479:. Fronzoni's approach as art director shaped its style and content. The issues published between 1965 and 1967, under his direction can be considered a radical reinterpretation of the already established Swiss style. Each cover featured a tiny masthead accompanied by one picture printed in a single colour. The arrangement of the image gave a preview of the grid Fronzoni used for the pages inside. The upper quarter of the page was reserved for headlines. The rest of the page was based on an asymmetric layout with text starting on the left column and pictures spreading alongside over two columns. The whole magazine was typeset in
223:, known for the relationships established with its students. For Fronzoni, projects came to life from reality: every event is subject to design analysis, and the practice of provocation is always pushing for the comparison, reflection, and formation of a critical sense. Education, like all other forms of social communication, was essential for Fronzoni. He felt it necessary to pass on the knowledge he had accumulated through years of practice. Fronzoni's workshop "trained and directed students towards the art of continual research and turning that research into the essence of life, nature and the form around them".
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white: the rigor of the contrast of white and black, provides a sense of conceptual purity as well as the tones of minimalism. The poster is the space of freedom of thought, without limits or rules, essentially a sandbox. The typefaces are for
Fronzoni the "grammar" of graphic design: small if you have to emphasize the space of reading if you are thinking are large, cut, scored, manipulated.
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226:"Since being invited into schools in 1967, I have become more and more aware that the real job of the designer, rather than any technique, is to cultivate: the designer's real objective is not to build the city but to show how a city may be built, with the city as a tangible form of civilisation." - AG Fronzoni
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Fronzoni considers black and white as the colors representative of the design of man, an expression of opposition and reflection, while the color belongs to the natural world and is so alien, but not as an alternative to the work of man. Fronzoni's many projects reflect his ideals towards black and
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made him maintain an attitude of critical and uncompromising standing of what is conventional, formal and conformist, which is reflected in its particular way of life transgression, a transgression absolutely "governed rather than disobedient". Fronzoni claimed that he was not aiming to satisfy the
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Many of
Fronzoni's works are part of permanent collections: the Bibliothèque Nationale and the Musée des Arts Décoratifs in Paris, in Kunstgewerbe Museum in Zurich, in the Musée Cantonal des beaux-arts de Lausanne, in Deutsches Bucherei Leipzig, Deutsches Plakat Museum in Essen, in the Muzeum
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needs of the clients, but rather to do away with them. Fronzoni believed that the art of design should not be kept to the professionals but be as "widespread as writing". He believed his only client was the community and in turn became a designer for the people.
303:"The deeper meaning of the design is not so much to build a house, but how to build ourselves. Design their own existence is a commitment that must be our main concern, and this commitment must be total and continuous, non-drinker and relative."
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Fronzoni believed in the ability to transform the world through design and design through culture. He did not hesitate to fight for the sense of form, even to defending a tiny typeface. The small historic influence in Italy of the
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Series '64 is a furniture line (bed, tables, chair, lounge chair). Fronzoni employed it in most of his interior design and architectural projects, as well as in his
Bottega school. Series '64 is produced by Capellini to this
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Manitto, Ester. "A Lezione Con A G Fronzoni, Il Libro Su Ag
Fronzoni Scritto Da Ester Manitto." A Lezione Con A G Fronzoni, Il Libro Su Ag Fronzoni Scritto Da Ester Manitto. Core Progetti, n.d. Web. 19 Feb.
390:"The symmetry of the past, while the asymmetry is modern, because it is dynamic, and a staple for contemporary design. What has been done not only is modern: it is the mirror of a society is not advanced."
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A lezione con AG Fronzoni. Dalla didattica della progettazione alla didattica di uno stile di vita / A lesson with AG Fronzoni. From teaching design to designing lifestyle
145:. He founded his own school in Milan in 1987. During this period, Fronzoni founded a workshop school which he ran from 1982 to 2001. Fronzoni died in 2002.
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that specialized in publishing, graphic design, architecture, exhibition design and industrial design. He edited architectural magazines including
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In 1966, Fronzoni collaborated in the restoration of the
Palazzo Balbi Senarega in Genova and its conversion into the History of Art Institute.
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802:"Household Cleaning Tools and Supplies." Casabella.com | Household Cleaning Tools and Supplies. N.p., n.d. Web. 19 Feb. 2017.
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Narodowe Warsaw, in
Morovska Galerie in Brno, in the Stedelijk Museum in Amsterdam, the Royal Ontario Museum in Toronto.
