24:
154:
Chairman and CEO Michael Roth. At the time, Huge had 130 employees and offices in
Brooklyn, Atlanta, Los Angeles, and London. Shapiro was formally named CEO in October, 2010, at which time Huge had 300 employees and $ 60 million in revenue. Huge was recognized as one of the 10 Agencies of the Year in
113:
In 1996, Shapiro founded
Activegrams, a popular greeting cards website that let users send greetings and animations via email. In 1999, Activegrams became part of Atlanta-based Avienda Technologies, co-founded by Shapiro and David Bloom who raised over $ 36 million in funding from
104:
Upon graduating
Harvard, Shapiro was admitted to Columbia University where he received a Master of Business Administration. After graduating Columbia, Shapiro worked as a management consultant for Booz-Allen & Hamilton, specializing in Internet Strategy.
142:
as a co-founder and partner. Initially
Shapiro led strategy, client services, and Huge’s business development efforts, securing and playing an important role launching work for JetBlue, Warner Music Group, CNN, Reuters, iVillage, and Four Seasons.
100:
received $ 2 million in investment and had a part-time staff of 30. It was distributed Time Warner’s Warner
Publisher Services with an international circulation of around 200,000 copies every 2 months.
130:
and is now a part of IBM Watson
Marketing. At the time of the deal, Silverpop employed around 500 people. The terms of the deal were not publicized, but were estimated to be around $ 270M.
122:
Systems, Inc and named Bill Nussey as CEO. After this time, Shapiro and Bloom stepped back from the day-to-day operation of the company but remained key shareholders. In May, 2014,
88:, where he received a BA in Economics in 1994. While at Harvard, Shapiro founded S. H. Eliot Publishing Group and served as co-founder and publisher of the men’s interest magazine
57:
as one of four co-founders, becoming CEO in 2010. Shapiro is also co-founder and chairman of Honey, a New York-based enterprise communications startup and the author of
209:
In 2015, Shapiro coined the term
Anticipatory Design for the practice of eliminating decision making in interaction design in an op-ed published by Fast Company.
203:
217:
73:
Shapiro was born in New York City, New York and grew up on Long Island. He is the son of
Stephen Shapiro, a former professor of electrical engineering at
118:
for the company between 1999 and 2000. Avienda specialized in email marketing and employed more than 80 people. In 2001 Avienda
Technologies was renamed
963:
948:
499:
837:
77:
and Terry
Shapiro, a Long Island dentist and English literature PhD. Shapiro learned to code on his father’s IBM personal computer XT.
958:
938:
310:
168:
In March 2018, it was announced that after leading the agency for 13 years Shapiro would leave Huge in May to launch a new venture.
688:
422:
707:
953:
726:
23:
875:
612:
151:
147:
650:
594:
575:
385:
669:
289:
856:
818:
556:
81:
893:
329:
177:
763:
348:
115:
366:
943:
243:
74:
139:
54:
480:
537:
443:
744:
165:
in 2016, and Agency of the Year in 2017 by Mediapost. As of 2017, Huge had grown to 1500 employees
911:
518:
185:
62:
50:
463:"Pushing The Envelope: Entrepreneurs get their messages across with specialty greeting cards"
192:
employees and outdoor advertising that implied Amazon was putting Borders out of business.
157:
85:
631:
271:
195:
In 2014, Shapiro was named one of The Observer’s Brooklyn Influentials and received a
932:
799:
189:
39:
216:’s Power List and was named one of the 100 People Who Make Advertising Great by the
93:
17:
150:’s acquisition of a stake in Huge for nearly $ 40 million, which was announced by
404:
500:"IBM confirms it will acquire Atlanta's Silverpop, two weeks after deal report"
764:"Neil Patrick Harris, Louis C.K., Steve Buscemi to Receive 'Made in NY' Award"
196:
781:
462:
123:
119:
46:
311:"Users, Not Customers: Who Really Determines The Success of Your Business"
212:
In 2017, Shapiro was named a Creative All Star by Mediapost, ranked 42 on
35:
613:"Casper is this year's Most Innovative Brand at the 2016 Digiday Awards"
162:
330:"What Dad's No-Video Games Rule Taught This CEO About the Ad Business"
206:
Venture Fellows mentor as part of the NYC Venture Fellowship program.
