414:, with its then-mayor Paz Radaza demanding that the commercial be pulled out as a "grave insult" to their residents and to Filipinos "in general". Radaza also claimed that she had heard of children considering the commercial as "a true reflection of history". Several online petitions were also started, requesting the commercial to be taken down. Within the month, a cease and desist order was issued by the
357:
criticized the advertisement's portrayal of courtship. The religious organization believed that the advertisement wanted to send a message that McDonald's french fries are cheap, consequentially equating french fries as having the same value as that of a human relationship. McDonald's stopped further
681:
The launch video for the campaign sparked outrage from the
Internet when it was discovered to include stock footage of foreign tourist destinations of Brazil, Indonesia, Switzerland, Thailand, and the United Arab Emirates. DDB Philippines apologized for the oversight. However, the DOT still canceled
639:
as the company did not acknowledge the issue and merely "reiterated the B.M.T message". The statement was also eventually taken down and followed up with a new statement apologizing for the commercial, with the company stating that the ad "did not reflect our values of dignity and respect shouldn't
530:
Meant to promote the
Philippines as a destination for foreign retirees. The advertisement featured Japanese retiree M. Uchimura interacting with Filipinos in various tourist spots such as the Hundred Islands of Pangasinan, the rice terraces of Ifugao, the sand dunes of Paoay, and the heritage houses
464:
due to an apparent supply shortage. It was later clarified to be due to a major systems upgrade. As a response, KFC made a social media post suggesting that
Jollibee wasn't the only fast food restaurant offering fried chicken and presented itself as an alternative. The ad had mixed reception and was
269:
took notice of the advertisement and was critical to the approach made for the material. He believed that ad causes confusion to children and that the material mitigates the efforts of his department to "improve the quality of education". The
Congressional Spouses Foundation, Inc. also requested the
611:
In
January 2023, Subway Philippines launched an online commercial on their Facebook page promoting their new B.M.T (Biggest, Meatiest, Tastiest) sandwiches. The digital campaign portrays social media influencer Kimpoy Feliciano as a "lover boy" who is infatuated with three women named B, M, and T.
534:
The ad was alleged to be plagiarized from a South
African tourism campaign by Brand South Africa. McCann claimed responsibility for the ad but insisted that there was no intention to plagiarize, pointing out that the ad as was based on the experience of a real foreign retiree. The Department of
90:
PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products. Certain numbers, announced through television, could be redeemed for prizes, ranging from
349:
An adopted McDonald's campaign for India in which its commercial features two children. A girl asks a boy if she is already his girlfriend. The boy says that he is not yet ready to be in such kind of a relationship. The girl clarifies that what she really wants is french fries.
495:
Bench's ad was subject to controversy after the ad was apparently defaced by black paint, covering the couple's holding hands. Bench released a statement that the ad was not vandalized and the hands were intentionally blackened to comply with the standards set by the
402:
and his wife as a token of friendship. However, Lapulapu's wife objected, believing that the diapers offered by
Magellan were of low quality, instead presenting EQ Plus diapers. As a result, Lapulapu challenged Magellan to a fight, resulting in the
583:. Henares also alleged that Gigil initially wanted to keep the advertisement despite the backlash. The Association of Accredited Advertising Agencies of the Philippines (4As) also suspended Gigil's association membership for a year as a response.
500:, after the uncensored version was rejected due to being contrary to "traditional Filipino family values". Bench explained that it had earlier released a mockup with the uncensored billboard online, which it said might have caused the confusion.
106:
was announced to be 349. 800,000 regular bottle caps instead of two were mistakenly printed with the 349 number. However, PepsiCo refused to dispense the full prize to all holders of the 349 cap. This led to riots and lawsuits filed against the
358:
broadcast of the commercial in television but it remained available online. The advertisement became one of the most shared videos in 2011 according to Unruly Media's Viral Video Chart with 750,000 shares by the end of
November of that year.
570:
The advertisement mostly received negative reception due to its "insensitive" portrayal of the challenges women deals with during the pandemic. Gigil and the Belo
Medical Group has publicly apologized for the ad.
733:
filed a complaint against Gigil, with Victor Puyat, Gil's son, calling the advertising agency's activity as "disrespect to my father Sen. Gil J. Puyat and to our family". It is also alleged that Makati mayor
28:. It includes media such as television commercials, print media, and branding that have been the subject of controversy as well as controversies arising from relevant methods such as sales promotions.
678:, which was adopted in 2012. The new campaign was launched in June 27, 2023 and was accompanied by a launch video which was supposed to showcase various tourist destinations in the Philippines.
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1442:
271:
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A child is asked by her father who her favorite parent is. She says that her favorite parent is her father, in exchange for french fries given to her by her father.
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against the ad as it promoted a culture of corruption which was against
Filipino values. McDonald's later withdrew the airing of the said advertisement.
