423:
322:
1200:
291:
26:
287:, would give their perspective on the future of the industry or the economy. Keynotes would be used to establish the theme of a particular conference, such as "pervasive computing" in 1995, "Smart Global Network" in 1996, or "Rock the Net" in 1997. Ambitious aims would be established, such as 1996's goal of "one billion devices interconnected by NetWare by the year 2000" In some cases keynotes were used to convey humorous themes, such as the propensity of some executives to dress more formally than necessary.
203:
264:
1440:
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conference was also a couple of days shorter than it had been at its peak; as one writer said, "modern BrainShares suffer comparison to the old mega-events." In any case, during the opening keynote Micro Focus executives spoke optimistically about the effects of the upcoming acquisition, and there were intimations that there would be more BrainShare conferences after this one.
1299:
221:
The new few instances of the conference continued to be held over three days in Salt Lake City in
February, and were used to introduce or preview new Novell technologies. The 1987 instance was called the Netware Affiliates Third Annual Developers Conference, while for 1988 the name was given as the
460:
In the 1990s
Salford Computing Services at the University of Salford struck a long-term licensing deal to make Novell (predominantly NetWare) site licences available to universities and other higher educational institutions within the UK. This was very successful, and an annual technical conference
304:
stated, these were "extremely technical classes and seminars on the intricacies of developing and implementing Novell networks." In some cases, attendees in these sessions could make enhancement suggestions directly to the developers working on a product. Presentation slides for these sessions were
313:
was given out during the show, always an attraction to some; some items had an obvious tie-in to the conference's name, such as small foam "brains". While some amount of marketing hype was inevitably present during BrainShare, in general the conference kept an emphasis on technical material. Often
165:
The goal of BrainShare was to spread the company's message and inform its users and partners as to the capabilities and technical characteristics of its products and of networking in general. As one publication said, "Novell holds its annual BrainShare conference to help refocus attention on the
372:
Networking was set up by Novell to allow attendees to join whatever the latest networking technology was at that time. Demonstration rooms, often with names such as the BrainShare
Solutions Lab, were constructed for the conference by Novell to allow attendees to see hands-on examples of Novell's
317:
Attendees were all kinds of computer professionals, including software architects, software developers, system administrators, IT managers, hardware vendors, systems integrators, consultants, customers, resellers, and service providers. People looked forward to attending BrainShare; one writer
156:
for the conference, Novell would present its vision of the direction of the computer industry and how its products fit into that direction. There were then many highly technical breakout sessions where Novell technologies were explained in detail and customers and partners could engage Novell
448:
The deal had not yet closed when BrainShare 2014 took place in
November 2014. By this time attendance was down to 1,200 people, and there was a feeling among some observers that the Salt Palace venue was simply too large for the number of people coming to the conference. The length of the
254:
Attendance at BrainShare varied from year to year, but for the most part once the conference was fully established it was in the 5,000 to 7,000 range. Attendees came from many countries around the world, in one instance being stated as coming from 60 countries.
308:
Professionals networking among other attendees was always a main attraction of attending BrainShare. One Novell vice president said in 1996 that BrainShare "is the mind-meld that lets us share our vision and our newest technologies supporting it."
403:
In late 2008, after more than 20 years of the conference, Novell announced that BrainShare 2009 would be canceled. The company attributed the decision to customers and partners having reduced travel budgets in the wake of the
240:, while ones for smaller numbers were held in other buildings on campus. Attendees were placed into hotels across the city, with Novell providing shuttle buses to take attendees from those hotels to the conference site.
411:
In
September 2009, Novell announced that BrainShare would return to Salt Lake City in March 2010. So it did, although attendance was down significantly from historical levels, to around 2,000 people.
144:, most often in March of each year, and typically lasted for much of a week. During its early years it was held in a hotel; then for much of the 1990s the conference was held on the campus of the
380:
provided a scenic backdrop that many attendees found rewarding. Once the conference was in the Salt Palace, evening concerts by name acts were given at the official conference party, such as by
251:. In these years the event was organized in a more conventional manner around a trade show floor. The date of the conference could vary more and in 2003 it was held in April rather than March.
452:
But there have not been, and on Micro Focus forums a number of people have lamented the disappearance of a conference that they enjoyed attending or presenting at and always found worthwhile.
461:
was held at the university which Novell fully endorsed and supported. The conference was originally known as the Novell UK Academic
Conference, but in later years was known as BrainShare UK.
305:
made available as printed handouts at the sessions and, in later years, as downloadable files from the
Internet. At least one book on administering NetWare found them a valuable resource.
