65:. Though, when Vendor performed surveys on "samplings of travelers", they found the state's basic misunderstandings began at a fundamental level; with the results of the survey being, "'boring;', a 'desert wasteland' where 'there is not a lot to do'; 'artsy' — which is appealing 'you know for an hour'; 'is the lost state' that many travelers drive through to get to neighboring states; does not offer skiing but does have 'beaches'; and apparently includes El Paso." It was from this research that one of the campaigns goals of "combating the negative perceptions about New Mexico" derives. The second negative criticism the campaign faced was when "a California producer", hired by Vendor, made a casting calling for "a light-skinned
31:
program seeks to focus on being "authentic and true in its people, landscape and culture"; the goal being to dismiss misconceptions and misunderstandings of the state, and to create a more cohesive set of statewide tourist destinations, based on personal interests, from New Mexico's various locales.
60:
The New Mexico True tourism $ 2 million campaign by the New Mexico
Tourism Department. Though the campaign has been well received, it has been criticized. The first set of criticism was due to the Tourism Department's use of a non-New Mexican advertising agency to create the campaign, Vendor Inc.
69:". The New Mexico Tourism Department responded to the criticism by stating that the actor was intended to portray a tourist. They began to proactively pursue local talent, and began to focus on hiring local production companies, like
269:
217:
191:
73:'s CliffDweller Digital to produce shorts like "New Mexico True Stories", and the syndicated educational travel television series
372:
24:
345:
110:
contains a list of recommended restaurants and eateries that serve New
Mexican cuisine-style green chile cheeseburgers.
593:
167:
74:
145:
243:
33:
319:
78:
294:
70:
89:
The New Mexico True Trails are a set of recommended locations divided by interest, and then by location.
162:
97:
473:
101:
423:
36:
and international tourism, it seeks to bring tourists from around neighboring states,
587:
62:
474:"Green Chile Cheeseburger Trail - New Mexico Tourism - Travel & Vacation Guide"
135:
131:
523:
524:"Ghost Towns of New Mexico - New Mexico Tourism - Travel & Vacation Guide"
498:
448:
398:
121:
49:
28:
548:"Fall Color in New Mexico - New Mexico Tourism - Travel & Vacation Guide"
547:
424:"Breakfast Burrito Byway - New Mexico Tourism - Travel & Vacation Guide"
117:
66:
37:
48:. The campaign also seeks to educate local businesses and to encourage
41:
20:
96:
contains a list of recommended restaurants and eateries that serve
81:
based music group for the campaign's theme song "Feels Like Home".
45:
192:"New Mexico rebrands with "true" ad campaign seeking tourists"
244:"New Mexico tourism officials fight state's dull reputation"
218:"New Mexico offers glimpse of $ 2 million tourism campaign"
346:"NM Tourism Ad Seeking 'Light-Skinned' Hispanics Defended"
149:
576:
373:"'New Mexico True' videos come from RR company"
185:
183:
8:
449:"New Mexico True Breakfast Burrito Byway"
179:
268:Castellanos, Dalina (March 22, 2012).
152:, the state's Winegrowers Association.
499:"Green Chile Cheeseburger Trail 2011"
7:
146:New Mexico wineries across the state
399:"Feels Like Home (New Mexico True)"
295:"New Tourism Ads Show 'True' N.M."
14:
447:VisitNewMexico (March 21, 2014).
270:"New Mexico centennial: Call for"
190:Blevins, Jason (April 17, 2012).
242:Pollon, Zelie (April 17, 2012).
397:VisitNewMexico (Nov 6, 2013).
134:recommended sites for viewing
108:Green Chile Cheeseburger Trail
32:Though it is aimed at broader
1:
371:Herron, Gary (Jul 23, 2014).
216:Unger, Todd (June 19, 2012).
25:New Mexico Tourism Department
350:International Business Times
610:
274:Los Angeles Times Articles
168:New Mexico True Television
75:New Mexico True Television
114:Ghost Towns of New Mexico
298:Albuquerque Journal News
148:in conjunction with the
128:Fall Color in New Mexico
497:NmToDe (June 1, 2011).
150:New Mexico Wine Country
120:that have since become
94:Breakfast Burrito Byway
79:Albuquerque, New Mexico
85:New Mexico True Trails
71:Rio Rancho, New Mexico
320:"Light Skinned Only?"
142:New Mexico Wine Trail
77:. They also used an
377:Rio Rancho Observer
163:New Mexico Magazine
98:New Mexican cuisine
102:breakfast burritos
52:within the state.