864:
1422:
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1432:
497:
419:
275:
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also filed an earlier lawsuit against the Advertising Board of the Philippines for its order to pull out materials for the kinse años campaign.
203:. "Kinse años" was perceived to be a reference to a body of a fifteen year old minor and the tagline as a whole encourages child sexual abuse.
760:
262:
1338:
1154:
1206:
1313:
674:
669:
1437:
176:
An advertisement with an image of the alcoholic beverage Napoleon Quince accompanied by the copy "Nakatikim ka na ba ng kinse años" (
485:
563:
The commercial featured a woman gaining weight, growing body hair, and getting acne as she watches a stream of bad news amidst the
718:
were replaced with official-looking signs that read "Gil Tulog Avenue (formerly Gil Puyat Avenue)", as a pun on the Tagalog words
274:
to stop broadcast of the television commercial. LBC Express pulled out the ad but insisted that it met standards set by the
1365:
255:, asked for the correct spelling for "remittance" and the child answered "L-B-C" after the initials of the courier company
1023:
839:
812:
635:. The ad was eventually taken down and Subway Philippines released a statement, which was further criticized online as a
942:
786:
1102:
917:
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1050:
1000:
624:
339:
204:
141:
127:
995:
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515:
435:
373:
334:
230:
122:
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campaigned for the removal of the ad while a group of child activists and lawyers filed a lawsuit against
460:
had to close some of its stores due to the unavailability of its menu items including its signature dish
697:
612:
The commercial later reveals that these women are metaphors for the different flavors of the sandwiches.
1129:
646:
598:
1028:
636:
603:
303:
286:
212:
208:
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tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely.
68:
579:
were hesitant to approve the advertisement expressing concern that it might convey a message of
564:
711:
525:
404:
381:
1339:"Exclusive: Puyat family files complaint vs ad agency suspected of doing 'Gil Tulog' signs"
1233:
628:
616:
445:
196:
77:
1234:"Women Are Not Pieces of Meat: Gabriela Responds to 'Misogynistic' Subway Philippines Ad"
627:
also released a statement condemning the ad as sexist and deeply offensive to victims of
308:
Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo
1155:"Gigil ad agency apologizes for Belo Medical Group's controversial 'Pandemic Effect' ad"
411:
410:
The commercial was controversial nationwide, particularly from the local government of
535:
Tourism stood by the ad agency and said that the ad would not be pulled out or edited.
1416:
663:
492:
Billboards installed at EDSA–Guadalupe featured a male same-sex couple holding hands
1182:"Belo, Hayden reluctant prior to release of #PandemicEffect ad, says Quark Henares"
632:
580:
248:
969:"McDonald's Philippines' "BF/GF" ranks 15th in 2011 Global Social Video Ads Chart"
1314:"Ad agency apologizes over use of stock footage in 'Love The Philippines' video"
1264:
344:
266:
256:
252:
238:
200:
132:
25:
17:
735:
576:
572:
312:
730:
480:
159:
21:
1366:"Wellspring publicly apologizes for controversial 'Gil Tulog' street signs"
1260:"Subway says viral ad on B.M.T. sandwiches 'shouldn't have been produced'"
726:(meaning "asleep"), as a marketing stunt for Wellspring sleep supplements.
620:
457:
450:
A graphic of a piece of fried chicken with a sad face accompanied by the
399:
867:[Edu Manzano's remmittance commercial asked to be pulled out.].
738:
was unaware of said stunt, asking that the modified signs be taken down.
1288:"DDB Philippines apologises after stock footage blunder in PH campaign"
451:
82:
715:
395:
391:
1392:"Puyat family files complaint vs. ad agency over Gil Tulog campaign"
705:
558:
531:
of Vigan. The ad concludes with a reveal that Uchimura is blind.
440:
1207:"4As Philippines suspends Gigil over controversial Belo ad"
102:
On May 25, 1992, the winning number for the grand prize of
761:"The bottle cap snafu that nearly cost Pepsi $ 32 billion"
386:
A 30-second commercial that spoofs Portuguese explorer
865:"Komersiyal ni Edu Manzano sa remittance ipinapatigil"
615:
The ad was strongly criticized online as "disturbing,
918:"Campaigns & Grey speaks up on logo controversy"
714:(formerly and popularly known as Buendia Avenue) in
418:, resulting in the commercial being recalled by the
272:
Movie and Television Review and Classification Board
195:The advertisement was criticized for the perceived
1103:"Bench speaks up on 'defaced' pro-LGBT billboard"
416:National Historical Commission of the Philippines
1024:"EQ Diaper TVC deemed "grave insult" to history"
672:looked for a replacement tourism campaign for
355:Catholic Bishops' Conference of the Philippines
251:competition. The contestant host, portrayed by
1180:Madarang, Catalina Ricci (September 1, 2021).