430:
At this point, BrainShare went onto an 18-month cycle rather than being held yearly. Thus, BrainShare 2011 was held in
October of that year, and covered products from the Novell,
210:
The conference first took place in 1985. The 1986 event was held over three days in
February and was billed as the second annual NetWare Affiliates conference. The venue was a
225:
By 1991, the conference has grown in size considerably, with some 1,200 attendees expected. Accordingly, during much of the 1990s the conference was held on the campus of the
1477:
1053:
1472:
376:
Evening activities would often take place in downtown Salt Lake. Although Salt Lake was not as glamorous as some other convention city destinations, the
1115:
1482:
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Novell's partners would be present at BrainShare. During BrainShare '93, for instance, companies participating in the conference include
877:
222:
Fourth Annual Novell
Developers Conference. The first conference to be known by the name BrainShare appears to be that held in 1992.
294:
Attendees walking to breakout sessions being held in the University of Utah's Francis Armstrong Madsen Building during BrainShare '95
1213:
391:
The conference was beneficial to the local economy; for instance, BrainShare '95 was said to bring some $ 4.2 million in revenue to
271:
BrainShare typically lasted for much of a week, such as Sunday through Friday. Each day of BrainShare would start with one or more
640:
604:
536:
243:
Beginning with BrainShare '97, the conference was no longer on the university campus, but instead was held in the recently opened
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magazine later described it, two demonstrations of the new version's capabilities "brought the crowd to its feet cheering."
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229:, in the hills overlooking the rest of Salt Lake City, around the third week of March of each year, during the school's
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361:. In some cases these included ones that were Novell competitors, such as Microsoft, following Novell founder
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Technical breakout sessions would follow; typically there were more than 200 of these. As one writer for the
30:
BrainShare letters on the campus of the University of Utah with the Wasatch Range in the background, March 1995
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attendees were passionate about Novell products; one writer termed BrainShare an "annual weeklong lovefest".
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Novell's product history can be seen in the volumes of presentation books handed out at BrainShare '95.
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275:. One address during the week would be from Novell's CEO of the time. Novell's chief scientist,
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177:, to its base audience. One of the more memorable instances of this was the introduction of the
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Once Novell's fortunes began a downhill slide in the mid-1990s, especially under pressure from
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product groups. No BrainShare fell into 2012, as BrainShare 2013 was held in February 2013.
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Novell announced in November 2010 that it had agreed to be acquired by software conglomerate
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engineers regarding them. Typically some 5,000 to 7,000 attendees came to each BrainShare.
194:, BrainShare was used to showcase new approaches that were intended to turn things around.
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company, its goals and objectives for the upcoming year, and its networking technologies."
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Novell would use BrainShare to help introduce new technologies or acquisitions, such as
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860:"HP Certified Professional: HP is a platinum sponsor of Novell BrainShare 2003"
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369:". Partners were often listed by level of support, such as Platinum Sponsor.
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629:. Provo, Utah. February 13, 1986. p. 27 – via Newspapers.com.
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On the campus, talks for large numbers of attendees were held in the
137:
121:
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Chair massages being given during BrainShare 2007 in the Salt Palace
817:. Twin Falls, Idaho. Associated Press. March 30, 1997. p. E-3.
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431:
421:
346:
320:
289:
262:
201:
1222:
1116:"Micro Focus buying Novell, Suse Linux owner for $ 1.2 billion"
338:
279:, would usually speak as well. Often outside guests, such as
233:. This shift appears to have taken place by the 1991 event.
140:
during the years 1985 through 2014. It was held annually in
445:
announced it was buying Attachmate Group, including Novell.
647:. February 18, 1986. p. C3 – via Newspapers.com.
1081:
1056:(Press release). Novell. November 22, 2010. Archived from
1218:
750:. March 24, 1991. p. B15 – via Newspapers.com.
1054:"Novell Agrees to be Acquired by Attachmate Corporation"
703:"Fourth Annual Novell Developers Conference Application"
1203:
Coffee break area at BrainShare 2008 in the Salt Palace
723:"Novell demos NetWare 3.2 distributed network platform"
995:"Novell Cancels BrainShare Conference After 20 Years"
318:
termed it his "annual pilgrimage to Salt Lake City".
267:
Keynote session at BrainShare 2004 at the Salt Palace
426:
Welcome signs for BrainShare 2013 at the Salt Palace
1386:
1349:
1313:
1306:
1256:
1176:"Micro Focus Forums: Thread: Still miss Brainshare"
697:
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537:"High-Tech Minds to Meet at U. During Spring Break"
117:
109:
101:
93:
85:
75:
51:
43:
35:
18:
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736:
505:Udell, Jon (February 1995). "Novell's Campaign".
500:
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511:"The New World of Novell", cover story of issue.
656:
654:
148:; finally beginning in 1997 it was held in the
1133:
1131:
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1101:"Novell BrainShare, SUSE Linux: Why So Quiet?"
