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was a homeware and appliances store. It was a subsidiary of
Marskramer with 26 stores (November 2020). Prima stores often doubled as Toys2Play stores. For example, in Dutch Limburg 2 out of the 3 stores were also Toys2Play. The Novy stores were rebranded Marskramer after the acquisition by Otto
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Speelgoedgroothandel Otto Simon in Almelo neemt 160 winkels van
Marskramer, Novy, Prima, Groothandel Gouda en de Toys2Play over van Audax. Op Toys2Play na, gaat het om zaken in huishoudelijke artikelen die in de toekomst allemaal onder de merknaam Marskramer gaan
113:
was a homeware and appliances store, founded in 1997. It was a subsidiary of
Marskramer with 15 stores (November 2020). These, too, often doubled as Toys2Play stores. The Novy stores were rebranded Marskramer after the acquisition by Otto Simon.
39:, the emphasis shifted more to toys. In 1955 the company became a Private Company. Until 1970 the company was independent and grew into one of the largest toy importers in Europe. Domestically, it had a market share of 80%.
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Marskramer is a chain of 39 stores (in
November 2020) that sell homeware. If the store is also a Toys2Play shop, it also sells toys. It was acquired by Audax in 2019 from the
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Otto Simon's toy stores Wigwam and
Speelboom were combined under the formula Top1Toys in 2000. The chain had 110 stores in 2021. On 1 April 2023, it had 101 stores.
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Since 1997 the company has evolved from a wholesaler into a retail organisation, with its own toy formulas
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is a Dutch importer, distributor, and franchiser of toys and homeware, headquartered in
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In 2021 Marskramer, Novy, Prima, Wholesaler Gouda and Toys2Play were acquired from the
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143:"Otto Simon Almelo stapt naast speelgoed ook in huishoud: 160 winkels er bij"
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The company was founded in 1911 by Otto Simon. At that time it was mainly a
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58:. In 1999 the ELC formula was discontinued and in 2000 the formulas
167:"Winkels Marskramer overgenomen door speelgoedhandel Otto Simon"
70:. In 2003, Ruud Schiphorst became the new owner of Otto Simon.
187:"Audax kiest voor winkels: is het mediabedrijf gek geworden?"
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company, specializing in beads and glassware. After the
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102:. The chain has 47 stores on 1 April 2023.
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66:were transferred to the new formula
213:Dutch companies established in 1911
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218:Toy companies of the Netherlands
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56:Early Learning Centre
100:Mirage Retail Group
175:. 25 August 2021.
141:Kuitert, Gerben.
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37:World War II
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75:Audax Groep
52:Technohobby
207:Categories
192:RTL Nieuws
172:RTL Nieuws
125:References
94:Marskramer
17:Otto Simon
154:opereren.
64:Speelboom
44:Speelboom
148:Tubantia
86:Top1Toys
68:Top1Toys
121:Simon.
33:peddler
27:History
223:Almelo
106:Former
81:Brands
60:Wigwam
48:Wigwam
21:Almelo
118:Prima
111:Novy
62:and
54:and
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133:^
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