213:
188:. Shapiro’s campaign to promote the book included hiring laid off
22:
670:"Huge Global CEO and co-founder Aaron Shapiro out after 13 years"
127:
745:"The Brooklyn Influentials: 128 People Who Matter Right Now"
727:"Agency CEO Hires Laid-Off Borders Workers to Sell His Book"
819:"The next design trend is one that eliminates all choices"
708:"Keen On… Aaron Shapiro: Innovating Customers Into Users"
689:"Huge CEO Aaron Shapiro to Leave the IPG Digital Agency"
45:
Shapiro co-founded the email marketing software company
444:"CEO Interviews: Aaron Shapiro – Avienda Technologies"
184:, a book about digital business strategy published by
34:
is an American entrepreneur, marketing executive, and
49:
in 1999. In 2005 he joined the experience design and
199:award from the City of New York on behalf of Huge.
244:"Silverpop co-founder leaves to find next venture"
272:"40 Under 40: Class of 2011 - Aaron Shapiro, 39"
146:In 2008, Shapiro played a key role in brokering
423:"'Inside Edge': The last word for young males?"
557:"Two Founders of Digital Shop Huge to Depart"
8:
651:"Can You Keep Your Meeting to Five Minutes?"
218:American Association of Advertising Agencies
894:"Aaron Shapiro, CEO, Huge: Power List 2017"
857:"The Next Big Thing In Design? Less Choice"
595:"Huge is No. 9 on the Ad Age Agency A-List"
576:"Huge Announces New Leadership, Departures"
481:"Avienda changes name to Silverpop Systems"
290:"Company Overview of Front & Main, Inc"
838:"Designing Products that Choose for You"
912:"100 People Who Make Advertising Great"
649:Shellenbarger, Sue (November 7, 2017).
229:
202:In 2014 and 2015, Shapiro served as an
349:"Why Are You So Smart, Aaron Shapiro?"
438:
436:
7:
762:Siegel, Tatiana (November 5, 2014).
498:Karkaria, Urvaksh (April 10, 2014).
305:
303:
265:
263:
261:
259:
257:
237:
235:
233:
800:"NYC Venture Fellows: 2015 Mentors"
782:"NYC Venture Fellows: 2014 Mentors"
574:Aditham, Kiran (October 13, 2010).
876:"Creative All Star: Aaron Shapiro"
725:Griner, David (November 2, 2011).
517:Morrissey, Brian (July 30, 2008).
176:In 2011, Shapiro was named one of
14:
855:Shapiro, Aaron (April 15, 2014).
706:Keen, Andrew (December 5, 2011).
668:Stein, Lindsay (March 29, 2018).
630:Mandese, Joe (January 13, 2017).
593:Patel, Kunur (January 23, 2012).
555:Patel, Kunur (October 13, 2010).
461:Rohland, Pamela (March 1, 1999).
403:Walters, David (April 27, 1993).
386:"THE SEXES; A Niche For the 90's"
384:Kaye, Elizabeeth (May 23, 1993).
964:Ward Melville High School alumni
874:Mandese, Joe (January 8, 2017).
836:Wilde, Heather (June 19, 2017).
405:"Insiders Develop 'Inside Edge'"
949:Columbia Business School alumni
687:Bruell, Alex (March 29, 2018).
632:"OMMA Agency of the Year: Huge"
536:Parekh, Rupal (July 30, 2008).
328:Graham, Megan (June 16, 2017).
242:Moran, Brian (April 23, 2001).
1:
817:Quito, Anne (June 18, 2015).
538:"Interpublic Buys Into Huge"
519:"IPG Buys Digital Shop Huge"
347:Davis, Noah (May 22, 2013).
