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In 2017, the company had 57 stores in New
Zealand and Australia, including 13 under the Mi Piaci brand. These included 13 Mi Piaci stores. Overland stores were gradually being rebranded as Merchant 1948.
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The Mi Piaci chain, established in 2007, sells women's shoes and accessories. It was founded and continues to be run by Louise
Anselmi, the wife of the company's managing director Shane Anselmi.
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opened in 1990, featuring dark timber veneer, copper highlights, and an old grand piano to display shoes on. The name
Overland came from a magazine article about fashion and the outdoors.
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By 2014, the company had 60 high-street stores branded as
Overland, Merchant 1948 and Mi Piaci. It was designing 40% of its shoes in-house, with designers recruited from
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313:. During the 1990s, the company continued opening more Overland stores while closing its discount Shoetown stores. The first Christchurch Overland store opened in 1997.
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In 2015, Merchant 1948 replaced
Overland as the company's flagship brand. The company launched a new online shopping website, opened a new store in the
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Tony's son Shane developed the concept for a company's third brand, the premium chain
Overland, after returning to the company following the
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and fashion retail company. It operates the
Merchant 1948 and Mi Piaci retail chains in both countries and produces its own footwear lines.
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In early 2018, the company won an award for New
Zealand's best workplace. At the time it had 450 store across New Zealand and Australia.
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was reported to be closing its
Hannahs and Number One Shoes stores, in part due to rising competition from Merchant 1948 and Mi Piaci.
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shopping centre. In
October 2019, a new Merchant 1948 flagship store opened in Auckland as part of the new
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In 2018, a member of the Anselmi family, Oscar Anselmi, established his own shoe brand Collective Canvas.
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It has 30 stores around New Zealand, including 11 in Auckland. It also has an online shop in Australia.
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Merchant 1948 opened an in-store repair workshop called Merchant Repair in its store in Melbourne's
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The company's flagship Merchant 1948 chain, established in 2012, sells women's and men's shoes.
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In 2012, the company opened its first Merchant 2018 store and its first store in Australia.
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Under the management of Guglielmo's son Tony, the chain opened new stores and a factory in
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In April 2019, a new store opened in Tauranga in 2019 as part of the second stage of the
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734:"Hundreds of shoppers file in to new Tauranga Crossing mall, staff dance for customers"
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The Mi Piaci brand was launched in 2002. The Deuce sneaker brand was launched in 2007.
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North Italian immigrant Guglielmo (William) Anselmi purchased three shoe stores in the
757:"Scentre Group opens highly-anticipated rooftop dining terrace at Westfield Newmarket"
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In January 2020, a car crashed through the front window of the Merchant 1948 store in
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The company's Deuce sneaker brand is available through its other retail stores.
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596:""We take a long-term view": Merchant 1948 brings in-store repair to Newmarket"
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It added a similar Merchant Repair workshop to its Auckland flagship store in
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It also had its own dedicated concept store for a period from 2017.
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673:"Overland Footwear wins IBM Best Workplace in New Zealand award"
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A concept store for the Deuce sneaker brand briefly operated in
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826:"More shoe shuffling likely as Hannahs closes 'shabby' stores"
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290:. It became New Zealand's largest discount shoe retailer.
803:"Woman hit by car in TaupÅ shoe shop grateful to helpers"
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New Zealand menswear fashion brand and retail chain
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871:Merchant 1948 New Zealand Official Website
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2165:New Zealand companies established in 1948
845:"Development in city centre taking shape"
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391:A Merchant 1948 store was due to open in
876:Merchant 1948 Australia Official Website
866:Overland Footwear Group Official Website
780:"Car crashes through shoe shop in TaupÅ"
256:, known as King Country Shoes, in 1948.
1796:Furniture, floor, houseware and textile
404:
881:Mi Piaci New Zealand Official Website
694:Steenhart, Josie (22 February 2017).
615:. FashioNZ. FashioNZ. 2 October 2015.
7:
2160:Retail companies established in 1948
346:, and began expanding in Australia.
