205:
Lightning, and watermelon. Traction has since been renamed to Boost. There was also a limited edition flavor named Tradin Paint which was an Orange/Lime/Berry drink. In
February 2010 a new series of juices was launched under the name Amp Energy Juices, which are made with B-vitamins, taurine, ginseng and guarana. These juices are produced in two flavors: Orange and Mixed Berry, and are packaged in 12-ounce bottles. Also introduced at this time was Amp Energy Gum, which is made from a blend of B-vitamins, taurine and caffeine.
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with the Amp logo featuring the text 'Powered by
Mountain Dew' beneath it. Amp Energy — Powered by Mountain Dew features a higher caffeine content than Mountain Dew Energy at 31 mg/100ml. It also contains real sugar as is common with other UK soft drinks. The drink was discontinued in 2017, in order for Britvic to focus more on the original variety.
180:
being shifted to the lower portion of the cans. In Amp's 2011 redesign, the
Mountain Dew logo was taken off the cans completely. According to beverage industry commentators at the time, this labeling update was enacted with the intent of "placing a stronger emphasis on the 'Amp Energy' brand and less
227:
An 'Amp' branded citrus-flavoured energy drink distributed by
Britvic under license from PepsiCo. launched in the UK in August 2013. The United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo. This is similar to its early release in North America,
269:
and his No. 88 car. In 2009, Amp Energy released Tradin’ Paint, a limited edition
Earnhardt Jr.-themed energy drink which was a combination of three flavors: orange, lime and berry. The product was available in 16-ounce cans and featured the same paint scheme as Hendrick Motorsports’ No. 88 Amp
204:
The Amp Energy product line has since expanded to a broader range of flavors and variants, which as of 2011 included Amp Energy (Original), Sugar Free, Overdrive (cherry), Relaunch (discontinued) (orange), Elevate (mixed berry), Traction (grape), Green Tea, Lightning (lemonade) and Sugar Free
368:, this initiative was carried out “as part of Pepsi's bid to recast the image of its Amp Energy drink as the beverage of choice for the fashion, art and lifestyle crowd.” In 2010, Amp Energy became the official energy drink of the
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777:"Amp Energy and Terry Gilliam Present: THE LEGEND OF HALLOWDEGA to Premiere at the Talladega Superspeedway on October 31st" (Press release). PR Newswire. 8 October 2010.
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name, but in 2018, reverted to using
Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the
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While the triplets of flavors in 2008 reflected existing Pepsi/Dew tastes, the three in 2009 seem to be setting out on their own.
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156:. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
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race for multiple years, resulting in the race being titled the "Amp Energy 500" in 2008 and 2009, and the "
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289:" in 2010. In October 2010, Amp Energy Juice produced a short film about Talladega Superspeedway titled
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Am Series, Burton Demo Tour, Burton World Tour, and the
Canadian Open Snowboarding Championships.
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A 2009 promotion involved graphic designers, musicians and artists creating custom Amp-branded
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drinks. The line features a resealable can lid, and has sponsored several esports communities.
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On March 6, 2013, Amp Energy officially announced that it will re-introduce its Orange flavor.
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which were placed in designers' homes and retail stores that included Crooks and
Castles,
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129:. At the time of its introduction in 2001, Amp Energy was initially distributed under the
1427:
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Hein, Kenneth (January 2008). "The Coca Cola
Company Positions Amp as Everyman's Drink".
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In 2008, the label design was changed to contract the product name to a more concise
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The original formulation of Amp Energy was positioned as a flavor extension of the
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341:. Other snowboarding events in which Amp Energy is a primary sponsor include the
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brand. Beginning in 2009, it was produced and labeled under its own stand-alone
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A new line of drinks from the Amp brand was introduced in 2018, titled
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201:. 8.4 fluid ounces of Amp contains 74 milligrams of caffeine.
