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NowThis News

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had laid off roughly 50% of its workforce. The organization said that the staff layoffs were part of a “broader initiative to realign our resources and structure to ensure a long-term sustainable business in the evolving media landscape.”
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and stated that video "was used without attribution or permission", and they were "exploring options with regards to NowThis, Facebook and Twitter." NowThis removed the clip from their Facebook, while it remained on their Twitter.
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giving a speech about the election results on their social media. The posted clip generated over 23 million views on Facebook, and NowThis included its own logo in the upper corner, not CNN's. CNN accused NowThis of violating their
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found that CNN did not delete the poll in question and in fact displayed the results of the poll during its broadcast and also published the poll on its Facebook page. The claim was rated as "Pants on Fire" false by PolitiFact.
370:. PolitiFact rated the claim false and discovered only one Democrat was at a 9/11 memorial during the time North Carolina Republicans held a controversial budget vote. NowThis did not correct their claim. 1656: 1626: 366:
In September 2019, NowThis tweeted out that "Republicans in North Carolina used a 9/11 memorial to trick Democrats into missing a key vote", which was later shared by Senator
363:(NAFTA) using videos posted on Facebook and YouTube. PolitiFact found that Bill Clinton signed the final version of the NAFTA as Trump had stated, and rated the claim false. 1203: 1646: 1636: 798: 1631: 1651: 943: 296: 583: 1148: 402: 1129: 1093: 1079: 1641: 323: 352: 1176: 535: 951: 214:
between the ages of 18 and 34. It was announced that this funding would be used to launch more focused channels. Between 2012 and 2014, the
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quote-tweeted a graphic he created. NowThis suspended Davis. Following an external investigation, he was removed from the company.
382: 1621: 326:. NowThis created a video titled "It looks like CNN is trying to help Hillary look good, even if that means deleting polls." 697: 1661: 1567: 455: 1515: 981: 374: 344: 194: 826: 258:
In June 2020, numerous accusations of sexual misconduct were levied at NowThis associate producer Jackson Davis after
860: 799:"NowThis News Politics Producer Out at After Investigation Into Accusations of Sexual Misconduct in CollegeTheWrap" 587: 1302: 742: 482: 433: 259: 716: 1262: 977:"Affective Affordances: Exploring Facebook Reactions as Emotional Responses to Hyperpartisan Political News" 667: 118: 226:. As of 2013, NowThis produced about 50 segments per day and received about 15–20 million views per month. 1554: 1508: 1347: 242: 1204:"After Outcry, NowThis Removes Video of Student Claiming Anne Frank 'Didn't Die in a Concentration Camp'" 508: 1487: 291:
found that NowThis was the most popular left-leaning site on Facebook between 2015 and 2017; along with
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In April 2023, it was announced that NowThis would be spun off as a separate company from Vox Media.
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founded in 2012. The company is specialized in creating short-form videos. Their target audience are
114: 1494: 1390: 1098: 771:"NowThis News Suspends Politics Producer After Accusations of Collegiate Sexual Misconduct Surface" 543: 1666: 1327: 1255: 1061: 1030:"Hyperpartisan News Use: Relationships with Partisanship and Cognitive and Affective Involvement" 1010: 770: 230: 1581: 1407: 1383: 1103: 1053: 1002: 957: 947: 886: 834: 672: 567: 307: 300: 219: 150: 1080:"No, Internet, CNN Did Not Delete Its Poll Showing Bernie Sanders Won the Democratic Debate." 303:
in order to generate views and shares and the group been accused of making partisan content.
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in September 2012. NowThis originally focused exclusively on social-media platforms, such as
1544: 1522: 1045: 994: 403:"Beto O'Rourke says "nothing more American" than to stand up or take a knee for your rights" 367: 292: 248: 223: 207: 100: 1605: 1539: 1466: 1438: 1181: 563:"Millennial News Site Thinks the CIA Being Run Entirely by Women Is a Progressive Victory" 319: 215: 1241: 428: 908:
Silverman, Craig; Lytvynenko, Jane; Vo, Lam Thuy; Singer-Vine, Jeremy (August 8, 2017).
1549: 1501: 1208: 315: 1600: 636: 1615: 1450: 1065: 1014: 914: 747: 287: 172: 96: 75: 1360: 1312: 1094:"CNN Isn't Happy NowThis Posted Its Election Coverage Clip to Facebook and Twitter" 1028:
Peacock, Cynthia; Hoewe, Jennifer; Panek, Elliot; Willis, G. Paul (March 4, 2021).
356: 335: 180: 146: 79: 46: 1049: 998: 1177:"College student's video blasting Trump says Anne Frank did not die in Nazi camp" 975:
Wilkerson, Heloisa Sturm; Riedl, Martin J.; Whipple, Kelsey N. (April 14, 2021).
1292: 1029: 282: 211: 154: 83: 429:"The Weapon of the Century: Contemporary Politics Through the TikTok Algorithm" 314:
deleted a poll of Facebook users asserting that most participants thought that