886:Mi Piaci Australia Official Website
807:New Zealand Media and Entertainment
784:New Zealand Media and Entertainment
761:New Zealand Media and Entertainment
738:New Zealand Media and Entertainment
677:New Zealand Media and Entertainment
594:McIlvaine, Heather (4 March 2020).
574:New Zealand Media and Entertainment
431:New Zealand Media and Entertainment
384:In 2021, rival shoe retail company
1369:Clothing, footwear and accessories
14:
2155:Clothing retailers of New Zealand
824:Carrolll, Melanie (1 July 2021).
309:A second store was opened in the
1896:Henry's Beer, Wine & Spirits
843:Girao, Luisa (22 January 2022).
464:"Who we are - Overland Footwear"
425:Ralph, Fiona (3 December 2014).
302:. Its first store in Auckland's
170:is a New Zealand and Australian
2150:Clothing retailers of Australia
801:Beck, David (28 January 2022).
778:Beck, David (11 January 2022).
755:Shaw, Aimee (10 October 2019).
671:Smith, Cameron (1 March 2018).
568:Shaw, Aimee (2 November 2017).
713:Ralph, Fiona (10 March 2021).
649:"Origins of the Overland name"
1:
1042:Hardware, building and garden
330:or as new graduates from the
2126:Defunct retailers in italics
732:Hunter, Zoe (4 April 2019).
630:"Merchant 1948 - ANZ Centre"
427:"The family behind Overland"
266:
2145:Companies based in Auckland
2060:Mad Mex Fresh Mexican Grill
613:"Introducing Merchant 1948"
598:. Octomedia. Inside Retail.
32:; 76 years ago
2181:
1948:Village Wine & Spirits
993:New World Fresh Collective
655:. Overland Footwear Group.
554:. Overland Footwear Group.
536:. Overland Footwear Group.
515:. Overland Footwear Group.
497:. Overland Footwear Group.
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1541:Peter Alexander Sleepwear
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393:Invercargill Central Mall
344:NorthWest Shopping Centre
332:London College of Fashion
278:He later added stores in
230:Chadstone Shopping Centre
1653:Motor vehicles and parts
942:Supermarkets and grocery
935:List of shopping centres
922:Retailers in New Zealand
311:St Lukes Shopping Centre
288:St Lukes Shopping Centre
1269:Kirkcaldie & Stains
248:Kings Country Shoes era
168:Overland Footwear Group
22:Overland Footwear Group
1850:Sunny's Variety Stores
468:overlandfootwear.co.nz
300:1987 sharemarket crash
1511:Michael Hill Jeweller
1280:Smith & Caughey's
1097:Palmers Garden Centre
1828:Nick Scali Furniture
1782:Warehouse Stationery
1583:Smith's Sports Shoes
1446:Hallenstein Brothers
1092:NZ Safety Blackwoods
548:"Mi Piaci Australia"
470:. Overland Footwear.
267:Shane's Shoetown era
1823:Living & Giving
1531:Partridge Jewellers
742:Bay of Plenty Times
513:merchant1948.com.au
372:Westfield Newmarket
355:Newmarket, Auckland
237:Westfield Newmarket
111:Number of employees
23:
1886:Duffy & Finn's
1674:Recreational goods
811:Rotorua Daily Post
788:Rotorua Daily Post
765:New Zealand Herald
681:New Zealand Herald
653:merchant1948.co.nz
578:New Zealand Herald
495:merchant1948.co.nz
435:New Zealand Herald
2132:
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2055:Lord of the Fries
1875:Black Bull Liquor
1808:Freedom Furniture
1629:Walker & Hall
1208:Department stores
1189:Chemist Warehouse
931:List of retailers
849:Otago Daily Times
832:. Stuff Business.
636:. CHC Properties.