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Amp Energy sponsors a snowboard team which includes athletes
901:
402:"The Coca Cola Company Positions Amp as Everyman's Drink"
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on its
Mountain Dew roots". Amp Energy Original contains
791:. Snowboard Magazine. 8 January 2009. Archived from
215:, bearing the name of Mountain Dew's former line of
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815:"Amp Energy fuels a new relationship with Burton"
616:"Caffeine content for coffee, tea, soda and more"
789:"Amp Energy Signs Keir Dillon and Kevin Pearce"
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860:"WEC Signs Amp as Official Energy Drink"
668:"New Amp energy drink from Mountain Dew"
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507:"Monster Goes Small While Amp Goes Big"
392:
258:. In 2008, Amp Energy began sponsoring
758:from the original on 19 September 2016
1733:500 Park Avenue (Pepsi-Cola Building)
866:from the original on 19 December 2010
731:from the original on 24 December 2010
412:from the original on 25 November 2008
240:outdoor game on New Year's Day 2008.
170:"Amp Energy Drink from Mountain Dew".
7:
1855:
752:"Amp shifting off Dale Earnhardt Jr"
622:from the original on 3 December 2010
750:Mickle, Tripp (19 September 2011).
1823:Produced under a partnership with
168:brand, and in 2001 its label read
25:
2272:Food and drink introduced in 2001
821:from the original on 3 March 2009
697:Tanner, Steve (2 November 2005).
596:from the original on 2 April 2012
535:Tanner, Steve (2 November 2005).
400:Hein, Kenneth (21 January 2008).
1854:
1845:
1844:
1523:
36:
1753:List of assets owned by PepsiCo
678:from the original on 2013-10-14
648:from the original on 2010-12-24
562:Tanner, Steve (12 March 2008).
505:Hein, Kenneth (February 2009).
1:
564:"Review: Amp Energy Traction"
446:Tanner, Steve (7 June 2009).
537:"Amp Energy by Mountain Dew"
364:and Han Cholo. According to
1616:D'Angelo Grilled Sandwiches
701:. BevReview. Archived from
566:. BevReview. Archived from
539:. BevReview. Archived from
450:. BevReview. Archived from
448:"Amp Energy with Green Tea"
78:; 23 years ago
2293:
1838:Fruit juices under license
817:. ESPN. 20 February 2009.
699:"Amp Energy Tradin' Paint"
370:World Extreme Cagefighting
281:PepsiCo has sponsored the
213:Mountain Dew Amp Game Fuel
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754:. Sports Business Daily.
35:
1783:Leonard v. Pepsico, Inc.
1636:North American Van Lines
1606:California Pizza Kitchen
292:The Legend of Hallowdega
176:, with the Mountain Dew
283:Talladega Superspeedway
1789:Pepsi, Where's My Jet?
270:Energy/National Guard
2243:List of energy drinks
1738:2021 Frito-Lay strike
1641:Wilson Sporting Goods
243:Amp Energy sponsored
287:AMP Energy Juice 500
2267:PepsiCo soft drinks
1463:Scott's Porage Oats
795:on 14 December 2009
486:on 16 November 2010
249:Peak Fitness Racing
106:mountaindew.com/amp
32:
1763:Pepsi Number Fever
862:. 8 January 2010.
842:Women's Wear Daily
840:"Fashion Scoops".
366:Women’s Wear Daily
267:Dale Earnhardt Jr.
238:NHL Winter Classic
125:brand produced by
27:Energy drink brand
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1868:
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1712:Donald M. Kendall
1621:East Side Mario's
1519:
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1109:Paso de los Toros
705:on 13 August 2011
570:on 15 August 2011
454:on 15 August 2011
335:Stratton Mountain
276:Diet Mountain Dew
263:Sprint Cup Series
112:
111:
16:(Redirected from
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1910:Monster Beverage
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1829:Outside the U.S.
1726:Related articles
1717:Steven Reinemund
1707:Alberto IbargĂĽen
1611:Chevys Fresh Mex
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890:Official website
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727:. 5 March 2009.