1153: 1130:"NowThis news site says Donald Trump wrong and Bill Clinton didn't sign NAFTA" 861:"'Breathtaking' media layoffs continue with job cuts at NowThis and Intercept" 827:"Vox Media Spins Off NowThis, the Viral Politics Site, a Year After Buying It" 378: 327: 1107: 1057: 1006: 961: 838: 676: 662: 30:"TestTube" redirects here. For the experimental feature page of YouTube, see 1444: 1376: 1367: 1353: 1297: 1278: 1041: 990: 339: 252: 237: 199: 936:
Kalogeropoulos, Antonis; Cherubini, Federica; Nic, Newman (June 29, 2016).
743:"AOC tweet leads to sexual misconduct allegations against NowThis producer" 295:, it accounted for half of the 50 top posts on Facebook. According to the 373:
In January 2020, NowThis removed a segment of a video they posted where a
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was elected president in 2016, NowThis posted a clip of CNN commentator
803: 775: 513: 31: 17: 1457: 1431: 637:"Video News Startup NowThis News Raises $ 16.2M Led By Axel Springer" 1149:"PolitiFact - NC Democrats not at 9/11 event during GOP budget vote" 193: 910:"Inside The Partisan Political Fight For Your Facebook News Feed" 1332: 1251: 611:"Here's An Abridged Timeline Of Digital Media's Pivot To Video" 210:. By this time, the company said that 68% of its audience were 311: 1247: 1235: 130: 663:"Short-Video Startup NowThis Says Journalism Isn't Dead" 456:"Meet the company behind that viral Beto O'Rourke video" 483:"Inside NowThis, The Upstart That's Owning Social News" 381:
did not die in a concentration camp. Frank died in the
1565: 187:, having announced in 2015 that it would not have a 1532: 1476: 1320: 1285: 355:, NowThis repeatedly claimed that Trump lied about 125: 108: 91: 71: 53: 698:"Vox Media Completes Acquisition of Group Nine" 377:student falsely claimed that Holocaust diarist 222:, who previously was the executive producer at 206:On December 8, 2015, NowThis raised $ 16.2m in 1657:Progressive organizations in the United States 281:NowThis's content is targeted at left-leaning 1263: 944:Reuters Institute for the Study of Journalism 297:Reuters Institute for the Study of Journalism 8: 609:Weissman, Cale Guthrie (February 21, 2018). 39: 1627:Mass media companies based in New York City 584:"Will news bites for digital natives work?" 1270: 1256: 1248: 1240: 38: 324:2016 Democratic Party presidential debate 191:. By 2018, it had changed this position. 1647:Mass media companies established in 2012 353:2016 United States presidential election 268:In February 2024, it was announced that 1637:Internet properties established in 2012 1572: 427:Valenzuela, Bryant (January 10, 2022). 393: 27:American progressive news media website 1632:American companies established in 2012 509:"Can NowThis News Crack Mobile Video?" 885:Korach, Natalie (February 15, 2024). 859:Helmore, Edward (February 15, 2024). 7: 1652:2012 establishments in New York City 1128:Emery, C. Eugene (August 11, 2016). 661:Chernova, Yuliya (October 8, 2013). 556: 554: 202:being interviewed on NowThis in 2016 1147:Specht, Paul (September 17, 2019). 825:Mullin, Benjamin (April 12, 2023). 797:Ellefson, Lindsey (July 20, 2020). 769:Ellefson, Lindsey (June 29, 2020). 507:Josh Sternberg (November 9, 2012). 361:North American Free Trade Agreement 1092:Shields, Mike (November 9, 2016). 715:Flynn, Kerry (December 13, 2021). 385:in either February or March 1945. 25: 1642:Mass media about Internet culture 1175:Oster, Marcy (January 22, 2020). 741:Goforth, Claire (June 29, 2020). 582:Jessi Hempel (December 5, 2012). 547:. March 26, 2014. pp. 16–17. 401:Segers, Grace (August 25, 2018). 1599: 1587: 1575: 1311: 635:Ha, Anthony (December 8, 2015). 561:Soave, Robby (January 9, 2019). 383:Bergen-Belsen concentration camp 45: 939:The Future of Online News Video 171:co-founder and former chairman 1034:Mass Communication and Society 586:. Tech Fortune. Archived from 299:NowThis' videos are primarily 1: 1050:10.1080/15205436.2020.1844902 999:10.1080/21670811.2021.1899011 306:In 2015, NowThis published a 229:In 2016, NowThis joined with 1516:Whose Vote Counts, Explained 375:George Washington University 345:intellectual property rights 59:; 12 years ago 1683: 29: 1309: 1082:@Politifact, 19 Oct. 2015 536:"State of the News Media" 142:is an American left-wing 44: 434:Harvard Political Review 260:Alexandria Ocasio-Cortez 251:, which was acquired by 668:The Wall Street Journal 165:NowThis was founded by 32:YouTube § TestTube 1622:American news websites 1555:Warner Bros. Discovery 1509:Coronavirus, Explained 203: 198:Behind the scenes of 197: 1662:Podcasting companies 704:. February 22, 2022. 1495:The Mind, Explained 1099:Wall Street Journal 544:Pew Research Center 255:in February 2022. 57:September 2012 41: 1212:. January 17, 2020 982:Digital Journalism 831:The New York Times 481:Ellis, Emma Grey. 462:. 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Index

NowThis
YouTube § TestTube

Kenneth Lerer
Eric Hippeau
Brian Bedol
New York City
New York
Sharon Mussalli
CEO
NowThisNews.com
progressive
social media
news organization
Millennials
HuffPost
Kenneth Lerer
Eric Hippeau
Facebook
homepage

Joe Biden
Series D funding
millennials
editor-in-chief
Edward O'Keefe
ABC News Digital
The Dodo
Thrillist
Seeker

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