368:Tauranga Crossing
338:Merchant 1948 era
196:greater Melbourne
165:
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53:Guglielmo Anselmi
2172:
1965:Specialised food
1922:Merchants Liquor
1869:Birds Liquorsave
1714:Mountain Designs
1526:Number One Shoes
1324:Hill and Stewart
1123:Allied Petroleum
1107:Resene ColorShop
1078:Kings Plant Barn
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2050:Krispy Kreme
2040:Jesters Pies
2027:
1953:
1946:
1933:Super Liquor
1926:
1906:
1894:
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1880:The Bottle O
1867:
1772:Under Armour
1729:
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1624:Under Armour
1606:
1602:Sunglass Hut
1505:
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1496:Max Fashions
1411:Country Road
1360:United Video
1340:Noel Leeming
1322:
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1082:Lightingplus
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145:merchant1948
135:merchant1948
58:Headquarters
43:King Country
18:
2029:Georgie Pie
2008:Coffee Club
1998:Burger King
1988:Boost Juice
1981:Hospitality
1955:West Liquor
1912:Liquor Spot
1907:Liquor King
1836:Smiths City
1777:Unity Books
1737:Rebel Sport
1580:Shoe Clinic
1491:Maher Shoes
1481:Johnny Bigg
1431:Foot Locker
1421:Dr. Martens
1350:Smiths City
1234:David Jones
1222:Ballantynes
1102:PlaceMakers
982:FreshChoice
977:Four Square
830:stuff.co.nz
719:stuff.co.nz
700:stuff.co.nz
357:from 2017.
82:New Zealand
77:Area served
69:New Zealand
2139:Categories
2070:Noodle Box
2065:McDonald's
2035:Hell Pizza
2018:Donut King
2003:Carl's Jr.
1993:BurgerFuel
1942:The Trusts
1917:LiquorLand
1864:Big Barrel
1787:Whitcoulls
1725:Paper Plus
1688:Icebreaker
1619:Timberland
1592:Strandbags
1521:NOVO Shoes
1516:Nike, Inc.
1486:Just Jeans
1294:Electrical
1255:Haywrights
1058:ColourPlus
1033:Woolworths
1023:SuperValue
530:"Mi Piaci"
399:References
2100:Taco Bell
2090:Pizza Hut
1891:Glengarry
1841:Spotlight
1762:Toy World
1752:Take Note
1703:Kathmandu
1698:JD Sports
1396:Cotton On
1184:Body Shop
1138:Challenge
1017:Self Help
1004:Pak'nSave
987:New World
964:Countdown
957:Big Fresh
273:Lynn Mall
239:in 2000.
232:in 2017.
86:Australia
2115:Zambrero
2085:Pita Pit
2080:Pie Face
1928:The Mill
1818:Lincraft
1803:Briscoes
1757:Torpedo7
1693:JB Hi-Fi
1634:Witchery
1614:Tarocash
1551:Portmans
1506:Mi Piaci
1476:Jay Jays
1471:Jacqui E
1441:Goldmark
1436:Glassons
1426:Factorie
1335:JB Hi-Fi
1313:EB Games
1301:2degrees
1168:Z Energy
1087:Mitre 10
1063:Godfreys
1049:Bunnings
971:Foodtown
261:Te KÅ«iti
202:Mi Piaci
192:Auckland
172:footwear
96:Footwear
92:Products
63:Auckland
1846:Stevens
1742:Smiggle
1682:Borders
1597:SUBTYPE
1536:Pascoes
1466:Hype DC
1456:H&M
1451:Hannahs
1381:Barkers
1249:Farmers
1199:Unichem
1163:Waitomo
1054:Carters
386:Hannahs
243:History
155:mipiaci
120:Website
50:Founder
35: (
27:Founded
2095:Subway
2075:Oporto
1858:Liquor
1708:Macpac
1561:Rivers
1556:Postie
1461:Huffer
1391:Connor
1345:One NZ
1330:Jaycar
1244:EziBuy
1228:D.I.C.
1133:Caltex
328:Adidas
178:Brands
102:Owners
1660:Repco
1608:Supré
1416:Dotti
1355:Spark
1153:Mobil
379:TaupÅ
284:Åtara
213:Deuce
1767:Typo
1720:Nike
1644:Zara
1576:Rubi
1239:DEKA
1148:Gull
1116:Fuel
324:Nike
286:and
147:.com
37:1948
30:1948
2045:KFC
1639:yd.
1158:NPD
1143:GAS
1074:ITM
326:or
159:.nz
157:.co
149:.au
139:.nz
137:.co
129:.nz
127:.co
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1128:BP
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