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426:. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."
418:
In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment
440:
On 23 September 2021, De Jager launched her cosmetic brand, Nimya, after having developed it for three years. The brand featured three products upon launch: Moisturizer/Primer Hybrid, Setting Spray, and
Cooling Ice Stick and glow Serum, as well as a minifan to go with the products.
2207:"Een van de bewoners heeft oppervlakkige verwondingen opgelopen. Wij doen op de locatie onderzoek zoals het horen van getuigen. Ook onze afdeling forensische opsporing gaat sporenonderzoek verrichten. Info of tips? De auto gezien? Camerabeelden? Bel 0900-8844. Anoniem? 0800-7000"
2157:"Zojuist melding van een overval op een woning aan de Pnemstraat in #Uden. De daders bedreigden de bewoners met mogelijk een vuurwapen en maakten hen een onbekende buit afhandig. Er is sprake van minimaal 3 daders die in een beige personenauto gevlucht zijn richting de A50"
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makeup. She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own. After uploading videos for about two years, she enrolled in makeup coursework at B Academy in
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349:. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.
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reported one other resident suffering superficial injuries. The police launched an investigation shortly after, and later stated that arrests were made during the investigation.
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in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.
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586:, broadcast on 16 May 2020, where she reported the show's online content live to the public. On 18 September 2020, she was confirmed to return as a co-host of the
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2402:"NikkieTutorials gave more detail on her 'Ellen' appearance, saying she didn't even get her own bathroom because it was reserved for the Jonas Brothers"
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2340:"NikkieTutorials gave her first interview since coming out as transgender, telling Ellen that her fiancé gave her the strength to post the video"
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590:, having been promoted to regular host from the previous year's role of online host. She was the first transgender person to host the contest.
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524:. She was eliminated from the competition in the third episode. In 2019, and again in 2024, De Jager also appeared as a guest judge on
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476:. She stated that she was being blackmailed by someone who threatened to expose this. She began her transition in her teenage years.
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453:. Her line with OFRA Cosmetics in 2017 included liquid lipsticks and a highlighter palette. In December 2019, she collaborated with
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1396:"NikkieTutorials tells us how Lauren Conrad inspired her to start doing makeup and how she got over her fear of winged eyeliner"
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On 13 January 2020, De Jager shared YouTube video titled "I'm Coming Out", in which she publicly came out as
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In August 2020, De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.
363:
225:
1952:
1764:
Spironelli, Claudia. “Cosmetics
Industry: an Analysis of Marketing and Mass Communication Strategies.”
673:
601:
2371:"NikkieTutorials Appears To Imply She Didn't Have A Great Experience With Ellen DeGeneres On Her Show"
498:
3254:
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1679:"Nikkie de Jager (AKA YouTube's NikkieTutorials) Is Marc Jacobs Beauty's New Global Artistry Adviser"
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649:
518:. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show
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376:. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.
1268:"Zoella, Huda Beauty, Shaaanxo...Découvrez les 5 youtubeuses beauté les plus puissantes du monde!"
702:
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2013:
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De Jager got engaged to Dylan
Drossaers in August 2019. The two got married on 6 September 2022.
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In
January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for
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2100:"Beauty Guru NikkieTutorials Is Engaged — Meet Her Fiancé Dylan And Check Out That Bling!"
