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The bill titled the
Advertising Middlemen Endangering Rigorous internet Competition Accountability (AMERICA) Act is meant to spur competition in the digital ads industry by limiting large digital ad companies from controlling more than one area of the digital ad business if they process more than $
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transactions from controlling more than one area of the broader digital advertising business. The AMERICA Act would also prevent "demand-side" digital advertising platforms from owning "supply-side" platforms operating in the sector in most circumstances. Additionally, the legislation would also
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Google and
Facebook controlled an estimated 48.4% of spending in the digital advertising market as of 2022. In January 2023, the
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160:'s dominance in the sector. The legislation is roughly equivalent to legislation proposed by Lee in the 117th Congress.
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institute regulations on medium-sized companies in the adtech market which process over $ 5 billion in
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If enacted, the legislation would curb the ability of companies who process over $ 20 billion in
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481:"Google and Facebook's dominance in digital ads challenged by rapid ascent of Amazon and TikTok"
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191:), which Lee described as "functionally identical" to the AMERICA Act. The CTDA received six
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Advertising
Middlemen Endangering Rigorous Internet Competition Accountability (AMERICA) Act
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against Google over alleged anti-competitive conduct in the digital advertising sector.
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Advertising
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506:"DOJ files second antitrust suit against Google, seeks to break up its ad business"
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Senate
Judiciary Subcommittee on Competition Policy, Antitrust and Consumer Rights
531:"Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech"
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In addition to Lee, the legislation has been cosponsored by ten U.S. Senators.
456:"The AMERICA Act spotlights Capitol Hill's ingrained antipathy for Big Tech"
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430:"Bipartisan US lawmakers introduce bill aimed at Google, Facebook ad clout"
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637:"US Sens. Tout Bill That Would Make Google Divest Ad Units - Law360"
152:(adtech) market and has been characterized as an effort to rein in
406:"S.4258 - Competition and Transparency in Digital Advertising Act"
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Patlan, Kennedy; Lau, Rachel; Cramer, Carly (2023-04-01).
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Proposed legislation of the 118th United States
Congress
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Proposed legislation of the 117th United States
Congress
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United States proposed federal antitrust legislation
581:"Senators introduce a new bill aimed at big ad tech"
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661:"Cosponsors: S.1073 — 118th Congress (2023-2024)"
100:United States Senate Committee on the Judiciary
203:The AMERICA Act would specifically amend the
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231:held a hearing to consider the legislation.
125:. The legislation was introduced by Senator
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635:Blackburn, Piper Hudspeth (2023-05-03).
606:"Washington's TikTok tribes, explained"
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623:20 billion in digital ad transactions.
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556:"March 2023 U.S. Tech Policy Roundup"
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170:United States Department of Justice
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144:The legislation aims to combat
604:Lima, Cristiano (2023-03-31).
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454:Shields, Ronan (2023-03-30).
205:Clayton Antitrust Act of 1914
579:Barwick, Ryan (2023-05-05).
529:Boyle, Alyssa (2023-03-30).
479:Rogers, James (2023-01-04).
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374:United States v. Google LLC
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150:advertising technology
123:United States Congress
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227:On May 3, 2023, the
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217:digital advertising
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141:on March 30, 2023.
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308:Marco Rubio
20:AMERICA Act
685:Categories
670:2023-05-04
646:2023-05-05
617:2023-05-05
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565:2023-05-05
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387:References
235:Cosponsors
199:Provisions
164:Background
74:Introduced
34:Long title
172:filed an
137:) in the
116:antitrust
367:See also
292:Ted Cruz
158:Facebook
127:Mike Lee
82:Mike Lee
460:Digiday
434:Reuters
179:In the
148:in the
121:in the
76:in the
641:Law360
332:(R-MO)
193:Senate
154:Google
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189:CTDA
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110:The
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