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Amrut Distilleries

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364:. The company went with a Scottish launch for marketing reasons. According to Neelakanta Jagdale, "From a marketing perspective, we thought if our product had to pass the test, why not do so in the toughest location. Scotland is the home of Scotch. If they acknowledge our single malt, then that's good enough for me". The company also feels that "the high entry costs and complex excise laws in different states are a deterrent to further expansion in India". The brand was launched in North America in April 2010. Purple Valley Imports is its distributor in the United States. 271:. Radhakrishna Jagdale's son, Neelakanta Rao Jagdale, joined the family business in 1972. The higher standard of living that was becoming more prevalent in the country led to a higher demand for good quality liquor. Radhakrishna died in 1976, and his son assumed the role of chairman and managing director of the company. The company faced difficulties until the 1990s, as good equipment was not available locally. According to Neelakanta Jagdale, "The alcoholic beverages industry was not a priority in the country. Although we received help to a certain extent from the 322: 293:. Amrut Distilleries began using locally grown barley, in addition to molasses, and launched Prestige Blended Malt Whisky in the Canteen Stores Department in 1986. The first batch of single malt whisky was ready within 18 months. Because India had no culture of consuming single malt at the time, the company did not consider bottling it as a single malt. Instead, the whisky was blended with alcohol distilled from 589: 349:
operations Ashok Chokalingam, the initial strategy of offering the product in restaurants was dropped, as "the resources needed are too high, both financial and human". They switched their focus to retailers and bars. Following the UK launch, the brand spread across Western Europe and the Scandinavian countries within two years.
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The whisky, under the brand name Amrut Single Malt Whisky, debuted in Europe on 24 August 2004. The company faced difficulties convincing European distributors and consumers to try the product, as most believed that a good single malt could not be produced in India. According to head of international
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for captive consumption and a bottling unit in Kerala. The company decided against using computers and automation in their distillery in favour of providing more jobs to people. The Bangalore distillery employs 450 people. Its distillery operation is highly labour-intensive and bottles are manually
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blended with who knows what and sold as Indian whisky. Amrut is making whisky, and it's very good". In 2019, Amrut Fusion Single Malt Whiskey was awarded the "World Whiskey of the Year Award" and Amrut Distilleries was awarded "Word Whiskey Producer of the Year" at the 2019 Bartender Spirits Awards
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at Amrut Distilleries, has estimated that one year of barrel-ageing in India is equal to three years of ageing in Scotland. Jagdale felt that "the taste profiles were much better, almost matching some of the 12-year-old whiskies". The company then decided to launch their whisky in the European
219:. Amrut Distilleries currently sells Amrut single malt whisky in 23 countries, including Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, Norway, Singapore, Spain, South Africa, Sweden, Switzerland, Taiwan, the United Kingdom and the United States. 385:
packed. Most of the staff at Amrut Distilleries involved in bottling and packaging are women. The distillery produces 4 million cases of liquor a year, of which about 25% are blended whisky and around 0.25% are single malt. The barley for the malt is grown in the
337:, England at the time, to investigate the potential of exporting their products to that country. Consultants Tatlock and Thomson Ltd of Scotland were hired to help hone the company's processes at their Bangalore distillery. Amrut Distilleries conducted 243:
market by founding Amrut Distilleries Ltd in 1948. Today, Amrut Distilleries Ltd operates as a subsidiary of the N.R. Jagdale Group, an Indian industrial group, based in the city of Bangalore. The first plant was a
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for around a year before blending it. However, due to changing customer preferences, less malt whisky was being added into blended variants. The company discovered that hot weather makes whisky
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Despite the fame the company has received for the single malt whisky, it accounted for only 4-5% of the company's revenue in 2011–12. The bulk of its revenue comes from the sales of
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gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world. John Hansell, editor of American magazine
235:. Amrut is a Sanskrit word which can be translated as "nectar of the gods", "nectar of life", or "drink of the gods". The company translates it as "Elixir of Life". Following the 937: 1602: 1612: 1105: 859: 1432: 372:
Amrut Distilleries began with a single blending and bottling unit, specializing in IMFL. Amrut's current main distillery was built in 1987. It is located in Kambipura on
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to launch their single malt whisky. The brand began retailing in Bangalore the same month. Domestically, it continued to be available only in
1231: 800: 29: 639: 1532: 964: 215:, particularly the Silver Oak brandy, Old Port rum and Prestige whisky brands. Approximately 20% of its revenue comes from supplying the 1164: 1304: 933: 1450: 263:
Amrut Distilleries launched its first brand called Silver Cup brandy in Karnataka in 1949. The company began supplying liquor to the
1607: 330: 313:, is also higher in India, at 11–12% per year, than in Scotland, where the annual evaporative loss is about 2%. Surinder Kumar, the 264: 216: 1097: 765: 849: 1597: 1410: 1199:"High Spirits; Amrut Fusion is the only Indian brand to find global acceptance in the rarefied world of single malt whiskies" 1046: 1135: 175:, which is the first single malt whisky to be made in India. The brand became famous after world famous whisky connoisseur 1472: 1347: 713: 245: 708: 256:(IMFL). The current main distillery was built in 1987. It is located on a 4-acre (1.6 ha) site in Kambipura on 607: 253: 176: 1273: 994: 770: 239:
of alcohol licensing laws, distillery licenses were easier to obtain. Jagdale took the opportunity to enter the
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of their single malt whisky in Scotland, where most consumers said they liked the drink and compared it to
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and Rajasthan regions, and transported about 2500 km (1600 miles) to the distillery.
