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Quantifying the effects of an effective, or ineffective, ad campaign can prove challenging to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the
208:
If a slogan is adopted by the public, it can have a notable influence on everyday social interaction. Slogans can serve as connection points between community members as individuals share pithy taglines in conversation. In contrast, if an individual is unaware of a popular slogan or tagline, they can
188:
with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, or cause a company to
127:
are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. Slogans often unify diverse corporate advertising pieces across different mediums. Slogans may
22:
are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
192:
Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g.
160:
a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. The phrase, which first appeared in a
Beechams advertisement in the
57:. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a
1939:
932:
316:
process communicates the value of a product or service to customers, to sell the product or service. It is a business function for attracting customers.
1227:
866:
810:
180:
are created for long term corporate identity processes, while others are interested in specific limited-time campaigns. However, since some
504:
Dowling, Grahame R.; Kabanoff, Boris (1996-01-01). "Computer-aided content analysis: What do 240 advertising slogans have in common?".
888:
1883:
925:
69:, are American terms describing brief public communications to promote certain products and services. In the UK, they are called
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1944:
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476:
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Yalch, R. F (1991). "Memory in a jingle-jungle: music as a mnemonic device in communicating advertising slogans".
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1005:
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46:
205:), consumers will recall the slogan more often and associate the corporation with their personal experiences.
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225:. The use of slogans may be examined insofar as the slogans elicit unconscious and unintentional responses.
33:
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A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually:
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Advertising slogans as a system of social control include devices similar to
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implies a distinction between it and other firms' products—with constraints
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be socially excluded from conversation and disengage from the discussion.
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164:, was first said to be uttered by a satisfied lady purchaser from
135:
791:
Effective extension circular letters: how to prepare and use them
739:
Trade-Marks, Trade Names, Slogans and
Distinctive Package Designs
1287:
686:"Slogans As A Means Of Social Control". By Frederick E. Lumley.
450:
299:
198:
181:
914:
793:. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
285:
140:"Beechams Pills: Worth a guinea a box" slogan from August 1859
688:
Papers and
Proceedings of the American Sociological Society
900:
822:"Making Better Box, Not Cheaper Boxes" Ought to be Slogan
437:
Whether one likes it or not; especially if accompanied by
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be accompanied by logos, brand names, or musical jingles.
707:, Volume 1. National Trade Journals, Incorporated, 1920.
234:
company's market influence could exponentially increase.
298:
makes the consumer experience an emotion; or, creates a
803:
Everything I Know about
Marketing I Learned From Google
741:." Making Advertising Pay. By Harold Francis Eldridge.
703:"Trade Marking Of Canned Products". By Waldon Fawcett.
724:, Volume 29. Myron C. Clark Publishing Company, 1908.
657:
773:. By Harry Dexter Kitson. Macmillan, New York, 1921,
805:. By Aaron Goldman. McGraw Hill Professional, 2010,
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948:
857:(3rd ed.). Oxford University Press. pp.
189:adopt it for long term advertising and identity.
540:"Creating and Using Taglines as Marketing Tools"
757:, Volume 12. Cahners Publishing Company, 1922.
473:"The Art and Science of the Advertising Slogan"
108:
89:
771:The Mind of the Buyer: A Psychology of Selling
720:The Effectiveness of a Slogan in Advertising.
102:
83:
926:
8:
308:is hard to forget—it adheres to one's memory
16:Short phrases used in advertising campaigns
933:
919:
911:
826:the Day — Much Valuable Data Available.
682:
680:
635:Oxford Treasury of Sayings and Quotations
77:In Japan, advertising slogans are called
637:. Oxford University Press. p. 478.
609:"When Beecham put St Helens on the map"
464:
386:
168:, Lancashire, the founder's home town.
1940:Promotion and marketing communications
854:Oxford Dictionary of Modern Quotations
7:
901:Advertising Industry Guidelines 2014
659:International Journal of Advertising
652:
650:
648:
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644:
591:"Anniversary of the first ad slogan"
499:
497:
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493:
393:Including all important information.
895:The Advertising Slogan Hall of Fame
830:, Volume 22, December Issue, 1919,
479:from the original on 24 April 2011
14:
402:Or, an externally evident aspect.
288:, or has a distinct "personality"
882:
847:Knowles, Elizabeth, ed. (2007).
295:impression of a brand or product
1577:Party platforms (or manifestos)
671:10.1080/10803548.2007.11073007
148:, founder of the British firm
1:
565:Journal of Applied Psychology
1665:Rally 'round the flag effect
722:Engineering and Contracting
156:: "Beechams Pills: Worth a
109:
90:
1971:
577:10.1037/0021-9010.76.2.268
241:
27:Etymology and nomenclature
1006:Manipulation (psychology)
633:Ratcliffe, Susan (2011).
103:
84:
1184:Criticism of advertising
260:benefits) for users (or
1846:Promotional merchandise
1557:Character assassination
1494:Narcotizing dysfunction
1368:Photograph manipulation
1081:Guerrilla communication
162:St Helens Intelligencer
152:, created a slogan for
1945:Advertising techniques
1829:Product demonstrations
1258:Historical negationism
887:Quotations related to
141:
31:According to the 1913
1950:Advertising campaigns
1761:Reputation management
1680:Psychological warfare
1529:Political campaigning
1338:Firehose of falsehood
897:, www.adslogans.co.uk
849:"Advertising slogans"
366:Promotion (marketing)
242:Further information:
139:
1955:Marketing techniques
1796:Corporate propaganda
755:Building Supply News
229:The ongoing argument
34:Webster's Dictionary
1935:Advertising slogans
1884:Media concentration
1756:Non-apology apology
1746:Cult of personality
1474:Emotive conjugation
1228:Burying of scholars
906:Advertising Slogans
690:, Volume 16, 1921.
