222:; when that exclusivity ended, the company opened its platform to all advertisers and publishers. The immediate impact was a major downsize, with just seven employees at one point, but it then grew 50% in 2008 and reached 80 employees in 2011. In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains. In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list, and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry
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marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers.
530:
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430:
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The Data
Warehousing Institute (TDWI) named adMarketplace a 2014 Best Practices Award winner in Big Data Technology for its Advertiser 3D and BidSmart technologies.
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also recognized adMarketplace with the 2014 Discover Award for its innovation in big data even though their tracking technology is known for its faults.
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For publishers, the company offers custom search monetization, flexible implementation, and transparent reporting. Publisher partners include
Firefox,
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search ads on publisher properties in response to a user's search. The company places keyword-targeted ads on web properties outside of traditional
339:
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adMarketplace offers advertisers scale and performance via access to exclusive search traffic, according to the company website.
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360:"adMarketplace Integrates With Kenshoo to Help Search Advertisers Increase Efficiency and Improve Cross-Platform Insights"
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adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for
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adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014.
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In 2013, adMarketplace partnered with
Kenshoo to offer integration through Kenshoo's campaign management dashboard.
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Custom Search Media
Integrations for Publishers, Performance Media and Measurement for Advertisers
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adMarketplace operates an online marketplace that connects advertisers and publishers to serve
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267:"adMarketplace's BidSmart Solution Sees Over 75% Increase in Conversion Rates for Top Brands"
203:’s Technology Fast 500 as one of the fastest growing technology companies in North America.
409:"TDWI Announces 2014 Best Practices Awards Winners -- TDWI -The Data Warehousing Institute"
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Online
Advertising, Search Engine Marketing, Advertising, Technology, Advertising Platform
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Search advertising marketplaces represent a sizable but often overlooked segment of the
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340:"adMarketplace Introduces Programmatic Bids For Its Search Marketplace"
431:"HPPSocialUserSignonPage - Hewlett Packard Enterprise Community"
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507:"adMarketplace.com - 2012 Fast 50 | Crain's New York Business"
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483:"Adam Epstein, adMarketplace: 27 Million And Counting"
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560:Online advertising services and affiliate networks
140:. The privately held company is headquartered in
531:"Deloitte | Technology Fast 500 Rankings"
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292:"The Marketplace for the Moment of Intent"
243:"The Marketplace for the Moment of Intent"
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183:The company positions itself as the only
45:New York, New York, United States (2000)
555:Marketing companies established in 2000
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385:"North America: Technology Fast 500"
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199:In 2014, adMarketplace was named to
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74:Adam J. Epstein, President/COO
16:Search advertising marketplace
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168:search engine result pages
110:https://admarketplace.com/
511:Crain's New York Business
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481:Craw, Ben (2011-12-29).
152:Search Engine Marketing
138:advertising marketplace
72:James Hill, Founder/CEO
296:www.admarketplace.com
247:www.admarketplace.com
180:, and Avast Browser.
537:on 20 November 2014.
459:www.auctionbytes.com
124:Current status
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435:h30499.www3.hp.com
185:search syndication
55:New York, New York
20:adMarketplace, Inc
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69:Key people
37:Privately owned
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535:the original
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136:is a search
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50:Headquarters
195:Recognition
549:Categories
516:2018-08-10
492:2018-08-10
464:2018-08-10
440:2018-08-10
394:2018-08-10
370:2018-08-10
345:2018-08-10
325:2018-08-10
301:2018-08-10
277:2018-08-10
252:2018-08-10
226:References
154:industry.
98:Employees
64:Worldwide
413:tdwi.org
316:"Adweek"
201:Deloitte
178:Afterpay
158:Services
116:Launched
89:Services
80:Industry
364:Kenshoo
214:History
42:Founded
455:"Home"
127:Active
220:eBay
119:2000
164:PPC
106:URL
101:175
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