180:'s 40 Under 40 and authored
161:, Most Innovative Agency by
980:
504:Atlanta Business Chronicle
485:Atlanta Business Chronicle
448:The Wall Street Transcript
248:Atlanta Business Chronicle
15:
959:American chief executives
939:American company founders
409:Christian Science Monitor
276:Crain's New York Business
82:Ward Melville High School
367:"Marriage Announcements"
138:In 2005, Shapiro joined
126:Systems was acquired by
69:Early life and education
16:Not to be confused with
693:The Wall Street Journal
655:The Wall Street Journal
467:Entrepreneur's Startups
116:Draper Fisher Jurvetson
954:Harvard College alumni
768:The Hollywood Reporter
427:McClatchy News Service
315:PenguinRandomHouse.com
75:Stony Brook University
28:
749:The New York Observer
84:in East Setauket and
26:
619:. November 17, 2016.
450:. November 13, 2000.
804:NYC Venture Fellows
786:NYC Venture Fellows
487:. February 9, 2001.
270:Spencer, Benjamin.
182:Users Not Customers
59:Users Not Customers
27:Aaron Shapiro, 2015
921:. August 21, 2017.
636:Mediapost Magazine
390:The New York Times
172:Industry Influence
29:
186:Portfolio/Penguin
109:Silverpop Systems
80:Shapiro attended
63:Portfolio/Penguin
51:digital marketing
971:
923:
922:
916:
908:
902:
901:
890:
884:
883:
871:
865:
864:
852:
846:
845:
833:
827:
826:
814:
808:
807:
796:
790:
789:
778:
772:
771:
759:
753:
752:
741:
735:
734:
722:
716:
715:
703:
697:
696:
684:
678:
677:
665:
659:
658:
646:
640:
639:
627:
621:
620:
609:
603:
602:
590:
584:
583:
571:
565:
564:
552:
546:
545:
533:
527:
526:
514:
508:
507:
495:
489:
488:
477:
471:
470:
458:
452:
451:
440:
431:
430:
419:
413:
412:
400:
394:
393:
381:
375:
374:
363:
357:
356:
353:Pacific Standard
344:
338:
337:
325:
319:
318:
307:
298:
297:
286:
280:
279:
267:
252:
251:
239:
178:Crain's New York
979:
978:
974:
973:
972:
970:
969:
968:
929:
928:
927:
926:
914:
910:
909:
905:
900:. July 5, 2017.
892:
891:
887:
873:
872:
868:
854:
853:
849:
835:
834:
830:
816:
815:
811:
798:
797:
793:
780:
779:
775:
761:
760:
756:
751:. May 14, 2014.
743:
742:
738:
724:
723:
719:
705:
704:
700:
686:
685:
681:
667:
666:
662:
648:
647:
643:
629:
628:
624:
611:
610:
606:
599:Advertising Age
592:
591:
587:
573:
572:
568:
561:Advertising Age
554:
553:
549:
542:Advertising Age
535:
534:
530:
516:
515:
511:
497:
496:
492:
479:
478:
474:
460:
459:
455:
442:
441:
434:
421:
420:
416:
402:
401:
397:
383:
382:
378:
365:
364:
360:
346:
345:
341:
334:Advertising Age
327:
326:
322:
309:
308:
301:
288:
287:
283:
269:
268:
255:
241:
240:
231:
226:
174:
158:Advertising Age
136:
111:
86:Harvard College
71:
61:, published by
21:
12:
11:
5:
977:
975:
967:
966:
961:
956:
951:
946:
941:
931:
930:
925:
924:
903:
885:
866:
847:
828:
809:
791:
773:
754:
736:
717:
698:
679:
660:
641:
