, root beer, peach, and other flavors of soda. Nehi was instantly successful and outsold
254:, which was adapted from several short stories in the book. Shepherd's invention of the now-famous "Leg Lamp" in his stories of the Depression era was derived from the Midwestern Nehi logo.
238:
in a diner where Moses Pray buys Addie
Loggins a Nehi. A more provocative, Midwestern version of the logo—one showing a single, thigh-high disembodied leg without a skirt—was referenced in
176:
The "Nehi
Corporation" name was adopted in 1928 after the Nehi fruit-flavored sodas became popular. In 1955, the company changed its name to Royal Crown Company, after the success of its
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of these flavors were later dropped as their novelty and popularity waned. A fictional illustration of the popularity of the drink in this era is seen in the character
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was over, the company and its bottlers joined in a progressive program of expansion and improvement that made 1947 one of its best years. In that year,
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company added Nehi Cola to its line of sodas in 1924 in order to offer a broader variety of flavors. The soda was a creation of businessman
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that originated in the United States. It was introduced in 1924 by Chero-Cola/Union Bottle Works and founded by
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242:'s story "My Old Man and the Lascivious Special Award That Heralded the Birth of Pop Art" in the book
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The company changed its name to the Nehi
Corporation in 1928 and was listed on the
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The Great
Depression in America: A Cultural Encyclopedia
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Sherlock, Paul St
Germain with Devlin (2021-04-26).
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364:Twin Lights Tonic: Cape Ann's Timeless Soda Pop
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524:Brief History of the Royal Crown Cola Company
497:"Nehi soda got a leg up on 1930s competitors"
180:brand. In April 2008, Nehi became a brand of
8:
306:; Radar's favorite beverage was Grape Nehi.
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845:1924 establishments in Georgia (U.S. state)
468:Young, William H.; Young, Nancy K. (2007).
38:Advertisement for Nehi soda on a matchcover
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91:Dr Pepper Snapple Group (2008–present)
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245:In God We Trust, All Others Pay Cash
530:Official RC Cola International site
367:. Arcadia Publishing. p. 47.
260:advertised Nehi on his radio show
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89:Royal Crown Company (1955–2008),
395:Liberman, Sherri (2011-08-31).
474:. Greenwood Publishing Group.
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336: – Carbonated soft drink
450:. flicklives.com. 1965-07-28
422:Greene, Bob (May 20, 2012).
398:American Food by the Decades
294:Cpl. Walter "Radar" O'Reilly
165:, grocer who began bottling
67:; 100 years ago
16:American flavored soft drink
840:Products introduced in 1924
657:Stewart's Fountain Classics
495:Willard, Jim (2018-03-03).
263:Ripley's Believe It or Not!
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424:"How'd it get that name?"
248:, as well as in the film
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501:Loveland Reporter-Herald
401:. ABC-CLIO. p. 64.
188:) in the United States.
835:Keurig Dr Pepper brands
566:Keurig Dr Pepper brands
330: – Cola soft drink
182:Dr Pepper Snapple Group
741:Juice, teas and others
722:Timothy's World Coffee
213:New York Curb Exchange
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279:board of directors),
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21:NEHI (disambiguation)
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275:(before joining the
19:For other uses, see
316:The Bottle, Alabama
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277:Pepsi Cola Company
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763:Nantucket Nectars
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504:. Retrieved
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87:(1928–1955),
80:Manufacturer
289:Hedy Lamarr
269:Bing Crosby
227:Advertising
824:Categories
732:Van Houtte
605:Canfield's
600:Canada Dry
526:(archived)
506:2021-07-29
454:2017-10-07
433:2021-07-29
341:References
304:Korean War
235:Paper Moon
208:entirely.
206:Chero-Cola
198:Chero-Cola
167:ginger ale
155:soft drink
110:The Bottle
748:Dejà Blue
647:Schweppes
635:Diet Rite
615:Dr Pepper
334:Dr Pepper
328:Coca-Cola
322:Schweppes
173:in 1905.
171:root beer
96:Available
62:Inception
768:Peñafiel
662:Sun Drop
310:See also
281:Bob Hope
52:Inventor
799:Clamato
783:Yoo-hoo
778:Snapple
705:Coffees
682:Vernors
667:Sunkist
630:RC Cola
590:A&W
299:M*A*S*H
192:History
178:RC Cola
70: (
809:Rose's
758:Mott's
652:Squirt
478:
405:
371:
610:Crush
580:50/50
687:Wink
640:Nehi
585:7 Up
573:Soda
476:ISBN
403:ISBN
369:ISBN
196:The
169:and
161:, a
117:Nehi
72:1924
65:1924
47:Soda
44:Type
27:Nehi
428:CNN
150:-hy
148:NEE
99:Yes
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135:h
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119:(
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