1923:"A close up look at Maybelline's brow-raising success with visual content on social media"
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2647:"Drag Race Holland guest judges include NikkieTutorials, Edsilia Rombley and Ruth Jacott"
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1331:"This YouTube beauty star put her reputation on the line to send a message to the world"
561:, stating that she was treated differently from other guests, and that the show's host,
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3168:
2602:...They are willing to, like, give me an upgrade. So now I'm actually one of the hosts
1365:"NikkieTutorials On Makeup Shaming, Glitter, And Her Epic Collaboration With Too Faced"
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On 10 February 2020, it was announced that De Jager would be the online host of the
1648:"YouTube Star Nikkie de Jager, aka NikkieTutorials, Mourns Death of Little Brother"
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After her coming-out video became popular in
January 2020, De Jager was a guest on
482:
On 8 August 2020, De Jager and
Drossaers were robbed at gunpoint in their house in
66:
45:
1527:
555:. She later spoke out about her experience on the show while being interviewed on
2678:"🇳🇱 Netherlands: Nikkie de Jager Announced as Spokesperson for Eurovision 2024"
3139:
3031:"People's Choice Awards 2020 Winners: The Complete List - E! Online Deutschland"
1892:"The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters""
1779:"NikkieTutorials' New Collab Was FINALLY Announced: Everything You Need to Know"
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1861:"Here's Every Single Product in the Nikkie Tutorials x Too Faced Collaboration"
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1559:"Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards"
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In May 2024, Nikkie De Jager was intended to be the Jury
Spokesperson for the
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2616:"'Eurovision' gets first transgender host in YouTube star Nikkie de Jager"
2522:"Eurovision: Europe Shine A Light will bring audiences together on 16 May"
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2238:"Trans beauty blogger NikkieTutorials robbed at gunpoint in her own home"
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391:. De Jager left Colourfool Agency at the beginning of 2014 to work as a
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2018:
1255:(Video). 13 September 2022. Event occurs at 18:24 – via YouTube.
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2582:"How 2020 BROKE ME & Predicting 2021 | NikkieTutorials - YouTube"
514:
In
September 2017, De Jager was a participant in the Dutch game show
449:
De Jager has collaborated with beauty brands like OFRA Cosmetics and
407:" in 2017. In 2017, she also won the award for "YouTube Guru" at the
399:
3000:
2850:"Teen Choice Awards 2019: See the full list of winners and nominees"
2432:"NikkieTutorials online-presentator Songfestival: 'Extreem vereerd'"
1709:"Nikkie de Jager wordt Nederlandse ambassadeur van Verenigde Naties"
624:, De Jager later withdrew from her role, and the Dutch broadcaster
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In
September 2020, De Jager was announced as a guest judge on the
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In the autumn of 2013, she became the head makeup artist for the
2492:"Official EBU Statement and FAQ on Eurovision 2020 cancellation"
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429:
On 12 June 2020, it was announced that De Jager would become a
2763:"First Ever 2017 American Influencer Awards Recap | SheSimply"
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2820:"Who won the Teen Choice Awards? See the full winners' list"
1817:(MA thesis). The University of Texas at Austin. p. 77.
2789:"2018 People's Choice Awards: Complete List of Nominations"
411:
and the award for "Choice
Fashion/Beauty Web Star" at the
1740:
1215:"YouTube User Analytics / Statistics for NikkieTutorials"
1180:"YouTube User Analytics / Statistics for NikkieTutorials"
580:; De Jager subsequently appeared in the replacement show
2880:"People's Choice Awards 2019 Winners: The Complete List"
2014:"MY OWN PALETTE! NikkieTutorials x BEAUTY BAY REVEAL!"
551:, where she talked about her experience coming out as
3061:"NikkieTutorials wint Nickelodeon Kids' Choice Award"
2462:"NikkieTutorials online presenter of Eurovision 2020"
1209:
1207:
1590:"Teen Choice Awards 2017 Winners: The Complete List"
2733:"Das sind die Gewinner der Teen Choice Awards 2017"
542:. She went on to become the winner of this season.
403:
magazine named De Jager one of the top ten beauty "
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2909:Variety Staff; Staff, Variety (14 December 2019).
1248:WATCH OUR WEDDING DAY! 💍 Showing You EVERYTHING!
2911:"Streamy Awards 2019: The Complete Winners List"
361:in 2008, at the age of 14, after watching MTV's
3285:Participants in Dutch reality television series
1953:"OFRA X NikkieTutorials: Inside the Collection"
1465:"Beauty Blogger Of The Moment: NikkieTutorials"
1984:"Doing LADY GAGA'S Makeup! | NikkieTutorials"
8:
1100:International Makeup Influencer of the Year
1068:International Makeup Influencer of the Year
965:International Makeup Influencer of the Year
2552:"The 4 ways to make Eurovision 2021 happen"
576:. The event was later cancelled due to the
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3115:
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2276:(in Dutch). Wie is de Mol?. Archived from
1811:The Power of Makeup: A Digital Ethnography
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1621:"WORLD'S MOST FULL COVERAGE FOUNDATION??"
1522:
1520:
357:De Jager first began uploading videos to
2971:"CelebMix Awards 2020: Winners revealed"
2703:"9th Annual Winners - The Shorty Awards"
2645:Adams, William Lee (16 September 2020).
