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stay, Bourne said to Jane
Friedman, "The most amazing thing happened to me, Jane. One day I went downstairs for a pack of cigarettes at Simon & Schuster, and by the time I got upstairs twenty-nine years had gone by." At Knopf, Bourne developed their brand featuring large, clean, heavily bordered ads in black and white with minimal copy.
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described her, "Nina came out of the elevator with a little smile on her face. It had to be her. Looking closer, I saw that her face was absolutely untouched by age. She had a small hat over small bangs, giving her that Anita Loos look. But she was prettier than Loos. Eighty-nine years old she was
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In 1968, Gottlieb, Bourne, and
Schulte moved to Alfred A. Knopf after Bob Bernstein the CEO of Random House said to them, "Other people can offer you a job. I can offer you a publishing house. If you come, the three of you can run Knopf." Bourne remained vice-president until 2009. Of her long-term
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beginning in 1961 is now considered to be a classic for both advertising and publishing students. A personal champion for the book, Bourne placed large advertisements that reported on its progress in the marketplace with a listing of prominent authors who praised the book and also quoting reviews
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Bourne began her career in 1939 at Simon & Schuster by writing an application letter in the form of a poem that incorporated the names of the publisher's top authors and bestselling book titles. Her first position was as a secretary to co-founder
Richard Simon. Working with Jack Goodman, she
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from ordinary readers. This campaign continued for over a year reporting with progress reports to the past and future readers and even included a Happy
Birthday notice. The hardcover only sold 35,000 in its first print run but picked up steam when published in paperback by
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still working for Knopf four days a week, doing the same work she had done for Simon & Schuster way back when--reading manuscripts, writing flap copy, helping with the ads, originating book titles, fighting for the books she thought must be acquired."
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138:. The paperback sold almost a million copies by 1962. Of Catch-22, Bourne said to Gottlieb, "I'm like the demented governess who thinks the baby is her own."
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No one liked the title and it was Bourne who after looking at the cover suggested they use the sub-title as the full title.
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Bourne described her early days at Simon & Schuster as magic, "I was so taken with the snazzy ads written by
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The Time of Their Lives: The Golden Age of the
American Publishers, Their Editors, and Authors
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In 1966, Bourne was appointed the vice-president of advertising for Simon & Schuster.
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Aside from her career in publishing, Bourne occasionally published light verse in
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Bourne did not marry but "adopted" many of her friend's children as her own.
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Alice Quinn, a former senior editor for Knopf and also the poetry editor at
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described Bourne as a "great, great mentor to me and many other people."
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22:(1916–2010) was a publishing executive for more than 70 years for both
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Bourne created ad campaigns for many blockbuster titles including
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books with the tag line, "A book for precocious grown-ups."
225:"Nina Bourne is Dead at 93; Catapulted Sales of 'Catch-22'"
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and Dick Simon were the original authors for the column.
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After
Goodman's death in 1957 Bourne took over writing
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298:. New York: St. Martin's Press. pp. 255–269.
58:when she was five years old. Bourne attended the
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351:Another Life: A Memoir of Other People
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319:Greenfield, Josh (3 March 1968).
223:Grimes, William (14 April 2010).
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252:Fischer, Molly (21 May 2010).
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164:Hitler's Nightmare Empire.
95:New York Times Book Review
408:American marketing people
129:. Bourne's campaign for
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321:"22 Was Funnier Than 14"
347:Korda, Michael (1999).
46:Early and personal life
294:Silverman, Al (2008).
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16:Publishing executive
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203:References
83:Dick Simon
64:Radcliffe
60:Fieldston
131:Catch-22
114:Catch-22
56:New York
36:and the
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147:Eloise
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73:Career
52:Warsaw
39:Eloise
357:ISBN
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