333:
197:
Herbertson. Later
Kishore also fell out with Mallya, and left Herbertson taking a single brand, "Officer's Choice" with him. He established his own company, Allied Blenders & Distilleries (ABD), and OC became its prime brand. However, Mallya bought Shaw Wallace after the death of Manu Chhabria. Mallya also claimed that "Officer's Choice" was the product of his company. Finally, this dispute was resolved out of court with Kishore paying
241:
was on the top spot. OC sold 28.3 million cases in 2014 and overtook
Smirnoff vodka as the largest selling spirit brand in the world. In 2013 calendar year, the retail sale of Officer's Choice exceeded $ 1.25 bn. OC became the 3rd Indian spirit brand to cross the $ 1 billion mark, the other 2 being
196:
over ownership of the
Officer's Choice brand. In 1990s Kishore Chhabria fell out with his brother Manu Chhabria and left Shaw Wallace, taking "Officer's Choice" with him. Later he joined Vijay Mallya who gave Kishore equal stakes of his company, Herbertson. At that time OC became a product of
213:
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owned by his elder brother, Manu
Chhabria. Kishore Chhabria noticed that all attention had been given to frontline brands and some brands had been ignored by the administration of the company. To boost neglected brands, he set up a separate division of the company in
154:
to become the world's largest selling spirit brand. In calendar year 2014, the brand sold 28.4 million cases, higher than any other spirit brand in the world. Compared to the other Indian whiskies which are mainly made from molasses (therefore technically making them
220:
Officer's Choice historically targeted daily wage earners. To extend its consumer scope ABD introduced premium versions of
Officer's Choice namely Officer's Choice Blue, and Officer's Choice Black. The black variety is a
237:. It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while
489:
568:
515:
617:
423:
466:
376:
29:
541:
444:
401:
595:
147:
62:
52:
150:(ABD), formerly BDA. It is considered to be one of the largest spirit brands in the world. In 2015 Officer's Choice overtook
167:
In 1988 Kishore
Chhabria, the future founder of Allied Blenders & Distilleries (ABD), was then managing director of the
643:
346:
671:
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prepared using Indian grain spirits and rare Scotch malts that have been aged in charred oak barrels.
126:
243:
377:"Officer's Choice pips Smirnoff as world's top-selling spirits brand – timesofindia-economictimes"
212:
90:
490:"Vijay Mallya, Kishore Chhabria set to bury all legal disputes | Business Standard News"
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In 2013, OC for the first time became the largest selling whisky in the world by overtaking
569:"After testing premium waters, ABD ready to fight Royal Stag | Business Standard News"
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28:
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516:"Mallya-Chhabria dispute may come to an end in 2 months – timesofindia-economictimes"
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and created a new whisky which he intended to have affordability with class.
467:"Vijay Mallya, Kishore Chhabria settle Officer's Choice dispute for Rs 8 cr"
402:"Kishore Chhabria: The man behind the world's largest selling whisky brand"
172:
253:
Following table shows annual sale of
Officer's Choice since 2009.
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177:
74:
596:"India's Officer's Choice becomes world's largest whisky brand"
542:"What lies behind Chhabria-Mallya truce? – Rediff.com Business"
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445:"Mallya-Chhabria battles will continue- Business News"
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8:
618:"Officer's Choice, Royal Stag in $ 1bn club"
424:"Officer's Choice, Royal Stag in $ 1bn club"
21:
27:
20:
188:Kishore Chhabria had a long dispute with
171:, an Indian liquor manufacturer based in
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358:
646:. Thespiritsbusiness.com. 18 June 2014
488:Badrinath, Raghuvir (8 October 2012).
7:
644:"Indian Whisky Brand Champions 2014"
404:. Businesstoday.in. 23 December 2012
567:Balakrishnan, Reghu (11 May 2014).
469:. Businesstoday.in. 9 October 2012
447:. Businesstoday.in. 9 October 2012
14:
331:
148:Allied Blenders & Distillers
63:Allied Blenders & Distillers
53:Allied Blenders & Distillers
1:
127:abdindia.com/officer-s-choice
688:
216:Officer's Choice Blue logo
159:), OC is made from grain.
115:Officer's Choice rum(new)
262:Sales (in million cases)
204:(US$ 960,000) to Mallya.
26:
598:. Thespiritsbusiness.com
594:sam says (29 May 2014).
347:List of Indian beverages
146:brand which is owned by
33:Logo of Officer's Choice
575:. Business-standard.com
573:Business Standard India
496:. Business-standard.com
494:Business Standard India
70:Country of origin
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184:Dispute over ownership
117:Officer's Choice Black
113:Officer's Choice Blue
16:Brand of Indian Whisky
215:
522:. Times News Network
138:, commonly known as
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622:The Times of India
520:The Economic Times
381:The Economic Times
218:
548:. 7 November 2012
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91:Alcohol by volume
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244:McDowell's No. 1
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136:Officer's Choice
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22:Officer's Choice
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239:Smirnoff vodka
235:Johnnie Walker
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194:United Spirits
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152:Smirnoff vodka
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672:Indian whisky
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144:Indian whisky
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43:Indian whisky
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648:. Retrieved
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626:. Retrieved
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600:. Retrieved
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577:. Retrieved
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550:. Retrieved
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524:. Retrieved
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498:. Retrieved
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449:. Retrieved
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427:. Retrieved
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406:. Retrieved
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384:. Retrieved
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339:drink portal
252:
232:
219:
190:Vijay Mallya
187:
169:Shaw Wallace
166:
139:
135:
134:
114:
49:Manufacturer
18:
59:Distributor
546:Rediff.com
429:22 October
353:References
248:Royal Stag
81:Introduced
650:9 January
628:9 January
602:9 January
579:9 January
552:9 January
526:9 January
500:9 January
473:9 January
451:9 January
408:9 January
386:9 January
666:Category
325:See also
208:Variants
142:, is an
110:Variants
202:8 crore
173:Kolkata
163:History
122:Website
102:Colour
93:
318:36.5
310:28.5
302:23.8
294:18.1
286:16.5
278:11.6
270:11.1
229:Sales
223:blend
178:Delhi
105:Brown
97:42.8%
75:India
652:2016
630:2016
604:2016
581:2016
554:2016
528:2016
502:2016
475:2016
453:2016
431:2014
410:2016
388:2016
315:2019
307:2014
299:2013
291:2012
283:2011
275:2010
267:2009
259:Year
246:and
157:rums
84:1988
39:Type
192:of
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620:.
571:.
544:.
518:.
492:.
379:.
361:^
250:.
140:OC
654:.
632:.
606:.
583:.
556:.
530:.
504:.
477:.
455:.
433:.
412:.
390:.
200:₹
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
