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In 2012, Hardeep Bindra joined AdBrite as its CEO and was tasked to sell the company or its assets. On
January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013, after a deal to sell the company fell through. In
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AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by
Hardeep Bindra, CEO, and Joaquin
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On June 20, 2013 SiteScout announced via press release the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.
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and Gidon Wise in 2002. Founded as
Marketbanker.com, the site was relaunched as AdBrite in 2004 as an
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Sales Talks Fell
Through, So Ad Exchange AdBrite Shuts Down - Peter Kafka - Media - AllThingsD
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305:"SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite – TechCrunch"
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267:"Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down"
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403:Online advertising services and affiliate networks
243:AdBrite Shutting Down Ad Exchange On February 1
187:"AdBrite Launches Network Partnership Program"
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291:"SiteScout Acquires IP Assets from AdBrite"
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118:addition, it laid off all 26 employees.
101:, another ad exchange. It was backed by
16:American advertising media sales website
408:Marketing companies established in 2002
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97:Delgado, CTO, who had worked at Yahoo!
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93:and then in 2008 as an ad exchange.
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413:2002 establishments in California
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376:Wall Street Journal” article
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265:Kafka, Peter (2013-01-28).
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227:November 27, 2007, at the
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122:Acquisition of IP Assets
85:, which was founded by
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167:Website monetization
222:Companies - AdBrite
157:Advertising network
91:advertising network
62:Current status
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326:Additional sources
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368:Los Angeles Times
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397:Categories
314:2018-06-13
276:2019-02-05
191:prnewswire
173:References
152:Ad serving
65:Terminated
225:Archived
207:Archived
204:comScore
130:See also
51:Services
42:Industry
370:article
362:article
344:article
336:article
113:Closing
74:was an
37:Private
20:AdBrite
105:, and
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