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382:Joseph Benavidez
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115:Mountain Dew Amp
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848:: 8. May 2009.
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674:. 2013-06-05.
672:Talking Retail
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644:. 2010-02-25.
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543:on 11 May 2011
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309:Yellawood 500.
299:, directed by
297:David Arquette
295:which starred
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1565:Pioneer Foods
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1555:Marbo Product
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1540:Duke and Sons
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1094:Mug Root Beer
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1047:Manzanita Sol
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590:"Ingredients"
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517:on 2010-01-24
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350:refrigerators
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315:Mason Aguirre
311:
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301:Terry Gilliam
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19:
2277:Mountain Dew
2082:Demon Energy
1990:
1803:
1787:
1438:King Vitaman
1428:Cap'n Crunch
1410:Propel Water
1360:Uncle Chipps
1323:Burger Rings
1204:Cracker Jack
1171:Sting Energy
1066:
1057:Mountain Dew
942:subsidiaries
868:. Retrieved
854:
845:
841:
835:
823:. Retrieved
809:
797:. Retrieved
793:the original
783:
772:
760:. Retrieved
745:
733:. Retrieved
719:
707:. Retrieved
703:the original
692:
680:. Retrieved
671:
662:
650:. Retrieved
636:
624:. Retrieved
610:
598:. Retrieved
584:
572:. Retrieved
568:the original
557:
545:. Retrieved
541:the original
530:
519:. Retrieved
515:the original
510:
500:
488:. Retrieved
484:the original
463:
456:. Retrieved
452:the original
441:
432:
426:
414:. Retrieved
405:
395:
374:Urijah Faber
354:Rogue Status
347:
327:Luke Mitrani
323:Kevin Pearce
312:
290:
280:
245:Kevin Lepage
242:
235:
226:
212:
210:
207:
203:
199:maltodextrin
174:"Amp Energy"
173:
169:
166:Mountain Dew
163:
131:Mountain Dew
123:energy drink
118:
114:
113:
95:Mountain Dew
49:Energy drink
45:Product type
2212:Street King
2177:Rich Energy
2107:Hell Energy
2052:Beaver Buzz
2020:Independent
1832:Distributed
1778:Pepsi Stuff
1773:Pepsi Spire
1758:Pepsi Globe
1702:Dina Dublon
1685:Indra Nooyi
1646:Yum! Brands
1550:Lebedyansky
1458:Rice-A-Roni
1420:Quaker Oats
1288:Quaker Oats
1159:Frappuccino
1154:Ethos Water
1134:Sierra Mist
1104:Ocean Spray
870:15 December
825:15 December
799:15 December
735:15 December
652:15 December
626:15 December
600:15 December
490:15 December
378:Chad Mendes
331:Scotty Lago
319:Keir Dillon
232:Sponsorship
117:(or simply
2256:Categories
2147:Pimp Juice
2142:Oronamin C
2137:Nae Danger
1963:Tab Energy
1958:Relentless
1923:Formula 50
1687:(chairman)
1631:Loft, Inc.
1626:Hot 'n Now
1585:SodaStream
1570:PopCorners
1433:Honey Ohs!
