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94:, meaning that other competing restaurants in the United States may not have goats on their roofs in their marketing materials. As a result, Tiger Mountain Market pays Al Johnson's Swedish Restaurant a fee for the right to promote the roof goats at its locations in Georgia, South Carolina, North Carolina, and Tennessee. In Canada, the Johnsons trademark does not apply, and the Old Country Market in
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The restaurant has two cameras that overlook the roof, allowing people to watch the goats at any hour of the day from spring to
October. The goats are removed from the roof at night and when weather reaches a high of 80 degrees. Once the goats' work day is over they are taken to a farm just out of
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After the renovation was complete, Johnson's friend Harold 'Winkie' Larson gave him a goat named Oscar and put the goat on the roof of the restaurant as a joke. This caught the attention of pedestrians and inspired Al to obtain additional goats to put on the roof as a marketing gimmick.
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Al
Johnson died in June 2010. Today, three of Johnson's children as well as several grandchildren are involved in the business, which includes the restaurant, the Butik gift shop, the Skål retail store, and the Stabbur beer garden.
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On a 1973 trip to Norway with his wife Ingert Maria
Forsber, he commissioned a log structure to be built in Norway, taken apart, shipped across the Atlantic Ocean, and reconstructed in Wisconsin by Norwegian carpenters, who added a
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as well as for the goats that graze on the rooftop in the summer. The gimmick is unique to this restaurant, which is the only
American establishment allowed to use rooftop goats in its marketing under copyright law.
219:"Al Johnsons Swedish Restaurant Butik - Sister Bay, WI in Door County 800-241-9914." Al Johnsons Swedish Restaurant Butik - Sister Bay, WI in Door County 800-241-9914. N.p., n.d. Web. 31 Mar. 2013. Web.
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Rosenzweig, Gregg. "Top 10 Most
Extraordinary Restaurants - Al Johnson's Swedish Restaurant - YP.com." YP.com. N.p., 11 Oct. 2012. Web. 31 Mar. 2013.
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In 1949, Johnson bought a building across the street that had been Hanson's IGA grocery store and opened a restaurant that he called
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and spent his childhood summers with family in Sweden, where he became fluent in
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the city center of Sister Bay. The little farm is run by one of Al
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In 1996, the
Johnsons registered the "Goats on the Roof" trademark with the
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132:"It's Not Santa's Reindeer You Hear on the Roof, It's Lars Johnson's Goats"
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191:"Al Johnson, founder of landmark restaurant in Door County, dies at 84"
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now called Al
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173:"The Legendary Goats On The Roof In Coombs"
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