270:Advertising Board of the Philippines and the
8:
996:"Diaper ad slammed for 'distorting history'"
787:"McDonald's pulls TVC after senate protests"
1443:Television controversies in the Philippines
943:"McDo pulls out commercial after CBCP call"
177:
1051:"Lapu-Lapu wins battle against EQ Diapers"
840:"Maker of 15-year-old brandy strikes back"
259:. The answer was declared to be "correct".
35:
575:, her son Quark Henares and her husband
1428:Advertising and marketing controversies
890:Ronda, Rainier Allan (March 22, 2009).
752:
916:Howard, Caroline (November 29, 2010).
813:"Villar lauds McDo over ad withdrawal"
311:The tagline's logo was alleged to be
7:
1258:Malasig, Jeline (February 3, 2023).
1232:Maramara, Kyzia (February 2, 2023).
1312:Cabristante, Raffy (July 2, 2023).
892:"LBC pulls out 'spelling bee' ads"
60:
14:
1390:Ferreras, Vince (July 26, 2024).
675:It's More Fun in the Philippines!
1423:Controversies in the Philippines
1130:"DOT stands by controversial ad"
994:Matus, Carmel (April 12, 2013).
838:Frialde, Mike (March 17, 2014).
152:Nakatikim ka na ba ng kinse años
1286:Mishra, Nikita (July 3, 2023).
1128:Aning, Jerome (June 14, 2017).
1077:"KFC #ChickenSad ad disappears"
1022:Lee, Racheal (April 24, 2013).
710:In July 2024, street signs for
1433:Advertising in the Philippines
1:
1364:Reyes, Juno (July 26, 2024).
729:The family of former senator
187:Have you tasted a 15 year old
140:There were protests in the
1459:
871:(in Tagalog). May 22, 2009
722:(meaning "sleepless") and
394:as a gift to the ruler of
247:A child participates in a
199:of its tagline suggesting
1438:Philippines-related lists
1134:Philippine Daily Inquirer
1055:marketing-interactive.com
1001:Philippine Daily Inquirer
142:Senate of the Philippines
551:Television advertisement
516:Television advertisement
374:Television advertisement
335:Television advertisement
231:Television advertisement
123:Television advertisement
78:Consumer sales promotion
660:(Department of Tourism)
522:(Department of Tourism)
390:offering a box of baby
300:(Department of Tourism)
263:Department of Education
682:its contract with DDB.
625:Gabriela Women's Party
473:Love All Kinds of Love
235:LBC Remittance Service
1161:. The Philippine Star
698:Guerrilla advertising
670:Department of Tourism
640:have been produced".
173:Singson Lascano Group
24:controversies in the
647:Love the Philippines
599:Online advertisement
498:Ad Standards Council
420:Ad Standards Council
304:Campaigns & Grey
276:Ad Standards Council
1109:. February 17, 2015
975:. December 11, 2011
896:The Philippine Star
844:The Philippine Star
637:non-apology apology
287:Pilipinas Kay Ganda
213:Destileria Limtuaco
209:Destileria Limtuaco
168:Destileria Limtuaco
57:Controversy summary
16:This article lists
658:Philippine Tourism
555:Belo Medical Group
526:McCann Philippines
520:Philippine Tourism
446:Ogilvy Philippines
388:Ferdinand Magellan
382:McCann Philippines
345:Leo Burnett Manila
298:Philippine Tourism
133:Leo Burnett Manila
69:Pepsi Number Fever
51:Advertising agency
1213:. October 6, 2021
1083:. August 11, 2014
767:. January 6, 2022
744:
743:
565:COVID-19 pandemic
465:later pulled out.
436:Social media post
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1057:. April 25, 2013
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949:. April 13, 2011
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791:campaignasia.com
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712:Gil Puyat Avenue
405:Battle of Mactan
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1345:. July 26, 2024
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664:DDB Philippines
659:
629:sexual violence
543:Pandemic Effect
521:
299:
236:
197:double entendre
189:
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165:
164:Napoleon Quince
103:
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34:
12:
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5:
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1081:adobo Magazine
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986:
973:adobo Magazine
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793:. May 17, 2022
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591:B.M.T Sandwich
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412:Lapu-Lapu City
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1292:Campaign Asia
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1029:Campaign Asia
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819:. May 7, 2002
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1399:. Retrieved
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1373:. Retrieved
1369:
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1347:. Retrieved
1342:
1333:
1321:. Retrieved
1318:ABS-CBN News
1317:
1307:
1295:. Retrieved
1291:
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1269:. Retrieved
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1241:. Retrieved
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1215:. Retrieved
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1189:. Retrieved
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1163:. Retrieved
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1137:. Retrieved
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1111:. Retrieved
1107:ABS-CBN News
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1085:. Retrieved
1080:
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1059:. Retrieved
1054:
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1035:June 25,
1007:June 25,
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