475:. Adslogans.co.uk.
45:) derives from the
20:Advertising slogans
1867:Influence-for-hire
1660:National mythology
1630:Crowd manipulation
1519:Tabloid journalism
1388:Video manipulation
1333:Fictitious entries
1056:Civil disobedience
942:Media manipulation
889:Advertising slogan
518:10.1007/BF00557312
426:Aspirational brand
356:Media manipulation
336:Consumer confusion
278:, and appropriate
238:Functional slogans
221:, catchwords, and
184:resonate with the
142:
1922:
1921:
1688:Airborne leaflets
1567:Election promises
1421:Product placement
1296:Alternative facts
1036:Alternative media
877:External articles
868:978-0-19-920-8951
811:978-0-07-174289-4
506:Marketing Letters
441:devices (such as
413:Brand recognition
1962:
1914:Media proprietor
1738:Public relations
1718:Public diplomacy
1703:Information (IT)
1582:Name recognition
1207:Media regulation
1189:Annoyance factor
1046:Call-out culture
961:Crowd psychology
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597:. 5 August 2019.
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376:Visual marketing
361:Political slogan
262:potential buyers
254:product benefits
144:In August 1859,
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1909:Media influence
1904:Media franchise
1889:Media democracy
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1674:
1655:Loaded language
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1061:Culture jamming
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841:Further reading
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351:List of slogans
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276:clearly defined
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154:Beecham's Pills
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123:Most corporate
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1650:Indoctrination
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1597:Smear campaign
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1514:Sensationalism
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1454:Agenda-setting
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1328:False document
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665:(2): 199–222.
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571:(2): 268–275.
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213:Social control
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146:Thomas Beecham
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125:advertisements
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110:kyatchi furēzu
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1894:Media ecology
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1877:United States
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1640:Fearmongering
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1479:False balance
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1436:Word of mouth
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1071:Deplatforming
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51:sluagh-ghairm
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1899:Media ethics
1819:Door-to-door
1814:Cold calling
1791:Weasel words
1698:Fifth column
1592:Push polling
1542:Astroturfing
1504:Pseudo-event
1484:Infotainment
1459:Broadcasting
1378:Urban legend
1301:April Fools'
1174:Testimonials
1168:
1144:Infomercials
971:Dumbing down
891:at Wikiquote
853:
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616:. Retrieved
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547:. Retrieved
543:
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512:(1): 63–75.
509:
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481:. Retrieved
467:
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314:sloganeering
311:
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97:
91:kyatchi kopī
78:
74:
70:
32:
30:
19:
18:
1771:Sound bites
1751:Doublespeak
1602:Wedge issue
1562:Dog whistle
1537:Advertising
1363:Lying press
1348:Gaslighting
1126:Advertising
1101:Occupations
991:Obfuscation
981:Half-truths
705:Canning Age
544:The Balance
445:, ditties,
330:Consumerism
326:Advertising
274:, concise,
98:catchphrase
75:straplines.
59:catchphrase
1929:Categories
1872:Media bias
1728:Subversion
1693:False flag
1670:Techniques
1612:Propaganda
1572:Lawn signs
1552:Canvassing
1446:News media
1202:Censorship
1134:Billboards
1086:Hacktivism
1076:Grassroots
1001:Persuasion
692:p. 121–134
618:5 November
595:The Herald
549:2018-03-03
483:2011-03-28
460:References
424:See also:
411:See also:
284:is either
219:watchwords
79:catch copy
55:battle cry
43:/ˈsloʊɡən/
1834:Promotion
1713:Political
1620:Bandwagon
1547:Attack ad
1426:Publicity
1398:Marketing
1311:Fake news
1273:Religious
1268:Political
1248:Euphemism
1243:Cover-ups
1238:Corporate
1106:Petitions
996:Orwellian
966:Deception
526:0923-0645
280:statement
244:Marketing
166:St Helens
71:end lines
1781:Transfer
1723:Sedition
1587:Negative
1499:Newspeak
1489:Managing
1431:Research
1406:Branding
1358:Literary
1323:Fakelore
1316:websites
1306:Deepfake
1263:Internet
1154:Modeling
1111:Protests
1091:Internet
1024:Advocacy
1016:Activism
828:Packages
477:Archived
447:pictures
439:mnemonic
320:See also
293:credible
291:gives a
270:makes a
150:Beechams
104:キャッチフレーズ
63:Taglines
1860:Related
1839:Spaving
1824:Pricing
1766:Slogans
1708:Lawfare
1645:Framing
1625:Big lie
1416:Product
1411:Loyalty
1343:Forgery
1288:Hoaxing
1169:Slogans
1149:Mobiles
1041:Boycott
949:Context
779:2483371
443:jingles
371:Tagline
345:Impulse
252:states
223:mottoes
203:traffic
178:slogans
132:History
85:キャッチコピー
1464:Circus
1373:Racial
865:
809:
777:
524:
304:desire
272:simple
195:stress
186:public
158:guinea
119:Format
39:slogan
1806:Sales
1509:Scrum
1469:Cycle
1383:Virus
1253:Films
1218:Books
1159:Radio
1139:False
1116:Youth
1096:Media
1029:group
986:Media
759:p.104
726:p.315
382:Notes
286:witty
258:brand
182:ideas
176:Some
65:, or
53:", a
1776:Spin
1353:List
1278:Self
956:Bias
863:ISBN
832:p.21
807:ISBN
775:OCLC
743:p.62
709:p.32
620:2023
522:ISSN
451:film
300:need
256:(or
199:food
67:tags
37:, a
1164:Sex
859:3-4
667:doi
573:doi
514:doi
449:or
302:or
172:Use
96:or
73:or
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1179:TV
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