1890:Demopoulos, Alaina (14 September 2017).
1427:
1425:
1423:
1421:
1768:, University of Padua, 2018, pp. 95–95.
1150:
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337:; born 2 March 1994), known online as
2657:from the original on 20 September 2020
1658:from the original on 29 September 2018
1505:from the original on 29 September 2018
1475:from the original on 29 September 2018
1444:from the original on 28 September 2018
1406:from the original on 29 September 2018
3041:from the original on 19 November 2020
3011:from the original on 20 November 2020
2921:from the original on 14 December 2019
2890:from the original on 19 November 2021
2830:from the original on 18 February 2020
2769:from the original on 28 December 2017
2713:from the original on 11 November 2020
2472:from the original on 16 February 2020
2442:from the original on 11 February 2020
2131:"06-09-2022 Mr. & Mrs. Tutorials"
1627:from the original on 15 November 2019
1619:de Jager, Nikkie (4 September 2017).
1432:de Jager, Nikkie (24 February 2010).
747:Glow Up: Britain's Next Make-Up Star
534:. In September 2020, she returned to
332:
7:
3290:Dutch women television personalities
2981:from the original on 29 January 2021
2951:from the original on 30 January 2021
2743:from the original on 30 January 2021
2562:from the original on 19 January 2021
2412:from the original on 19 January 2021
2350:from the original on 19 January 2021
2319:from the original on 2 February 2020
2129:NikkieTutorials (6 September 2022).
2110:from the original on 19 January 2021
2080:from the original on 19 January 2021
2026:from the original on 19 January 2021
1933:from the original on 1 December 2017
1921:Gilliland, Nikki (2 November 2017).
1902:from the original on 1 December 2017
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1600:from the original on 30 January 2018
1569:from the original on 1 December 2017
1538:from the original on 1 December 2017
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1341:from the original on 1 December 2017
1310:from the original on 4 December 2017
1278:from the original on 1 December 2017
886:Glow Up: Britain's Next Make-Up Star
820:Glow Up: The Next Dutch Make Up Star
506:, two of the four presenters of the
3001:"American Influencer Award Winners"
2592:from the original on 5 January 2021
1982:NikkieTutorials (4 December 2019).
1689:from the original on 25 August 2019
2502:from the original on 18 March 2020
2400:Dodgson, Lindsay (14 April 2020).
2250:from the original on 9 August 2020
2186:@nikkietutorials (8 August 2020).
2068:NikkieTutorials (13 August 2019).
1808:Stephens, Sakurako C. (May 2019).
1363:Denton, Elizabeth (13 July 2016).
572:, which was planned to be held in
25:
3250:YouTube channels launched in 2008
3158:Eurovision Song Contest presenter
2941:"2019 American Influencer Awards"
2860:from the original on 1 March 2021
2614:Roessink, Paulien (17 May 2021).
2532:from the original on 1 April 2020
2381:from the original on 30 July 2020
2338:Harris, Margot (9 October 2019).
2299:Kopotsha, Jazmin (6 March 2019).
1994:from the original on 29 July 2020
1840:from the original on 13 July 2021
1789:from the original on 12 July 2021
1741:"HOME | Nimya by NikkieTutorials"
1721:from the original on 13 June 2020
1266:Sall, Elisabeth (22 April 2017).
919:
367:while sick and being inspired by
334:[ˈnɪkidəˈjaːɣərdrɔˈsaːrs]
3200:
3185:
3129:
3071:from the original on 2 June 2021
2626:from the original on 23 May 2021
1963:from the original on 9 July 2021
1677:Robin, Marci (26 January 2019).
952:Choice Web Star: Fashion/Beauty
772:Eurovision: Europe Shine a Light
583:Eurovision: Europe Shine a Light
278:
263:
248:
27:Dutch makeup artist and YouTuber
3295:Contestants on Dutch game shows
2799:from the original on 4 May 2019
1848:– via Texas ScholarWorks.
1646:Clarendon, Dan (14 June 2018).
1394:Lodi, Marie (1 February 2017).
1329:Willett, Megan (16 June 2015).