594:Tourism campaigns
196:The Balance Sheet
601:
580:
579:
577:Official website
562:
561:
559:
558:
544:
538:
537:
535:
534:
520:
514:
513:
511:
509:
494:
488:
487:
485:
484:
470:
464:
463:
461:
459:
444:
438:
437:
435:
434:
420:
414:
413:
411:
409:
394:
388:
387:
385:
383:
368:
362:
361:
359:
357:
352:. March 21, 2012
342:
336:
335:
333:
331:
326:. March 16, 2012
316:
310:
309:
307:
305:
300:. April 17, 2012
291:
285:
284:
282:
280:
265:
259:
258:
256:
254:
239:
233:
232:
230:
228:
213:
207:
206:
204:
202:
187:
23:campaign by the
609:
608:
604:
603:
602:
600:
599:
598:
584:
583:
575:
574:
571:
566:
565:
556:
554:
546:
545:
541:
532:
530:
522:
521:
517:
507:
505:
496:
495:
491:
482:
480:
472:
471:
467:
457:
455:
446:
445:
441:
432:
430:
422:
421:
417:
407:
405:
396:
395:
391:
381:
379:
370:
369:
365:
355:
353:
344:
343:
339:
329:
327:
318:
317:
313:
303:
301:
293:
292:
288:
278:
276:
267:
266:
262:
252:
250:
241:
240:
236:
226:
224:
215:
214:
210:
200:
198:
189:
188:
181:
176:
159:
87:
58:
17:New Mexico True
12:
11:
5:
607:
605:
597:
596:
586:
585:
582:
581:
570:
569:External links
567:
564:
563:
539:
515:
489:
465:
439:
415:
389:
363:
337:
311:
286:
260:
234:
208:
178:
177:
175:
172:
171:
170:
165:
158:
155:
154:
153:
139:
125:
111:
105:
86:
83:
57:
54:
13:
10:
9:
6:
4:
3:
2:
606:
595:
592:
591:
589:
578:
573:
572:
568:
553:
552:newmexico.org
549:
543:
540:
529:
528:newmexico.org
525:
519:
516:
504:
500:
493:
490:
479:
478:newmexico.org
475:
469:
466:
454:
450:
443:
440:
429:
428:newmexico.org
425:
419:
416:
404:
400:
393:
390:
378:
374:
367:
364:
351:
347:
341:
338:
325:
321:
315:
312:
299:
296:
290:
287:
275:
271:
264:
261:
249:
245:
238:
235:
223:
219:
212:
209:
197:
193:
186:
184:
180:
173:
169:
166:
164:
161:
160:
156:
151:
147:
143:
140:
137:
133:
129:
126:
123:
119:
116:a list of ex-
115:
112:
109:
106:
103:
99:
95:
92:
91:
90:
84:
82:
80:
76:
72:
68:
64:
63:Austin, Texas
55:
53:
51:
47:
43:
39:
35:
30:
26:
22:
18:
555:. Retrieved
551:
542:
531:. Retrieved
527:
518:
506:. Retrieved
502:
492:
481:. Retrieved
477:
468:
456:. Retrieved
452:
442:
431:. Retrieved
427:
418:
406:. Retrieved
402:
392:
380:. Retrieved
376:
366:
354:. Retrieved
349:
340:
328:. Retrieved
324:Opinion Blog
323:
314:
302:. Retrieved
297:
289:
277:. Retrieved
273:
263:
251:. Retrieved
247:
237:
225:. Retrieved
221:
211:
199:. Retrieved
195:
141:
136:fall foliage
132:leaf peeping
127:
113:
107:
93:
88:
59:
16:
15:
508:October 24,
458:October 24,
408:October 24,
382:October 24,
356:October 24,
330:October 24,
304:October 24,
279:October 24,
253:October 24,
227:October 24,
201:October 24,
122:ghost towns
50:staycations
557:2014-10-23
533:2014-10-23
483:2014-10-23
433:2014-10-23
174:References
144:a list of
130:a list of
29:New Mexico
118:boomtowns
588:Category
222:KOAT.com
157:See also
67:Hispanic
38:Colorado
34:national
503:YouTube
453:YouTube
403:YouTube
248:Reuters
100:-style
56:History
42:Arizona
27:. This
21:tourism
44:, and
61:from
46:Texas
19:is a
510:2014
460:2014
410:2014
384:2014
358:2014
332:2014
306:2014
281:2014
255:2014
229:2014
203:2014
590::
550:.
526:.
501:.
476:.
451:.
426:.
401:.
375:.
348:.
322:.
272:.
246:.
220:.
194:.
182:^
40:,
560:.
536:.
512:.
486:.
462:.
436:.
412:.
386:.
360:.
334:.
308:.
283:.
257:.
231:.
205:.
138:.
124:.
104:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.