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People en Español, and Real Simple, giving Time a competitive edge in the women's magazine arena for the first time. Later, as executive vice-president, she ran the business and development operations for consumer magazines includingTime and People, while managing the company's consumer marketing division. She was nominated CEO in 2002. A major mission then was to take Time into the digital age, a project which has enjoyed increasing success. In 2007, digital traffic growth hit 72 percent; in 2008, despite an economic downturn, revenue for People.com rose 51 percent; and Time, Inc.’s US website has grown to be among the 20 largest online media properties.
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and changed its format from black-and-white to color. She also increased the proportion of advertising pages and changed the magazine's issue day from Monday to Friday so as to coincide with weekend shopping trips. Although the new direction in which Moore was taking the magazine met with a cautious
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In 1971 Moore graduated with a degree in mathematics from
Vanderbilt University in Nashville and then worked in bookselling in Boston. In 1978 she graduated with an MBA from Harvard Business School, where as one of only a handful of female MBA graduates she received 13 job offers. Moore was an avid
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Moore joined Time following her MBA. Her leadership potential showed early on in her career and she flew up the corporate ladder through a succession of key positions. In 1991, Moore became publisher, and later president, of People. Here she oversaw the launches of
Australian Who weekly, In Style,
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164:. Drawing upon her existing client network, Moore paved the way for the new title by preselling advertising pages. She also established an unusually close working relationship between the magazine's editorial section and its marketing and circulation divisions. The founding editor of
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in 2001 Moore referred to Time's "inability to understand you could make money marketing to women" (June 4, 2001). Until the 1990s Time published mainly financial and sporting magazines and marketed its titles almost entirely to an educated male readership.
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interview in 1999, that "runway fashion didn't work and it was celebrities who were the trend spotters in
America" (March 8, 1999). The new title drew cautious responses from both Moore's higherups at Time and sponsors but, as with the revamped
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Moore established a pattern of successful magazine launches that further showed her all-around strengths in both the marketing and editorial aspects of magazine publishing. Along with spin-offs such as the
Australian version of
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magazine reader, and her ambition was to work in magazine publishing; she consequently accepted the lowest-paid job she had been offered, that of financial analyst at Time.
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265:, launched in 1994, was the first magazine of its kind to include fashion, celebrity lifestyles, and shelter (interior design, architecture, and gardening) content.
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In her early years at Time, Moore gained experience in circulation and marketing. An avid sports fan, her first executive role was as media manager of
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in 1991. She was named People's president in 1993. In 2001 she became vice-president of Time, Inc. She is a member of the board of directors of
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John
Papanek later praised Moore's business model in which the metaphorical "church" and "state" were integrated in a highly effective manner.
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Daughter of Monty
Sommovigo and Bea (maiden name unknown); married Donovan Moore (private wealth manager for Bessemer Trust); children: one.
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groups. Moore was appointed to the role of CEO and chairwoman of Time in July 2002, soon after the merger between Time Warner and AOL.
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Moore's ability to take a Time title to new readers was first demonstrated in 1989 when she was appointed founding publisher of
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until the fall of 2010. She became the company's first female CEO when she was appointed to the position in July 2002.
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group. Three months later she was appointed vice president to Time while still overseeing both the
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Matrix Award, Women in
Communications, 1994; 50 Most Powerful Women in American Business,
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as general manager in 1984, becoming the magazine's associate publisher four years later.
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She began her career at Time in 1978 as a financial analyst. She became the publisher of
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response from Time senior management, her innovations proved successful. From 1991
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magazine, in advertising revenue; by 2001 the gap had become considerable, with
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in 1979. Two years later she was appointed assistant circulation director of
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was Time's 15th-biggest-selling title, with a circulation of 1.4 million.
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76:(born May 29, 1950) is a former chairman and chief executive officer of
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ten times. She also was listed among the 100 Most
Powerful Women by
411:"50 Most Powerful Women in Business 2008: Full list- from FORTUNE"
397:"Alumni Achievement Awards - Alumni - Harvard Business School"
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group; in March 2001 she acquired responsibility for Time's
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before moving on to become the circulation director of
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67:Publisher of People, Chairman and CEO of Time Inc.
448:"Inheriting the Burden of Success at Time Inc"
285:In 1998 Moore was appointed president of the
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235:earned one-third of Time's total revenues.
210:Moore added beauty and fashion sections to
119:50 Most Powerful Women in American Business
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466:"Ann Moore Chairman & CEO, Time, Inc"
269:reflected Moore's belief, expressed in a
501:"Teaching boys' club how to reach women"
253:In Style, People en Español, Teen People
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315:Launched Sports Illustrated for Kids.
196:In 1991 Moore became the publisher of
571:American chairpersons of corporations
219:surpassed Time's traditional leader,
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536:American publishing chief executives
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372:"Edgy Days at the Top of Time Inc"
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556:American women chief executives
541:Harvard Business School alumni
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429:"The 100 Most Powerful Women"
88:Moore was a 1971 graduate of
551:Vanderbilt University alumni
446:Carr, David (22 July 2002).
166:Sports Illustrated for Kids
162:Sports Illustrated for Kids
347:"Time Warner: Ann S. Moore"
227:earning $ 723.7 million to
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231:'s $ 666 million. In 2002
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103:in 1989 and publisher of
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113:and she has been on the
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181:Marriage and children
90:Vanderbilt University
172:Expanded description
153:. Moore returned to
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139:Sports Illustrated
111:Avon Products, Inc.
452:The New York Times
32:Moore at the 2010
487:"Ann Moore 1950–"
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52:May 21, 1950
20:Ann S. Moore
561:1950 births
517:Appearances
257:Real Simple
247:, entitled
530:Categories
433:Forbes.com
382:2009-02-24
357:2009-02-24
331:References
299:Parenting
291:Parenting
271:Brandweek
129:Early life
58:Biloxi, MS
48:1950-05-21
280:In Style
267:In Style
263:In Style
151:Discover
84:Biography
78:Time Inc.
325:Fortune
143:Fortune
34:Time 100
311:People.
295:People
287:People
276:People
245:People
240:People
233:People
225:People
217:People
212:People
198:People
521:C-SPAN
319:Awards
255:, and
191:People
147:Money
123:Forbes
229:Time
221:Time
36:Gala.
297:and
249:WHO
42:Born
519:on
415:CNN
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