622:
604:
585:
566:
547:
528:
509:
490:
472:
453:
432:
414:
395:
376:
371:Times Picayune
358:
339:
320:
299:
281:
253:
228:
227:
225:
222:
173:
170:
135:
132:
110:
107:
70:
67:
13:
10:
9:
6:
4:
3:
2:
976:
965:
962:
960:
957:
955:
952:
950:
947:
945:
944:Living people
942:
940:
937:
936:
934:
920:
913:
907:
904:
899:
895:
889:
886:
881:
877:
870:
867:
862:
858:
851:
848:
843:
839:
832:
829:
824:
820:
813:
810:
805:
801:
795:
792:
787:
783:
777:
774:
769:
765:
758:
755:
750:
746:
740:
737:
732:
728:
721:
718:
713:
709:
702:
699:
694:
690:
683:
680:
675:
671:
664:
661:
656:
652:
645:
642:
637:
633:
626:
623:
618:
614:
608:
605:
600:
596:
589:
586:
581:
577:
570:
567:
562:
558:
551:
548:
543:
539:
532:
529:
524:
520:
513:
510:
505:
501:
494:
491:
486:
482:
476:
473:
468:
464:
457:
454:
449:
445:
439:
437:
433:
428:
424:
418:
415:
410:
406:
399:
396:
391:
387:
380:
377:
372:
368:
362:
359:
354:
350:
343:
340:
335:
331:
324:
321:
316:
312:
306:
304:
300:
295:
291:
285:
282:
277:
273:
266:
264:
262:
260:
258:
254:
249:
245:
238:
236:
234:
230:
223:
221:
219:
215:
210:
207:
205:
200:
198:
193:
191:
187:
183:
179:
171:
169:
166:
164:
160:
159:
153:
149:
144:
141:
133:
131:
129:
125:
121:
117:
108:
106:
102:
99:
95:
91:
87:
83:
78:
76:
68:
66:
64:
60:
56:
52:
48:
43:
41:
40:New York City
37:
33:
32:Aaron Shapiro
25:
19:
918:
906:
897:
888:
879:
869:
861:Fast Company
860:
850:
841:
831:
822:
812:
803:
794:
785:
776:
767:
757:
748:
739:
730:
720:
711:
701:
692:
682:
673:
663:
654:
644:
635:
625:
616:
607:
598:
588:
579:
569:
560:
550:
541:
531:
522:
512:
503:
493:
484:
475:
466:
456:
447:
426:
417:
408:
398:
389:
379:
370:
361:
352:
342:
333:
323:
314:
293:
284:
275:
247:
211:
208:
201:
194:
181:
175:
167:
156:
145:
137:
112:
103:
97:
94:Jonathan Hsu
89:
79:
72:
58:
44:
31:
30:
18:Aaron Sapiro
152:Interpublic
98:Inside Edge
90:Inside Edge
933:Categories
919:Adweek/4As
712:TechCrunch
224:References
197:Made in NY
880:Mediapost
294:Bloomberg
124:Silverpop
120:Silverpop
65:in 2011.
47:Silverpop
38:based in
155:2012 by
36:investor
898:PR Week
617:Digiday
214:PR Week
190:Borders
163:Digiday
53:agency
842:Forbes
823:Quartz
731:Adweek
674:Ad Age
580:Adweek
523:Adweek
204:NYCEDC
915:(PDF)
92:with
140:Huge
134:Huge
55:Huge
148:IPG
128:IBM
935::
917:.
896:.
878:.
859:.
840:.
821:.
802:.
784:.
766:.
747:.
729:.
710:.
691:.
672:.
653:.
634:.
615:.
597:.
578:.
559:.
540:.
521:.
502:.
483:.
465:.
446:.
435:^
425:.
407:.
388:.
369:.
351:.
332:.
313:.
302:^
292:.
274:.
256:^
246:.
232:^
220:.
96:.
42:.
882:.
863:.
844:.
825:.
806:.
788:.
770:.
733:.
714:.
695:.
676:.
657:.
638:.
601:.
582:.
563:.
544:.
525:.
506:.
469:.
429:.
411:.
392:.
373:.
355:.
336:.
317:.
296:.
278:.
250:.
20:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