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Founder JN Radhakrishna Rao Jagdale established a company called Amrut Laboratories in
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In 2001, Neelakanta Rao Jagdale asked his son Rakshit Jagdale, who was pursuing an
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faster in India than it does in Europe or the United States. The fraction lost to
275:(CFTRI), we had to find our own ways to learn about improved distilling methods". 1343: 393: 373: 306: 298: 257: 93: 584: 1236: 377: 357: 353: 294: 228: 63: 59: 588: 231:, Karnataka in 1947, with an initial investment of a few hundred thousand 290: 1344:"India's 'chocolate-ty' single malt finds favour with Scottish palates" 1433:"Amrut Fusion: Bengaluru whisky one of the world's best single malts" 417: 409: 405: 361: 279: 240: 196: 183:, wrote that "India's Amrut distillery changed the way many think of 1577: 1554: 147: 267:
in 1962 and continues to supply some of its domestic brands to the
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On 4 February 2010, Amrut Distilleries held a tasting session in
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In 1982, Jagdale had decided to create a premium whisky from
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to produce MaQintosh Premium Whisky. Initially, Amrut aged
993:. Life.nationalpost.com. 16 March 2011. Archived from 1299: 1297: 1295: 1192: 1190: 1188: 1186: 1184: 1182: 1128:"Amrut Distilleries Ltd: Private Company Information" 959: 957: 955: 844: 842: 840: 838: 836: 834: 832: 830: 828: 826: 460:
Amrut Peated Indian Single Malt Whisky Cask Strength
703: 701: 699: 697: 142: 115: 105: 88: 78: 55: 45: 35: 1098:"Bangalore's Amrut Distilleries hHigh on success" 795: 793: 760: 758: 756: 16:Indian company that produces distilled beverages 1155: 1153: 754: 752: 750: 748: 746: 744: 742: 740: 738: 736: 630: 628: 626: 624: 1338: 1336: 663: 661: 659: 657: 273:Central Food Technological Research Institute 8: 1435:. 1 May 2014 – via The Economic Times. 1267: 1265: 1263: 1261: 1259: 1226: 1224: 1092: 1090: 1088: 1086: 360:until November 2013 when it was launched in 21: 1603:Manufacturing companies established in 1948 709:"Now, Amrut Distilleries mulls premium rum" 392:Amrut Distilleries is headquartered in the 1613:Manufacturing companies based in Bangalore 454:Amrut Fusion Indian Single Malt Whisky 50% 451:Amrut Peated Indian Single Malt Whisky 46% 27: 20: 991:"Fusion whisky: When Glasgow met Gangtok" 936:. WhiskyIntelligence.com. 30 March 2012. 807:. Kolkota. 14 March 2010. Archived from 260:, roughly 20 kilometres from Bangalore. 1370:"Amrut launches its whisky in Scotland" 967:. Amrutdistilleries.com. Archived from 934:"Awards Pour in For Amrut Distilleries" 620: 466:Amrut Two Continents Single Malt Whisky 187:- that it was, in the past, just cheap 1382:from the original on 30 September 2013 1197:Mahalingan, Kripa (18 February 2012). 1108:from the original on 27 September 2013 1045:. Whisky.scotsman.com. 13 April 2004. 862:from the original on 28 September 2013 1509:from the original on 30 November 2022 1413:from the original on 29 November 2014 325:A bottle of Amrut Single Malt Whisky. 167:. It is best known for its eponymous 7: 1618:Indian companies established in 1948 1403:"Currying favour with Indian whisky" 1350:from the original on 2 February 2014 1205:. Amrut Distilleries. Archived from 1049:from the original on 2 February 2014 1019:. Amrut Distilleries. Archived from 668:Ishani Duttagupta (29 April 2012). 448:Amrut Indian Single Malt Whisky 46% 163:is an Indian company that produces 1564:(website). Retrieved 22 June 2013. 1535:from the original on 1 August 2013 1453:from the original on 1 August 2013 1272:Poornima Mohandas (5 March 2010). 774:. 18 February 2012. Archived from 721:from the original on 28 March 2013 682:from the original on 4 August 2013 642:from the original on 3 August 2013 14: 1623:Privately held companies of India 1167:from the original on 17 June 2013 892:from the original on 23 June 2024 124:Neelakanta Jagdale (Chairman and 1578:Amrut Distilleries official site 1479:from the original on 24 May 2013 1401:William Lyons (25 August 2004). 