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He restored the
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were responsible for the visual language and layout of one of the most important magazines on architecture:
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Gabriele
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With the
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85:, was an Italian graphic designer, publisher, industrial designer, architect, and educator.
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Form Zero 63+65 suitcase series designed in 1963 and 1965 to contain six suites.
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125:. From 1965 to 1967 Fronzoni was the designer for the architectural magazine
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811:"Casabella _AG Fronzoni." Pinterest. N.p., 31 Dec. 2014. Web. 19 Feb. 2017.
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Quadra lamp was designed in 1962 and went into production in 2002.
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and a sleek briefcase in collaboration with
Italian luxury brand
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Epoca 1945-1999. Manifesti tra vecchio secolo e nuovo millennio
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229:"My ambition is not to design a poster, it's designing men."
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Giorgio Fioravanti, Leonardo Passarelli, Silvia Sfligiotti,
779:"Philosophy." Agfronzoni.com. N.p., n.d. Web. 19 Feb. 2017.
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asked Fronzoni to redesign the magazine he resigned.
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Selected Projects in the Field of Industrial Design
545:, Milano, Leonardo Arte, 1997, pp. 128–129.
113:. In 1956, Fronzoni founded a second studio in
668:"AG Fronzoni — Design, voice of the love verb"
93:In 1945, AG Fronzoni opened his own studio in
609:BOOK DESIGN OF GRAPHIC DESIGNERS IN THE WORLD
8:
432:. Unsourced material may be challenged and
354:. Unsourced material may be challenged and
271:. Unsourced material may be challenged and
187:. Unsourced material may be challenged and
557:L'uomo che comunicava con gli spazi vuoti
548:Aldo Colonetti e Andrea Rauch (editors),
452:Learn how and when to remove this message
374:Learn how and when to remove this message
291:Learn how and when to remove this message
207:Learn how and when to remove this message
66:Learn how and when to remove this message
790:"A Look into: Black and White in Design"
552:, Siena, Protagon, 1999, pp. 76–77.
29:This article includes a list of general
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469:: During the mid-sixties, Fronzoni and
527:(Rassegna n. 6, 1981), pp. 68–72.
117:. In 1963 he designed the minimalist,
7:
430:adding citations to reliable sources
352:adding citations to reliable sources
269:adding citations to reliable sources
185:adding citations to reliable sources
81:(1923–2002), more commonly known as
692:Heller, Steven (16 February 2016).
139:Istituto Delle Industrie Artistiche
594:Schwarz und WeiĂź / Black and White
35:it lacks sufficient corresponding
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624:Writing Design: Words and Objects
581:, Birkhauser Architecture, 2004,
568:Democrazia grafica di AG Fronzoni
596:, Lars Muller Publishers, 2004,
572:Alias supplemento a il manifesto
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563:, 15 February 2002, p. 27.
538:, 3 September 1988, p. 15.
525:Il campo della grafica italiana
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694:"A.G. Fronzoni Revived Again"
746:"A Lesson With AG Fronzoni"
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611:, Tokyo, PIE Books, 2007,
574:, 2 March 2002, p. 5.
523:Pierluigi Cerri (editor),
843:Italian graphic designers
532:Trasgredisco, dunque sono
129:. Fronzoni taught at the
79:Angiolo Giuseppe Fronzoni
135:Istituto d'Arte of Monza
485:Gian Antonio Bernasconi
50:more precise citations.
626:, Oxford: Berg, 2012,
543:La Grafica in Italia
426:improve this section
348:improve this section
265:improve this section
181:improve this section
838:People from Pistoia
792:. 4 February 2012.
726:. Cap Design S.p.A
471:Alessandro Mendini
221:vocational schools
131:SocietĂ Umanitaria
750:minimalissimo.com
647:978-88-95459-10-3
641:, plug_in, 2012,
632:978-1-84788-955-3
607:Mikado Koyanagi,
602:978-3-03778-014-5
587:978-3-7643-6506-6
579:Minimalist Design
566:Marco Belpoliti,
555:Marco Belpoliti,
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149:The Bottega
119:Quadra Lamp
83:AG Fronzoni
48:introducing
822:Categories
678:2019-08-26
654:References
536:il Mattino
133:in Milan,
56:April 2015
31:references
561:La Stampa
481:Helvetica
476:Casabella
466:Casabella
413:does not
335:does not
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127:Casabella
110:Casabella
672:ligature
394:Projects
137:and the
123:Valextra
755:May 17,
730:May 17,
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700:. F + W
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89:Career
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104:Punta
99:Italy
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643:ISBN
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