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171:, for which Rowlandson paid £500 for the publication rights, at that time the largest sum paid in advance for an Australian book. The unprecedented fee paid to Rudd meant that about twenty thousand copies needed to be sold before a profit could be made. Rowlandson also spent comparatively large sums in readers' fees, and among the many distinguished artists employed as illustrators were
157:. In spite of his belief that there was a market for cheap Australian books, the prospects were not encouraging. Australians generally had not much faith in the value of the work of their country's novelists, and it seemed unlikely that books could be sold in large editions in a country with a population still, at the turn of the century, under four million.
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streets. He was promoted to cashier and then manager. When the proprietor Henry Lloyd died in 1897, Rowlandson bought the business from the widow and conceived the idea of selling
Australian books at one shilling each, creating the
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In just over 20 years of publishing, Rowlandson issued around five million copies of books by about 70 authors, illustrated by over 30 artists, and left a name for scrupulous dealing not surpassed by any other publisher.
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Rowlandson had to work extremely hard to keep control of a business which worked on a small profit margin. By 1922 it was reported that "for some time" Rowlandson's "health had been unsatisfactory".
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In April 1922 Rowlandson, accompanied by his wife and three children, left Sydney on a voyage to North
America for the sake of his health. However, when he arrived at
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289:. After the operation Rowlandson was reported to have rallied, but diabetic complications set in and he died on 15 June 1922, aged 57 years.
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the copy price of the books was increased to one shilling and threepence, but it was lowered to one shilling again as soon as possible.
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New South Wales marriage records: Alfred
Rowlandson & Alma Jenkins, Sydney, Reg. No. 329 (1898).
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Rowlandson was too ill to land. On the return journey to
Australia, when the vessel arrived at
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116:, Scotland. He was educated at the Northcote State School and then, after the family moved to
128:, where young Rowlandson was employed as an office boy in the office of Henry Waddington, of
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124:. In 1877 he began working as a shop boy. In 1878 the Rowlandson family moved to
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Rowlandson and Alma
Jenkins were married in 1898 in Sydney.
300:, leaving a widow, son, daughter and an adopted daughter.
92:(15 June 1865 – 15 June 1922), generally referred to as
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In 1883, aged 17, Rowlandson joined the staff of the
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376:Prominent Publisher. Death of Mr. A. C. Rowlandson
163:In late 1904 the NSW Bookstall Company published
337:, 1988, p. 470. Retrieved 20 November 2009
251:among others. Postcards included paintings by
96:, was an Australian publisher and bookseller.
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402:The Bookworms Corner: Steele Rudd's New Book
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418:Oxford Companion to Australian Literature
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434:Australia’s Greatest Publishing Business
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104:Rowlandson was born on 15 June 1865 at
327:Rowlandson, Alfred Cecil (1865 - 1922)
262:As a result of increased costs during
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440:(Sydney), 2 November 1924, page 4.
408:(Sydney), 7 January 1905, page 16.
351:Dictionary of Australian Biography
331:Australian Dictionary of Biography
14:
120:, at the Superior Normal School,
471:People from Daylesford, Victoria
466:Australian publishers (people)
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481:Burials at Gore Hill Cemetery
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346:"Rowlandson, Alfred Cecil"
292:Rowlandson was buried in
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199:. He published works by
83:Publisher and bookseller
422:Oxford University Press
90:Alfred Cecil Rowlandson
25:Alfred Cecil Rowlandson
476:Australian booksellers
380:Sydney Morning Herald
356:Angus & Robertson
314:NSW Bookstall Company
142:NSW Bookstall Company
270:Late life and legacy
257:The Rival Physicians
106:Daylesford, Victoria
54:Daylesford, Victoria
16:Australian publisher
383:16 June 1922 page 8
294:Gore Hill Cemetery
424:, Melbourne 1994.
406:Freeman’s Journal
229:Beatrice Grimshaw
169:Sandy's Selection
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221:George Cockerill
213:Randolph Bedford
155:Bookstall series
112:Black), born in
94:A. C. Rowlandson
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253:Neville Cayley
245:Thomas Spencer
177:Lionel Lindsay
173:Norman Lindsay
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80:Occupation(s)
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74:, New Zealand
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64:June 15, 1922
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50:June 15, 1865
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438:Sunday Times
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287:appendicitis
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237:Vance Palmer
233:Sumner Locke
225:Edward Dyson
201:Arthur Adams
193:Percy Spence
185:Ruby Lindsay
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66:(1922-06-15)
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461:1922 deaths
456:1865 births
264:World War I
217:Edwin Brady
209:Louis Becke
165:Steele Rudd
450:Categories
420:(2nd ed.)
354:. Sydney:
320:References
283:Wellington
205:John Barry
197:Will Dyson
118:Queensland
100:Early life
72:Wellington
46:1865-06-15
189:David Low
150:Elizabeth
344:(1949).
308:See also
122:Brisbane
114:Brechin
298:Sydney
136:Career
126:Sydney
247:and
195:and
148:and
146:King
61:Died
40:Born
335:MUP
329:',
167:'s
110:née
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44:(
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