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Alida (software company)

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range of research tools, Alida helps users interact with their audiences across various channels and methodologies, allowing for rapid collection of both quantitative and qualitative feedback at scale. Users can analyze collected data, uncover insights about market trends and customer preferences, and inform decision-making across the business.
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helps research and insights teams by consolidating key steps in the research process, including audience management, activity authoring and distribution, and analysis and reporting. Designed to empower these teams, the platform facilitates an in-depth understanding of target demographics. Through a
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Alida helps global organizations build research communities, offering a range of tools for audience engagement, scalable feedback collection, and data analysis to gain valuable insights that inform product development, optimize user experiences, and validate marketing strategies.
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Alida was founded as Vision Critical. in 2000 by Andrew Reid with motivations to bring research into the technology industry. Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.
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In 2020, Vision Critical rebranded to Alida. The change in name represented Alida’s ability to put customer truth into action and drive market differentiation.
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Efrem Ainsley (CEO), Mary Kay Evans (CMO), Jeff Wasyliw (CFO), Jenna Dorman (CRO), Joe Finneran (Global Head of R&D), Tanya Jarrett (CPO)
123: 447: 348: 142: 178: 160: 52: 406: 83: 44: 138: 386: 134: 211: 371:"How Vision Critical sees the future of brand engagement | Washington Times Communities" 431: 76: 241: 237: 200: 245: 373:. 22 December 2013. Archived from the original on 22 December 2013 407:"Vancouver-founded Vision Critical sheds name, rebrands as Alida" 306: 106: 59: 18: 283: 292: 130: 87: 141:, and by adding encyclopedic content written from a 279: 271: 261: 251: 233: 225: 217: 207: 391:: CS1 maint: bot: original URL status unknown ( 82:There might be a discussion about this on the 8: 193: 53:Learn how and when to remove these messages 199: 192: 179:Learn how and when to remove this message 161:Learn how and when to remove this message 331: 443:Software companies established in 2000 438:Canadian companies established in 2000 384: 122:contains content that is written like 16:Canadian companies established in 2000 7: 341:"Vision Critical Communications Inc" 14: 34:This article has multiple issues. 111: 64: 23: 42:or discuss these issues on the 458:2000 establishments in Ontario 275:Research and Insights Platform 1: 453:Software companies of Canada 474: 448:Companies based in Toronto 75:contain a large number of 198: 73:This article appears to 339:El Akkad, Omar (2013). 284:https://www.alida.com/ 411:Business in Vancouver 143:neutral point of view 88:improve this article 195: 135:promotional content 137:and inappropriate 301:Platform Overview 289: 288: 189: 188: 181: 171: 170: 163: 105: 104: 57: 465: 422: 421: 419: 417: 403: 397: 396: 390: 382: 380: 378: 367: 361: 360: 358: 356: 347:. Archived from 336: 203: 196: 184: 177: 166: 159: 155: 152: 146: 124:an advertisement 115: 114: 107: 100: 97: 91: 68: 67: 60: 49: 27: 26: 19: 473: 472: 468: 467: 466: 464: 463: 462: 428: 427: 426: 425: 415: 413: 405: 404: 400: 383: 376: 374: 369: 368: 364: 354: 352: 351:on 13 June 2013 338: 337: 333: 328: 316: 303: 264: 254: 221:Market Research 185: 174: 173: 172: 167: 156: 150: 147: 128: 116: 112: 101: 95: 92: 81: 69: 65: 28: 24: 17: 12: 11: 5: 471: 469: 461: 460: 455: 450: 445: 440: 430: 429: 424: 423: 398: 362: 330: 329: 327: 324: 315: 312: 302: 299: 287: 286: 281: 277: 276: 273: 269: 268: 265: 262: 259: 258: 255: 252: 249: 248: 235: 231: 230: 227: 223: 222: 219: 215: 214: 209: 205: 204: 187: 186: 169: 168: 139:external links 119: 117: 110: 103: 102: 86:. Please help 72: 70: 63: 58: 32: 31: 29: 22: 15: 13: 10: 9: 6: 4: 3: 2: 470: 459: 456: 454: 451: 449: 446: 444: 441: 439: 436: 435: 433: 412: 408: 402: 399: 394: 388: 372: 366: 363: 350: 346: 342: 335: 332: 325: 323: 320: 313: 311: 308: 300: 298: 295: 294: 285: 282: 278: 274: 270: 266: 260: 256: 250: 247: 243: 239: 236: 232: 228: 224: 220: 216: 213: 210: 206: 202: 197: 191: 183: 180: 165: 162: 154: 144: 140: 136: 132: 126: 125: 120:This article 118: 109: 108: 99: 89: 85: 79: 78: 71: 62: 61: 56: 54: 47: 46: 41: 40: 35: 30: 21: 20: 414:. Retrieved 410: 401: 375:. Retrieved 365: 353:. Retrieved 349:the original 345:Profit Guide 344: 334: 321: 317: 304: 291: 290: 234:Headquarters 208:Company type 190: 175: 157: 148: 133:by removing 129:Please help 121: 93: 74: 50: 43: 37: 36:Please help 33: 253:Area served 90:if you can. 432:Categories 326:References 263:Key people 194:Alida Inc. 131:improve it 39:improve it 257:Worldwide 151:July 2021 96:July 2021 84:talk page 77:buzzwords 45:talk page 387:cite web 307:platform 305:Alida’s 272:Products 218:Industry 314:History 280:Website 242:Ontario 238:Toronto 226:Founded 212:Private 416:5 July 377:5 July 355:5 June 246:Canada 293:Alida 418:2023 393:link 379:2023 357:2013 229:2000 434:: 409:. 389:}} 385:{{ 343:. 244:, 240:, 48:. 420:. 395:) 381:. 359:. 182:) 176:( 164:) 158:( 153:) 149:( 145:. 127:. 98:) 94:( 80:. 55:) 51:(

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Private
Toronto
Ontario
Canada
https://www.alida.com/
Alida
platform
"Vision Critical Communications Inc"
the original
"How Vision Critical sees the future of brand engagement | Washington Times Communities"
cite web
link
"Vancouver-founded Vision Critical sheds name, rebrands as Alida"
Categories
Canadian companies established in 2000
Software companies established in 2000

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