1266:Lay's Stax
1219:Baconzitos
1214:Elma Chips
1072:Baja Blast
998:Zero Sugar
988:Real Sugar
940:Brands and
709:18 January
574:19 January
547:14 January
521:2011-01-19
458:14 January
416:19 January
388:References
358:Steve Aoki
247:'s No. 61
223:UK version
187:B-vitamins
134:soft drink
73:Introduced
18:AMP Energy
2207:Stacker 2
2122:Lipovitan
2032:Bacchus-F
2001:Kickstart
1973:Von Dutch
1835:49% owned
1748:Cola wars
1681:(founder)
1661:Taco Bell
1656:Pizza Hut
1506:Tropicana
1483:Tropicana
1405:CytoSport
1350:Sun Chips
1313:Smartfood
1293:Rold Gold
1224:Fandangos
1186:Frito-Lay
1149:Starbucks
1015:Concordia
511:Brandweek
362:Omar Epps
272:Chevrolet
217:Game Fuel
138:trademark
2162:Red Bull
2006:Rockstar
1850:Category
1825:Ekaterra
1805:Pepsiman
1768:Pepsi P1
1560:Matutano
1511:Tropolis
1397:Gatorade
1355:Tostitos
1338:Twisties
1308:Sabritas
1194:Bluebird
1119:Rockstar
1082:LiveWire
1077:Code Red
1025:Lemonade
1005:Aquafina
864:Archived
819:Archived
756:Archived
729:Archived
676:Archived
646:Archived
620:Archived
594:Archived
410:Archived
254:for the
121:) is an
2132:Man-new
2067:Cocaine
2062:Carabao
2042:Battery
1983:PepsiCo
1948:RAC 124
1933:Monster
1860:Commons
1575:Sandora
1491:Copella
1385:Wotsits
1380:Squares
1375:Quavers
1365:Walkers
1345:Stacy's
1328:Nobby's
1318:Smith's
1298:Ruffles
1278:Munchos
1256:Kurkure
1251:Hostess
1241:Funyuns
1209:Doritos
1199:Cheetos
1099:No Fear
1087:Voltage
1052:Mirinda
1030:Mangola
933:PepsiCo
480:"Drink"
339:Vermont
265:driver
195:ginseng
191:guarana
183:taurine
160:Flavors
154:Lebanon
127:PepsiCo
101:Website
81: (
65:Country
59:PepsiCo
2192:Semtex
2182:Rip It
2167:Reload
2102:G Fuel
2092:Emerge
1938:Mother
1672:People
1545:Duyvis
1283:Oberto
1246:Gamesa
1236:Fritos
1229:Stiksy
1166:Starry
1114:Punica
1042:Lipton
1020:Duke's
762:1 July
682:15 May
433:Adweek
406:AdWeek
343:Burton
260:NASCAR
148:, the
146:Canada
2232:Zevia
2227:Venom
2217:Tiger
2202:Speed
2197:Shark
2187:Rowdy
2157:Pussy
2152:Prime
2127:M-150
2112:Joose
2087:EJ-10
2077:Crunk
2057:Boost
2047:Bawls
2011:Sting
1996:Josta
1968:Vault
1953:Reign
1693:(CEO)
1580:Simba
1501:Naked
1468:Toddy
1453:Quisp
1333:Toobs
1303:Sabra
1261:Lay's
1139:Slice
1129:Shani
1010:Brisk
993:Twist
963:Pepsi
958:Bubly
950:Pepsi
55:Owner
2172:Revo
2097:Four
2037:Bang
1918:Burn
1811:Pilk
1651:KFC‎
1496:Dole
1443:Life
1176:Teem
1144:SoBe
1124:7 Up
1062:Diet
983:Next
973:Jazz
968:Diet
872:2010
827:2010
801:2010
764:2016
737:2010
711:2011
684:2015
654:2010
628:2010
602:2010
576:2011
549:2011
492:2010
460:2011
418:2011
380:and
329:and
252:Ford
197:and
178:logo
152:and
83:2001
76:2001
68:U.S.
1991:Amp
1943:NOS
1067:Amp
1037:Kas
978:Max
846:197
337:in
119:Amp
2258::
844:.
670:.
592:.
509:.
471:^
462:.
408:.
404:.
384:.
376:,
360:,
321:,
317:,
278:.
193:,
189:,
185:,
144:,
2222:V
1894:e
1887:t
1880:v
925:e
918:t
911:v
874:.
829:.
803:.
766:.
739:.
713:.
686:.
656:.
630:.
604:.
578:.
551:.
524:.
494:.
435:.
420:.
85:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