1129:Nickelodeon Kids' Choice Awards
1016:Choice Fashion/Beauty Web Star
998:Choice Fashion/Beauty Web Star
143:
2676:Farren, Neil (30 April 2024).
2438:(in Dutch). 10 February 2020.
2236:Milton, Josh (9 August 2020).
1859:Jacques, Renee (26 May 2016).
1588:Vulpo, Mike (13 August 2017).
1557:Weiss, Geoff (24 April 2017).
1495:"I Can Make You a Supermodel!"
1115:The Beauty Influencer of 2020
1031:The Beauty Influencer of 2019
983:The Beauty Influencer of 2018
616:. Following the controversial
1:
2739:(in German). 14 August 2017.
2369:Chen, Tanya (30 March 2020).
457:, promoting her makeup brand
2205:@politieob (8 August 2020).
2155:@politieob (8 August 2020).
2057:– via www.youtube.com.
1133:Favorite Star - Netherlands
837:Eurovision Song Contest 2021
570:Eurovision Song Contest 2020
508:Eurovision Song Contest 2021
3240:Beauty and makeup YouTubers
1097:American Influencer Awards
1065:American Influencer Awards
962:American Influencer Awards
385:I Can Make You a Supermodel
3321:
1717:(in Dutch). 11 June 2020.
628:opted not to replace her.
565:, was "cold and distant".
31:
3265:LGBTQ media personalities
3260:Transgender women artists
3181:
3155:
3125:
2305:Is The Beauty Version Of
1111:E! People's Choice Awards
1080:
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1027:E! People's Choice Awards
1007:
979:E! People's Choice Awards
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620:of the Dutch contestant,
326:Nikkie de Jager-Drossaers
305:
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238:
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64:
2070:"I AM GETTING MARRIED?!"
930:9th Annual Shorty Awards
861:Nikkie's Make-Up Mansion
841:Presenter together with
801:Guest judge, 2 episodes
760:The Ellen DeGeneres Show
548:The Ellen DeGeneres Show
395:hair and makeup artist.
3280:Dutch transgender women
1162:"About NikkieTutorials"
1044:Branded Content: Video
718:Thank You For the Music
599:, the Dutch version of
540:20th anniversary season
3230:People from Wageningen
2945:The Beauty Influencers
2307:Great British Bake Off
2274:wieisdemol.avrotros.nl
1306:(Video). 10 May 2015.
897:Awards and nominations
511:
285:10,000,000 subscribers
3245:Dutch make-up artists
2558:. 18 September 2020.
558:De Wereld Draait Door
502:De Jager (right) and
501:
270:1,000,000 subscribers
3037:. 16 November 2020.
2977:. 25 December 2020.
2947:. 20 November 2019.
2886:. 11 November 2019.
2795:. 5 September 2018.
2765:. 21 November 2017.
2588:. 30 December 2020.
2468:. 10 February 2020.
1318:– via YouTube.
865:Presenter and judge
814:Presenter and judge
330:Dutch pronunciation:
3192:Alessandro Cattelan
2106:. 15 January 2020.
1766:University of Padua
1299:The Power of Makeup
431:goodwill ambassador
255:100,000 subscribers
156:YouTube information
3275:Dutch LGBT artists
3065:Broadcast Magazine
2818:McDermott, Maeve.
2280:on 2 December 2020
2022:. 27 August 2020.
1087:Social Media Star
1053:Marc Jacobs Beauty
1047:NikkieTutorials x
1012:Teen Choice Awards
994:Teen Choice Awards
948:Teen Choice Awards
777:Social media host
740:RuPaul's Drag Race
602:RuPaul's Drag Race
512:
424:Marc Jacobs Beauty
413:Teen Choice Awards
3213:
3212:
3182:Succeeded by
3152:
3067:. 13 March 2021.
3005:www.aiaawards.com
2620:SBS Your Language
2498:. 18 March 2020.
2270:"Nikkie de Jager"
1823:10.26153/tsw/2160
1785:. 16 March 2017.
1528:"Nikkie de Jager"
1192:on 5 January 2013
1142:
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827:Make Up Your Mind
796:Drag Race Holland
596:Drag Race Holland
578:COVID-19 pandemic
459:Haus Laboratories
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179:Years active
16:(Redirected from
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3305:People from Uden
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1501:. 4 March 2014.
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1906:29 November
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