441:In September 2014, mainframe software company
1234:
941:Connor, Deni; Fontana, John (April 3, 2000).
562:
560:
558:
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8:
663:"Novell to Add Features To Advanced Netware"
605:"Novell to Share Insights at BrainShare '96"
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788:"3,200 Will Gather For BrainShare Meeting"
1154:"Micro Focus Forums: Thread: Brainshare?"
878:"Exchanging Knowledge At BrainShare 2010"
482:
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47:customer and partner technical conference
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1478:Recurring events disestablished in 2014
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943:"Reporter's Notebook: BrainShare 2000"
744:"Hotels Expect 1,564 Guests This Week"
15:
1138:Fitzgerald, Bret (November 6, 2014).
7:
1473:Recurring events established in 1985
1140:"Key Takeaways from BrainShare 2014"
1114:Jackson, Joab (September 16, 2014).
1040:"Novell: BrainShare Returns In 2010"
763:"SFT III Technology Wows Developers"
680:Fisher, Sharon (December 21, 1987).
567:Politis, David L. (March 24, 1996).
181:product at the 1989 event where, as
661:Flynn, Laurie (February 23, 1987).
603:Adams, Brooke (February 13, 1996).
218:and there were some 150 attendees.
1038:The VAR Guy (September 16, 2009).
993:Hoover, Lisa (December 17, 2008).
921:"Finding the Real BrainShare Buzz"
721:McCarthy, Vance (March 30, 1992).
682:"Novell Advances in OS/2 LAN Race"
14:
1372:NetWare Lite and Personal NetWare
1214:Novell BrainShare 2001 (archived)
1080:Ellis, John (December 15, 2014).
811:"Novell to 'Rock the Net' in '97"
761:Mardesich, Jodi (April 1, 1991).
489:"Looking back at BrainShare 2000"
487:Sheesley, John (April 25, 2000).
1439:
1438:
1099:The VAR Guy (February 8, 2013).
977:"Novell BrainShare: Hanging Out"
641:"Conventions Bringing 39 Groups"
373:latest products and technology.
24:
919:Kearns, Dave (April 12, 1999).
876:Whiting, Rick (April 1, 2010).
975:The VAR Guy (March 20, 2018).
862:. Hewlett-Packard. March 2003.
1:
406:global recession of 2008–2009
245:Salt Palace Convention Center
150:Salt Palace Convention Center
113:5,000–7,000 during peak years
835:Stanger, James (June 2008).
238:Huntsman Center indoor arena
1483:1985 establishments in Utah
1178:. Micro Focus. January 2018
1019:. Novell. December 17, 2008
1499:
1017:"A Note from John Dragoon"
964:. McGraw-Hill. p. 79.
1436:
1295:
960:Cady, Dorothy L. (1999).
837:"Data Centers and Fossas"
23:
1428:Unix System Laboratories
1156:. Micro Focus. July 2016
1082:"BrainShare 2014 Review"
709:. 1988. pp. 76, 88.
962:Administering NetWare 5
382:Huey Lewis and the News
311:Promotional merchandise
216:Downtown Salt Lake City
1357:Open Enterprise Server
1204:
899:"Preparing for Novell"
427:
326:
295:
268:
207:
1202:
1060:on November 23, 2010.
748:The Salt Lake Tribune
645:The Salt Lake Tribune
623:"Computer Conference"
569:"Novell's Brainshare"
425:
324:
293:
266:
205:
1463:Computer conferences
417:The Attachmate Group
192:Microsoft Windows NT
142:Salt Lake City, Utah
134:computer conference
1314:Systems management
1279:Robert Frankenberg
1205:
1103:. Channel Futures.
1042:. Channel Futures.
979:. Channel Futures.
428:
327:
296:
269:
249:downtown Salt Lake
227:University of Utah
208:
146:University of Utah
62:University of Utah
1450:
1449:
1413:Star Trek project
1382:
1381:
1269:Dennis Fairclough
905:. March 18, 2006.
794:. March 21, 1993.
543:. March 19, 1995.
509:. pp. 42–64.
273:keynote addresses
154:keynote addresses
130:Novell BrainShare
127:
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19:Novell BrainShare
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1331:Identity Manager
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1284:Ronald Hovsepian
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669:. pp. 1, 8.
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711:Advertisements.
707:PC Tech Journal
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491:. TechRepublic.
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386:Collective Soul
281:Marc Andreessen
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58:downtown hotels
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393:Salt Lake City
365:'s dictum of "
355:Lotus Software
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212:Sheraton Hotel
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997:. OStatic.com
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949:. p. 96.
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927:. p. 19.
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769:. p. 31.
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