1280:from the original on 2 June 2013 940:from the original on 22 May 2013 587: 404:Amrut Distilleries manufactures 1475:. Connosr.com. 15 March 2012. 1240:. 3 March 2005. Archived from 1: 1346:. Island.lk. 26 August 2004. 376:, roughly 20 kilometres from 83:J.N. Radhakrishna Rao Jagdale 499:Prestige Blended Malt Whisky 396:neighbourhood of Bangalore. 309:during ageing, known as the 542:Old Port Deluxe Matured Rum 1639: 1583:Amrut Distilleries UK site 1447:"About Amrut Distilleries" 965:"About Amrut Distilleries" 608:Indian Made Foreign Liquor 254:Indian Made Foreign Liquor 914:. GlobalPost. 26 May 2009 463:Amrut Intermediate Sherry 265:Canteen Stores Department 217:Canteen Stores Department 26: 1608:Drink companies of India 1232:"Kambipura to Edinburgh" 886:Bartender Spirits Awards 442:Amrut Single Malt Whisky 1102:Daily News and Analysis 1043:"Whisky - Scotsman.com" 1161:"Chairman's Statement" 1132:Bloomberg BusinessWeek 524:Bejois Napoleon Brandy 326: 161:Amrut Distilleries Ltd 96:, Bangalore, Karnataka 40:Privately held company 22:Amrut Distilleries Ltd 1598:Distilleries in India 1560:5 August 2004 at the 1531:. Amrutwhisky.co.uk. 1449:. Amrutwhisky.co.uk. 1274:"Blend it like Amrut" 1163:. Amrutwhisky.co.uk. 912:"The whiskey diaries" 714:The Financial Express 638:. Amrutwhisky.co.uk. 545:Amrut XXX Classic Rum 518:Bejois Premium Brandy 343:Speyside single malts 324: 858:. 18 February 2012. 515:Blended Grape Brandy 502:Prestige Rare Whisky 496:Prestige Fine Whisky 1305:"The malt of India" 1071:. Amrutwhisky.co.uk 1069:"Amrut Single Malt" 850:"The malt of India" 539:Old Port Deluxe Rum 457:Amrut Cask Strength 192:in San Francisco. 165:distilled beverages 50:Alcoholic beverages 23: 1555:Amrut Distilleries 1378:. 26 August 2004. 1375:The Economic Times 1244:on 3 February 2014 1017:"Outlook Business" 717:. 6 October 2010. 675:The Economic Times 521:Bejois VSOP Brandy 327: 252:, specializing in 173:single malt whisky 150:.amrutdistilleries 1312:Business Standard 855:Business Standard 801:"Raising a toast" 636:"Management Team" 577: 576: 568:Blue Star Dry Gin 475:Amrut Single Cask 158: 157: 131:Surrinder Kumar ( 1630: 1565: 1551: 1545: 1544: 1542: 1540: 1525: 1519: 1518: 1516: 1514: 1495: 1489: 1488: 1486: 1484: 1469: 1463: 1462: 1460: 1458: 1443: 1437: 1436: 1429: 1423: 1422: 1420: 1418: 1398: 1392: 1391: 1389: 1387: 1366: 1360: 1359: 1357: 1355: 1340: 1331: 1330: 1328: 1326: 1320: 1314:. 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Retrieved 1529:"Contact Us" 1523: 1511:. Retrieved 1502: 1493: 1481:. Retrieved 1467: 1455:. Retrieved 1441: 1427: 1415:. Retrieved 1407:The Scotsman 1406: 1396: 1384:. Retrieved 1373: 1364: 1352:. Retrieved 1323:. Retrieved 1316:the original 1311: 1282:. Retrieved 1276:. Livemint. 1246:. Retrieved 1242:the original 1235: 1211:. Retrieved 1207:the original 1202: 1169:. Retrieved 1140:. Retrieved 1136:the original 1131: 1122: 1110:. Retrieved 1101: 1073:. Retrieved 1063: 1051:. Retrieved 1037: 1025:. Retrieved 1021:the original 1011: 999:. Retrieved 995:the original 985: 973:. Retrieved 969:the original 942:. Retrieved 928: 916:. Retrieved 906: 894:. Retrieved 885: 876: 864:. Retrieved 853: 813:. Retrieved 809:the original 804: 780:. Retrieved 776:the original 769: 723:. Retrieved 712: 684:. Retrieved 673: 644:. 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Index


Privately held company
Alcoholic beverages
Bangalore
Karnataka
Rajajinagar
MD
VP
www.amrutdistilleries.com
distilled beverages
Amrut
single malt whisky
Jim Murray
Indian whisky
Scotch whisky
brandy
rum
vodka
gin
blended whisky
Canteen Stores Department
Bangalore
rupees
liberalization
liquor
liquor blending
bottling unit
Indian Made Foreign Liquor
Mysore Road
Canteen Stores Department

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